Isalathiso senqaku
EzorhweboAbathengisi basebenza nzima ukuze bakhawulezise izinto yonke imihla, kodwa inzuzo yabo iya isiba ncinci. Ngaba oku kuphikisana akukuniki mandla?
Abantu abaninzi baye bawela kulo mgibe, becinga ukuba ngokulawula iinkqubo ngononophelo nangokugqibeleleyo, banokuvuselela amashishini abo.
Kodwa inyani yandibetha kakhulu; okukhona ndityala imali eninzi, kokukhona inzuzo yayisiba sezantsi.
Kutheni kunjalo? Kuba phakathi kwabakhuphisana nabo, kusoloko kukho abo badlali "abangadlali ngokwemithetho," abanezakhiwo zeendleko kunye neengcinga ezahluke ngokupheleleyo.
Ukuguquka kwe-e-commerce akuyongxaki yokusebenza kakuhle, kodwa yingxaki yobungakanani.
Abantu abaninzi bakholelwa ukuba ukhuphiswano kwi-e-commerce lumalunga nokuba ngubani oqhelekileyo nophucukileyo ngakumbi.
Kodwa inyaniso kukuba, wena nomchasi wakho nikwimigangatho eyahlukileyo ngokupheleleyo.
Usenokungakwazi ukwamkela iqela labantu abali-100 abafumana inzuzo engamakhulu ambalwa amawaka, kodwa abanye abantu banokwamkela ukufumana i-100,000 kuphela ngenyanga.
Ngoba? Kuba basebenzisa onke amalungu osapho lwabo, ngoko ke ixabiso liphantse libe zero, kwaye indlela abacinga ngayo yahlukile ngokupheleleyo.
Oku kuthetha ukuba ukuba uzama ukukhuphisana nabo kwinqanaba elifanayo, uza kutsalelwa nje eludakeni.
Impumelelo yokwenyani ayikuko ukulawula ishishini elikhoyo ngokupheleleyo, kodwa kukuphumela ngaphandle kwelo candelo nokukhangela amathuba amatsha.
Ukuhlasela yeyona ndlela ilungileyo yokuzikhusela.
Kwishishini le-e-commerce, ukuzikhusela kufana nokulinda ukufa, ngelixa ukuhlasela kuyindlela yodwa yokusinda.
Oko kubizwa ngokuba luhlaselo akukokwanda ngokungaboniyo, kodwa kukufumana amathuba amatsha ngokuzingisileyo.
Kufuneka uzibuze oku: Ngaba iqela lam linokufumana amathuba emveliso emitsha kwangethuba kunabanye?
Ngaba umbutho wam ungasabela ngoko nangoko uze ungene ngokukhawuleza kwimarike xa kuvela i-dividend yethrafikhi?
Ukuba impendulo nguewe, ngoko sele usendleleni eya ekuqhawuleni umjikelo.
Fumanisa amathuba amatsha enzuzo
Ndingabelana ngeendlela eziphumelelayo zenkampani ethile.
Bafumana amathuba amatsha enzuzo inyanga nenyanga.
Nje ukuba icebo liphunyezwe ngempumelelo kwiqela, kungadlulanga iveki, onke amaqela kulo lonke inkampani aza kulisebenzisa ngokupheleleyo elo cebo.
Eyona nto iphambili kule ndlela kukuphindaphinda ngokukhawuleza kunye nokwandisa.
Amathuba ayaphela ngokukhawuleza; nabani na osabela ngokukhawuleza uya kuvuna inzuzo.
Kutheni iindlela zolawulo lwemveli zingaphumeleli?
Iinkampani ezininzi eziphambili zorhwebo lwe-elektroniki zifunda le ndlela intsha yokulawula.
Ngaphambili babelandela indlela yokuphatha yendabuko, belawula inkampani ngokweenkcukacha ezimfutshane ngakumbi.
Intlangano yaba lukhuni ngakumbi nangakumbi.
Umbutho oqinileyo ufana nenqanawa enkulu engenakujika ngokukhawuleza xa ijongene nezivuthuvuthu.
Indlela yethu yokulawula igxininisa ukuguquguquka kunye nokuphendula ngokukhawuleza.
Xa kukho ingxaki yangaphandle, iqela lilungisa ngoko nangoko lize liphumeze isicwangciso, ekugqibeleni lifezekise iziphumo ezifunekayo.
Isitshixo sokuphelisa ingxaki: ubuchule bokuhlela izinto
Eyona nto iphambili kulawulo lwe-e-commerce ayikokusebenza, kodwa bubuchule.
Ubukrelekrele buthetha ukuba iqela lingakwazi ukuchonga amathuba ngokukhawuleza, liqokelele izixhobo ngokukhawuleza, lize lizisebenzise ngoko nangoko.
Esi sisixhobo sokwenyani sokugqitha imida ekhoyo yorhwebo lwe-elektroniki.
Umbutho oqinileyo, nokuba unezixhobo ezingakanani na, uya kutsalwa yinkqubo yawo.
Umbutho okhawulezayo, nokuba unezixhobo ezimbalwa, unokuphumelela ngokukhawuleza xa kuvela amathuba.
Ungayakha njani intlangano ekhawulezayo?
Okokuqala, misela indlela yokwabelana ngolwazi.
Xa kuvela ithuba, ulwazi kufuneka luhambe ngokukhawuleza ngaphakathi kwenkampani ngaphandle kwemiqobo.
Okwesibini, khuthaza ukuzama nokwenza iimpazamo.
Amathuba orhwebo lwe-elektroniki adla ngokuba mafutshane, kwaye ixabiso lokuzama nokwenza iimpazamo liphantsi kakhulu kunexabiso lokuphoswa.
Okwesithathu, ukuphindaphinda ngokukhawuleza.
Icebo elisebenzela iqela elinye kufuneka liphindaphindwe kuwo onke amaqela ngexesha elifutshane kangangoko.
Okwesine, gcina ukuguquguquka kwesicwangciso.
Musa ukubopha zonke izixhobo zakho kwicala elinye; yiba nesibindi sokuziqhelanisa xa imarike itshintsha.
Eyona ndlela iphambili yokucinga ukuze uphumelele kurhwebo lwe-elektroniki: Cinga ngendlela engaphaya kwebhokisi kwaye ufumane amathuba amatsha.
Ukhuphiswano kwi-e-commerce alungomdlalo we-zero-sum, kodwa ludabi lobukhulu.
Kufuneka udlulele ngaphaya kokugxila ekukhuphisana ngokuthe ngqo nabachasi bakho kwaye ujonge amathuba amatsha okukhula.
- Umzekelo, ngelixa abanye besakhuphisana ngexabiso, sele wakha iprimiyamu yophawu.
- Ngelixa abanye besakhuphisana ngethrafikhi, sele wakha inkqubo yakho yedomeyini yabucala.
- Nangona abanye besasebenza kwiqonga elinye, sele usasaza kumaqonga amaninzi.
Lo ngumahluko kwiimilinganiselo, kwaye ikwasisitshixo sokuphelisa ingxaki.
Umbono wam: Ukuphelisa ingxaki kufuna ubunzulu beqhinga.
Ngokombono wam, ukuphelisa ingxaki akuyonto yokulungisa amaqhinga, kodwa kukusetyenziswa okunzulu kweqhinga.
Kufuneka ucinge kwangaphambili kwaye ukwazi ukucwangcisa kwangaphambili iindlela ezisetyenziswayo kushishino.
Kufuneka ube nenkqubo ecwangcisiweyo, ukwazi ukuguqula amathuba abe zizakhono zokuhlela izinto, endaweni yokuthembela kwithamsanqa elivela kube kanye.
Kufuneka ube bhetyebhetye kwaye ukwazi ukuziqhelanisa ngokukhawuleza nemarike etshintsha rhoqo ukuze uhlale ukhuphisana.
Ukudibanisa la manqaku mathathu yindlela yokwenyani yokuphelisa ingxaki.
Isiphelo: Ukuphelisa ingxaki yindlela yokuphucula ingqondo.
Xa sijongene noguquko lweli shishini, ukugqobhoza ingxaki akuxhomekanga kumandla angaqhelekanga, kodwa kuxhomekeke ekuphuculeni ukuqonda kwethu.
Udinga ukuyeka ukucinga ngendlela yendabuko yolawulo, wakhe umbutho okhawulezayo, kwaye ufumane amathuba amatsha ngokukhawuleza.
Kufuneka ube nesibindi sokwenza izicwangciso ezinzulu kwaye ugcine ukuguquguquka kunye nokuqonda kwangaphambili.
Kungale ndlela kuphela onokudlula kuyo kwingxangxasi yokuguquka kwezinto uze uthathe inyathelo ngenene.
总结
- Ukuguquka kwe-e-commerce ngokuyintloko kukulwa ngemilinganiselo.
- Ukuzikhusela kufana nokulinda ukufa; ukuhlasela yindlela yodwa yokusinda.
- Imibutho esebenzayo ibalulekile ekupheliseni iingxaki.
- Zikhulule kwiingcinga zolawulo zemveli kwaye ufumane amathuba amatsha ngokukhawuleza.
- Ubunzulu beqhinga, indlela ecwangcisiweyo, kunye nokuguquguquka zezona zinto zibalulekileyo ekusombululeni ingxaki kwixesha elizayo.
Ukhuphiswano lwangaphakathi lweli shishini aluyi kuyeka, kodwa ungakhetha ukungatsalwa yiyo.
Ngoku lixesha lokuthatha inyathelo, ukufuna amathuba amatsha, ukwakha amaqela akhawulezayo, kunye nokufezekisa impumelelo yokwenene.
Impumelelo yeyabo banesibindi sokugqobhoza, ingeyabo balandela isihlwele ngokungaboniyo baze babanjwe kumjikelo wokhuphiswano.
Ndiyathemba Chen Weiliang Blog ( https://www.chenweiliang.com/ Inqaku elithi "Iingcali ze-e-commerce kufuneka zilifunde! Indlela yokuphuma kule ngxaki kunye nokufumana amanqaku okukhula anenzuzo ephezulu?" elikwabelwana ngalo apha linokuba luncedo kuwe.
Wamkelekile ukwabelana ngekhonkco leli nqaku:https://www.chenweiliang.com/cwl-33505.html