Ingcinga Entsha kuLawulo lwe-E-commerce: Izizathu ezi-3 zokutshintsha "iiThagethi zokuThengisa" "iiThagethi zokuSebenza kakuhle"

EzorhweboIshishini lifuna ingcinga ephazamisayo! Eli nqaku lityhila iingxaki ezintathu eziphambili zeenjongo zokuthengisa zonyaka kwaye libonelela ngohlalutyo oluneenkcukacha lwendlela yokwandisa inzuzo ngokusebenzisa iinjongo zokusebenza kakuhle kwabasebenzi. Funda indlela yokubala ngokuchanekileyo ubungakanani beqela, ukuphucula ukusebenza kakuhle kwemali, kunye nokuba nobuchule kwiindlela eziphambili zolawulo lwe-e-commerce. Fumana amaqhinga eshishini ngoko nangoko ukuze uphindaphinde kabini inzuzo yakho kwaye uphephe iimpazamo zesicwangciso ezenziwa yi-90% yabathengisi!

Uyazi ukuba bangaphi abanini bamashishini e-e-commerce abaye batshatyalaliswa ziinjongo zokuthengisa zonyaka, belahlekelwa yiyo yonke into?

Ndibone oosomashishini abaninzi bebeka iinjongo ezinkulu zokuthengisa ezifikelela kumakhulu ezigidi ekuqaleni konyaka, baze bafumanise ukuba ekupheleni konyaka inzuzo yabo ingaphantsi kweyevenkile yeti yobisi esecaleni kwendlela.

Eyona nyaniso inzima kwishishini le-e-commerce kukuba ingeniso yokuthengisa kunye nenzuzo zizinto ezimbini ezahlukeneyo ngokupheleleyo.

Kutheni kusithiwa iinjongo zokuthengisa zonyaka ziyityhefu kwiinkampani ezintsha zorhwebo lwe-e?

Ubomi beemveliso zorhwebo lwe-elektroniki bufutshane ngendlela eyoyikisayo.

Imveliso oyithengisayo namhlanje isenokukopishwa ngokupheleleyo ngabakhuphisana nawe ngomso, nto leyo engakushiyi ungenanto.

Uyakhumbula loo mveliso yokuqhotsa umoya eyingozi kunyaka ophelileyo? Ifumene inzuzo engama-30% kwinyanga yokuqala, i-15% kwinyanga yesibini, kodwa kwinyanga yesithathu wonke umntu wayethengisa ngelahleko.

Kule meko, ngubani onokuqinisekisa ukuba imveliso ingaqhubeka ithengiswa kangangeenyanga ezili-12?

Iinjongo zokuthengisa zinokuphazamisa indlela yokuziphatha kweqela

Xa umphathi egxile kwizibalo zokuthengisa, abasebenzi baya kusebenza nzima ukuze baphucule intengiso.

Ukuze bahlangabezane nee-KPI zabo, bangathanda ukufumana i-1000 yezigidi kwintengiso baze bafumane i-50 kunokuba bafumane i-200 yezigidi kwintengiso baze bafumane i-80.

Okuyoyikisa nangakumbi kukuba oku kugqwetheka kuya kufikelela kuzo zonke iinkcukacha zokusebenza.

Uza kubona amaqela ebhalisela imicimbi ngenkani, ephosa imali kwintengiso, aze alahlekelwe yimali yokunyusa intengiso.

Ekugqibeleni, injongo yokuthengisa yafezekiswa, kodwa akukho nesenti enye eyongeziweyo kwiakhawunti.

Oosomashishini be-e-commerce, yekani ukubotshelelwa ziinjongo zokuthengisa zonyaka!

Eyona nto ibalulekileyo kwi-e-commerce kukusebenza kakuhle kwemali.

Unokukhetha ezimbini:

1. Fumana i-100 nge-principal ye-50 yezigidi, kwaye ujike imali kathathu kwiinyanga ezi-3;
2. Okanye ungasebenzisa i-5 yezigidi njengemali eyintloko ukuze ufumane i-1 yezigidi, kunye nengeniso eyenzeka kube kanye ngonyaka.

Abantu abakrelekrele bangakhetha ukhetho lokuqala.

Enyanisweni, amaqela abanjwe ngabathengisi ahlala efuna ukhetho lwesibini.

Indlela yolawulo lwabasebenzi yenkampani ye-e-commerce

Endaweni yokubeka iinjongo zokuthengisa, sigxila kwinani elinye: inzuzo ngomqeshwa ngamnye.

Iqela labantu abali-10 kufuneka lifumane inzuzo yonyaka engaphezulu kwesigidi esinye.

Ukuba inani lingaphantsi kweli nqanaba, phucula abasebenzi; ukuba lingaphezulu kweli nqanaba, cinga ngokwandisa abasebenzi.

Ngokukodwa malunga namaqhinga okukhetha imveliso:

1. Iimveliso ezinengeniso epheleleyo engaphantsi kwama-30% ziyaliwa ngoko nangoko.
2. Iimveliso ezinexesha lokutshintsha kwezinto ezisetyenzisiweyo ezidlula iintsuku ezingama-60 kufuneka zisuswe ngoko nangoko.
3. Zonke iindlela ezineendleko zokukhuthaza ezidlula i-15% yengeniso yazo zimisiwe.

Ukwakha ngokutsha imisebenzi ye-e-commerce ngengqondo egxile kwinzuzo

Khawuthelekelele inkampani njengomatshini wokungenisa imali.

Umsebenzi wakho asikokwandisa imali, kodwa kukwandisa ukusebenza kakuhle kwedola nganye yemali.

Oku kuthetha ukuba:

1. Gxila kwiindidi zeemveliso ezikumgangatho ophezulu, nokuba zikumgangatho ophezulu.
2. Misela indlela yokusabela ngokukhawuleza ukuze umise ilahleko ngoko nangoko ukuba kukho naziphi na iimpawu zengxaki ezifunyenweyo.
3. Soloko ugcina imali eyaneleyo ukuze ukwazi ukwenza izinto ngokukhawuleza xa kuvela amathuba.

Bhala ekugqibeleni

Kweli xesha le-e-commerce elitshintsha ngokukhawuleza, ukunamathela kwiinjongo zokuthengisa zonyaka kufana nokuhamba kwindawo enemingxunya emininzi ngekhampasi.

Abaphumeleleyo bokwenyani badlala umdlalo wokusebenzisa imali kakuhle: besebenzisa imali encinci ukuze bafumane inzuzo enkulu baze bagqibezele umjikelo wokukhupha imali ngokukhawuleza.

Khumbula, kurhwebo lwe-elektroniki, akubhekiselele ekubeni ngubani othengisa kakhulu, kodwa kukuba ngubani ophumelelayo.

Ukususela namhlanje, libala ngeenjongo zokuthengisa kwaye ugxile ekufakeni inzuzo kunye nemveliso yabasebenzi kwiqela lakho.DNALo ngumgaqo wokusinda wokuqhuba imijikelo yezoqoqosho.