[Iimfihlo zokuthengisa okuqhumayo] Khetha, uvavanye kwaye usebenzise imodeli yokusebenza ye-e-commerce: fumana amashumi ezigidi ngonyaka ngale ndlela!

Yintoni eyona nto uyoyika kakhulu ebomini?

Ndiyoyika ukuba uya kusebenza nzima kakhulu kodwa uphele usiya kwicala elingalunganga kwaye ugqibe kwelokuba uzichukumise.

Amanye amanenekazi boss ahlekisa ngokuchaneka ekukhetheni iimveliso

Kutshanje sifunde ukuba kukho aEzorhweboAbathengisi, oku kuhlaziye ngokupheleleyo ukuqonda kwethu kwe-e-commerce "iimveliso ezishushu".

Benza izinto zomtshato.

Inokuthengiswa ngonyaka omnye 3000 万,

Olona khuphiswano lungundoqo lulolunye kuphela: i-boss lady ichanekile kakhulu ekukhetheni iimveliso.

Onke amaza abetha ezandleni zakhe Ixabiso lokuthenga yi-20%,

Ndamnceda ukuba avavanye imveliso entsha, kwaye igama elingundoqo lokongeza kwinqwelo yesantya liye landa ngokuthe ngqo. 35%,

Uyazi ukuba oku kuthetha ukuthini?

Ngomlinganiselo ophakamileyo wokongezwa kwinqwelo, oko kuthetha ukuba ngelixa abanye bengekafudumala kugqatso lomdyarho, sele ewele umgca wokugqibela.

Ngelishwa, inqanaba labo lokusebenza kakhulu, kakhulu, umndilili kakhulu.

Akukho "mgangatho wokuthengisa okushushu"

Bathembele kwiimvakalelo zabo ngayo yonke into.

Kungakhathaliseki ukuba uphezulu kangakanani umlinganiselo we-add-to-cart, akukho "layini yokudlula" ekubhekiselele kuyo.

Isicwangciso "sokuvavanya" senziwe, kodwa emva kovavanyo aluzange lufakwe kwi-circulation kwaye lwashiywa apho luqokelela uthuli.

Kukho izixhobo eziphezulu, kodwa akukho ndlela zokulwa eziphezulu.

Yayili qela, lithembele ekukhethweni kwe-boss lady yeemveliso, likwazi ukufikelela kwi-3000 yezigidi.

Ngaba asiyobudenge?

Ngaba ayiyonyani kakhulu?

Yintoni kanye kanye “umlo wokukhetha-uvavanyo”?

Amaqela amaninzi e-e-commerce axakekile angenzi nto.

Ukuthatha imveliso ngokukhuphisana okuphakathi, batyala imali eninzi kuyo, kwaye basebenze nzima kwimisebenzi, benethemba lokuba "imisebenzi inokugcina imveliso."

Okanye ishishini sele libe lulwandle olubomvu, kodwa ishishini "lisanyusa uhlahlo lwabiwo-mali" kunye "nokulungelelanisa amaxabiso".

Qikelela ukuba yintoni eseleyo ekugqibeleni?

Igama elinye: "umthamo".

Ukuphumelela ukubheja akuthethi ukuba unokwenza imali. Usenokude uphulukane nemali eninzi kangangokuba uphulukane neenwele zakho.

Ngoko ngoku sigxininisa ngokuphindaphindiweyo Imodeli yeshishini eliphambili: khetha-uvavanyo-umlo,

Ukukhetha-Uvavanyo: Indawo yedabi yeBoss

Ukukhethwa kwemveliso sisicwangciso, isikhokelo sokukhula, kunye nobomi kunye nokufa kwe-e-commerce.

Ukukhetha imveliso kufana nokwenzaYouTubeIsihloko sevidiyo sibaluleke ngokufanayo.

Umphathi kufuneka azenzele ngokwakhe.

Ukuba ukhetha engalunganga, zonke iimvavanyo ziya kuba lilize.

Ukuvavanya imveliso imalunga nokuqinisekisa eyona ndlela yokuthengisa imarike kunye nokusetyenziswa kwedatha kunokuqikelela.

Kuphela emva kokuba idatha ilinganisiwe sinokugqiba ukuba ingaba imveliso inako na kwaye ingaba kufanelekile ukutyala imali eninzi kuyo.

Umlo: Indawo yedabi esebenzayo

Ukulwa kuthetha ukubeka ngaphandle, ukuphumeza, kunye nokuthatha amanyathelo angqongqo ukwenza imali kubasebenzisi.

Umlo kulapho iqela lemisebenzi likhanya khona.

Kodwa ingxaki kukuba ukuba ulwalathiso lokukhula alulungile, kungakhathaliseki ukuba luhle kangakanani na umsebenzi, kuya kuba yinkcitho yexesha kunye nemali.

Ingcinga engundoqo yokusebenza kweshishini kufuneka ichithwe

• Umphathi ubeka ulwalathiso (khetha-uvavanyo).
• Imisebenzi inoxanduva lomdlalo (umdlalo).

Kuphela kuxa omabini amacala esebenzisana kakuhle anokuthi abaleke ngokukhawuleza nangexesha elide.

Le yingcinga esisiseko ye-e-commerce kunye neqhinga eliphambili lomphathi womcwangcisi womtshato.

Asizange simfundise amaqhinga amatsha.

Khange ndimfundise neefomula zokuhambisa ezintsonkothileyo.

Eyona nto ikwenza ube yimali lukhokelo.

Abantu abaninzi kakhulu bacinga ukuba imveliso ayithengisi kakuhle ngenxa yokuba intengiso ayibekwanga kakuhle.

Kodwa inyaniso ihlala:Ubungafanelanga ukuba utyale imali kulo mveliso kwaphela.

Nje ukuba uhambe kwicala elingalunganga, awuzukuphumelela nokuba uchithe imali engakanani.

Ndixelele, kunzima?

Kungcono ukubeka isiseko esiluqilima sokusebenza kweshishini, ukwenza ukhetho lwemveliso luchaneke ngakumbi, kwaye wenze uvavanyo lwemodeli ngakumbiisayensi, esenza umlo uzithembe ngakumbi.

Kutheni "ukhetho lokuvavanya-uhlaselo" imodeli yeshishini eliphambili?

Ngenxa yokuba okuEyona nto iqinisekileyoimodeli yokukhula.

Sebenzisa idatha yemarike ukuqinisekisa iimveliso, sebenzisa ukuhanjiswa okuchanekileyo ukukhulisa iingoma, kwaye usebenzise ubuchule bokufumana inzuzo.

Awuyi kukhokelwa lutshintsho kwimithetho yeqonga, kwaye awuyi kuthembela kwithamsanqa ukwenza ubomi.

Le yeyona ndlela inamandla ngokwenene yokukhula kwe-e-commerce.

Esi sisicwangciso sakho somsebenzi esilandelayo.

1. Ukukhethwa kwemveliso kufuneka kuqinisekiswe ngedatha kunokuyibeka nje kwiishelufu kuba "ivakalelwa kakuhle".
2. Xa uvavanya imveliso, kufuneka usebenzise idatha yokwenyani endaweni yokubuza nje kwisangqa sabahlobo bakho "Ngaba ikhangeleka ilungile?"
3. Xa utyala imali, kufuneka ube nomgca we-ROI, kunokunyusa uhlahlo lwabiwo-mali namhlanje kwaye uvale iintengiso ngomso ngokusekelwe kwimpembelelo.

Kungale ndlela kuphela esinokuthi sifumane isiseko esiqinileyo kwi-e-commerce.

Ukuzuza ukukhula ngeendlela ezicwangcisiweyo, hayi izenzo ezimfamekileyo

Ihlabathi le-e-commerce alizange liswele abantu abasebenza nzima, kodwa into engekhoyo ziindlela ezifanelekileyo kunye nolwalathiso oluchanekileyo.

Khetha-Uvavanyo-Strike ayisosikhokelo esisisiseko sokusebenza kwe-e-commerce, kodwa isixhobo esisisiseko sokukhula okuzinzileyo kwamashishini.

Into oyifunayo lixesha elide, ukukhula kwengeniso ethile, hayi "ithamsanqa lokubetha" ngamaxesha athile.

Xa isalathiso sichanekile, ukusebenza kakuhle kuya kunyuka ngokwemvelo, inzuzo iya kungena ngokwemvelo, kwaye iqela liya kuba nakho ukunciphisa ukungqubana kwangaphakathi.

Undoqo we-e-commerce kulawulo, hayi ukubulawa ngobumfama.

Ukuqukumbela

Emva kokuthetha kakhulu namhlanje, kufuneka ukhumbule:

• Khetha-uvavanyo-ithagethi yimodeli yokukhula engundoqo ye-e-commerce.
• Umphathi kufuneka akhokele ekukhetheni nasekuvavanyeni, kwaye imisebenzi kufuneka ikhokele ekuphunyezweni.
• Kuphela ngokungenzi ukhetho olungalunganga okanye ukwenza imilinganiselo engalunganga unako ukubetha ithagethi ngokuchanekileyo.
• Ukukhula akuxhomekanga kwithamsanqa, kodwa kwindlela ecwangcisiweyo.

Ukuba ubambekile kwixesha le-bottleneck, unokuzibuza kwakhona:

Ngaba imveliso yakho ikufanele ukuba iqaliswe?

Ngaba usebenzisa idatha ukuqinisekisa ukhetho lwakho lwemveliso kunye novavanyo?

Ngaba isicwangciso sakho sentengiso yinkcitha-xesha nje?

Ukususela ngoku, yeka ukuchitha amandla akho kwicala elingalunganga.

Beka indlela "yokukhetha-uvavanyo-ukulwa" ukuze ubuyisele ukukhula kwingqiniseko yokwenyani.

Ukukhula kokwabo bazilungiselele ngokwenene.

Izaphulelo ezilandelayo zokukhula ziya kugcinwa kubaphathi be-e-commerce kunye namaqela aqondayo "ukukhetha-uvavanyo-umlo".

Ukuba ufuna ukususa iintsuku zokuxakeka ngokungenanto kwaye wenze yonke imali oyichithayo ibalwe, emva koko uqalise ukuphinda uhlolisise iimveliso kunye nezicwangciso zakho ukususela ngoku ukuya phambili, kwaye uvumele "ukhetho lokuvavanya-udlale" lube sisixhobo sakho esiyimfihlo sokukhula okuzinzileyo.