Kwakutheni ukuze uAlibaba aphumelele?Uhlalutyo lwezizathu eziphambili zempumelelo yowe-1688

Abantu abaninzi banomdla wokwazi ukuba u-Alibaba uphumelela njani?

Enye yezinto ezibangela impumelelo ka-Alibaba kukusetyenziswa kwamagama akudala. Olona ncedo lukhulu lwelo gama yile:Iqhelekile kwaye kulula ukuyikhumbula.

Iimfihlo ze-Alibaba zempumelelo

Ukubizwa kwegama lenkampani

undoqo:Zinxulumanise nezinto ezaziwayo; okukhona abantu beyifundile, kokukhona baya kuyikhumbula ngcono; abantu abaninzi baye kwisikolo samabanga aphantsi kwaye banokukhangela amagama ebrand kwiincwadi zesikolo zamabanga aphantsi, iincwadi zembali, kunye neentsomi zakudala.

1. Imvelaphi yegama elithi Alibaba

U-Alibaba ovela kwi "Alibaba kunye namasela angamashumi amane":Ma YunNgesinye isihlandlo xa wayesitya kwivenkile yokutyela eUnited States, waba nombono ngequbuliso waza wabuza umncedisi wevenkile yokutyela ukuba uyalazi na igama elithi Alibaba. Umncedisi waphendula wathi uyazi, kwaye waxelela uMa Yun ukuba ukupela kuka-Alibaba ukuvula ubuncwane "Vula iSesame".

Emva koko, uMa Yun ngokuphindaphindiweyo wabuza abanye ehlabathini lonke.Emva kolu vavanyo, uMa Yun wafumanisa ukuba ibali lika-Alibaba lalisaziwa ngabantu kulo lonke ihlabathi, yaye indlela yokulibiza yayiphantse ifane kungakhathaliseki ukuba luphi ulwimi. Ukusukela kumakhulu ukuya kunyana wam, bonke bafunda u-Alibaba.

UJack Ma uthe: Ndikhethe igama elithi Alibaba hayi iTshayina, kodwa lehlabathi.Ubuncwane, ngenye imini nayo iya kuhamba kwihlabathi lonke. Ukususela ekuqaleni, injongo yethu yayingekokwenza imali kuphela, kodwa kukudala inkampani yehlabathi kunye negqwesileyo enokuhlala iminyaka eyi-102. Nangona kunjalo, igama lesizinda elithi "Alibaba" lithengiwe ngumntu waseKhanada. UMa Yun wayeqinisekile ukuba eli gama lesizinda liya kusasazwa kulo lonke ihlabathi kwixesha elizayo.Wachitha i-US $ 50 ye-capital-up capital ye-1 ye-yuan ngelo xesha ukuthenga kwakhona igama lesizinda se-Alibaba kwi-Canada.

2. Imvelaphi yegama likaTaobao

Ukuthenga akuthethi ukuthenga into, yingqondo echuliweyo. Amaxesha amaninzi uhamba ngevenkile ngaphandle kwenjongo ecacileyo, kwaye unokutsalwa zizinto ocinga ukuba zintle. Ukuba ufuna ukungena kwaye ujonge, le nkqubo yinkqubo "yokuthenga". Umzuzwana ubona into oyithandayo, uya kuziva ukuba yiyo, obo butyebi.

Ukuthenga ngokwenene "yinkqubo kunye nesiphumo" ngamava. Amaxesha amaninzi, uya kuziva waneliseke kakhulu nokuba awufumani butyebi. Ndiye ndantywiliselwa ngokunzulu kule mvakalelo, yimvakalelo yolonwabo kakhulu. Ukuzithengela izinto kwi-intanethi kwakhona yinkqubo "yokuthenga" kunye "nokuthenga". Kuphela nje xa ungena evenkileni, awuhambi ukusuka kwindawo ukuya kwenye, kodwa wenza le nkqubo kwikhompyutheni yekhompyutheni ngezandla zakho. Konke oku kukwanelisa imvakalelo esentliziyweni yakho.

Ngenxa yoko, igama elithi "Taobao" lazinziswa, kwaye iimveliso zibizwa ngokuba "bubutyebi." Okubaluleke ngakumbi, umgangatho wemveliso.DNA——kumnandi,UbomiIsimbo senkcubeko, ubuhlobo, kunye ne-diaosi temperament sele sibekiwe. Lo "ngumqobo wokhuphiswano" weTaobao kwaye uya kuba "yikheji" yeTaobao.

3. Imvelaphi yegama likaTmall

Abasetyhini lelona qela likhulu labathengi eTaobao Mall. Abasetyhini ngokwendalo bathanda iikati. Ndicinga ukuba igama elithi "Tmall" likhethelwe abasetyhini.

Ngokuphathelele imvelaphi yegama likaTmall, uJack Ma wachaza:

Xa iTaobao Mall yayifuna ukutshintsha igama layo, oogxa bam beza neendlela ezininzi zokukhetha amagama.

Ndithe xandigoduka ebusuku ndahlamba ndingekalali ndavele ndacinga igama elithi "Tmall" ndanemincili ndakhawuleza ndafowunela oogxa bam. Ilizwi lentlungu kunye nokucaphuka lavela kwelinye icala le-microphone: "Ingenziwa njani le nto! Kubudenge obungaka!" Andizange ndivume ukuncama ndaza ndabiza abantu abaninzi endisebenza nabo nabahlobo abaninzi emva komnye, kodwa bonke babethethiswa, behlekwa yaye bedimazekile.

Ngentsasa elandelayo eofisini, omnye endisebenza naye wandithumelela umyalezo othi ndingaze ndiwubize ngegama laso esi siporho.

Haha nantsi into emnandi. Ndicinga ukuba ekubeni wonke umntu elithiyile eli gama, libonisa indlela elahluke ngayo. Eli gama alinantsingiselo kwaphela, kodwa liba nentsingiselo xa abantu abaninzi belifunda. Sigweba ngelithi eli gama liya kugxekwa ngabantu abaninzi xa sele libhengeziwe. Ndicinga ukuba injongo yegama kukuba likhunjulwe.Xa abantu beligxeka, kokukhona liya kusasazeka ngokukhawuleza.Okubalulekileyo yindlela yokongeza intsingiselo yenkcubeko kwigama kamva.

Ngaphantsi kwamandla am, saqalisa "Tmall". Haha, njengoko bekulindelekile, iziqalekiso zaqhubeka iintsuku ezine. . . hayi-hayi. . Emva kweentsuku ezintlanu abantu bacinga ukuba igama linomdla.

Namhlanje akukho mntu ucinga ukuba kukho into engalunganga ngegama elithi "Tmall".

(Imvelaphi yamagama ka-Alibaba, Taobao kunye ne-Tmall ekwabelwana ngayo ngasentla inokufumaneka kwi-Intanethi)

Okulandelayo, makhe sabelane ngemizekelo emithathu yamagama ehomophonic.

Ukunikwa kwamagama ehomophone

• Faka amagama angundoqo:Kulula ukukhumbula, kulula ukusasazeka, kwaye kulula ukuyifaka.

umzekelo

1. Amanqaku okuHamba:Isichazi-magama sokuQubha saBantwana sathiywa igama elithi Xiyouji, kwaye ishishini lakhawuleza lakhula.

2. Ilizwe loShishino:IDiplomacy ithetha ukunceda abanye baziqalele awabo amashishini.

3:I-Alibaba 1688 ithetha ukwenza inkqubela kuyo yonke indlela.

imodeli amandla brand

Chen WeiliangUkusebenza kwiWeChatUkunyuswa kweakhawunti yoluntu,iindaba ezintshaKumsebenzi wokuziqhelanisa, mna ngokwam ndishwankathele iseti yeemodeli, ezibizwa ngokuba yi "Brand Power Model":

Nayiphi na inkampani okanye umntu ofuna ukwakha uphawu unokuphucula impembelelo yophawu ngokusebenzisa le "Brand Power Model".

yenzaUkubekwa endaweni

Ukuba ufuna ukuzibeka endaweni, kufuneka uzibuze imibuzo emi-3:
(1) Ngoobani amaqela am abasebenzisi?
(2) Ziziphi iintlungu zabo ezintathu ezinkulu?
(3) Ziziphi izicombululo endinokuzenza?

Kuphela emva kokuba uqonde le mibuzo mithathu unokuzibeka ngokuchanekileyo kwaye uzakhele kwingcali kwinkalo ethile.

Apha, "ngokuqinisekileyoWechatIlungu lesiXeko" njengomzekelo:

1. Ngoobani abasebenzisi abangamalungu e-micro-mall ethile?
(1) Abantu abafuna ukwenza imali ngeshishini elincinci elinomngcipheko omncinci;
(2) Abantu abafuna ukutya ngamaxabiso aphantsi.

2. Ngawaphi awona manqaku mathathu makhulu eentlungu kumalungu e-micro-mall ethile?
(1) Ulwazi olungonelanga lonikezelo, alukwazi ukufumana iimveliso ezilungele ukukhuthazwa;
(2) Utyalo-mali oluyinkunzi ukuze usebenze njenge-arhente yemveliso ethile inkulu, kwaye iindleko kunye nomngcipheko wokugcinwa kwempahla ziphezulu kakhulu.
(3) Kunzima ukwenza imali ngendlela ephantsi kunye ne-zero-risk.

3. Zeziphi izibonelelo (izisombululo) onokuzonwabela ngokuba lilungu le-micro-mall ethile?
(1) Isixa esikhulu solwazi lonikezelo, kunye nokukhetha okuninzi, okwenza kube lula ukufumana iimveliso zokuthengisa ezikufanelayo;
(2) Ukulahla iimveliso ezithengiswa ngaphandle komngcipheko wemali kunye nokugcinwa kwempahla;
(3) Yenza imali ngendlela engenaxabiso, engenabungozi;
(4) Jabulela amaxabiso obulungu akhethekileyo kwaye ugcine imali ekusetyenzisweni komntu.

sasaza izimvo

Yintoni eyona nto iyonakalisayo? Eyona nto itshabalalisayo nenempembelelo ehlabathini kukusasazwa kwezimvo.

UJack Ma unikela iintetho kwihlabathi liphela ukusasaza izimvo zakhe.

Bonke abona bantu banempembelelo kwesi sijikelezi-langa basasaza iingcamango.UMarx wayenoDas Kapital, uLao Tzu wayeneTao Te Ching, uConfucius wayeneeAnalects, yaye abaseki bonqulo bonke ubuncinane babenencwadi enye yakudala ebhalwe ngendlela yokusasaza eyabo. inkqubo yeengcamango.

Ke ngoko, ukuba inkampani ifuna ukonyusa impembelelo yophawu lwayo, kufuneka iseke inkqubo yethiyori yophawu kwaye isasaze izimvo zayo, ngaloo ndlela iphucula impembelelo yophawu.

ndiyabelanauKhuthazo lweWebhuithiyori yolwazi, isishwankatheloIntengiso ye-WechatImodeli yobugcisa kukusasaza izimvo zam.Abafundi baziva bezuziwe emva kokuyifunda, kuba izimvo endizisasazayo zibachaphazele abafundi.

zibandakanye kupapasho

Ukuba ufuna ukusasaza iingcamango, kufuneka ubandakanyeke kwipropaganda.Kukho iindlela ezahlukeneyo zokusasaza ezinokusetyenziswa ukwenza ubuxoki.

Iintshukumo ezahlukeneyo

Intengiso ye-IntanethiZininzi iindlela zokunyusa. Nazi iindlela ezahlukeneyo zokunyusa eziqhelekileyo kwi-intanethi.

(1)yenzaseobhala isincoko:
I-SEO sisishunqulelo se-Injini yoPhando yesiNgesi. Uguqulo lwesiTshayina luthi "injini yokukhangela", kwaye igama lesiTshayina alias "ukwenza ngcono iwebhusayithi" - yenza uthotho lwendawo yokusebenzela kunye nokusebenzela ngaphandle kwendawo kwiwebhusayithi, ngaloo ndlela iphucula ukubonakala kwamagama angundoqo ewebhusayithi kwiinjini zokukhangela.Ukubekwa ngokwenqanaba, kokukhona umgangatho uphezulu, kokukhona ayanda amathuba okuvezwa.

Indlela yokwenza i-SEO kunye nokubhala amanqaku yi-SEO isicwangciso segama elide lomsila, elikukuqokelela imibuzo kunye neempendulo abasebenzisi abaxhalabele kakhulu.

Sinokukhangela ingcambu yegama elithile kwi-Baidu Zhizhi, Zhihu kunye neminye imibuzo kwaye siphendule iiwebhusayithi, ezifana: "Umphambukeli", uya kufumana imibuzo emininzi enjalo. Qokelela imibuzo, ushwankathele iimpendulo kwaye ubhale inqaku yonke imihla. Kwiinyanga ze-1, unokuqokelela malunga namanqaku angama-3 kwaye ngokukhawuleza ubeUFONdiyingcaphephe yophando, yaye ngonyaka ndipapashe amanqaku angaphezu kwama-300. Ekuhambeni kwexesha, ngokuqinisekileyo ndiya kudubula.

Isitshixo kwimpumelelo ye-Alibaba

I-Alibaba yiwebhusayithi yokuqala yaseTshayina ye-B2B ukwenza i-SEO yesiNgesi. I-Alibaba isebenzisa amaqhinga okunyusa i-SEO ukubeka amanqaku amaninzi e-B2B kwiphepha lokuqala likaGoogle, kwaye ifumana umlambo ozinzileyo we-SEO traffic. Le yi-Alibaba Nantsi imfihlelo yempumelelo.

• Nceda ukhumbule le mpembelelo evela kwimpumelelo ka-Alibaba, inokukuziselamdaInzuzo enkulu!

Ngokombono wam, i-website ye-Chuangye Bang nayo yenza i-SEO. I-Baidu ifuna "uShishino" ngokwendalo kwinqanaba kwiphepha le-1, kwaye i-Google ifuna "uShishino" ngokwendalo kwiphepha 1. Ngoko ke, indlela yokunyusa i-akhawunti ye-akhawunti ka-Chuangye Bang ye-WeChat ibaluleke kakhulu. esebenzayo, kunye nabalandeli Ukukhula okuzenzekelayo, oku kubonisa ukuba i-SEO yintshukumo enamandla kakhulu.

(2) Iincwadi ezipapashiweyo:
Impembelelo yokubhala amanqaku ayinakujongelwa phantsi.Ekuhambeni kwexesha, ekugqibeleni iya kuqhuma.

Ndibonile ukuba oosaziwayo abaninzi be-intanethi basasaza iingcinga zabo ukusukela oko baba ngoosaziwayo.Ngokwabelana nokubhala amanqaku, baye bafumana ukuthenjwa ngabalandeli abaninzi, emva koko bavumela abalandeli ukuba baqokelele imali kwaye bapapashe iincwadi.ukukhuphelaimpembelelo.

(3) Intengiso yevidiyo:
Impembelelo yokuthengisa ividiyo ayinakuze ibe mbi ngaphezu kokubhala amanqakuITUBENjengoko kubonwa kwi-Intanethi, baninzi abantu abadumileyo be-Intanethi abasebenzisa iividiyo ukwabelana ngobuchule kunye namava abo, befumana ingqwalasela enkulu kwaye bazuze zombini udumo kunye nobutyebi.

(4) Imidiya yoluntu kunye nentengiso entsha yeendaba:
Yabelana ngamanqaku kunye neevidiyo kumajelo eendaba ezentlalo kunye namaqonga amatsha eendaba ukunyusa ngakumbi ukuvezwa kunye nokwandisa impembelelo yophawu.

(5) Intengiso ye-WeChat:
Ngexesha le-Intanethi ephathwayo, phantse bonke abasebenzisi bakwi-WeChat. Ukuba ungusomashishini we-WeChat, ungasebenzisa i-ID yakho ye-WeChat, iakhawunti yoluntu ye-WeChat, iqela le-WeChat (Intengiso yoLuntu) idityaniswe enye kwenye ikwayindlela esebenzayo yokupapasha.

Ndiza kwabelana ngakumbi ngezakhono ze-WeChat zokuthengisa kunye nokukhuthaza nge-akhawunti yoluntu ye-WeChat (ID: cwlboke) kwixesha elizayo, hlala ubukele ^ _^

Iintshukumo zokuboleka

Ubuchwephesha obahlukeneyo obungasentla abunamsebenzi, kodwa bufuna ukubulawa okungaqhelekanga kunye nexesha elithile lokuqokelela ngaphambi kokuba ubone iziphumo ezilungileyo.

Chitha imali ethile kwiintengiso, sebenzisa imidiya entsha enempembelelo kunye namagama amakhulu ukuyikhuthaza, kwaye ubone iziphumo ngokukhawuleza Le yindlela elula nekhawulezayo yokusebenzisa amandla opapasho (Ikholeji ye-InterceptAbanye abantu basebenzisa eli qhinga kwi-WeChat yokunyusa i-akhawunti yoluntu).

Kuthekani ngesangqa esikhohlakeleyo?

Nangona kunjalo, ukuba uthembele kuphela ekuchitheni imali kwiintengiso, nje ukuba iprojekthi ilahlekile, kulula ukungena kwisangqa esibi.

ke,Chen WeiliangUkukunceda ukuba utofe itrafikhi entsha yasimahla, sishwankathela ngokukodwa "ithiyori entsha yokuqukuqela":

Kodwa ekubeni kungekabikho kakhulu, ndiza kuhlalutya ithiyori entsha yendlela kunye namatyala xa ndinethuba, kwaye sabelane ngale "thiyori entsha yendlela" kwiakhawunti yam yoluntu ye-WeChat. Wamkelekile ukuskena ikhowudi kwaye ulandele ^ _ ^

Ukwandiswa kokufunda:

• Ukuba umyeni we-ZAC kunye no-Wang Tong abayenzi i-SEO, baya kukhupha njani i-3 ip? (Isishwankathelo seTheory yeNdlela yeNdlela eNtsha)