Kutheni iivenkile zempahla yabasetyhini zinembuyekezo ephezulu kunye nexabiso lembuyekezo? Mkhulu kangakanani umsantsa phakathi kwemiboniso yomthengi we-e-commerce kunye nemiboniso yabathengisi?

Ngaba ireyithi yokubuya kwempahla yabasetyhini iphezulu? Oku kusenokuba kungenxa yokumila komzimba wam!

Ngaba wakha waba nala mava? Ndithenge ilokhwe kwi-intanethi ekhangeleka ngathi yintsomi. Imodeli yayibukeka njengothixokazi, kodwa xa ndiyibeka kum ... huh? Ngubani lo? Ngaba ngoko nangoko ufuna ukucofa "Faka isicelo sokuBuyisa"?

Ewe,Izinga lokubuya kwempahla yabasetyhini liphezulu kakhulu, yaye isizathu soko usenokungakholelwa, kodwa yahluke ngokwenene kwindlela ocinga ngayo!

Imveliso ayifani nenkcazo? Enyanisweni, "isimo somzimba esingalunganga"!

Ukunyaniseka, unobangela omkhulu wexabiso lokubuya kweengubo zabasetyhini akukho nto iphosakeleyo ngeengubo, kodwa ukuba "singaqondi kakuhle" ikhono leengubo.

Ubucinga uthenga impahla? Hayi, uthenge isihluzo somzimba wemodeli!

layitaEzorhweboI-Platform, yeyiphi i-hot-selling yempahla yabasetyhini ayixhonywanga emzimbeni wemodeli onomfanekiso ogqibeleleyo kunye nemilenze emide? Kungakhathaliseki ukuba banxiba ntoni na, bakhangeleka njengeendlovukazi ezine-aura epheleleyo, nokuba isaka ibenza babukeke beklasi.

Kodwa kuthekani ngabantu abaqhelekileyo? Amantombazana anomfanekiso we-5: 5, i-pear-shaped figure, okanye umzimba otyebileyo, nokuba unzima kakhulu ngeekhilogram ezi-5, uya kubonakala ahluke kakhulu xa enxibe le mpahla.

Ngoko ke ucingela phantsi - "Le ilokhwe yahluke ngokupheleleyo!" "Umrhwebi uyaqhatha!" "Ndifuna ukuyibuyisela!"

Enyanisweni, inye kuphela inyaniso:Ukuba awukwazi ukugqoka njengomzekelo, kungekhona ngenxa yemveliso, kodwa ngenxa ... ubuntu bakho.

Kutheni iivenkile zempahla yabasetyhini zinembuyekezo ephezulu kunye nexabiso lembuyekezo? Mkhulu kangakanani umsantsa phakathi kwemiboniso yomthengi we-e-commerce kunye nemiboniso yabathengisi?

I-ankile intle kakhulu? Kungcono ukuba "ube mbi ngokwakho"!

Ungandivi kakubi, asiyompoxo le;Isicwangciso sokuthengisa esihlakaniphile,

Oosomashishini abaninzi abakrelekrele sele beqaphele lo msantsa wengqondo, ngoko batshintsha abantu. Indlela yokutshintsha?

Esikhundleni sokusebenzisa imodeli enamanani agqibeleleyo, sijonge "abantu abaqhelekileyo" ukuba banxibe iimpahla kwaye babonise, kwanabo banomlinganiselo omncinci womzimba. Ngaba ibonakala "ixabiso eliphantsi"? Eneneni, akunjalo!

yi leYehlisa ulindelo lwakho kwaye ulawule ipsychology yakhoIqhinga elikhulu.

Xa ababukeli bebona ukuba i-anchor enomfanekiso ophakathi ibonakala ilungile kule ngubo, baya kucinga ngokungathandabuzekiyo: "Ukuba unokuyinxiba kakuhle, nam ndingayenza!"

Esinye isivakalisi sithi, “Umhlekazi umhle kakhulu, ukhangeleka emhle nasengxoweni”, eneneni uzama ukugxeka iimpahla ngokwazo. Wonke umntu uyazithelekisa ngokuzenzekelayo kwaye akacingi ukuba yimpahla eyingxaki.

Ibhokisi yokupakisha = i-massage yezengqondo? Ufunde kakuhle!

Isenokuvakala ngathi yeyokwenyani, kodwa eyona datha ilapha:

Ukutshintshela kwibhokisi yokupakisha ephezulu kunokunciphisa izinga lokubuya ngaphezu kwe-10%!

Ngoba?

Kulula, abantu banempendulo yendalo ngokweemvakalelo "kwimibono yokuqala".

Uvula ibhokisi ekhangeleka ngathi "yinto enqabileyo", yiva ukuthungwa okuthambileyo, ivumba elimnandi, nokuba iimpahla azilunganga kangako, uya kucinga:

"Ewe, kukho imiba emincinci, kodwa olu hlobo lunomdla kakhulu, ngoko ke andizukulibuyisela."

Oku kubizwa ngokuba "lixabiso leemvakalelo zomsebenzisi".

Rhoxisa i-inshurensi yomthwalo kwaye izinga lokubuya liza kuhla kakhulu!

Enye yamaqhinga athandwayo ngabaphathi abaninzi be-e-commerce:Rhoxisa i-inshurensi yokuthumela ngenqanawe!

ngoba?

Kuba wonke umntu oyika ukuhlawulela ukuthunyelwa, abantu abaninzi ababefuna ukubuyisela iiodolo khange bazikhathaze ngokwenza njalo.

Oku akusiyo iqhinga elingcolileyo, kodwa "ikrele elintlangothi-mbini".

Izinga lembuyekezo liphantsi, kodwa inani lee-odolo nalo liya kuhla. Ngapha koko, abathengi bakrelekrele kakhulu kwaye akukho mntu ufuna ukuthenga iimpahla kwaye emva koko kufuneka ahlawule ukuthunyelwa.

Ke ngoko, ukuba eli qhinga lingasebenza kuxhomekeke ekubeni unesibindi sokubheja kwitrafikhi.

Gwema imigibe xa ukhetha iimveliso: ziphephe izitayile ezibonisa umzobo wakho!

Yeka ukukhawuleza "kwiingubo eziqinileyo" kunye "nee-leggings ezibhityileyo"!

ZeziInqanaba lembuyekezo ephezulu indawo yemigodi

Iindidi ezinemilinganiselo yembuyekezo ephantsi zezo “zineemilo zomzimba ezingabonakaliyo”, ezifana nezi:

  • Iimpahla zasekhaya ezikhululekileyo
  • 睡衣
  • 内裤
  • Ihempe esezantsi

Ezi mpahla azikhethi malunga nokumila komzimba, zamkelwa ngokubanzi luluntu, kwaye ngokusisiseko wonke umntu unokukhangeleka kakuhle xa enxibe.

Idatha ibonisa ukuba izinga lokubuyiswa kolu hlobo lweengubo lunokulawulwa ngaphakathiMalunga ne-25%, uye waba "ngumfundi oyimodeli" kwishishini!

Eyona ndlela iyimfihlo? Hay andizukuxelela.

Enyanisweni, kukho enye indlela yokwenza izinga lokubuya liphantse0Indlela yokugqibela.

Kodwa abaninzi abantu abanakuyenza ngenxa yokuba kunzima ngokwenene!

Sifuna iimveliso, ukupakishwa, iinkonzo, iimpawu, kunye nolawulo lwabathengi ukuba bonke babe kwi-intanethi.Inyathelo elinye elingalunganga kwaye yonke into iyawa,

Abo banokuyenza liqela elincinci labadlali abaphezulu kwishishini.

Umthengisi oqhelekileyo? Kwanele ukwazi ingcamango jikelele. Ukuba ufuna ngokwenene ukuyiphumeza, kufuneka uqale kwinqanaba lesicwangciso.

Udidi olukhethayo lumisela ireyithi yokubuya!

Omnye wabuza: "Ngaba kukho udidi olunezinga eliphantsi lokubuyiswa?"

Impendulo ithi: Ewe kunjalo!

njenge:

  • Ukutya: Ireyiti yokubuya inye kwiwaka, phantse i-zero, kuba ungayibuyisela njani emva kokuba sele uyityile?
  • Ivenkile yeSebe: malunga ne-1% -5%, iyasebenza kakhulu, ayikhethi
  • Zizipho: Uzithengele nje izipho. Ukuba elinye iqela linesibindi sokuzibuyisela, unokuluqhawula ulwalamano kunye nabo!

ke,Ishishini limisela ikamva, udidi lumisela isiphelo.

Ukuba ukhetha iimpahla zabasetyhini, kufuneka ulungele ukulwa nezinga eliphezulu lokubuya ubomi bakho bonke.

Iimveliso ezifuywayo ngokwenene "ziingelosi ezifihlakeleyo"?

Ucinga ukuba ngabantu kuphela abathenga iimpahla?

Ungalibali, amaxabiso okubuyiswa kwemveliso yezilwanyana aphantsi ngokumangalisayo!

Ngoba?

Ngenxa yokuba izilwanyana zasekhaya azikwazi ukuthetha kwaye aziyi kubonakalisa ukungathandi, ziya kukutya nje.

Ngaphezu koko, abanini abaninzi baphatha izilwanyana zabo ngcono kunamaqabane abo, kwaye baya kuphinda bazithenge kwakhona emva kokuthenga kube kanye.

Yi leUdidi lokuthenga kwakhona ixesha elide

imetaphysics? Izinga lokubuya ngokwenene liyimbonakaliso yeentliziyo zabantu!

Amanye amashishini ade akholelwe kwi "metaphysics".

Bathi izinga eliphezulu lokubuya kungenxa yokuba awunyanisekanga!

Ukuba uthatha imbuyekezo ngokulula, abasebenzisi baya kuziva ukuba banokubuyisela iimveliso ukuba banako.

Kodwa ukuba unesimo sengqondo esihle, unyanisekile kubathengi bakho, unikezela ngenkonzo ecingayo, kwaye ubeke ingqalelo kwiinkcukacha, ezininzi iimbuyekezo zinokuphetshwa ngokwenene.

Unokuhleka, kodwa iyasebenza ngokwenene -I-Aura imisela izinga lokuguqulwa

Zonke iindlela azilolize. Ishishini olikhethayo lisiko lakho.

Ungazikhathazi ngereyithi yokubuya.

Umgca ngamnye unobukrakra kunye nobumnandi bawo.

Xa ukhetha iimpahla zabasetyhini, ukhetha indlela egcwele i-aesthetics, imilo yomzimba, kunye nemfazwe yengqondo.

Kuya kufuneka wamkele iimpazamo zobuhle, umahluko kwimilo yomzimba, isayikholoji yokupakisha, kunye neenkcukacha zasemva kokuthengisa, zonke ezo ziyinzululwazi.

Kwaye olu lwazi lumisela ukuba ungagqama kwizigidi zamashishini.

Ekugqibeleni, iingcamango zam

Kuyinyani ukuba izinga lokubuya kwempahla yabasetyhini liphezulu.

Kodwa akuyontlekele, kodwa lucelomngeni.

Ngexesha lokuqhekeka kwetrafikhi kunye nokunyuka okuphezulu kwe-e-commerce, eyona nto iphumelela abasebenzisi ayiloxabiso eliphantsi, kodwaIinkcukacha ezigqwesileyo, i-resonance yeemvakalelo, ukwaneliseka ngokwasengqondweni,

Endaweni yokulandela ngobumfama "i-zero returns", kungcono ukusebenzisa "amava okugqibela" ukwenza abantu "bathandabuze ukubuya".

Isangqa sabasebenzisi abazi kakhulu sibheka kwixabiso kunokuba bakhuphisane ngexabiso.

Ngoko, musa ukoyika ukubuya. Ngokwenene ikuxelela ukuba kusekho umgama phakathi kwemveliso kunye nomthengi - ukuba nje uqhubeka unciphisa lo mgama, uya kuba ngophumeleleyo.

ukushwankathela:

  • Izinga eliphezulu lokubuyiswa kwempahla yabasetyhini ngokuyinhloko ngenxa ye-gap yengqondo, "imveliso ayifani nenguqulo" ngokwenene "umntu akayiyo inguqulo";
  • Ukunciphisa ireyithi yokubuya, unokutshintsha imodeli, ulungiselele ukupakishwa, unqande izitayela zokutyhila umzimba, njl.
  • Nangona ukurhoxiswa kwe-inshorensi yomthwalo kuluncedo, kufuneka ulumke;
  • Ukukhetha udidi kubaluleke kakhulu, kwaye amazinga embuyekezo ahluka kakhulu kuwo wonke amashishini;
  • Ingcali enkulu iya kuguqula imbuyekezo ibe "yimiqondiso yokuphucula" kwaye iphumelele ngeenkcukacha.

Azikho iimpahla ezigqibeleleyo emhlabeni, kodwa kunokubakho amava afanelekileyo omsebenzisi! Sukulinda de umsebenzisi athi ndlela-ntle ngaphambi kokuba uzisole ngokungenzi olona phawu lubalaseleyo!

Ndiyathemba Chen Weiliang Blog ( https://www.chenweiliang.com/ ) kwabelwana "Kutheni imbuyekezo kunye nexabiso lembuyekezo kwiivenkile zempahla yabasetyhini ziphezulu? Ingakanani i-gap phakathi kwemiboniso yomthengi we-e-commerce kunye nemiboniso yabathengisi? ", Kunokuba luncedo kuwe.

Wamkelekile ukwabelana ngekhonkco leli nqaku:https://www.chenweiliang.com/cwl-32791.html

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