Abathengisi be-e-commerce abawela umda bangayiphinda kabini inzuzo yabo kwiinyanga nje ezimbini? Amacebo amane angundoqo atyhiliwe, abonakaliswe ukuba ayasebenza!

Ngaba unokukholelwa kuyo? Umda onqumlayoEzorhweboUmphathi, nangona wayenokufikelela kwiintengiso ezingaphezu kwezigidi ezili-100 ngonyaka, wayediniwe yonke imihla kangangokuba wayefuna "ukubaleka". Ngenxa yoko, samncedisa ngezenzo ezimbalwa eziphambili, kwaye kwiinyanga nje ezimbini, inzuzo yakhe iphindwe kabini!

Ngaba eli bali lokubuya livakala njenge melodrama? Kodwa yenzeka ngokwenene.

Abantu abaninzi bacinga ukuba into esabelana ngayo nabo yayibuchwephesha obuthile abamnyama, kodwa eneneni, zonke yayizizenzo zolawulo ezisekelwe kwingcinga yeshishini.

Ngoku ndiza kukuchazela ezi zicwangciso zingundoqo ezi-4 kuwe ngokwahlukeneyo. Emva kokuzifunda, ngokuqinisekileyo uya kuqhwaba amathanga akho kwaye uthi: Bendingazi ukuba inokwenziwa ngolu hlobo!

Kutheni uninzi lwabaphathi be-e-commerce benqumla umda besiya bediniwe?

Ucinga ukuba ishishini linzima kakhulu? Hayi, ngumthamo omkhulu womsebenzi. Uninzi lwabanini bamashishini abawela imida bayasokola ngemisebenzi yemihla ngemihla: amakhulu ee-SKU, amaqela aliqela, ukanti badiniwe kwaye basabona inzuzo encinci.

Kufana nokuqhuba i-F1 imoto uze unyathele kwi-accelerator kwindlela yomhlaba emaphandleni. Bekuya kuba ngumnqa ukuba ibingajiki.

Umphathi esasimnceda wayeqhelekile "kwindlela yokungcola." Intengiso yayiphezulu, kwaye izinto zazibonakala zithembisa, kodwa inkampani yayigutyungelwe kukungavisisani kwangaphakathi, ukusebenza kakuhle kweqela kwakungumbhodamo, yaye imali yayichithwa kwizinto ezingenaxabiso.

Xa samnika le seti "yeendlela ezine eziphambili", waqaphela ngokukhawuleza: O, kuvela ukuba ukwenza ishishini akuthembeli kumandla akhohlakeleyo, kodwa kulawulo oluchanekileyo.

IQhinga loku-1: Ukuhlelwa kwemveliso kunye namaxabiso okuphelisa “ukulingana”

Makhe ndikubuze umbuzo kuqala: Ngaba ungenza umzamo ofanayo ekusebenziseni imveliso etshatyalaliswayo kunye nemveliso eseludinini?

Ngokucacileyo akunjalo. Kodwa ngokwenene, iinkampani ezininzi ezinqamlezileyo zenza oko: ziphatha zonke iimveliso ngokulinganayo, kwaye ngenxa yoko, iimveliso zabo eziphambili azikhuliswanga, kodwa kunoko zitsalwa phantsi kweemveliso zecala.

Into yokuqala endamcela ukuba ayenze Ukuhlelwa kwemveliso,

• Iimveliso ze-A-grade: Ubuninzi benzuzo, ingqwalasela kwimisebenzi, kunye namaxabiso aguqukayo.
• Iimveliso zebakala B: Ukuncedisa ekuzaliseni nasekugcineni imarike.
• Iimveliso ze-C-class: Coca imiphetho kwaye uye naphi na apho unako.

Lwakuba lwenziwe olu hlengahlengiso, iingeniso zeemveliso zakhe ezingundoqo zaqhuma ngoko nangoko.

Ingeniso ayinyukanga nje kuphela, kodwa ingeniso ye-inventri iye yehla kakhulu.

Kufana nokulwa imfazwe, ukugxininisa umlilo wokudubula kwikomkhulu leentshaba endaweni yokusebenzisa iziqhumiso zomlilo ukubulala iingcongconi.

Iqhinga 2:AINgenkxaso, isantya sophuhliso lwemveliso siphindwe kabini kwaye siphindwe kabini kwakhona

Ngaphambili, wayenokuphuhlisa ubuninzi be-7 SKUs ngosuku.

Ndamxelela ukuba asebenzise izixhobo ze-AI ukwandisa inkqubo ye-R & D kunye ne-semi-automate yonke inkqubo yophando, izihloko, iinkcazo kunye nemifanekiso.

Qikelela ukuba? Banokuvelisa ii-SKU ezingama-30 ngosuku olunye!

Kuthetha ukuthini ii-SKU ezingama-30? Kuthetha izinga eliphezulu leemveliso ezitshatyalaliswayo, nto leyo ethetha ukuphinda-phindwe kabini kogutyulo lwemarike.

Kanye njengakudala sithembela kubasebenzi ngokugrumba amaqula, besisemba amaqula asixhenxe ngemini, kodwa ngoku sisebenzisa amaqula, singomba amashumi amathathu ngosuku. Ngokuqinisekileyo, amathuba okugqabhuka kwentwasahlobo anyuke kakhulu.

Zeziphi izinto eziphambili kwi-e-commerce enqumla imida? Isantya kunye nesikali!

Ukuvela kwe-AI akuyiyo i-icing kwikhekhe, kodwa kukuvumela ukuba utshintshe ngokukhawuleza "injini yamandla enyukliya".

Iqhinga lesi-3: Yenza imisebenzi isekelwe kwi-SOP; ukuphindaphinda kubaluleke ngaphezu kokuqesha iingcali

Ngaphambili, eyona ndawo yayibuhlungu kulo mphathi yayiluqhaqho. “Imisebenzi egqwesileyo” kwakunzima ukuyiqesha, kwanabo baqeshwayo babetyekele ekubalekeni. Ngenxa yoko, ishishini laxinzelelwa phantsi ngokupheleleyo ngabasebenzi.

Ingcebiso yam kuye yile: qhawula yonke imisebenzi I-SOP (Inkqubo eqhelekileyo),

Ukususela ekukhethweni kwemveliso, uluhlu, ukukhangisa, kwinkonzo yabathengi, zonke izenzo zenziwa ngendlela "abasandul 'ukulandela."

Imeko yangoku kukuba abancedisi banokusingatha imisebenzi ephezulu yexesha elidlulileyo, kwaye ukuphindaphinda kokuphindaphinda kuye kwanda ngokukhawuleza.

Umphathi wade wathi: "Ndivakalelwa kukuba andidingi iingcali ezimbalwa ukwenza i-5 yezigidi. Ndandiyicinga kakhulu ngaphambili."

Ifana nekaMcDonald's, engadingi bapheki kodwa ixhomekeke ekubekweni emgangathweni.

Njengorhwebo lwe-intanethi oluwela umda, Kuphela ngokuqhekeza izenzo ezintsonkothileyo zibe ziinkqubo zobungqina bobudenge ezinokushishinamdaukwanda,

Isicwangciso-qhinga 4: Gxininisa kwikhonkco lokubonelela, apho imiqobo yokwenene iqala ukuvela

Inyathelo lokugqibela eliphambili ngoyena moat wexesha elide: ukuphuculwa kwekhonkco lonikezelo.

Ngaphambili wayethethe kuphela ngamaxabiso nomzi-mveliso, kodwa akazange aqonde ukuba umzi-mveliso ngokwawo unokwandiswa. Xa wayengena nzulu kumzi-mveliso, wafumanisa ukungasebenzi kakuhle okunokuncitshiswa kakhulu ngotshintsho oluncinci.

Lo ngumqobo wokwenene. Iimveliso zinokukopishwa, ukuthengisa kunokuxeliswa, kodwa uxhulumaniso lwakho olunzulu kunye neefektri ezikumgangatho ophezulu kunye nokukwazi ukuqhuba ukuphuculwa kwazo yi-moats engenakulinganiswa ngabanye.

Ekugqibeleni, i-e-commerce ewela umda ixhomekeke kumakhonkco okubonelela. Imigaqo-nkqubo yetrafikhi kunye neqonga ihlala itshintsha, kodwa nje ukuba uphumelele kwikhonkco lokubonelela, inzuzo iqinisekisiwe.

Ulawulo ngokwenene liqokobhe lokucinga kweshishini

Xa umphathi wathi kum: "Kuvela ukuba ukwenza ishishini kunokuba lula."

Ndahleka. Abantu abaninzi baphatha ulawulo “njengesifundo esinobunzi obuphezulu,” befunda iindlela ezininzi kodwa basebenzise kwiindawo ezingalunganga.

Bendihlala ndisithi ishishini limalunga neengqondo. Zonke izenzo zolawulo kufuneka zifane nebhombu echanekileyo, ngaphandle kwenkunkuma. Amanyathelo olawulo kufuneka ajolise ngokuchanekileyo kwiindawo apho kufuneka uphuculo lweshishini.

Ngale ndlela, yonke into encinci eyenziwa liqela inokuqhuba ngokuthe ngqo ukusebenza phezulu.

Ndihlala ndisithi eyona ngxaki inkulu kuninzi lwabaphathi kukuba bohlula ngenkani amashishini nabaphathi.

Abantu abaninzi bacinga ukuba ulawulo lokufunda lumalunga nokunkqaya iiseti ezimbalwa zeendlela, kodwa zininzi iindlela zolawulo njengeebhotile zamayeza ekhemesti. Kufuneka uqonde iimpawu kuqala kwaye unike iyeza elifanelekileyo.

Ukuba usebenzisa iindlela ezingezizo, kufana nokusela iyeza elingelilo. Ayizukusebenza nje kuphela, inokwenza izinto zibe mbi ngakumbi.

Ishishini sisifo, ulawulo liyeza.

Ulawulo alukho malunga nokubonisa, kodwa i-antidote kwishishini.

Injongo yolawulo ayiko "kuthatha iyeza" kodwa "kukunyanga isifo".

Kungokuqaphela oku kuphela apho sinokuthi siwuqonde ngokwenene umoya wokukhula koshishino.

Isiphelo: Emva kokuphindwa kabini kwengeniso ngokwenene kukuphuculwa kokucinga

Abathengisi be-e-commerce be-cross-border bafuna ukuphinda kabini inzuzo yabo, kungekhona ngenhlanhla, kodwa ngokuphucula Iinkqubo zokucinga,

1. Ukuhlelwa kwemveliso kuvumela izixhobo ukuba zigxininiswe.
2. Uphuhliso lwe-AI lwenza ukusebenza kakuhle kunyuke.
3. I-SOP yokusebenza ivumela ukuphindaphinda okungenamkhawulo.
4. Ukuphucula ikhonkco lonikezelo kwenza ukuba imiqobo iqine ngakumbi.

Ezi zenzo zine, njengeentsika ezine, zixhasa ukuguqulwa kweshishini ukusuka kwisiphithiphithi ukukhululeka, ukusuka kwixhala ukuya ekusebenzeni kakuhle.

Ke ngoko, inkosi yokwenyani ayikuko ukucima imililo yonke imihla, kodwa ukwenza inkampani Ukuzisebenza, njengomatshini othanjiswe kakuhle, uvelisa ingeniso ngokuzenzekelayo.

Ikamva lelikabani? Kwabo banokwenza lula ukuntsonkotha, kwabo banokufumana ucwangco kwisiphithiphithi.

Idabi le-e-commerce eliwela umda liye lakhula ngokukrakra, kodwa ekugqibeleni, into ebalulekileyo bubulumko bolawulo.

Yaye ubulumko busoloko buxabiseke ngaphezu kwamandla akhohlakeleyo.

Isishwankathelo sokugqibela

1. Isitshixo sokuphinda kabini inzuzo yorhwebo lwe-e-commerce ilele ekulungiseni iintshukumo zolawulo malunga neshishini elingundoqo.
2. Ukuhlelwa kwemveliso yeyona nto iphambili ekuqaliseni ukuqhuma kwengeniso.
3. Uphuhliso oluqhutywa yi-AI luphinda kabini inani le-SKU kunye namathuba eemveliso ezibethayo.
4. Imisebenzi esekwe kwi-SOP ivumela amaqela ukuba aphindaphinde ngokufanelekileyo kwaye anciphise ukuxhomekeka kwitalente.
5. Uphuculo lwekhonkco lokubonelela ngowona mqobo wexesha elide.

Khumbula: ukuba uchaza iyeza elifanelekileyo kwisifo sakho, ukuphinda kabini inzuzo yakho ayilophupha!

👉 Ngoku umbuzo ngulo, ngaba inkampani yakho yenza ngokungakhathali okanye yenza izinto ngokuchanekileyo?

Impendulo imisela ukuba ungayiphinda kabini inzuzo yakho kwiinyanga ezimbini ezizayo.