Loluphi uhlobo lwamashishini enza imali eninzi ngoku? Uhlalutyo lweyona modeli inenzuzo ye-e-commerce okwangoku, ilungele bonke abo bafuna ukubuya!

Ndathi ndakubona abo baphathi benezimbo ezibukhali namehlo abukhali, ndaqonda ukuba balapha ukuze bafumane iimpendulo.

Babefuna ukwazi:"Loluphi uhlobo lweshishini elinengeniso kakhulu ngoku?"

Oku akuyongxaki, kodwa luphawu: unokuba kwindlela engalunganga.

Ngoku ndiza kukuxelela inyaniso - ndiya kukuxelela inyaniso.Ngubani owenza imali yokwenene?

Abarhwebi beevidiyo ezimfutshane kunye nabarhwebi abanqumla imida bavuna iingeniso ngobugeza

Ukunyaniseka, kwiminyaka yakutshanje ndibone abantu abaninzi kakhulu besenza iPinduoduo,UbuncwaneAbarhwebi kwi-Tmall, nabona baphezulu, bahlala boneliseka kuphela ngamathamsanqa amancinci.

Kuthekani ngabathengisi bePinduoduo? Ingeniso yonyaka yamawaka angamakhulu amawaka sele ithathwa njengelungileyo.

Umrhwebi omncinci? Ukuba unokwamkela isigidi esinye okanye ezibini ngonyaka, ufanele umbulele ngokwenene uThixo.

Kodwa uyafuna ukuva kubathengisi bevidiyo emfutshane? Ingeniso zizigidi ezi-500 okanye i-1000 yezigidi nangaliphi na ixesha, kwaye ayikho nje enye.abantu abaninzi,

Kuthekani ngabarhwebi abanqumla imida? Kukwanjalo. Ukuba uyenza ngokufanelekileyo, khetha iimveliso ezifanelekileyo, kwaye ube nekhonkco lokubonelela olugudileyo, ukwenza imali kuya kuba lula kakhulu kuneChina.

Into ongayiboniyo yimali enkulu yokwenene.

I-Pinduoduo "ngabantu abaqhelekileyoEzorhwebo", iividiyo ezimfutshane "ngumdlalo wabantu abambalwa ukuba batyebe ngokukhawuleza"

Ngaba kulula ukuyenza iPinduoduo? Kulula ukwenza.

Umda uphantsi, ukhuphiswano lubukhali, kwaye inzuzo incinci.

Kufana nokuvula ivenkile eluncedo. Wenza imali ngokukhawuleza kwaye abantu abaninzi beza, kodwa wenza kuphela iisenti ezimbalwa kwi-odolo nganye, kwaye yimali efunyenwe nzima.

Abarhwebi beevidiyo ezimfutshane bafana nabo baququzelela iikonsathi. Banokuvelisa intengiso yezigidi ukusuka kusasazo olunye oluphilayo.

Uyazi ukuba yayiyintoni eyona yayindicaphukisa? Umfana owenza iividiyo ngezolimo, ezilalini kunye namafama, ubalisa ngeendawo ezisemaphandleni ngolwimi lwasekhayaUbomi, kwaye uthengise iisoseji ezithile kunye namaqanda asimahla.Ngaphezulu kwezigidi ezisibhozo,

Urhwebelwano lwe-e-commerce olunqamlezileyo lwenze ubutyebi ngokufihlakeleyo, kwaye usenokungayiqapheli

Ngaba ucinga ukuba i-e-commerce ewela umda ikude?

Ngapha koko, uninzi lweempahla ozinxibileyo, iikesi zeselfowuni ozisebenzisayo, kunye ne-eyelashes zobuxoki ozinxibileyo zithengiswa eYurophu nase-United States ngabarhwebi basekhaya baseTshayina, emva koko baphinde bavele ebomini bakho.

Amanye amashishini aqale kumaqonga afana neTikTok Shop, iAmazon, kunye neTemu anokufikelelaIngeniso yamanani asibhozo, kwaye usazama ukufumana uphononongo olumbalwa.

Imithetho yomdlalo yokwenza imali ibhalwe ngokutsha

Usacinga ngokukhuphisana ngexabiso? Ukukhuphisana kulungiselelo? Khuphisana kwinkonzo yabathengi esebenzayo?

Vuka, yile ndlela urhwebo lwe-e-commerce lwenziwa ngayo kwiminyaka eyi-10 eyadlulayo.

Silwela ntoni ngoku?

Khuphisana kumxholo, itrafikhi, kunye nezahlulo ze-algorithm.

Nabani na owazi kakuhle umxholo unokuthatha isipaji somsebenzisi ngqo kwiscreen sefowuni ephathwayo.

Nabani na onokulawula i-algorithm unokufumana i-traffic ekhuthazwayo yeqonga kwaye enze imali ngokuqhubekayo.

Ngaba ufuna ukwenza imali enzima okanye imali smart?

Asikoyiki ukudinwa, kodwa asinakuhlala "singabahambisi bezitena".

Kuya kufuneka uzibuze - Ngaba le nto ndiyenzayo ngumzila omiselwe ukuxhatshazwa?

Ukuba ubona abanye befumana izigidi ngokulula ngenyanga, ngelixa usokola ukuhlawula iifizi zentengiso, kuya kufuneka ucinge ngale nto: Ngaba lixesha lokutshintsha indlela?

Amanyathelo amathathu okuguqula ukusuka "kwi-e-commerce coolie" ukuya "kumdlali wetrafikhi"

1. Ukutshintsha ukucinga kweqonga: Sukugxila nje kula maqonga e-Intanethi eTshayina, jonga ngaphaya kwawo-TikTok, Amazon, SHEIN, amaqonga amaninzi sele evuliwe, kuxhomekeke ekubeni uyatsiba okanye hayi.

2. Yakha umxholo amandla: Ukudubula iividiyo akuphelelanga koosaziwayo be-intanethi kuphela, nabo bathengisa iimpahla kufuneka bakwazi ukubalisa amabali. Ukuba awukwazi ukuthetha, ngoko ufunde. Musa ukuvumela ikhamera ibe ngumqobo ekwenzeni kwakho imali enkulu.

3. Yenza imodeli "yemveliso eshushu + IP".: Abarhwebi bexesha elizayo abayi kuba ngabathengisi, kodwa indibaniselwano yabaqulunqi bomxholo + abayili bemveliso + abakhi bebrand. Imveliso ebethayo + ubuntu obahlukileyo busebenza ngakumbi kunayo nayiphi na intengiso.

Abona basomashishini bakrelekrele endakha ndadibana nabo ngabo bagqibayo "job-hop"

Abo babekade besebenza eTaobao ngoku bonke bathengisa iimveliso ngeevidiyo ezimfutshane.

Abo bebekade besebenzela iPinduoduo ngoku batshintshele kwishishini eliwela umda ngeTikTok Shop.

Kuthekani ngabo bangekakulungeli ukutshintsha? Mhlawumbi "baphila ngenkunzi yabo endala" okanye "bachitha uluhlu lwabo lwempahla".

Kufana nokuba usasebenzisa iNokia ukucofa, ngelixa abanye sele besebenzise intlawulo yokuqaphela ubuso be-Apple.

Eyona ndlela yokwenza imali kukuba nesibindi sokuzama kwaye usilele kwaye utshintshe amathrekhi ngexesha

Ukwenza imali akuxhomekekanga ekuzingiseni, kodwa kulwalathiso.

Unokusebenza kwi-e-commerce iminyaka eyi-10, kodwa ukuba ulwalathiso alulunganga, okukhona usebenza ixesha elide, kokukhona uya kuphambuka.

Siphila kwixesha elilawulwa ziindlela. Ukuba awuqondi umxholo, ulindele ukufa.

Umda wokunqumla isithuba; iividiyo ezimfutshane zitrafikhi; indibaniselwano yezi zimbini sisizukulwana esitsha se "injini yokwenza imali".

Isishwankathelo: Ukuba awutshintshi indlela ocinga ngayo, unokubukela kuphela abanye benza imali

• Eyona nto yenza imali eninzi ngokuAbathengisi bevidiyo ezimfutshaneKunye kunyeAbarhwebi abanqumla imida;
• Iinkampani ze-e-commerce zemveli ezifana ne-Pinduoduo kunye ne-Tmall zinengeniso encinci yengeniso;
• Imali yokwenyani yenziwaIintengiso eziqhutywa ngumxholo;
• Ukuba amashishini afuna ukutyhutyha umqobo wengeniso, kufunekaGuqula ingoma ngokukhawuleza,

Oku akusiyo isiqhelo, le yinyani. Lo ayisiwo umbuzo wokuzikhethela, kodwa ngumbandela wobomi nokufa.

Koda kube nini uthandabuza? Abanye sele bebaleke iikhilomitha ezilishumi.

Thatha inyathelo ngoku kwaye wenze imali ibe yinxalenye yendlela yakho yemihla ngemihla, hayi iphupha.