I-20 yezona ngcamango ziyingozi kakhulu phakathi kwabanini bamashishini be-e-commerce baveziwe! Ucinga ukuba ukuxhaphaza abasebenzi bakho kukonga imali, kodwa eneneni uyazibulala!

ngamaxesha athile,EzorhweboEyona nto yoyikeka ngomphathi ayingobantu bakhuphisanayo abanamandla, kodwa kunoko ukuzithemba kwabo ngokugqithisileyo! 🤯

Ndibone abaphathi abaninzi be-e-commerce abavakalisa ngokuzithemba, "Ndiza kutyumza abakhuphiswano bam!" kuphela ukuba "batyunyuzwe" luthotho lwabo lweengcamango eziphosakeleyo.

Makhe sijonge kwi-20 eyona nto ixhaphakileyo yokungaqondi kakuhle phakathi kwabanini bamashishini e-e-commerce kwaye sibone ukuba yeyiphi "imigibe" esiwele kuyo sonke.

I. Ukucinga ukuba ukuxhaphaza abasebenzi kuya konga imali, baphela bephulukene nangakumbi.

Abanye abaphathi bathe phithi ziindleko zomsebenzi kwaye bayathanda ukwenza umntu omnye enze umsebenzi wabathathu.

Phezulu, kubonakala ngathi kusindisa iindleko, kodwa ngokwenene, abasebenzi bazele ukucaphuka kwaye ukusebenza kakuhle kuphantsi njengogqatso lofudo.

Ekugqibeleni, akwanelanga ukusebenza kwenkampani kuphela, kodwa iphinde yagxotha abasebenzi abaphambili.

Abaphathi abakrelekrele ngokwenene ababaxhaphazi abasebenzi babo; bakhuthaza ubuchule babo.

Okwesibini, ukuzithemba okungenasiseko kwimveliso yabo, bekholelwa ukuba ayinakoyiswa.

Abanye abanini bamashishini bathe phithi “ngobukumkani bemveliso” yabo, becinga ukuba uyilo lwabo lukumgangatho ophezulu kwaye luphucukile. Kodwa xa bebeka iimveliso zabo emarikeni, isivakalisi esinye somthengi sitshitshisa iphupha labo: "Ngaba ayisosimbo nje esiphelelwe lixesha?"

Imarike itshintshile, i-aesthetics itshintshile, kodwa iimveliso ngokwazo azizange zitshintshe.

Okwesithathu, ukunika impumelelo kuwe ngelixa ulibala amandla eendlela ezifanelekileyo kunye namaqonga.

Ukuthengisa njengama-hotcakes ngexesha le-boom akuthethi ukuba uyamangalisa.

Kanye njengokuba ihagu ikwazi ukubhabha xa imi kwindawo efanelekileyo ngexesha elifanelekileyo, kodwa xa umoya uyeka, iya kuwa kakhulu kunaye nabani na.

Okwesine, ukukholelwa ukuba iimfazwe zamaxabiso zinokuphelisa abo bakhuphisana nabo.

Abanye abanini bamashishini, xa bebona abo bakhuphisana nabo behlisa amaxabiso, ngoko nangoko balandela umkhondo baze basike awabo. Isiphumo kukuba wonke umntu uthoba amaxabiso abo, kwaye yonke inzuzo iyanyamalala.

Ukubandakanyeka kwimfazwe yamaxabiso kufana nabantu ababini abazama ukubona ukuba ngubani onokubamba ixesha elide nokuba ngubani oza kufa kuqala.

Okwesihlanu, babecinga ukuba ukonga iindleko kuthetha ukwenza imali, kodwa umphumo waba ludumo lohlobo olulonakaliswe ngokupheleleyo.

Ibinzana elidla ngokuthethwa ngumphathi "onqenayo" lithi: "Gcina imali naphi na apho unako."

Ngenxa yoko, izinto eziluhlaza zazingaphantsi kancinci, kwakukho ummeli wenkonzo yomthengi ongaphantsi, kwaye inkonzo emva kokuthengisa yalibaziseka ngeentsuku ezimbini.

Ekugqibeleni, umthengi ushiye nje "ngophononongo olubi," kwaye intembeko yebrendi yawa ngobusuku.

VI. Ukugxila kwingeniso yexesha elifutshane ngelixa utyeshela ixabiso lexesha elide labathengi.

Abanye abanini bamashishini bajonga kuphela ukuba zingaphi iiodolo abazithengisayo namhlanje kwaye abakhathali malunga nexabiso lokuthenga kwakhona.

Gcina ukhumbule ukuba iindleko zokufumana umthengi omtsha zizihlandlo ezili-10 iindleko zokugcina umthengi!

Iinkampani ze-e-commerce ezihlakaniphile zibala "ixabiso lobomi bomthengi," kungekhona nje inzuzo yexesha elifutshane.

7. Ukusukela ukukhula ngobumfama ngelixa ulibala i-ROI kunye ne-marginal utility

Intengiso iphindwe kabini, kwaye kunjalo nebhajethi yentengiso? Kungcono ulumke.

Kuba imbuyekezo kutyalo-mali (i-ROI) ihlala ihambelana ngokungafaniyo nomthamo wentengiso, okukhona uchitha imali eninzi, kokukhona ixabisa kancinci.

8. Ukukopa imveliso etshaywe ngumntu okhuphisana nayo kukhokelela kwilahleko enkulu kuphela.

“Ukuba unokuba ngodumileyo, nam ndingakwazi!”—La mazwi aye ayonakalisa inkitha yabaphathi.

Abanye banamakhonkco okubonelela, amajelo osasazo, kunye neempawu ezimiselweyo. Ukuba uzikhuphela ngokulula, uya kugqiba kuphela ngentlekele "ye-inventri eninzi."

9. Ukwandisa imveliso ngokungaboniyo xa iintengiso zilungile, okukhokelela ekubeni iindawo zokugcina iimpahla ziphuphume luluhlu lwempahla.

Ukuguquguquka kwexesha elifutshane kwiintengiso ze-e-commerce kuqhelekile, kodwa abanye abanini bamashishini banethemba kakhulu kwaye ngoko nangoko bandisa umthamo wemveliso.

Nje ukuba i-hype isifile, indawo yokugcina impahla iphuphuma yi-inventory, kwaye isimilo somntu wonke siyawohloka.

10. Ukungahoyi ezo "zingabonakaliyo" iindleko ezifihliweyo

Ababulali abafihliweyo be-e-commerce abayizo iindleko zentengiso, kodwa kunoko iindleko ezifihliweyo zokuthotyelwa, iirhafu, ukuchithwa kwemveliso, kunye nonxibelelwano olungasebenziyo.

Abanini bamashishini abaninzi babonakala besenza imali ephepheni, kodwa eneneni baphulukana nemali kule migibe incinci.

11. Ukuxhomekeka kwindlela: Amava amadala aqweqwedisa imeko entsha.

Abanye abanini bamashishini bemveli basaqhuba ishishini ngengqondo ababenayo kwiminyaka elishumi eyadlulayo.

Amaxesha atshintshile; ivenkile entsha iye yatshintsha indlela esebenza ngayo ukuthengisa.

Ukuvela kweHema, iKlabhu kaSam, kunye neCostco sele ikuxelele:Amava yeyona nzuzo ingundoqo yokhuphiswano.

12. Ukuphatha abo bakhuphisana nabo njengeentshaba, ukujongana nabo ngobumfama endaweni yokufunda ngabo.

“Ndimthiyile!”—Abaphathi abaninzi bathetha oku.

Kodwa abakhuphisana abagqwesileyo ngokwenene ngabafundisi bakho ababalaseleyo.

Ngapha koko, eyona nto ikusongela ngokwenene ayingobantu okhuphisana nabo, kodwa abo bawelela kwamanye amashishini, njengamashishini asebenza ngeqonga,AIUkukhethwa kwemveliso, iimpawu ezivelayo.

Ishumi elinesithathu, ukugcina i-侥幸心理 (ingqondo yokuthatha amathuba) kunye nokusilela ukwenza amalungiselelo omngcipheko.

Xa iimeko zemarike zitshintsha, ukunyuka kwamaxabiso ezinto eziphathekayo, ukuguquguquka kwexabiso lotshintshiselwano, kunye nohlengahlengiso lomgaqo-nkqubo kunokuwatshabalalisa ngokuthe ngqo amashishini.

Umphathi ongalusebenzisiyo ulawulo lomngcipheko ufana nokuzama ukugxumeka intente kwinkanyamba.

14. Ukuzibandakanya kushishino oluhlukeneyo phambi kokuseka ishishini elingundoqo elizinzileyo.

Ndeva ukuba abanye benza imali ngeevidiyo ezimfutshane, ngoko ke ndandifuna ukubandakanyeka; Ndeva ukuba ukuthengisa izinto zezilwanyana zasekhaya kwaba yimpumelelo, ngoko ndaqalisa ukuthengisa ukutya kweekati.

Ngaphambi kokuba baqinise ishishini labo eliphambili, baye babalekela "kwiintlobo ezahlukeneyo," ezibangele "iintlekele ezininzi."

15. Uthanda kuphela ukuva indumiso kunye nokuphatha impendulo yabathengi "njengabathiyileyo".

Ukuba umthengi uxela ukuba imveliso yakho ayisebenzi kakuhle, ngaba ubavimba ngoko nangoko?

Emva koko uya kuphoswa lithuba lokwenyani lokuphucula.

Ukuvuma komthengi ukunika iingcebiso kuthetha ukuba basakukhathalele; eyona nto iyoyikisa ngokwenene ngumthengi othe cwaka.

16. Ukwala ukusebenzisa izixhobo ezisebenzayo kwaye usakholelwa ukuba "iindlela zakudala zezona zithembekileyo".

Ukugcinwa kweencwadi ngesandla, ukuthumela ngesandla, ulungelelwaniso lwezandla...

Ngubani owenza loo nto kule mihla?

I-ERP, inkonzo yabathengi be-AI, kunye neenkqubo ezizenzekelayo zikwazile ukuphinda kabini ukusebenza kakuhle, kodwa abanini bamashishini abaninzi basabambekile kwixesha "le-notebook accounting".

17. Ukusukelana neentsingiselo ze-online influencer ngaphandle kokuqonda uhlalutyo lwedatha.

Emva kokuva ukuba ukuthengisa okuphembelelayo kunokukhokelela ekuthengisweni okuqhumayo, ngoko nangoko bachitha amakhulu amawaka eeyuan ukuqesha abantu abaphilayo.

Uphando lubonise ukuba idatha yenziwe, intengiso ayikwazanga ukufunyanwa, kwaye noluhlu lwempahla alukwazanga ukucinywa.

Abo bangcwatywe “kwi-internet celebrity pit” ngabanini bamashishini e-e-commerce abangayiqondiyo ingqiqo yokuguqula.

18. Ukuqikelela unxibelelwano lobuqu ngelixa ukutyeshela ukwakha amandla okwenene.

Abanye abaphathi baxhomekeke kuqhagamshelo ukuze bakhe uthungelwano lwabo, bechitha iintsuku zabo befumana ukutya kunye nokutya kwaye bebandakanyeka kubudlelwane boluntu, ukanti ukusebenza kwabo akuphucukanga.

Kwixesha elitsha leshishini, ubudlelwane bokwenyani ngumtsalane oziswa ngamandla.

19. Ukuba nokholo olumfamekileyo kubasebenzi abakhwele iparashuti, bekholelwa ukuba ukuqesha "ukudubula okukhulu" kunokusindisa inkampani.

Ukuzisa ingcali yangaphandle ukucima umlilo kubonakala ngathi yintshukumo yobuchwephesha, kodwa kubonakala ukuba ayifanelekanga kwiimeko zendawo.

Kwanoyena mntu unetalente akanakufumana iziphumo ukuba inkcubeko yenkampani, iinkqubo, kunye neenqobo ezisemgangathweni azihambelani.

20. Ubudlelwane njengabazalwana, ukuqhawuka njengeentshaba.

Amashishini amaninzi e-e-commerce aqala njengentsebenziswano phakathi kwabazalwana, kodwa ekugqibeleni, bade bacima iiakhawunti ze-WeChat zomnye nomnye.

Ishishini aliyiyo i-江湖 (i-jianghu, igama elibhekiselele kwihlabathi le-karate kunye ne-chivalry), kwaye alithembeli ekuthembekeni, kodwa kwibhalansi phakathi kweenkqubo kunye nokuthembela.

Isiphelo: Icognition yeyona silingi inkulu kubanini bamashishini be-e-commerce.

Ihlabathi le-e-commerce litshintsha ngokukhawuleza kakhulu; imodeli izolo ngempumelelo inokuba ngumgibe namhlanje.

Abaphathi abakhulu ngokwenene abanakuze babambelele "kumava" abo, kodwa bahlala behlaziya "ulwazi" lwabo.

Kuba undoqo weshishini awukho malunga nokusebenza nzima, kodwa malunga nokubona indlela elungileyo.

Njengoko omnye umntu wathi:"Izidenge zitshintsha umphumo, abantu abalumkileyo bayayitshintsha imbono yabo."

ukushwankathela:

• Ukuxhaphaza abasebenzi akulingani neendleko zokulondoloza.
• Ukubandakanyeka kwiimfazwe zamaxabiso akufani nokuphumelela kwimarike.
• Ukwahluka ≠ ukukhula.
• Ukuxhomekeka kunxibelelwano akufani nokuthembela kubuchule.
• Ukwala ukuhlaziya ukuqonda kukabani kukwala ukukhula.

Kwidabi le-e-commerce, ayikhe ibe malunga nokuba ngubani obaleka ngokukhawuleza, kodwa ngubani onombono omde. 🚀

Kunokuba uyisonge ngokuxhalaba, yehlisa umoya kwaye uzibuze: Ngaba ndisaphila kwixesha elidlulileyo?