Ngaba inkampani yakho ye-e-commerce ibambekile kwibhotile yabantu abangama-50? Inyaniso asikokunqongophala kwabasebenzi, kodwa kukuba awufundanga izakhono zokuphatha kuqala!

EzininziEzorhweboXa inkampani ikhula yaya kutsho malunga nabasebenzi abangama-50, umphathi wadibana nomqobo: uphuhliso lweshishini lwaba nzima, ukusebenza kakuhle kwabasebenzi kwehla, kwaye umphathi waya esebenza kakhulu. Esona sizathu yayingekokunqongophala kwabasebenzi, kodwa kukusilela ukufunda kuqala izakhono zolawulo!

Eli nqaku libonelela ngohlalutyo olunzulu lokuba kutheni amashishini ekufumanisa kunzima kakhulu ukusebenza, indlela yokucinga yolawulo enokuqhuba ukukhula, kwaye ikufundisa indlela yokucwangcisa ngokuqhubekayo kulawulo oluphakathi kunye nokuseka iinkqubo ezisemgangathweni zokuguqula inkampani yakho ukusuka kwisiphithiphithi ukuya ekusebenzeni kakuhle.

Ulawulo lokufunda ngoku sisitshixo sokwenza ngokwenene ishishini likhule likhulu!

Abanini bamashishini abaninzi bakholelwa kwintetho ethi, "Qalisa kuqala, kwaye siza kuthetha ngolawulo xa lukhula." Kodwa inyaniso kukuba-Umphathi ongaqondiyo ulawulo akanakuze akwazi ukukhulisa inkampani yakhe ibe lishishini elikhulu.

Ukuyibeka ngokucacileyo, ulawulo aluyonto yokuhombisa, kodwa "yingcambu" ekufuneka ityalwe yinkampani kwasekuqaleni.

Kwanowona mthi mkhulu uya kuwa ukuba iingcambu zawo aziqinanga. Unokukhulisa inkampani ukuya kubantu abangama-50 ngokuqhuba kunye nokusebenza nzima, kodwa ukusuka kuloo mzuzu ukuya phambili, uya kufumanisa ukuba izinto ziqala ukuphuma kulawulo.

"Isiqalekiso sabantu abangama-50" kubaphathi be-e-commerce: okukhona usebenza nzima, kokukhona udinwa ngakumbi; Okukhona usenza, kokukhona izinto ziba ngumbhodamo.

Ndibone abanini bamashishini be-e-commerce abaninzi kakhulu ngolu hlobo. Iinkampani zabo zikhula ukusuka kwi-3 ukuya kubantu abangama-30, kunye nabasebenzi abasebenza ixesha elongezelelekileyo yonke imihla, bade baphendule nemiyalezo yabathengi ngelixa besitya.

Kodwa lathi lakufika inani labantu abangama-50, kwenzeka into engaqhelekanga—iiprojekthi zalibaziseka, abasebenzi baba ngamavila, amasebe atyholana, yaye umphathi ngokwakhe waba “ngumcimi-mlilo,” ecima imililo yonke imihla.

Ngoba? Kuba basasebenzisa ingqondo "ejolise kwishishini" ukusombulula ingxaki "yokulawula inkampani".

Ukubeka nje, umphathi usacinga "ngendlela yokunyusa intengiso namhlanje", kodwa akukho mntu ucinga malunga "nendlela yokuqinisekisa ukuba umbutho unokunyusa ngokuqhubekayo intengiso kwixesha elide". Omnye ubaleka ngokukhawuleza, omnye ubalekela kude.

Umqobo wokuqala: Ukungabikho kolawulo oluphakathi kuthetha ukuba umphathi uhlala edlala indima "yomntu omkhulu."

Xa inkampani inabasebenzi abamalunga nama-50, olona phawu lucacileyo kukuba zonke iingxaki ekugqibeleni zibuyela kumphathi.

Izikhalazo zabathengi? Umphathi uyabukela. Abasebenzi bayaxambulisana? Umphathi uyalamla. Uluhlu lwemveliso kwi-diarray? Umphathi uyangxola. Ngokuhamba kwexesha, umphathi ngokwakhe uba ngathi ngumphezulu ojikelezayo, onesiyezi kunye nokuphazamiseka.

Abaphathi abagqwesileyo ngokwenene kudala bafunda "ukuzikopa".

Ndiyamazi umnini wenkampani enengeniso yonyaka engaphezu kwe-100 yezigidi zeeyuan. Wandixelela: "Mna ngokwam ndiphatha i-10% yeengxaki, kuba i-90% eseleyo iphathwa ngabaphathi abaphakathi."

Kwakutheni ukuze akwazi ukuyenza? Kuba wayeseke iqela lolawulo eliphakathi kwangethuba.

Abo baphathi abaphakathi "abaphathi abaphezulu bemivuzo baxoshwe ngaphandle," kodwa kunokuba abantu abaye bahlakulwa ngaphakathi kwenkampani, baqonda ngokwenene ishishini, kwaye baqhelene nenkcubeko yenkampani.

Emva kweenyanga ezintandathu okanye unyaka wohlengahlengiso, ngokuthe ngcembe bahlakulela amandla okwenza izigqibo ezizimeleyo-yiloo nto ulawulo oluphakathi lumalunga nayo.

Abaphathi abaninzi benza ezi mpazamo zilandelayo: Bacinga kuphela "ngokukhawuleza bafumane umphathi ophakathi ukucima umlilo" xa kuvela iingxaki. Ngaphambi kokuba lo mntu ufikayo aliqonde ishishini, umlilo wawusele unwenwele kwindawo yokugcina impahla.

Abaphathi bagxininisa "ukulungiselela" endaweni "yokuhlangula".

Umqobo wesibini: Ngaphandle kwemigangatho, ukuxhomekeka ngokupheleleyo kwi-intuition, inkampani ngokuqinisekileyo iya kuwela kwisiphithiphithi kungekudala okanye kamva.

Abaphathi abaninzi bathanda ukuthi, "Okukhona usenza, kokukhona ufumana ngaphezulu." Kuvakala kulungile, kodwa eneneni lolona hlobo lwakudala lwenkuthazo.

Lo mzekelo usebenza kakuhle kumaqela amancinci-abantu abathathu ukuya kwabahlanu abasebenza nzima, abanamandla! Kodwa xa inani labantu landa, "inkanuko" yodwa ayanele.

Uya kufumanisa ukuba abasebenzi baqala ukukhalaza, "Nam ndisebenza nzima, kutheni ibhonasi yam ingaphantsi kunabanye?" Amasebe aqala ukulwela ityala: "Ngubani kanye kanye otyikitye esi sivumelwano?" Iinkqubo ziya zisiba ngumbhodamo, kwaye uxanduva luya lusiba mfiliba.

Ekugqibeleni, inkampani yaba yindawo apho "nabani na okhwaza kakhulu ufumana ukubiza izibhamu."

Imibutho eqolileyo ngokwenene ayithembeli "kwi-incentives," kodwa "kwimigangatho." Imigangatho ngowona mgca wolawulo; inkuthazo yibhonasi nje.

Ngaphandle kwee-SOPs (iiNkqubo zokuSebenza eziMgangatho), kufana nokulwa imfazwe ngaphandle kwemephu. Abasebenzi basebenza ngokusekwe kwi-intuition yonke imihla, benza into enye namhlanje kwaye enye ngomso, kwaye ekugqibeleni, akukho mntu waziyo ukuba balungile okanye bangalunganga.

Inkampani eye yaseka iinkqubo ezisemgangathweni inokuqhubeka nokusebenza ngokuqhelekileyo nokuba umphathi uhamba ngaphandle. Oku kungenxa yokuba sonke isikhundla kunye nesenzo ngasinye sinemigaqo emayilandelwe.

Umqobo wesithathu: Akukho ndlela yokunika ingxelo; umphathi uhlala engowokugqibela ukwazi inyani.

Xa inkampani yayincinci, umphathi wagcina umyalelo ngokuthembela "kubudlelwane bomntu." Wayeza kwenza umjikelo yonke imihla, abuze imibuzo kwisebe ngalinye, aze asombulule naziphi na iingxaki ngoko nangoko.

Kodwa esi sicwangciso asisebenzi xa inkampani ikhula kakhulu. Kukho ulwazi oluninzi kunye namasebe amaninzi kakhulu; Umphathi akanakukwazi ukuyilawula yonke loo nto. Ngexesha eyibona ingxaki, izinto sele zigqabhukile.

kwaye,Iinkampani ezikhulileyo zihlala zine "indlela yokunika ingxelo".,

Abasebenzi bachonga iingxaki - bazixele; abaphathi bahlalutya oonobangela - bashwankathele iziphumo; abaphathi abaphakathi baphuhlisa izisombululo - baphumeze.

Iingxaki zifunyanwa kwisigaba sazo sokuqala, kunokuba zikhutshwe ngaphambi kokuba zibe "ziibhombu".

Oku kubizwa ngokuba “lulawulo olusuka ezantsi,” apho kunganyanzelekanga ukuba umphathi abeke iliso yonke imihla; inkqubo isebenza ngokwayo.

Abantu abaninzi bacinga ukuba iinkqubo zokunika ingxelo "zisesikweni kakhulu," kodwa abaphathi abanobuchule ngokwenene bayazi ukuba ukunika ingxelo "yinkqubo ye-nervous" yombutho. Ngaphandle kwayo, inkampani ifana nomzimba ondindisholo, ongakwaziyo ukuva intlungu yokopha.

Kutheni ufunda ulawulo kuqala, endaweni yokulinda de inkampani ikhule ibe nkulu ukuze ibambe?

Khawufane ucinge ukwakha isakhiwo esinemigangatho elishumi, kwaye uthatha isigqibo sokongeza ukuqinisa intsimbi xa ufikelele kumgangatho wesihlanu. Kwakuza kwenzeka ntoni? Ulwakhiwo luya kuwa.

Oku kuyasebenza nakumashishini. Inkqubo yolawulo sisakhiwo, hayi isihombiso.

Ukuba ufunda ulawulo kwangoko, ungatyala imbewu yeenkqubo, iinkqubo, kunye nenkcubeko kumanqanaba okuqala okukhula kwenkampani. Kamva, ezi zinto ziya kuqhuba ngokuzenzekelayo ukukhula kombutho.

Ulawulo lokufunda alukho malunga nokwenza "umsebenzi omncinci," kodwa malunga nokukuvumela ukuba "wenze umsebenzi oluncedo ngakumbi."

Amashishini enza imali ngokubulawa, ngelixa ulawulo luphila ngeendlela ezicwangcisiweyo. Eyangaphambili imisela ukuba ungayifumana malini na, le yokugqibela igqiba ukuba ungaphila ixesha elingakanani na.

Isiphelo: Oosomashishini bokwenyani baqala ngokuqonda "abantu".

Ekugqibeleni, undoqo wolawulo "ngabantu." Akunjalo amanani, iinkqubo, okanye ii-KPIs, kodwa "amandla eentliziyo zabantu."

Umphathi oqondayo ulawulo unokwenza ukuba iqela likhule ngokuzenzekelayo, lenze abasebenzi bahambelane neenjongo, kwaye benze i-self-igninging energy field kwinkampani.

Lo ngowona mmandla wokugqibela wendaleko yombutho.

Ke musa ukucinga ngolawulo lokufunda kuphela emva kokuba inkampani yakho ikhule yaba nkulu. Oko kufana nokulinda de ube nengqele eqhaqhazelisa amazinyo ukuze uthenge iyeza.

Xa uxakeke kakhulu uxinezelekile, eyona nto uyidinga kakhulu ayingomandla omzimba wokuzisebenzela ethanjeni, koko ukucinga kweenkqubo, izakhono zombutho, kunye nombono wobuchule.

Ulawulo aluyiyo i-icing kwikhekhe, kodwa isiseko soshishino. Ukuba ufuna ishishini lakho likhule ngokwenene, kufuneka uqale ukufunda ukuba ngumphathi ngoku.Uyakwazi ukulawula abantu, ukulawula imicimbi, kunye nokulawula iintliziyoIbhosi.

Isishwankathelo sokugqibela

1. Ukwakhiwa kwenqanaba eliphakathi kufuneka kucwangciswe kwangaphambili.Musa ukulinda de kuvele iingxaki ngaphambi kokuba ufune ukuqesha abantu.
2. Imigangatho yomsebenzi kunye neenkquboSisitshixo sokuba inkampani inokwandisa na.
3. Indlela yokunika ingxeloOku kugqiba ukuba ingaba ingxaki inokuthi ifakwe kwi-bud.
4. Funda ulawulo kwangoko kangangokoNgaphandle koko, inkulu inkampani, iba sesichengeni ngakumbi.

Xa ufunda "ukuqhuba ishishini kunye nolawulo", inkampani yakho iya kuphucula ukusuka "kwisakhono somphathi wedwa" ukuya "kumandla okulwa eqela lonke".

Ukukhula kokwenyani akukho malunga nokuba nabantu abaninzi, kodwa malunga nokuba nenkqubo eyomeleleyo. Kuphela xa ulawulo lukhokela ishishini ukuba inkampani ithethe "ngokukhula okukhulu."