Isalathiso senqaku
Ukuthunyelwa kwempahla ethotyiweyo efektriEzorhweboImodeli: I-Invisible Giant Wave of the Future E-commerce
Usenokungaqondi ukuba into abantu abaninzi abayithatha njenge "engaphawulekiyo" yokuthumela izinto kwifektri iphazamisa ngokuthe cwaka yonke imeko ye-e-commerce.
Lo asingomsebenzi omncinci, kodwa luguquko oluqhubekayo kwezoshishino.
Nangona usathandabuza ukuba uza kuzigcina na iimpahla, abanye sele befumana imali eninzi ngokuthunyelwa ngqo kwifektri.
Kutheni le nto ithathwa njengemodeli evuthiweyo? Kuba iye yaqinisekiswa kwiimeko ezininzi, kwaye neenkampani ezidwelisiweyo ziyabandakanyeka.
Ukuthunyelwa kwempahla ngenqanawa ukusuka kwimizi-mveliso kuye kwaba yingcamango esisiseko yorhwebo lwe-e-commerce.
Ukutsala kweempahla ezithengiswa ngqo kwifektri: umlinganiselo weendleko nokusebenza okuphezulu ngokumangalisayo
Xa kufikwa kwiimpahla zasefektri, impendulo yokuqala yabantu abaninzi kukuba zixabiso eliphantsi.
Kodwa ixabiso eliphantsi lingaphezulu nje; eyona nto ibalulekileyo kukuba bambalwa abalamli.
Akukho arhente okanye iileya zeempawu ezifunekayo; umenzi uzisa iimpahla ngqo kumthengi.
Umzekelo, ii-thermal fleece, ii-windbreakers, kunye nee-hoodies zonke zifumaneka lula, abavelisi banikezela ngokuthunyelwa okuncitshisiweyo, nto leyo ebangela amaxabiso angafaniyo nesiqhelo.
Umzekelo, iimveliso eziveliswe kwifektri ezifana neebra zezemidlalo, iiblender, kunye nee-air fryers zonke zenziwe efektri, zibonelela ngeenzuzo zomgangatho kunye nexabiso.
Kwaneemveliso ezivela kwiinkampani ezidwelisiweyo ezifana neHales (iikomityi zethermos), iiCrocs, kunye neBoyang Home Textiles zinokungena kwimarike ngeendlela zokusasaza ngqo kwimizi-mveliso.
Yingakho abathengi bevakalelwa kukuba "ixabiso lemali liyamangalisa".
Kutheni iimpahla zasefektri zithengiswa iintsuku ezimbini kuphela?
Abantu abaninzi banomdla wokuba kutheni iimpahla ezenziwe efektri ezineenombolo zemveliso zithengiswa iintsuku ezimbini kuphela?
Impendulo ilula: iimpahla zasefektri zibonakaliswa ngokufumaneka ngokwamaqela.
Nje ukuba iqela leempahla liveliswe, lithengiswa liphele ngoko nangoko, ngaphandle kokubopha nayiphi na imali.
Ukuba uthengisa yonke imihla, kufuneka ugcine uluhlu lwezinto ezithengiswayo, nto leyo ebeka uxinzelelo olukhulu kwimali yakho kwaye ithwala iingozi ezinkulu.
Le modeli "yokungena ngokukhawuleza nangokukhawuleza" yenza izinto zibe lula kwiifektri nakubasasazi.
Amathuba Amakhulu Kwiifektri Ezincinci
Usenokucinga ukuba ukuthunyelwa kwempahla ngasemva yindlela yenkampani enkulu kuphela, kodwa eneneni ifanelekile ngakumbi kwiifektri ezincinci.
Umzi-mveliso omncinci usebenzisana nababhali beeblogi abali-100, apho ibhlog nganye ithengisa iiodolo ezili-1 ngonyaka.
Ezo zi-odolo zesigidi esinye, ezaneleyo ukugcina umzi-mveliso wondlekile.
Le yindlela amandla okuhambisa impahla ngokungekho mthethweni: yahlula imveliso kunye nokuthengisa, ivumela iifektri ukuba zigxile kwimveliso ngelixa zishiya intengiso kwiindlela zokusasaza.
Ukwahlukahlukana kweendlela zokusasaza imidiya: Iibhlog ziyinxalenye nje yengxaki enkulu
Abantu abaninzi bacinga ukuba ukuthumela izinto kwimizi-mveliso kuxhomekeka kuphela kubabhlogi, kodwa eneneni, kukho iindlela ezininzi ngaphezu koko.
Amaqonga e-domain abucala, uluntu, amagumbi okusasaza bukhoma, kunye nabantu abadumileyo abanefuthe kwi-intanethi bonke bangabasasazi.
Ukuba nje imveliso ikhuphisana, iindlela zokusasaza ziya kuza kuwe.
Umzi-mveliso awunaxhala malunga nokuthengisa; isitshixo kukufumana amaqabane afanelekileyo.
Isixhobo esiyimfihlo sokugcinwa kwezinto kunye nokuthunyelwa kwempahla
Abanye abantu baxhalabile kukuba isitokhwe kunye nokuthunyelwa kwezinto kuya kuba nzima, kodwa akunjalo konke konke.
Ngoku kukho iinkqubo ze-ERP zobungcali. 软件Lonke eli phulo lingaphathwa ngabantu aba-3-4.
Ukususela ekucwangcisweni kwee-odolo ukuya kulawulo lwezinto ezisetyenzisiweyo kunye nokuhlanganiswa kwezinto ezifunekayo, ukusebenza okucwangcisiweyo kwenza kube lula ukuba iifektri ziqalise.
Le yimodeli ye-e-commerce exhaswa bubuchwepheshe, esebenza kakuhle ngendlela engathethekiyo.
Kutheni ithandwa kakhulu kwiindawo ezine-e-commerce ephucukileyo?
Okukhona urhwebo lwe-e-commerce lukhula ngakumbi kummandla othile, kokukhona imodeli ye-dropshipping ithandwa kakhulu.
Ngenxa yokuba abathengi beqhele ukuthenga izinto ngokukhawuleza, ukuthunyelwa kwezinto ngqo kwimizi-mveliso kunokuhlangabezana nale mfuno.
Kwangaxeshanye, ngenkqubo ye-e-commerce ephuhlileyo kunye neendlela ezininzi, iimpahla zasefektri zinokufumana lula indlela yokuphuma.
Yiyo loo nto iifektri zempahla kunye neefektri zezixhobo zasekhaya ziqala ukuzama le modeli.
Iifektri zibafumana njani abasasazi?
Umbuzo abawukhathaleleyo abanini beefektri abaninzi ngulo: Singabafumana phi abasasazi?
Impendulo ilula kakhulu: imiboniso yorhwebo kunye neendibano zoluntu.
Imiboniso yorhwebo yindawo yendalo yokufumana izixhobo, ngelixa iinethiwekhi zisebenza njengeendlela zentsebenziswano zexesha elide.
Ukuba imveliso ithembekile, abasasazi baya kutsaleleka ngokwemvelo.
Ngaba ukuthunyelwa kwezinto ezivela kumzi-mveliso kunzima kangako?
Abanye abantu bathi ukuthunyelwa kwempahla ephumayo efektri kunzima, kodwa oko akuyonyani.
Abasebenzi abaphatha ukuthunyelwa kwempahla, ulawulo lwenkqubo, kunye nemisebenzi esekelwe kwi-SOP abanzima konke konke.
Ezinye iifektri zide zikhetheke kakhulu kule modeli, kwaye iye yaba yinto eqhelekileyo.
Ukuba kukho abathengi abangamakhulu amabini ngosuku, abafumana i-yuan ezilishumi okanye amashumi amabini ngento nganye, inzuzo iphezulu kakhulu.
Oku akuyongxaki, kodwa yindlela entsha eya kubutyebi.
Oku kulandelayo malunga Iintshukumo ezisecaleni ze-Zero-inventory Dibanisa Imodeli ye-e-commerce yokuthumela ngaphandle komzi-mveliso Isicwangciso esineenkcukacha, esichaza ingqiqo eyintloko kunye namanqaku abalulekileyo okusebenza inyathelo ngenyathelo:
1. Intsingiselo yepateni
- Ifomula engundoqo:
Inzuzo yakho = Ixabiso lokuthengisa – Iindleko zokuthumela eziphantsi – Iindleko zokusebenza
Akukho mfuneko yokugcina iimpahla; iiodolo zithunyelwa ngqo kwifektri/kumthengisi ukuya kumthengi, kwaye ufumana umahluko wexabiso.
2. Amanyathelo aPhambili
① Icebo lokukhetha imveliso
- Iindidi ezinobungozi obuphantsi:
Khetha izinto ezincinci, ezingenakulungiseka, ezingenaxinzelelo oluhlala ixesha elide (ezifana nezixhobo zefowuni ephathwayo kunye nezixhobo zasekhaya ezincinci).
Ukukhethwa kwemveliso yefomula:
Inzuzo enokubakho = (Imfuno yemarike × Ixabiso leyunithi) – Ubungakanani bokhuphiswano
Izixhobo: ukusebenzisa iintsingiselo Google,AliExpress Uhlalutyo lweendlela ezisetyenziswayo kwizihloko ezisetyenziswayo.
② Ukuthelekiswa kwabaThengi
- Itshaneli yokuthumela impahla e-1-piece:
- Ekhaya: 1688 (khangela i-tag ethi "dropshipping"), abathengisi bePinduoduo "dropshipping".
- Umda wokuwelaI-AliExpress kunye ne-CJ Dropshipping (exhasa ukuzenzekelayo) zikhankanyiwe.
- Amanqaku aphambili othethathethwano:
- Qinisekisa ukuba iyaxhaswa na I-OEM(Tshintsha ilogo yakho).
- Ixesha lokuhambisa impahla (ukuhanjiswa kwempahla ekhaya kucetyiswa ukuba kube ziiyure ezingama-≤72).
③ Ukukhetha iqonga le-e-commerce
- Iinketho zomgangatho ophantsi:
iqonga Uncedo inqaku elibalulekileyo Shopify Iwebhusayithi ezimeleyo, uphawu Intengiso iyafuneka (i-Facebook/i-TikTok) Xianyu/Zhuanzhuan Ukususela kwixabiso eliphantsi Ifanelekile kwiimveliso ezintsha ezisetyenzisiweyo/ezixabiso liphantsi Incwadi encinci ebomvu店铺 Iintengiso ezisekelwe kumxholo zinezinga eliphezulu lokuguqulwa. Ifuna ukuveliswa okuqhubekayo komxholo osemgangathweni ophezulu
④ Izixhobo zokwenza izinto ngokuzenzekelayo
- Ukuhamba komyalelo:
ze 店小蜜,Oberlo(Umda onqamlezileyo) Iiodolo zivunyelaniswa ngokuzenzekelayo ne-backend yomthengisi.
Umzekelo Wokubala Iindleko:
Ixabiso lenyanga = Imali yokubhalisa kwiqonga (umz., iShopify $29) + Imali yokwazisa
3. Ulawulo loMngcipheko
- Ezinye iindlela zokubonelela ngeenkonzoOkungenani sayina isivumelwano Iinkampani ezi-3 Ababoneleli bemveliso yodidi olufanayo ukuthintela ukuphela kwesitokhwe.
- Ukuhlolwa kwendawo yokuhlolwa komgangathoEkuqaleni, siza kukhetha ngokungacwangciswanga i-odolo enye kwezili-10 size sicele umthengisi ukuba akuthumelele isampuli ukuze uyihlole.
- Ukuthotyelwa koMthetho:
- Ilayisenisi yeshishini (ukuba ngumnini weshishini wedwa kuyamkeleka; ukuba awunayo idilesi, ungabhalisa kwelinye ishishini).
- Iindidi ezikhethekileyo ezifana nezixhobo zonyango zeKlasi yesiBini zifuna iziqinisekiso.
4. Iindlela Eziphambili
- Icebo leprimiyamu:
Intengiso ehlanganisiweyo (njengentambo yedatha kunye neseti yezitikha zekhathuni) inokuguqula ixabiso le-$10 libe lixabiso le-$39. - Ukuqondisa kwakhona ithrafikhi yedomeyini yabucala:
Faka ikhadi elithi "Yongeza iWeChat ukuze ufumane imali ebuyayo" kwiphakheji ukuze ukhuthaze ukuthengwa kwakhona.
5. Ukubalwa kokufaka kunye nokubuyisela
| Iprojekthi | Isixa esiqikelelweyo (i-RMB) |
|---|---|
| Iindleko zokuvula | 0-500 Yuan |
| Umrhumo wovavanyo lwentengiso | 1000-3000 Yuan |
| Inzuzo yenyanga yokuqala | 1500-8000 Yuan |
Iingcebiso zokuphunyezwa:
- ze Ukuthunyelwa kwempahla ngo-1688 + Xianyu Vavanya imveliso e-1-2 ngexabiso eliphantsi.
- Emva kokuba kwenziwe intengiso, inzuzo ingasetyenziselwa ukuphucula ukuya kwiShopify okanye kwiTikTok Shop.
- Bhala phantsi idatha ngokungqongqo kwi-odolo nganye kwaye ulungiselele i-$$ROI = \frac{profit from advertising}{advertising cost}$$.
Isiphelo: Indlela Engenakuphepheka Yokuphucula Imizi-mveliso
Ukuthunyelwa kwempahla esuka kwiifektri akusiyo nje imodeli yeshishini kwi-e-commerce, kodwa ngumkhwa ongenakuphepheka ekuphuculeni amashishini.
Iyahlula imveliso kunye nokuthengisa, iphucula ukusetyenziswa kwezixhobo, kwaye inciphisa uxinzelelo lwezemali.
Kule modeli, iifektri azisasebenzi ngabavelisi, kodwa zingabantu ababandakanyekayo kwimarike.
Le yingcamango yeshishini elawulwa ngokweemfuno zabantu kwaye yindlela yokwenza ngcono uthungelwano lokubonelela ngeenkonzo.
Ngokoluvo lwam, ukuthunyelwa kwempahla esuka kwimizi-mveliso yingxolo enkulu engabonakaliyo yekamva le-e-commerce.
Itshintsha ngokuthe cwaka imeko-bume yeshishini kwaye iqhuba inguqu kwimpucuko yeshishini.
Le yimodeli evuthiweyo kwaye yindlela eza kwenzeka ngayo kwixesha elizayo.
Ukuba ungumnini wefektri, ungazama.
Ukuba ungumsasazi wezinto, kufuneka ulisebenzise eli thuba.
Igagasi le-e-commerce lifikile, kwaye ukuthunyelwa kwempahla evela kwimizi-mveliso yinqanawa yokukhwela amaza.
Eli lixesha elifanelekileyo lokuba ukhwele inqanawa.
Ndiyathemba Chen Weiliang Blog ( https://www.chenweiliang.com/ Inqaku elithi "Ungayiqala njani i-Side Hustle nge-Zero Inventory? I-Factory Dropshipping E-commerce Model" elabelwe apha linokuba luncedo kuwe.
Wamkelekile ukwabelana ngekhonkco leli nqaku:https://www.chenweiliang.com/cwl-33647.html