Uyikhulisa njani inkampani ye-e-commerce? Okokuqala, funda indlela yokuphatha abantu njengamajoni!

EzorhweboIsitshixo kwimpumelelo yenkampani akusiyo imveliso yayo, kodwa abantu bayo!

Ukukhula komphathi we-e-commerce kunye nengeniso yonyaka engaphezu kwe-100 yezigidi ze-yuan ayixhomekeke ekubeni ingakanani impahla anokuyithengisa, kodwa ingaba "unokuqesha abantu abafanelekileyo."

Abantu abaninzi baye baphambukela kakhulu ngaphambi kokuba baqonde intetho elumkileyo:Okukhona bebaninzi abantu, kokukhona bangcono. Endaweni yoko, kufuneka zisetyenziswe kumanqanaba ahlukeneyo.

Udidi 1: Imisebenzi ye-S-level (izikhundla zeqhinga) - "abacebisi bezempi" yenkampani

Yintoni ukusebenza kwinqanaba le-S? Ngamafutshane, liqela labantu abasebenzisa iingqondo zabo.

Bafana noZhuge Liang kwi-Romance of the Three Kingdoms, ongalwiyo kwimigca engaphambili, kodwa unokugqiba uloyiso okanye ukoyiswa. Aba bantu babhetyebhetye ekucingeni, bayakonwabela ukujonga amathuba amatsha oshishino, kwaye bagqwese ekusebenziseni amacebo okusombulula iingxaki. Ziyitanki yokucinga yokwenyani yenkampani.

Ndibone abaphathi abaninzi benza impazamo enkulu-ukuvumela ukusebenza kwinqanaba le-S kubeke ityala ekusebenzeni.

Isiphumo? Iingqondo zabo, ekufuneka zigxininise kwisalathiso, ngoku zihlaselwa ziingxelo kunye neeKPIs. Nje ukuba abantu abanobuchule bangcwatywe kwimiba engenamsebenzi, yonke inkampani iphulukana “nenjini” yayo yokwenza izinto ezintsha.

Ke ngoko, kwinkampani, imisebenzi ye-S-level ayivavanywa ekusebenzeni. Banoxanduva lwento enye kuphela -Phanda indlela yokwenza inkampani iqhubele phambili, ngokukhawuleza kwaye ngokuthe ngcembe.

Ngokomzekelo, ngesinye isihlandlo, intengiso yemveliso esele imisiwe yehla, yaye wonke umntu wayenoloyiko. Nangona kunjalo, umqhubi we-S-level ucebise inkqubo "yembuyekezo ye-fission yomsebenzisi", ekhokelele ekubeni intengiso iphindaphindeke kabini kwisithuba senyanga. Olu hlobo lwexabiso alunakulinganiswa ngokulula ngomsebenzi.

Udidi lwesibini: iitalente zesigqeba - "amandla amakhulu" yenkampani

Abantu abatyekele ekubulaweni bafana nomkhosi oqeqeshwe kakuhle. Abafuni zicwangciso ezininzi, kodwa banokwenza imisebenzi ngokuthe ngcembe, ngokuchanekileyo, nangokungenalusini.

Abaphathi abaninzi bafuna ukuhlakulela "abasebenzi abajikelezayo," kodwa oko kukungaqondi. Ngokuqhelekileyo ngaba bantu "bazinzileyo nabazinzileyo" abenza inzuzo kwinkampani.

Basenokungalungelanga ukuza nezisombululo zokuyila, kodwa balungile ekwenzeni iiodolo, ukugqiba iinjongo, nokugcina iinkqubo ezilungileyo. Ishishini le-e-commerce liyakhawuleza kwaye liyaphindaphindeka. Kungakhathaliseki ukuba bangaphi abantu abanobuchule,Ukubulawa kokugqibela ngoyena ophumeleleyo.

Kwinkampani, iitalente zesigqeba zenza ngaphezulu kwe-70%. Bajongene noluhlu lwemveliso, ukunyuswa, inkonzo yabathengi, ukugcinwa kwezinto, ukuphononongwa kwedatha ... zonke izinto ezigcina inkampani isebenza kakuhle zixhaswa ngabo.

Ubusazi? Nokuba bonke abasebenzi benqanaba le-S bathathe ikhefu elidibeneyo lokungabikho, inkampani isenokuhlala inenzuzo. Oku kungenxa yokuba injini yokusebenza ilele kwinqanaba lesigqeba.

Udidi lwesithathu: iitalente zolawulo - "abalawuli" benkampani

Italente yolawulo ngumqolo odibanisa amanqanaba aphezulu nasezantsi. Abacingi malunga nolwalathiso olufana neengcali zokusebenza kwinqanaba le-S, kwaye abajongi kwimisebenzi ethile efana neengcali ezikwinqanaba eliphezulu. Umsebenzi wabo kukuvumela intsebenziswano esebenzayo phakathi kwezi zimbini.

Kwingqiqo yam yolawulo, kukho umgaqo obaluleke kakhulu: "Ishishini" kunye "nolawulo" kufuneka lahlulwe.

• Ingaba ithetha ntoni? Imisebenzi ye-S-level ayibandakanyi amaqela; indawo yabo yedabi yingqondo.
• Abantu abajolise ekugwetyweni abalawuli; injongo yabo kukufikelela usukelo.
• Iitalente zolawulo zezo zinoxanduva lokwenene lolungelelwaniso lombutho, ukubeka iliso kumsebenzi, kunye nokubunjwa kwenkcubeko.

Sizamile ngaphambili ukuvumela umsebenzi we-S-level ukulawula iqela ngaxeshanye.

Ngenxa yoko, lo mntu ubalaseleyo, owayeyitanki yokucinga yenkampani, kamva woyiswa yimicimbi eyahlukeneyo yabasebenzi, uhlolo kunye neengxabano.

Ekugqibeleni, safunda kwiimpazamo zethu kwaye sahlula ngokupheleleyo yonke imisebenzi, eyaphucula ngokukhawuleza ukusebenza kwethu.

Kuthatha indibaniselwano yeentlobo ezintathu zabantu ukuxhasa "inkampani enkulu" ngokwenene.

Khawucinge ngoku: Imisebenzi ye-S-level ifana ne "radar" yenkampani, ejongene nokubona ulwalathiso; iitalente zolawulo "nabaqhubi", ukulawula isingqisho; iitalente zesigqeba "injini", ukuqhuba phambili.

Xa ezi ntlobo zintathu zabantu ngamnye esenza imisebenzi yakhe, inkampani ngokwendalo ibaleka ngesantya esiphezulu. Ngokuchasene noko, ukuba zixutywe kunye, isalathiso siya kubhideka, isantya siya kucotha, kwaye ukubulawa kuya kuwa.

Olu lwahlulo lwemodeli yezabasebenzi lukwanalo nenzuzo efihlakeleyo - ukufunwa okuchaneke ngakumbi.

Uyazi ngokucacileyo "indima" yesikhundla ngasinyeUkubekwa endaweni", thelekisa kwaye udibanise ngexesha lodliwano-ndlebe.

Endaweni yendlela yokuqasha "engacacanga": uyacelwa ukuba wenze izicwangciso, ufezekise iziphumo, kwaye ukhokele iqela.

Kwanothixo uya kukufumanisa kunzima ukuphumeza nantoni na kumntu onjalo.

Wonke umntu makakhanye "kweyona ndawo ifanelekileyo"

Sihlala sikholelwa kwisivakalisi esinye: Inkampani ayithembeli kwi-superhero, kodwa kwiqela eliphezulu.

Wonke umntu uzalwa enamandla ahlukeneyo. Umphathi okrelekrele akaceli wonke umntu ukuba atshintshe, kodwa ufumana apho anokwenza khona kakhulu.

Asize sicele wonke umntu ukuba abe "yi-jack yazo zonke iintengiso", sibacela ukuba babe "ngabaphathi bento enye".

Kanye njengeqela lomculo, umntu udlala isiginci, umntu udlala amagubu, umntu ucula iingoma ezikhokelayo. Indima nganye yahlukile, kodwa xa idityanisiwe, idala owona mculo unika umdla.

Ukulinywa kwangempela kwabaphathi be-e-commerce ayenzi izinto, kodwa "ukusebenzisa abantu"

Xa usuka “ukwenza izinto ngokwakho” uye “ekusebenziseni abantu ukwenza izinto”, xa ufunda ukuyeka kwaye uvumele abantu abalungileyo benze eyona nto bayithandayo, ngelo xesha, inkampani yakho iya kuba nethuba lokukhula.

Abantu abaninzi bacinga ukuba i-e-commerce ikhuphisana kwitrafikhi, ixabiso, kunye nekhonkco lokubonelela.

Enyanisweni, ekugqibeleni, konke kuxhomekeke kubuchule bokulungelelanisa.Nabani na onokuqesha abantu abalungileyo uya kuphumelela ikamva.

Isiphelo: Indlela yokuqesha abantu bobona bulumko buphezulu be-e-commerce

Ukuqesha abantu kufana nokuqasha amajoni; ukwazi abantu nokubabeka kwizikhundla ezifanelekileyo yeyona nto iphambili. Uphuhliso lweshishini aluzange lube luhambo lomntu oyedwa onesibindi, kodwa luhambo lweenkwenkwezi ezikhanyayo.

Xa umphathi unokuchonga ngokuchanekileyo amandla obuchule bemisebenzi ye-S-level, ukuhlonipha amandla okuphunyezwa kweetalente zesigqeba, kwaye uthembele amandla ombutho weetalente zolawulo, ngoko inkampani iya kuba "nentloko yokucinga," "izandla zokulawula," kunye "ne-skeleton yokubambisana."

Lo ngunxantathu wentsimbi wokukhula kweshishini.

Ikamva le-e-commerce liza kubona utshintsho olukhawulezayo nolukhawulezayo, kwaye i-algorithms iya kuba nzima ngakumbi, kodwa inye into ayisoze yatshintsha:Abantu sisiqalo salo lonke ukukhula.

Isishwankathelo sokugqibela:

• Ukugaya kwahlulwe ngokweendidi ezintathu: imisebenzi yenqanaba le-S (izikhundla zesicwangciso), iitalente zesigqeba, kunye neetalente zolawulo.
• Ezi ntlobo zintathu zabantu zineemfanelo ezahlukeneyo kwaye azikwazi ukuxutywa.
• Vumela imisebenzi ye-S-level icinge malunga nesikhokelo, iitalente zesigqeba ziphumeze iziphumo, kunye neetalente zolawulo zikhuthaza intsebenziswano.
• Isitshixo sokwenza ishishini likhulu asikokuba “nabantu abaninzi” kodwa kukuba “nabantu abalungileyo”.

Phinda uphonononge ubume beqela lakho kwaye uzibuze: Ngubani ocinga malunga nesalathiso? Ngubani owenza ukubulawa? Ngubani olawula ulungelelwaniso?

Kuphela xa ubeka ezi ntlobo zintathu zabantu kwizikhundla ezifanelekileyo apho inkampani yakho iya kuba nokuzithemba ngokwenene ukukhula.