Umntu angasenza njani isicwangciso sokuthengisa izinto ezincinci?Amanyathelo amahlanu ukuba amashishini enze ukuthengisa kwe-WeChat

Chen Weiliang: kwenziwa njaniMicro Marketing?

Imilinganiselo emi-3 kunye ne-1 engundoqo, dlala ngengqondo yomdlalo wembeko yenkosi

(Isahluko seNgqondo)

sifuna ukwenza kakuhleIntengiso ye-Wechat,WeChatUkunyuswa kweakhawunti yoluntu, Mininzi kakhulu imiba ekufuneka iqwalaselwe, ngoko ke andizukuyidwelisa apha okwangoku.Zininzi iinkcukacha ekufuneka zenziwe kakuhle, eyona ibalulekileyo kuzo sisimo sengqondo.

Okokuqala, kufuneka ube nesimo sengqondo esilungileyo.Abo baneengqondo ezimbi ngokuqhelekileyo kulula ukuba banikezele baze bangaphumeleli.

Eli nqaku liza kwabelana: Idlalwa njani intengiso ye-WeChat ngengqondo yomdlalo wembeko yenkosi u-O(∩_∩)O~

Intshayelelo yembeko yooKumkani

"Imbeko yoKumkani" ngumdlalo weselula we-MOBA ophuhliswe kwaye uqhutywa yi-Tencent Games kwaye iqhutywe kwiiplatifti ze-Android kunye ne-IOS. Yavavanywa ngokusemthethweni kwii-platforms ze-Android kunye ne-IOS ngoNovemba 2015, 11. Igama elisetyenziswe kwinqanaba lokuqala lomdlalo "Amaqhawe" "Idabi" kunye ne "League of Kings".

Umdlalo ngumdlalo weselula ofana noDota. Umdlalo kumdlalo usekwe ikakhulu kumadabi akhuphisanayo. Abadlali banokuqhuba amadabi e-PVP ngeendlela ezahlukeneyo ezifana ne-1V1, 3V3, 5V5, njl., kwaye banokuthatha inxaxheba kwimowudi ye-adventure yomdlalo. kunye nemodi yokupasa ye-PVE Emva kokuba iimeko zidibene, unokuthatha inxaxheba kumdlalo wokufaneleka kunye nokunye.

NgoNovemba 2016, "Imbeko yoKumkani" yayibhalwe kwi "China IP Value List - Top 11 Game List" kwi-2016 China Pan-Entertainment Index Ceremony.

2017年7月2日，腾讯方面发出游戏“限时令”：7月4日起《王者荣耀》12周岁以下(含12周岁)未成年人每天限玩1小时，并计划上线晚上9时以后禁止登陆功能；12周岁以上未成年人每天限玩2小时。超出时间的玩家，将被游戏强制下线。

Imbeko kaKumkani iyathandwaEMalaysia

Enyanisweni, baninzi abantu baseMalaysia abadlala iKing's Glory.I-Malaysian Chinese community lelona qela lixhasa iChina phesheya kolwandle, ikakhulu ngenxa yokuba bacalucalulwa yimigaqo-nkqubo yorhulumente waseMalaysia kwindawo yasekuhlaleni. Ingqondo yokwenyani, ngoko ke baxhasa iTshayina kakhulu.AmaTshayina anesazisi esinamandla.

AmaTshayina aseMalaysia ngokuqhelekileyo asebenzisa iTV yesathelayithi ukubukela iinkqubo zeTVB neTaiwanese.Ngoku uninzi lwazo lubukela iinkqubo ezahlukahlukeneyo zelizwe kunye nemidlalo kamabonwakude.Ayothusi into yokuba uzuko lokumkani luthandwa.

Uninzi lweemveliso ze-Tencent kunye ne-Ali zisanqunyelwe kwizangqa zasekhaya nezaseTshayina, kwaye iHuawei inqunyelwe kuphela kwimimandla ethile enokwamkelwa okuphezulu. "Yenziwe eTshayina" okwangoku libhongo lokwenyani lesizwe leLenovo kunye ne-DJI.

Phesheya kolwandleUbomiNokuba uphi na, ungabona abantu basemzini besebenzisa iikhompyuter zeLenovo kuyo yonke indawo, kwaye yeyona nkampani yamkelwayo yaseTshayina emehlweni abantu basemzini abaqhelekileyo.

I-DJI ilawula ngokuthe ngqo imarike yabathengi.I-80% yeenzuzo zayo zivela phesheya, kwaye isabelo sayo semarike ngoku siqikelelwa kwi-8% ukuya kwi-9%, ilawula ngokupheleleyo imarike yabathengi behlabathi.

Ukongeza, xa sithenga, siya kuba namava alandelayo:

Ngamanye amaxesha xa ujongene nomthengisi uye akunike imvakalelo yokuba akafuni ukuyithenga, kodwa kukwakho abantu abathenga imveliso efanayo emva kokuyitshintsha.

Ekuphela kwendlela endinokuyenza ngayo kukusebenza nzima ukukhuthaza nokwenza izivumelwano kwiiakhawunti zoluntu zeWeChat ngalo lonke ixesha usenza isivumelwano, uya kufumana ulonwabo kule ndibano. Olu hlobo lolonwabo alunakufunyanwa ngabadlali bembeko ookumkani.

Abantu abaninzi sele bekhotyokiswe bubuqaqawuli benkosi. Nje ukuba babuyele kwihlabathi lokwenyani, abakhululekanga kwaye abakwazi ukuzikhupha. Zonke izinto eziphunyeziweyo kwihlabathi lomdlalo ziya kupheza ukubakho, ke kufuneka sifunde dlala ngolonwabo lobomi kumdlalo.

Xa sithenga, sikwanala mava:
Ngamanye amaxesha xa ujongene nomthengisi uye akunike imvakalelo yokuba akafuni ukuyithenga, kodwa kukwakho abantu abathenga imveliso efanayo emva kokuyitshintsha.

Ekuphela kwendlela endinokuyenza ngayo kukusebenza nzima ukukhuthaza nokwenza isivumelwano kwi-akhawunti yoluntu ye-WeChat Ngalo lonke ixesha usenza isivumelwano, uya kufumana ulonwabo kule ndibano.

Umgangatho 1 [Yonwaba ngalo lonke ixesha usenza isivumelwano]

Ngenxa yokuba abanye abantu bavakalelwa kukuba ukwenza imali encinci kuya kubenza bangonwabi kwaye abayi kukwazi ukuphucula indlela yabo yokurhweba, ngoko ke ukufezekisa "ngalo lonke ixesha usenza isivumelwano, kufuneka ufumane ulonwabo kule ngqungquthela".

Dimension 2 [Thatha isivumelwano njengempumelelo yomdlalo]

Izityebi ziyathanda ukuthengisa, kwaye ziyathanda ukwenza amaxabiso.Ukuba awuyilinganisi impumelelo yesivumelwano sakho ngokuba yimalini oyenzayo, kukho ithuba elingakumbi lokonwaba ngakumbi.

Yenziwa njani?Kukuphatha intengiselwano nganye encinci njengempumelelo encinci kumdlalo, kwaye uphathe intengiselwano njengomdlalo!

Ngoku, sinomlinganiselo owongezelelweyo wokulinganisa ixabiso lentengiselwano, kungekhona nje ngemali, kodwa kunye nokuphumelela komdlalo.

Umgangatho wesi-3 [Unokwenza abahlobo ngokuthengiselana]

Kufuneka sibe nolu lwazi: nokuba yintoni naIntengiso ye-IntanethiNokuba unyuso lwenze isivumelwano okanye hayi, ngalo lonke ixesha sinxibelelana nabanye, kufuneka sijonge ukwenza abahlobo njengeyona njongo ibalulekileyo.Nokuba awuzange wenze isivumelwano, ayizukuba buhlungu kakhulu, kwaye uyakubonisa. isimo sengqondo esihle kakhulu kwaye senza elinye iqela lizive lilungile.Intengiselwano elandelayo ibeka isiseko sentengiselwano.

Ukuba isivumelwano senziwe, asisayi kugxila kwisivumelwano ngokwaso, kodwa sithathe isivumelwano njengokuphucula ubudlelwane nelinye iqela.

UKumkani wozuko unokwenza abahlobo, ngoko ukwenza i-WeChat yokuthengisa kunokwenza abahlobo abaninzi.

umdlalo wobomi bengqondo

Indlela yokwenza izinto ngengqondo yobomi bomdlalo?

Enye yezona zinto zibalulekileyo kukuhleka:Ukuhleka yi "orgasm" yengqondo, kwaye ukuhleka yeyona ndawo iphakamileyoukucamngca ^ _ ^

Khumbula: Ngoncumo ebusweni bakho, ukuhleka kubamba yonke into

1. Isizathu sokuba wenze izinto ngoncumo ebusweni bakho kungokubabonwabileQala ngokuhleka, ukuhleka yintsika yobulumko kunye nokuvusa ^_^

2. Xa sinzulu, asiyi kusebenza, kufuneka sicinge ngokulinganisela kwengqondo.

Okukhona sizimisele ngakumbi, kokukhona siyingozi ngakumbi xa kufikwa kwimpilo yengqondo.Kulula ukuyiqonda kuba xa sinyanisekile, uninzi lweehomoni ezimbi zihamba emzimbeni, umzimba wethu wonke awuziva mnandi, kwaye umzimba awukwazi ukusebenzisana kakuhle ukwenza oko ufuna ukukwenza.

3. Ngalo lonke ixesha khumbula ukuhleka, ukonwaba, kunye nokwenza intlekisa

Kuba ukuhleka kunokuzisa ukukhanya, kwaye ukuba kukho ukuhleka, kuya kubakho uBuddha ^_ ^

UBuddha ubizwa nje ngokuba nguBuddha, oku kuthetha "okhanyisiweyo", ngoko xa sihleka, sivula iiseli zethu zengqondo.

Imfihlo yokuba nguBuddha ngokukhawuleza kukuvula intliziyo yakho ukuba ihlekwe, ukuhleka kukuqonda kakhulu, kwaye ukusebenzisa ingqondo enkulu kukuhleka O(∩_∩)O haha~

Xa sihleka, xa sihleka njengabantwana abaphambeneyo, yonke into emzimbeni isebenza ngokugqibeleleyo!

Ezinye izibhedlele ziphatha ukuhleka njengonyango lomhlaza, kwaye kusebenza ngokwenene, kwezo zibhedlele, izigulane zibukela imiboniso ehlekisayo imini yonke, kwaye impilo yabo iphucula ngokuthe ngcembe, ngoko ukuhleka kuyaphucula Indlela yamandla ^_ ^

Amanyathelo amahlanu ukuba amashishini enze ukuthengisa kwe-WeChat

1. NgqoUkubekwa endaweniAbathengi ekujoliswe kubo ngokuthe ngqo
2. Inkampani inokuqonda okucacileyo kwayo
3. Hlalutya iimfuno zabasebenzisi ekujoliswe kubo
4. Lungiselela kwangaphambili ukuguqula izixhobo zokugqibela
5. khetha okulungileyouKhuthazo lweWebhuindlela

1) Fumana ngokuchanekileyo abathengi ekujoliswe kubo

Ngaphambi kokuba wenze intengiso yenethiwekhi, kufuneka uqale ukhethe isiseko sabathengi.
Kwifowuni yakho okanye ikhompyuter, i-app okanye i-injini yokukhangela ye-Baidu, okanye i-WeChat.
Oko kukuthi, kwisinyathelo sokuqala, abantu banokuhlalutya ngokuchanekileyo indawo yomthengi ngokusekelwe kuhlalutyo lwamanani edatha.

I-2) Inkampani inokuqonda okucacileyo ngokwayo

Intengiso yenethiwekhi yeshishini kufuneka ibe nokuqonda okucacileyo kweshishini ngokwalo.

1. Zeziphi izibonelelo enazo inkampani?
2. Luphi ukhuphiswano olungundoqo?
3. Ngawaphi amalungu akhoyo?

Ishishini kunye nemeko yemarike, ithemba lenkampani kunye nophuhliso loshishino, imeko esisiseko yabachasi, ulwazi oluthe kratya lwabachasi kwicala elithe nkqo kwishishini kwingingqi kunye nokuthelekiswa kwayo.

3) Hlalutya iimfuno zabasebenzisi ekujoliswe kubo

Oko kukuthi, abantu kufuneka baphande iimfuno zabathengi ukuqinisekisa ukuba iimveliso zabantu zinokunceda abasebenzisi.

Ukuphendula kwiimfuno zabasebenzisi ezifanayo kunye nabantu abohlukeneyo, abantu banikezela ngezisombululo ezahlukeneyo.

Inkqubo esuka kwimfuno yomsebenzisi ukuya kwinkcazo yesicwangciso sokukhuthaza imveliso ibizwa ngokuba yinkqubo yokuchaza imfuno yorhwebo.

4) Lungiselela kwangaphambili ukuguqula izixhobo ze-terminal

Umzekelo, ukusebenzisa i-WeChat yokuguqulwa, ukuguqulwa kwewebhusayithi yokuthengisa, okanye ukuvulaUbuncwaneGcina uguqulo.

Le yinto eyimfuneko ukuqhuba umthamo wokuthengiselana komsebenzisi.

5) Khetha indlela efanelekileyo yokunyusa inethiwekhi

ezifana nokukhuthazwa kwewebhusayithi.

Ukunyuswa kwewebhusayithi kubhekiselele ekuphuculeni umgangatho obanzi wewebhusayithi ngokweendlela ezahlukeneyo, ukwenzela ukuba abasebenzisi banokukhawuleza kwaye bakhawuleze bafumane iwebhusayithi yenkampani.

网站seoYeyona ndlela iphambili yokukhuthaza iwebhusayithi, ngakumbi kumashishini amancinci naphakathi namhlanje.

Ngenxa yezibonelelo ezinqongopheleyo, ii-asethi zeshishini lokuthengisa inethiwekhi yemveli ayinakukwazi ukuyihlawula, ngoko kuya kuba yimfuneko ngakumbi ukuphuhlisa intengiso yenethiwekhi kwitekhnoloji ye-Intanethi.
.Njengoko imbono ye-Intanethi + ingena kuzo zonke iindlela zobomi, amashishini emveli kufuneka akhuthaze ngokuthengisa inethiwekhi, aseke ulwazi lophawu kunye nokuphuhlisa isabelo semakethi.

Ke, ii-SME zingenza njani umsebenzi olungileyo kucwangciso lwentengiso yenethiwekhi?

• Ii-SME zethu zinokukhangelwa kwiwebhu.
• I-Encyclopedia marketing, i-Q&A marketing, ukukhuthazwa kweforamu yoshishino, ukuthengiswa kwethala leencwadi, ukuthengiswa kwe-Tieba, iqonga le-B2B kunye nezinye iindlela zokuthengisa kunye nokukhuthaza kwi-intanethi.
• Kukho iindlela ezininzi zokuthengisa ezifana nokuthengiswa komxholo, ukukhuthazwa kwevidiyo, ukunyuswa kwe-WeChat, njl. Amashishini anokukhetha indlela efanelekileyo yokuthengisa kwi-intanethi yokunyusa intengiso ngokwamandla abo abanzi kunye nezixhobo!