Iivenkile ze-E-commerce VS ezibonakalayo: Umahluko kumgangatho utyhilwe, yeyiphi eya kwenza imali xa usenza ishishini?

Ngaba iivenkile zenyama “lingcwaba lamaphupha”?EzorhweboKodwa iye yaba sisikhephe kumahlwempu ukuguqula ubomi bawo!

Ngaba wakha wazibuza ukuba kutheni iivenkile eziphathekayo esitratweni zivala enye emva kwenye, ngelixa kusoloko kukho abantu abazenzela ubutyebi ngokuthula kwi-Intanethi?

Makhe sithethe ngomahluko phakathi kwe-e-commerce kunye neevenkile eziphathekayo.

Ungawujongeli phantsi lo mbuzo. Ukuba uyayiqonda, inokumisela ngokuthe ngqo ikamva lakho kwiminyaka elishumi ezayo.

Iivenkile eziphathekayo: Ikhangeleka intle, kodwa eneneni ifana nokunyathela isigcayiseli

Musa ukukhohliswa bubunewunewu bokuhombisa kunye noomabhalana bevenkile abanxibe kakuhle.

Uninzi lwabanini beevenkile zenyama babonakala behloniphekile kumphezulu, kodwa eneneni baphulukana neenwele zabo ngenxa yokukhathazeka ngasemva kwemifanekiso.

Ngoba?

Kuba ukuvula ivenkile ebonakalayo, kufuneka ukhuphe isipaji sakho kuqala.

Ukuyishwankathela ngesivakalisi esinye: hlawula inkunzi phambi kokuba wenze nayiphi na imali.

Ixabisa amakhulu amawaka okanye izigidi zeeyuan ngexesha, irenti ithatha isiqingatha sonyaka, kwaye ukuhombisa kubiza amakhulu amawaka eeyuan.

Oku kwakungaphambi kokuba sithenge naziphi na iimpahla okanye siqeshe nabaphi na abantu.

Ngaba usenobuganga bokuthi eli lishishini elinokuthi abantu abaqhelekileyo bakwazi ukufikelela kulo?

1. Inkunzi yokuqalisa inkulu kwaye inkulu

Ngaba ukho nabani na okufutshane nawe oye wasebenzisa imali awayeyongele ubomi babazali bakhe ukuvula ivenkile encinane?

Ngenxa yoko, walithengisa ishishini kwisithuba esingaphantsi kwesiqingatha sonyaka, emshiya engenanto ngaphandle kwempahla yakhe yangaphantsi.

Oku akuzenzekelanga, yinto eqhelekileyo.

Kufana nokuthenga amatikiti elotho. Phakathi kwewaka labantu, mnye kuphela kubo ophumelelayo. Sele ibheji elungileyo ukuba ivenkile ebonakalayo inokufumana ixesha lokubuyisela unyaka omnye okanye emibini.

Singasathethi ke “ngeemeko zikaxakeka” ezinjengobhubhane, abanini-mhlaba abanyusa irenti, kunye nokhuphiswano olubi phakathi koontanga.

2. Ii-SKU zimdaka kwaye i-inventri iqokelelwe

Ubomi bemihla ngemihla bomnini wevenkile ebonakalayo:UDouyinUkufunda indlela yokucoca uluhlu lwempahla ngelixa ujonge kwindawo yokugcina izinto udaze.

Njengoko inani le-SKUs linyuka, uxinzelelo lwe-inventory luya kukhula njengebhola lekhephu.

Ukuba ayinakuthengiswa namhlanje, iya kuba "yingqayi endala" egcinwe emazantsi ebhokisi ngomso.

Izaphulelo, ukuthengiswa kwemvume, intengiso ngelahleko…ngaba uyayazi le migaqo?

3. Ukuvula ivenkile kufana nokuba sentolongweni, yaye umphathi ufana nokubanjiswa ekhejini

Ucinga ukuba ukuvula ivenkile kusimahla?

Musa ukuba sisidenge.

Ndihlala ndivule iiyure ezili-12 yonke imihla kwaye ndihlala evenkileni.

Andisathethi ke ngokuhamba, kufuneka unyamezele ukugula.

Ukuba awukho apha, ivenkile iya kuvala.

Oku kunokubizwa njani ngokuba lishishini? Ngokusisiseko "iqhutywa lishishini".

4. Iradiyasi esebenza kancinci, ukukhula kubetha isilingi

Ukuba uvula ivenkile kwindawo engcono, irenti iya kuba yindleko eyothusayo.

Ibekwe kwindawo enexabiso eliphantsi enabantu abambalwa.

Noba niqhuba kakuhle nifuna ukuvula ibranch, ndiyaxolisa, aninamali, aninanxibelelwano, ningenabasebenzi.

Ukwandiswa kufana nokudlala umdlalo kwaye ubambeke kwinqanaba lomphathi.

Urhwebo lwe-E: Ithemba leGrassroots lokuhlasela alifuni ukuchitha imali

Yintoni enhle malunga ne-e-commerce?

Kuthetha "ukukhanya", kulula ukuqala, ixabiso eliphantsi kunye nokusebenza okulula.

Akukho mfuneko yangaphambili, akukho mfuneko yoluhlu lwempahla, kwaye akukho mfuneko yabasebenzi abaphezulu.

Kanye njengokuqhuba kuhola wendlela, unokuleqa ukuya phambili nje ukuba unyathele kwi-accelerator.

1. Qala ngaphandle komthombo wempahla, kwaye utyale imali xa ufumana imveliso ebethayo

Iinkampani ze-e-commerce zinokubeka iimveliso kwiishelufa kuqala kwaye zithenge kamva.

Ukuba iintengiso zilungile, ke i-stock up, umngcipheko uncinci ngokudabukisayo.

Kufana nokudlala umdlalo "kwimo yovavanyo kunye nephutha", apho iindleko zokungaphumeleli ziphantse zero.

Ngubani ongaluthandiyo olu hlobo lomdlalo?

2. Gxininisa kwiimveliso ezithengiswayo ezishushu, enye i-SKU imile

Ngokungafaniyo neevenkile zenyama ezine-SKUs kuyo yonke indawo, iivenkile ze-e-commerce zenza iimveliso ezithengisa ngokushushu.

Imveliso enye ethengisa ngokushushu ilingana nenqwaba yee-SKU zakho ezingasebenziyo.

Ukuba unokulawula ikhonkco lokubonelela kwaye ubambe itrafikhi, ungazijika izinto ngobusuku.

3. Umphathi akafuni ukugada ivenkile, i-backend inokusebenza ngokulula

Abaphathi be-E-commerce bafana "nabaqhubi".

Inkonzo yabathengi iphatha iiodolo, i-backend ithumela ngokuzenzekelayo, kwaye inkqubo ye-inventory ilawula ...

Nokuba abantu abekho evenkileni, imali isangena.

Oku kubizwa ngokuba yinkululeko yokwenza imali, akunjalo?

4. Ukwandiswa kwemveliso kuthetha ukukhula, indawomdaMkhulu

Imarike ye-intanethi ayinazithintelo zejografi. Ungathengisa kwilizwe liphela nakwihlabathi liphela. Kuxhomekeke nje ekubeni ungayithatha na.

Xa imveliso iphumelele kwaye iqhubeka nokukhula kwezinye iindidi, kubizwa ngokuba "kukuqhushumba" ukukhula.

Ukuba ufuna ukwandisa, vula nje iivenkile ezininzi kunye namaqonga amaninzi, kwaye uya kufumana ngakumbi kwaye ukhululeke ngakumbi ngetrafikhi.

Iingenelo zeevenkile ezibonakalayo azikho zonke ezimbi

Kakade ke, asithethi kakubi ngeevenkile zenyama.

Ukuba ngokwenene uyingcaphephe yemisebenzi egqwesileyo kwaye unokusebenzisa imodeli yevenkile enye, ivenkile ebonakalayo iya kuba "yimigodi yegolide".

1. Vula imodeli yevenkile enye kwaye uyikopishe ukuze uvule iivenkile ezingenamkhawulo

Ukuba udala imodeli yevenkile enenzuzo, unayo "ikhowudi yekhonkco".

Ngaba u-Heytea kunye no-Mixue Bingcheng abazange bathembele kwimodeli enye ukuphindaphinda amakhulu okanye amawaka eevenkile?

Nje ukuba uphawu olungaxhunyiwe kwi-intanethi lwenziwe, luba ngumzekelo wesiphumo sophawu + inzuzo ezinzileyo.

2. Ivenkile enye inokusebenza ixesha elide, elingenangxaki kwinqanaba elilandelayo

Ivenkile ekhulileyo inokusebenza ngokulula iminyaka emi-5 okanye eyi-10.

Ngokungafaniyo ne-e-commerce, umjikelo wobomi be-SKU mfutshane kwaye iimveliso kufuneka zitshintshwe xa izibonelelo zeemveliso ezishushu ziphelile.

Logama nje kungekho zingxaki zinkulu kwivenkile yenyama kumanqanaba okugqibela, unokwenza “imali ungenzanga nto.”

Kodwa eyona nto ifunekayo kukuba: ungasinda kwimowudi yesihogo sokuqala.

Musa ukungazihoyi iintsilelo ze-e-commerce

Musa ukucinga ukuba i-e-commerce "yinzuzo eqinisekisiweyo".

Ukhuphiswano olufanayo luqatha kakhulu. Ukuba uyathandwa namhlanje, kuya kubakho abantu abali-100 abakukopayo eDouyin ngomso.

Ukukhetha imveliso ethotyiweyo ngumcimbi wethamsanqa; ukuba uyasilela ukukhetha imveliso, yonke imizamo yakho iya kuba lilize.

Ngaphezu koko, xa i-traffic iguquguquka, i-inventory iya kuba nzima ngakumbi ukuyicacisa, ngakumbi kwi-e-commerce ewela umda, apho izinga lokubuyiswa liphezulu kwaye ukuhanjiswa kuhamba kancinci, okutya yonke inzuzo.

Ungalibali ukuba i-e-commerce inokubonakala ilula, kodwa eneneni inokhuphiswano kakhulu.

awukwazi ukwenza kakuhleIntengiso ye-Intanethiimisebenzi,ukukhupha amanziIsixa kunye notyalo-mali zombini yilahleko enkulu.

Umgangatho kunye nokhuphiswano umahluko phakathi kwe-e-commerce kunye neevenkile ezibonakalayo

Kukho iintlobo ngeentlobo zeemveliso kumaqonga e-e-commerce, kodwa oku kukwakhokelele kukhuphiswano olulinganayo.

Abarhwebi abaninzi bathengisa iimveliso ezifanayo, iimfazwe zexabiso ziba yinto eqhelekileyo, kwaye imida yenzuzo iyaxinzelelwa.

Ukongezelela, kunzima kubathengi ukuqonda ngokupheleleyo umgangatho wemveliso ngokusebenzisa imifanekiso kunye nesicatshulwa, esikhokelela ngokulula ekubuyiseleni kunye nokutshintshiselana imiba, ukwandisa iindleko zokusebenza.

Inzuzo yomgangatho weevenkile eziphathekayo

Iivenkile eziphathekayo zibonelela ngamathuba okuboniswa ngokwasemzimbeni kunye nokuvavanywa, ukuze abathengi babone ngokuthe ngqo umgangatho kunye nokusebenza kweemveliso kwaye bakhulise ukuzithemba kwabo kokuthenga.

Le ntsebenziswano yobuso ngobuso inceda ukwakha ukuthembana kwabathengi kwaye iphucula ukwaneliseka kwabathengi kunye nokunyaniseka.

Izibonelelo zetrafikhi zabucala kwiivenkile ezibonakalayo

Iivenkile zenyama zinokuseka isiseko somthengi ozinzile kwaye zivelise i-traffic domain yangasese ngemisebenzi engaxhunyiwe kwi-intanethi kunye neenkqubo zobulungu.

Le ndlela inceda ukunyusa izinga lokuthengwa kwakhona kwabathengi kunye nokunyaniseka kwegama. Ngokomzekelo, i-Luckin Coffee iphumelele ukusebenza kwesizinda sabucala ngokukhokela abathengi ukuba bajoyine uluntu ngeevenkile zayo.

Imingeni yetrafikhi yabucala ye-E-commerce

Ukuhamba kwabathengi kwiiplatifti ze-e-commerce kuphezulu, okwenza kube nzima ukuseka i-traffic domain yangasese ezinzileyo. Nangona inokwenziwa ngokusebenzisa amajelo afana nemidiya yoluntuukukhupha amanzi, kodwa umphumo awukho ngokuthe ngqo njengevenkile ebonakalayo.

Ukhetho lokugqibela: Ngaba kunokwethenjelwa ngakumbi kubantu abaqhelekileyo ukuba baqale ishishini okanye i-e-commerce?

Ukuba uyandibuza, umntu oqhelekileyo kufuneka akhethe eyiphi ukuba ufuna ukuqala ishishini?

Ndingathi ngaphandle kokuthandabuza: i-e-commerce.

Ngoba?

Kuba ihambelana ngakumbi ne "trial and error logic".

Ixabiso eliphantsi, ukuqalisa ngokukhawuleza, ukwazi ukutshintsha nangaliphi na ixesha, kwaye kulula ukufumana impendulo.

Ngokungafaniyo nezitolo ezibonakalayo, inyathelo elinye elingalunganga liya kubangela ilahleko epheleleyo.

Nokuba kwenzeka ukungaphumeleli, ixabiso lokungaphumeleli kwi-e-commerce liphantsi kakhulu kwaye umntu unokuqalisa ngokukhawuleza.

Le yindiza nje esindisa ubomi kubantu abaqhelekileyo abanezibonelelo ezinyiniweyo kunye noxhathiso olubi kumngcipheko.

Ukushwankathela: Ukhetho lwakho lumisela umkhondo wobomi bakho

Makhe sihlolisise:

• Iivenkile zenyama zineendleko eziphezulu zokuqalisa, ukubuyiswa okucothayo, kunye nemisebenzi enzima, ezenza zilungele iingcali ukukopa imodeli yenzuzo.

• I-E-commerce kulula ukuyiqala, inemingcipheko ephantsi, kwaye ikhula ngokukhawuleza, iyenze ilungele abantu abaqhelekileyo ukuba bathathe amanyathelo amancinci kwaye benze iimpazamo eziphindaphindiweyo.

• Zombini zinezibonelelo zazo, kodwa ukuba awunamali ininzi, amava, okanye uqhagamshelo, i-e-commerce sisiqalo esisengqiqweni ngakumbi.

Kweli xesha, akukho kunqongophala kwamathuba, kodwa into engekhoyo ngumbono wokubona iindlela ngokucacileyo.

Musa ukukhawuleza kwiivenkile zenyama kwaye "ube ngumphathi"; lowo ngumdlalo wesizukulwana sangaphambili.

Ukuba ufuna ukubuya kwingoma entsha, into oyifunayo ayisosibindi, kodwa ukhetha umkhondo ochanekileyo + indlela elungileyo.

Zama i-e-commerce, kwaye mhlawumbi uya kufumanisa ukuba unokwenza imali.

Ucango lwe-e-commerce luvuleleka ngokuzolileyo kuye wonke umntu oqhelekileyo.