Isalathiso senqaku
Zimbini kuphela iindlela zokwenza imali xa usakha iqonga lokubonelela! Ngaba wenze ukhetho olufanelekileyo?
Abantu abenza izinto ezinkulu abasoze bazibandakanye kugqatso apho baziyo ukuba akukho ndlela yakuphuma.
Kutheni usitsho lonto? Kuba ezinye iindlela ziqala ekupheleni, okukhona uzama, kokukhona uya kuba buhlungu ngakumbi.
Ngoku makhe sithethe——Xa kuziwa ekuqhubeni iqonga lokubonelela, zimbini kuphela iindlela zokwenza imali ngokwenene. Abanye bahamba nje nabanye ekuvavanyeni nasekuphosiseni kwabo!
Indlela yokuqala: fumana amalungelo okuthenga kuphela "iimpawu zasekhaya ezaziwayo eTshayina"!
Le ndlela ivakala kakuhle, kodwa eneneni inzima kakhulu.
Kodwa ukuba uyakwazi ukuyilawula, yindlela eya ezulwini.
Uyabona, phantse i-99% yaloo maqonga abonelela "ngekhonkco lokubonelela ngeleyibhile emhlophe" aphumile kwishishini.
Ngoba?
Ngenxa yokuba umda uphantsi kakhulu!
Nabani na angayenza loo nto, kwaye umphumo kukuba ukhuphiswano luqatha kakhulu, kwaye ingeniso iyacudiswa kude kube kungabikho neqhekeza lengeniso eseleyo.
Kufana nokuqhuba ivenkile eluncedo. Uthengisa ii-noodles ngoko nangoko, kwaye nam ndiyazithengisa. Ekugqibeleni, wonke umntu uyakhuphisana ukuze abone ukuba ngubani olahlekelwa yimali ngokuthe ngcembe.
Kodwa ukuba ubambe "isigunyaziso sophawu olulodwa" ezandleni zakho, kuya kwahluka.
Nguwe onokufikelela "kwimephu efihliweyo". Abanye bayayibona kodwa abanakungena kuyo.
Kanye njengeevenkile ze-JD.com kunye neevenkile ze-Tmall ze-flagship, bonke bathatha le ndlela ephezulu.
Ukuyibeka ngokucacileyo,Abo balawula izibonelelo ngumphefumlo weqonga.
"Ikhonkco lokubonelela ngeeleyibhile ezimhlophe" = umatshini wokuzama kunye neempazamo, ufe ngokukhawuleza kwaye ulahlekelwe kakhulu!
Kudala, iqela loosomashishini baqala ngenzondelelo ukwenza "ikopi ye-1688", bephupha ngokuba nguAlibaba olandelayo.
Ingaba wenza ntoni? Sisebenza nzima ukutsala utyalo-mali kwaye senze amashishini azinze.
Ivakala idlamkile, kodwa eneneni kukukhukhumala.
Ikamva lolu hlobo lweqonga lalisele libhaliwe xa lalingena kwi-intanethi:Yayimiselwe ukuba iphumelele.
Ngoba?
Kuba imodeli ayinzulu kakhulu kwaye ukhuphiswano olungundoqo lubuthathaka kakhulu.
Xa iqonga linganqongophala, liba ngumlamli wolwazi. Kungakhathaliseki ukuba inkulu kangakanani na, yinto njeizixhobo ze-intanethiabantu.
Kufana nokuya kwimarike yemifuno ukuya kuthengisa iikhaphetshu, kwaye abantu abangaphezu kweshumi elinesibini bayakhwaza ngaxeshanye - abathengi baya kuthenga kuphela ezo zitshiphu, ngubani oza kukhathalela ibali lakho lophawu?
Indlela yesibini: Ukwakha iqonga elinqamlezileyo lonikezelo lwendawo lolona lwandle luluhlaza!
Ubusazi? Kwiimarike zaphesheya, iimveliso ezininzi "ezimhlophe-ezimhlophe" ziye zaziwa kakhulu!
Isizathu silula:Abantu basemzini abakhuphisani!
Ngethuba nje unokubonelela ngokubonelela ngokuzinzileyo, iimveliso ezisemgangathweni kunye neenkonzo ezaneleyo, uyaphumelela.
Okubaluleke ngakumbi, abathengi abaninzi bangaphandle bayathembaisikhululo esizimeleyo, hayi iqonga.
Oku kusinika oosomashishini indawo yendalo "iphuli yesizinda sabucala".
Iimveliso ezineleyibhile ezimhlophe ezingenalo ithuba eTshayina zinqabile phesheya kolwandle!
Cinga ngako, ngaba oku akusiyo indibaniselwano yenzala edibeneyo yolwahlulo lwejografi kunye ne-asymmetry yolwazi?
Kuhlala kukho ukunqongophala kwamathuba, kodwa awuliboni ixesha elifanelekileyo kunye nendawo
Abantu abaninzi bathi: Logama nje ndisebenza nzima ngokwaneleyo, ndingazenzela igama.
Vuka!
Ukusebenza nzima ayisositshixo esiphambili, ulwalathiso ngundoqo.
Uyabona, iividiyo ezimfutshane ezithengisa iimpahla sele zidumile iminyaka embalwa. Ekuqaleni, babekhula ngokuxhaphaka kwaye ukwenza imali kwakufana nokuchola imali.
Kodwa ngoku?
Kukho ii-arhente ze-MCN kuyo yonke indawo, kwaye kukho iitalente ezininzi kuneempahla, kwaye ziyakhula.
Abantu abaninzi basebenza nzima ukudubula iividiyo kunye nokuhlela umxholo, kodwa ekugqibeleni, kungcono ukuthenga okwesibiniEzorhweboFumana ngaphezulu.
ngoba?
Kaloku ixesha lihambile.
Abanye babesele bekhethe indawo eyiyo kunye neprojekthi elungileyo kwiminyaka emibini okanye emithathu eyadlulayo, bakhwela ngexesha lokhuphiswano oluphantsi, kwaye ngoku bavuna izibonelelo.
Ukuba uyatsiba ngoku, unokulandela emva kwabanye kwaye ufumane "isobho" encinci.
Yintoni emisela ubomi okanye ukufa kweprojekthi ayisiyiyo inkanuko, kodwa kukunqongophala + komda
Ngaba wakha waphawula ukuba xa umsebenzi othile usiba yinto enokwenziwa ngumntu, uba lilize?
Ngokwahlukileyo koko, abo bayenza ngokwenene imali ngokufuthiUmda ophezulu,Ukunqongophala okunamandla,Ulwazi olungelulo uluntuiiprojekthi.
Umzekelo, iimarike ze-niche ezithile ezinqamlezileyo, iimveliso ezilungiselelwe amazwe athile, okanye ezo zicandelwana ezibonakala ngathi "aziqatshelwa".
Kwezi ndawo, ukhuphiswano luphantsi, inzuzo iphezulu, kwaye kukho indawo enkulu yokukhula.
Ukuba useta indawo yesixokelelwano sobonelelo "lweemveliso zokugcina ikhitshi kuphela kuMzantsi-mpuma Asia", ungafumana isigidi ngenyanga.
Eli "licebo lolwandle oluluhlaza".
Ezinye iimodeli ziphelile e-China, kodwa zisezulwini kumashishini anqumla imida
Abantu abaninzi abaqondi ukuba kutheni le projekthi ifana nedabi elinegazi eTshayina, kodwa iba sisixhobo sokwenza imali xa ifakwa phesheya?
Ilula, ilizwe ngalinye likwinqanaba elahlukileyo lophuhliso.
Kanye njengokuba kwenzeka e-Pinduoduo e-China kwiminyaka elishumi eyadlulayo, inokwenzeka ngoku e-Afrika, eLatin America naseMpuma Yurophu.
Logama nje unokubamba lo "mahluko wexesha", amathuba aya kuba maninzi.
Vuka, yeka ukusebenzisa ingqiqo yexesha elidlulileyo ukugembula kwixesha elizayo
Ngaba usacinga ngokufukamisa iitalente zevidiyo ezimfutshane? Ndiyakwazi nokubamba ezinyeUDouyiningeniso?
Ukunyaniseka, ukukhulisa iitalente kule mihla kufana nokuthenga amatikiti eloto. Nokuba utyala amashumi ezigidi, awungekhe uze nemveliso ebethayo.
Nangona kunjalo, iiarhente ze-MCN eziqhuba iiakhawunti zevidiyo zisenawo amathuba.
Ngoba?
Kuba sisandula ukuqalisa, mininzi imigibe engekanyathelwa kwaye mininzi izikhundla ezingekabanjwa.
Ucinga ukuba ukhule kade, kodwa eneneni wenza into elungileyo ngexesha elingalunganga- kwaye ekugqibeleni umiselwe ukuba usilele.
Ikamva lekhonkco lokubonelela lelabo banokubona "ukunqongophala"!
Nantoni na enokulinganiswa, ibekwe emgangathweni, kwaye inomda ophantsi ekugqibeleni iya kuba nesiphelo esifanayo-"iqengqeleke ekufeni."
Nangona kunjalo, ezo projekthi zingabonakali zinomtsalane kangako kodwa zinemida ephezulu, azithandeki kwaye zinqabile, zezona zimbi zegolide ezifihliweyo.
Nokuba uthengela ibhrendi kuphela okanye wakha iqonga lokunikezela ngekhonkco elinqumla imida, eyona nto iphambili ikukuba uye wafunda into abanye abangayaziyo.
Kwaye lo ngumqobo ongundoqo.
Musa ukulindela ukuba iqela litshintshe ikamva lakho, kwaye ungacingi ukuba ukusebenza nzima kuya kuvelisa iziphumo.
Into oyifunayo kukugwetywa "ukuhamba nokuhamba".
Ukushwankathela, zimbini kuphela iindlela zokwakha iqonga lesixokelelwano sokubonelela:
- Okokuqala: thatha izixhobo ezikhethekileyo zeempawu zasekhaya zaseTshayina kwaye uziphilise ngomgubasi.
- Okwesibini: Ngena kwi-market-border market kwaye wenze imali kwi-blue ocean ngokuthembela ekunqongopheni.
Khumbula isivakalisi esinye:
Indawo apho abanye bezabalaza nzima ayilunganga njengengoma apho unokuphumelela ngokulula.
Nje ukuba uyicingisise kakuhle le nto, musa ukuchitha ixesha ngokulandela intsingiselo kwaye wenze iimpazamo. Yenza ukhetho kwangethuba kwaye uya kukhululeka kwakamsinyane.
Ndiyathemba Chen Weiliang Blog ( https://www.chenweiliang.com/ ) kwabelwana "Ngaba unokwenza imali ngokuqhuba i-e-commerce chain chain platform ngoku? Iimodeli ze-2 zenzuzo eziveziweyo, abantu abaqhelekileyo banokwenza nabo! ", kunokuba luncedo kuwe.
Wamkelekile ukwabelana ngekhonkco leli nqaku:https://www.chenweiliang.com/cwl-32800.html