Intengiso yokuziqhelanisa ne-VS micro-shishini ephepheni (uZhihu ufumene ngaphezu kokuthandwa kwe-1.5k)

Chen Weiliang: IiNtengiso eziSebenzayo zeVS eziSebenzayoWechat(uZhihu unokuthanda okungaphezulu kwe-1.5k)

eli nqaku liChen WeiliangOko abafundi bakubona kwisokethi, emva kokuyifunda, ndaziva ukuba ngamnyeIntengiso ye-Intanethikaiindaba ezintshaWonke umntu unawo amava afana nala, kwaye abo banganyanzelekanga ukuba bazilolonge kwaye batyebise amava abo, ukuze bakhule.

Indlela yokuphuhlisa izakhono eziqinileyo zokuhlalutya ishishini?

Isakhono sokuhlalutya ishishini sesinye sezona zinto zinqabileyo kwaye kunzima ukuzifumana kolu luntu.

Ukuba uthembela ekufundeni kuphela, kuya kuba nzima ukufunda kwizithuba zokufunda, kwaye kuya kuba lula ukulahlekiswa.

Kumntu ongazange aqalise ishishini, ukusebenza kakuhle kokufunxa kokufunda kuphantsi kakhulu.Ingakumbi ngeli xesha apho iincwadi ezithengiswa kakhulu zixhaphakile, iikhonsepthi ezahlukeneyo ezinje "ngokuthengisa ngendlala", "i-Intanethi yodumo lwe-Intanethi", kunye "nentsholongwane yokusasazeka" zivela enye emva kwenye, kwaye abaqalayo beshishini babhideka ngokulula.Abanye ababhali abathengisa kakhulu baye bawabaxisa amandla ezimvo zakhe ukuze bathengise iincwadi kunye neempawu zobuqu.

Into endiyibonileyo kukuba abafundi abaninzi beekholeji nabasanda kungena emsebenzini balahlekiswa ziithiyori kwaye benza ukhetho olungalunganga lwemisebenzi.Into abafuna ukuyisukela yinkululeko yemali, kodwa bengazi baye baba bubomi bokusebenza nzima, bebambezela ubutsha babo.Ndiza kunika imizekelo ethile ngezantsi.

"Ungathanda ngokwenene ukwazi ukuba kukho naziphi na iincwadi malunga nalo mbandela", ngoko ndiza kukunika uluhlu kuqala.

• "Ndibone abantu abathile namhlanje abanokuthi bahlalutye ikhonkco lokubonelela elibandakanyekayo kuyilo ukusuka kwipakethe yangaphandle yemveliso;" ukupakishwa kwangaphandle kwemveliso yinkqubo ekhulile kakhulu, kwaye izinto eziqhelekileyo zokupakishwa kwangaphandle liphepha le-kraft, i-PET / /PE, NY/PE, njl., ungafumanisa ngokuncokola nabaphathi babaninzi abavelisi bokupakisha bangaphandle.Unokufunda "EnyeUHambo lweHlabathi lwe-iPhone", oluchaza ngokweenkcukacha inkqubo yoyilo lwefowuni ephathwayo, ukwenziwa kwecandelo, ukudibanisa, ukuthutha, ukuthengisa, ukuthutyeleziswa, kunye nokuthengiswa kwakhona.

• "Ukususela kuyilo lweshelufu, hlalutya izizathu zokwenza oko kwimbono yezinga lenzuzo, izinga lokusetyenziswa kunye nokuhamba kwezithuthi."Abantu banembali ende yokuvula iivenkile ezinkulu.U-Paco Underhill ubhale incwadi ebizwa ngokuba yi-"Why Customers Buy".Wakhokela iqela lakhe ukuba lilandelele kwaye lijonge abathengi kwiivenkile ezinkulu nakwiivenkile ezithengisa ukutya, kwaye wahlalutya ubudlelwane bomdlalo phakathi kokuziphatha kokuthenga kunye nesayikholoji yabathengi.Kuthathe iminyaka engama-20 ukufunda indlela imeko-bume yevenkile elungelelaniswe ngayo.I-Procter & Gamble nayo yakha iivenkile ezinkulu zohlobo lwelabhoratri ukufunda ukuziphatha kokuthenga kwabathengi, uqeqesho olusekwe kakuhle.

• "Ukusuka kwilekese yomnyama, hlalutya ukuba kutheni kukho iincasa ezi-5 kuphela kuyilo, kwaye kutheni ezi ncasa zi-5 zikhethiweyo." Enyanisweni, ilula kakhulu. Ukuba umntu osomashishini uthengise iincasa ezili-18 zelekese yomnyama, uye wabeka esweni Umgangatho wencasa nganye.Idatha yokuthengisa, kunye nophando olunzulu lwabathengi, uya kuyazi ngokucacileyo ukuba abathengi bathanda ntoni.Abathengisi abaphucukileyo abathembeli kubikezelo, benza izigqibo ngophando kunye novavanyo.Uyakwazi ukufunda"Uzixelile ngokwakhe uShi Yuzhu: Amava am eNtengiso, iMelatonin ayizange ipapashwe kwilizwe lonke ngosuku lokuqala, kodwa yanyuswa ngokuthe ngcembe emva kokuqinisekiswa okuyimpumelelo kwizixeko ezininzi ezincinci eJiangsu.

Emva kokufunda ezi ncwadi, ngaba uye wazi kakuhle izakhono zokuhlalutya ishishini?andinako.Inokwandisa kuphela incoko kwitafile yesidlo.

Amandla okuhlalutya amashishini anamandla ngolu hlobo lulandelayo: ULao K, ongumnini wesibhedlele sabucala eGuangxi, wayefumana imali eninzi kakhulu, kodwa ngequbuliso wavula isibhedlele esikhuphisana naye, wamema abantu abadumileyo benqanaba lesithathu ukuba bavume, babeke okuninzi. intengiso yangaphandle, kwaye isibhedlele sasihonjiswe ngokumangalisayo.Nje ukuba esi sibhedlele sivulwe, ukusebenza kukaLao K kwehle nge-20%.

Wachwechwa kwisibhedlele somchasi njengentlola, wajonga indawo kunye nendawo yokuvavanya iindleko zokurenta, wajonga inani labasebenzi bezonyango, abasebenzi benkonzo, kunye nolwabiwo lomsebenzi ukubala iindleko zomvuzo, kwaye waphanda izibhengezo ezibekwe ngumchasi ukubala. iindleko zokunyusa.Emva koluhlu lophando, yiprojekthi yokubala ixabiso le-breakeven lomchasi6800 yuan.Ixabiso lelinye iqela langoku yi-7800 yuan, ngoko wehlise ixabiso laya kuma-6600.I-Yuan, ngeli xabiso, unenzuzo, kodwa elinye iqela liya kulahlekelwa yimali, kuba ligweba ukuba elinye iqela "liphezulu kakhulu ngokusingqongileyo kunye nabasebenzi", kwaye i-Guangxi inenani elikhulu labathengi "abalandela iindleko. -ukusebenza".

Watshintsha intengiso ngokukodwa kumchasi wakheukukhuphelaIsiqulatho, ukunyuswa, kunye nohlengahlengiso lweendaba zentengiso.Kwakuba nje umsitho we-6600 uqalisiwe, ukusebenza kwaqala ukuma kunye nokuphindaphinda.

Ndicinga ukuba oku kubizwa ngokuba nobuchule bokuhlalutya ishishini, inzuzo kunye nelahleko, ubomi nokufa kuphakathi kwesigqibo esinye okanye ezininzi.Kubarhwebi, akukho ntoUmgangatho "wokuthakazelisa", unokucinga njani ukuba unomtsalane okanye awuthandeki, oku kukukwazi ukuzisindisa elunxwemeni kulwandle olulwayo.

Wonke umntu unokuthetha ngeshishini kwi-Moments.PhambiliMa YunIntetho "entsha yokuthengisa", yenza isishwankathelo, phambili uXue Zhiqian's H5, uqikelele indlela entsha yokuthengisa umxholo wemidiya, sebenza njengomphathi, isigqeba kwinkampani, kunye nokusebenzisana nezinye iimpawu zomgca wokuqala, ndiziva ndichwepheshile kwaye ndiliqonda kakuhle ishishini. .

Nangona kunjalo, ukuba ushiya inkqubo yenkampani kwaye uyizame, ungathengisa ntoni?Ngaba ngokwenene uyaliqonda ishishini?

Umgangatho wokulinganisa amandla okuhlalutya ishishini ayilulo ukhuphiswano lokuba ngubani onokuthi ngobuchule akhuphe inoveli kunye neembono ezinomdla.Kungcono kunaye nabani na owenze ishishini elingcono, owenza imali eninzi, kwaye unokuqhubeka nokwenza imali enempilo.

Ukuba uyavumelana nalo mgangatho.Ndifuna ukukuxelela ukuba eyona ndlela ilungileyo yokusebenzisa esi khono sokuthengisa asikokufunda iincwadi, ukufunda izithuba...

Endaweni yoko, kufuneka wenze ishishini ngokwakho!

Ishishini akuyomfuneko ukuba ibe nkulu, ukuthengisa nje ezinye specialties kwidolophu yasekhaya, ukutya kwaselwandle, ubusi isosi yenkukhu amaphiko, ungakwazi kwakhona ukuqhuba WeChat akhawunti yoluntu egameni lakho, okanye ungenza i-akhawunti self-media, leyo imiselwe ngokutsho iitalente zakho kunye noncedo.

Kule nkqubo, kuya kufuneka uchithe imali, uthenge iimpahla, uchithe imali kwintengiso, uqeshe abasebenzi abambalwa bexeshana, kwaye wenze ishishini ngokunyanisekileyo, kwaye ungaphulukana ngamakhulu okanye amawaka eedola, kodwa uya kuba nokuqonda okutsha. yoshishino.

Ukuphawula ngoJack Ma kunye noWang Jianlin, ngubani ongayi kwenza?Xa ufuna ukufaka imali kwikhadi lakho lebhanki, yonke into itshintshile, yimali yakho oyisebenze nzima, kwaye awufuni kuphulukana nesenti.Uqala ukuba nzulu kunye novalo, kwaye kukho uxinzelelo lokucinga ngohlobo lweshishini.Inkqubo yokucinga nje yokulungiselela ukwenza ishishini inokuthatha ishishini lakho licinge iinotshi ezininzi phezulu.

Ukuba awundikholelwa, ndiyakuhamba nawe.

1) Khetha imveliso

Okokuqala kufuneka ukhethe imveliso.

Kufuneka ube nethemba lokuba imveliso iya kuthengisa kakuhle, ngoko umgaqo wokuqala kukulandela umkhwa kwaye ungamchasi.

Uphuculo losetyenziso luyinto ecacileyo.Amanqanaba omgangatho ophakathi ayanda, ulwazi luyakhula, iimveliso ezinempilo kunye nezikumgangatho ophezulu zithengisa ngcono, kwaye isabelo seemveliso ezingabizi kwaye eziyingozi ziyancipha.

Isiselo esifanayo sithengisa i-yuan ye-5. Ngaba ubisi lwesoya lungcono okanye iti yobisi ingcono?

Ngokuqinisekileyo ukuthengisa ubisi lwesoya. I-5 yuan inquma ukuba yiti yobisi kuphela enokudibanisa ne-creamer, kwaye abantu abaninzi ngakumbi abayithandi le nto inobungozi.Jonga kwiingxelo zemali zeWahaha kunye ne-Master Kong kwiminyaka embalwa edlulileyo, ziyamangalisa.

Bamba indlela

Ukwaluphala kukwayindlela ecacileyo.

Ngokwandiswa komndilili wokuphila kwabantu baseTshayina kunye nokwehla kwezinga lokuchuma, makhe sijonge kwiseti yedatha ebonisa utshintsho: umyinge wabemi baseTshayina abangaphezu kweminyaka engama-65 kubo bonke abantu babeyi-1982% ngo-4.9. , 1990% ngo-5.6, kunye ne-2000% ngo-7.1. , 2010% ngo-8.9 kunye ne-2014% ngo-10.1, ukuguga kwe-China kuyakhula.Ngokutsho koMbutho wezeMpilo weHlabathi, ngo-2050, i-35% yabemi base-China baya kuba ngaphezulu kweminyaka engama-60, okwenza kube lelona lizwe lalupheleyo emhlabeni.

Ngaba unokuhlalutya nawaphi na amathuba oshishino asekelwe kolu lwazi loluntu?

Inyani yeyokuba xa iinkampani ze-Intanethi eBeijing, eShanghai, eGuangzhou naseShenzhen zikhuphisana ngokukrakra kwimarike yabancinci naphakathi, oosomashishini abanolwazi kwiphondo elisemazantsi bayonwabela ingeniso yemarike yabantu abadala unyaka wonke.Qala umzi-mveliso wamayeza kwaye wenze ulwelo olulolwa ngomlomo ngamayeza esintu aseTshayina.Ukuwasela akunabungozi emzimbeni.Yiya kwisikhululo sikanomathotholo esincinci kwizixeko zenqanaba lesithathu kunye nelesine ukupakisha ikholomu yentetho, kwaye udumise ulwelo lomlomo, ulungelelanise ubuthongo, ukhulule ubuhlungu, uzalise i-qi kunye negazi, indoda endala ivakalelwa kukuba isikhululo sikanomathotholo sinegunya, kwaye umphumo unomtsalane kakhulu, ibhokisi Akubizi ukuthengisa ngaphezu kwe-yuan eyi-100, uthenge iibhokisi ezi-5 kwaye ufumane iibhokisi ezi-2.Ngendlela yokuthengisa enjalo, iphinde yaphindwa ngempumelelo kwizixeko ezingaphezu kwe-20, kunye nengeniso yenyanga yeshumi lezigidi.

Unokukopa kwaye uncamathisele

Umlinganiselo wesibini wokukhethwa kwemveliso kukukwazi ukukopa kunye nokunamathisela.

Masithi ungumyili ophezulu wegraphic, unobuchule bokuzoba imifanekiso, kwaye uyincutshe kwa-S.

Ngaba ungaqala i-arhente yentengiso?Okanye ube ngumzobi?

Ukuba uvula inkampani yentengiso, uya kufumanisa ukuba eli shishini lenze umyalelo omnye, kwaye unokufumana kuphela imali yomyalelo omnye.Ukuba ufuna ukufumana ii-odolo ezi-5, kufuneka uhlawule ezinye ii-odolo ezi-5.Ukuba umthengi ufuna ukutshintsha, kufuneka uhambe nawe kude kube sekupheleni.Xa kungekho bathengi, kusafuneka ufumane abathengi kwaye uthethe nabathengi, kodwa isenokungaphumeleli.Nangona ixabiso leyunithi yomsebenzi liphezulu, kodwa kufuneka usebenze yonke imihla, kwaye ngokungazi, ubomi bube ngumsebenzi onzima.Into ebulalayo kukuba imveliso yakho ayikwazi ukukopishwa kwaye ifakwe.

Ukuba ube ngumzobi wekhathuni, kuya kufuneka ube nzima kakhulu kwinqanaba lokuqala. Ungaqokelela kuphela abalandeli kwi-Weibo kunye namaxesha, kodwa nje ukuba abalandeli baqokelelene, imivuzo mikhulu.Enye yeecomics zakho ingathengiswa njengeencwadi, ukhuphelo lwe-APP, kunye neekopi ze-N enye. Okukhona uqokelela abalandeli, kokukhona ithengiswa imisebenzi yakho. Unokwenza imali ngokungaphangeli konke.Eli shishini linokukopishwa kwaye lifakwe.

Ngokunjalo, umpheki oneenkwenkwezi ezintlanu uvakala kakuhle, kodwa awukwazi ukwenza imali eninzi ukusebenza yonke imihla.I-Takoyaki, iti yobisi, kunye ne-sushi ephumayo zizinto ezicekiswa ngabapheki, kodwa zinokwenza imali eninzi.Kuba inokwenziwa ibe yimodeli yohlobo, ithengise uyilo lohlobo, itemplates zokuhombisa, izixhobo zasekhitshini ukufumana iifizi zefranchise, kwaye inokuthengisa izixhobo ezikrwada zokutya ukuze ufumane imali.

Nyaka ngamnye, ndonga imali eninzi, ndidinwa kukuya emsebenzini, kwaye ndifuna ukuziqalela ishishini lam.Ubomi"Abantu abahlawula amatyala. Ngaphantsi kwe-"franchising" ye-Baidu, umgca omde weziphumo zokunyusa ubonisa ukuba lukhulu kangakanani le marike. Oosomashishini abaphumeleleyo badinga kuphela ukuthengisa iitemplates kwiibhetshi kwaye bafumane isabelo semali ye-franchise- - Akukho mfuneko yefry. naziphi na izitya.

2) Amaxabiso

Inyathelo lesibini ekwenzeni ishishini lixabiso.

Amaxabiso anovakalelo kakhulu, amanani abaluleke kakhulu.Imisela iindleko zokuthenga zomthengi, kwaye imisela nenzuzo yakho.

Xa kuziwa kumaxabiso, abantu abaninzi bathetha ngamaqhinga exabiso kwi-Weird Psychology.

USam, umthengisi weTV, umzekelo, wenza uhlobo olufanayo lobuqhetseba esilwenzayo xa siqokelela iiseti zeTV ukuze ziboniswe:

36-intshi Panasonic $690

42" Toshiba $850

50" Philips $1480"

Umbhali ukholelwa ukuba xa ebeka ngamabomu ixabiso eliphezulu kunye nexabiso eliphantsi, abathengi abaninzi baya kuthenga i-middle-range ebonakala ngathi incinci - i-$ 850.

• Kwaye xa uqalisa ngokwenene ukwenza ishishini, ufumanisa ukuba ithiyori yakhe inobubanzi obumxinwa kakhulu besicelo.Uyithengisa nge-850 yeedola, kwaye umthengi ngokukhawuleza uya kwi-intanethi ukuze akhangele, "Yimalini i-Toshiba ye-intshi ye-42?" Ukuba enye ivenkile ithengisa nge-820 yeedola, umthengi uya kuhamba ngaphandle kokucinga.

• Kwakhona kunokwenzeka ukuba umthengi unomhlobo osebenza eGome okanye eSuning, okanye unamava kuphando olunzulu kunye nokuthengwa kweeseti zeTV.Uya kucebisa "Musa ukuba sisidenge,I-intshi ezingama-42 yi-yuan engama-680 kuphela, umgangatho uyafana! Ke abathengi abayi kuwela kumgibe wakho wama-850.

• Xa ukwishishini, uya kufumanisa ukuba i-psychology emangazayo iyasebenza, kodwa ayingomlingo, ngaphandle kokuba umthengi akanayo enye indawo yokuthelekisa ixabiso kwaye angayithenga kuphela endlwini yakho.

Ithiyori esebenza ngokwenene ivela kwi-tome ebonakala ikruqula-uLawulo lweNtengiso.

• "Imfuno imisela umda ophezulu wexabiso lemveliso yenkampani, kwaye ixabiso ngumda walo ophantsi."

• "Ixabiso le-elasticity yemfuno liyahluka kwiimarike ezahlukeneyo. Ukuphakama kwe-elasticity, inkulu umthamo wentengiso obangelwa ukuhla kwexabiso le-1%. Ukuba i-elastic, umthengisi uya kuqwalasela ukunciphisa ixabiso kuba amaxabiso aphantsi enza ingeniso epheleleyo."

• "Uphononongo lwezemfundo oluphonononge ngokubanzi ukuqina kwexabiso kwiminyaka engama-40 yafumanisa ukuba umyinge wexabiso eliphakathi kuzo zonke iimarike, iimveliso kunye namaxesha exesha laliyi-2.62."

• "Ixabiso elithambileyo lempahla yabathengi ehlala ixesha elide liphezulu kunezinye iimveliso, kwaye ukunyaniseka kwexabiso leemveliso kwintshayelelo kunye nezigaba zokukhula ziphezulu kunoko kumanqanaba okukhula kunye nokudodobala koqoqosho."

Abanini beeSME abaninzi babeka amaxabiso abo ngokwamazwi kaPhilip Kotler-"Ixabiso lomqhubi osondeleyo kufuneka liqwalaselwe kuqala. Ukuba imveliso yenkampani ineempawu ezingenayo umntu okhuphisana naye, ngoko ixabiso layo kubathengi kufuneka lihlolwe kwaye lifakwe kwixabiso lomncintiswano."

Ukuyibeka ngokucacileyo, xa kuthelekiswa nabakhuphisana nam kwinqanaba elifanayo, ukuba imveliso yam ine-advanteji, ndingayenza ibize kakhulu, Ngokuchasene noko, ndifuna ukuba nexabiso eliphantsi.Ukuba awukwenzi oku, kungakhathaliseki ukuba yiyiphi inkohliso yexabiso oyidlalayo, kuya kubakho abathengi abaya kukufundisa "Kutheni ubiza kangaka, into-njalo yi-XX yuan kuphela!", kunye nedatha ekunciphiseni iintengiso nazo ziya kukuxelela.Lo mgaqo usebenza kwiimarike ezininzi ezikhuphisanayo.

3) Ukunyusa

Isinyathelo sesithathu kukunyusa.

Xa kuziwa ekunyuseni, abantu abaninzi bathetha ngeDurex, uXue Zhiqian H5, kunye nokugubungela okubanzi kweempawu eziphezulu ze-500 zangaphandle, ividiyo, kunye neendaba zomsindo, kunye nosaziwayo be-Intanethi i-KOL yandise umfutho wayo.

Abathengisi abaninzi baya kubhala ezi ngcebiso kwisicwangciso, nangona kunjalo, umrhumo wokunyusa awuhlawulwanga ngokwabo.

Kodwa xa kufuneka uhlawulele ukunyuswa ngokwakho, uya kufumanisa ukuba umdlalo wahlukile.Ezo nkampani ziphezulu ze-Intanethi ezingama-500 ziphulukana nezigidi ngaphandle kokuqhwanyaza,Kwaye wena, awufuni kumosha nepeni yeendleko zentengiso.Kungcono ukutyala imali kwezinye iitshaneli zasimahla.Ukuba uchitha imali, kungcono uyibuyise ukuba utyala iyuan enye.Yuan engama-5.

Xa inkampani yayiselula, kwakungekho mfuneko yokucinga malunga nokuthengiswa kwentsholongwane kuzo zonke.I-10+ amanqaku athandwayo ayengenangqiqo.Ukuchonga indawo yokuthengisa enamandla kunye nokukhetha umjelo ochanekileyo wokuqalisa unokwethenjelwa.

Kanye njengomhlobo wam othengisa amatikiti eZhou Huajian.UZhou Tianwang uye wathatha umhlala-phantsi iminyaka emininzi, impembelelo yakhe ayinkulu njengangaphambili, kwaye amatikiti awathengiswa.Umhlobo wam wafumana lula i-3% kwixabiso lokuthenga.Wayecinga: Leliphi ijelo elona lithengisa itikiti?

• Abantu abanokumamela iingoma zikaZhou Huajian kufuneka bangabi bancinci, ubuncinci abo bazalwa kwiminyaka engama-70, engama-80 okanye engama-60, kwaye kufuneka babe namandla athile ezoqoqosho, ngoko wakhetha i-2Ishaneli enye: iqela lomnini we-real-end real estate kunye neqela labakhweli beemoto eziphezulu kunye nomfanekiso ozinzile.
  
• nika ezinyewechat imvulophu ebomvuNjengexabiso, saququzelela umsebenzi wentlalontle yeqela kwaye ekugqibeleni sathengisa amathikithi angaphezu kwe-100, kuquka i-10 i-VIP ephezulu.
• Omnye umhlobo okwishishini leT-shirt yesiko, ujoyina isiseko sabalandeli beenkwenkwezi yonke imihla, ubukhathalele ubomi bemihla ngemihla babalandeli, ubonisa izithixo zabo, kwaye unokufumana iiodolo zeeT-shirts zesithixo.Kwinqanaba elincinci leshishini, ukuchaneka kwesiteshi sokunyusa kubaluleke kakhulu.

Ukuba inkampani inkulu kancinane, musa ukufunda "unxibelelwano oludibeneyo lwe-4-degree" yenkampani ye-360A, kwaye luhlobo luni losasazo lweendaba oludityanisiweyo.

Amashishini amaninzi athembele kwindawo enye yokuphumelela kwinqanaba lokuqala lophuhliso, kwaye bazama konke okusemandleni abo ukuyiqonda, nokuba ngamaphephandaba, izikhululo zikanomathotholo, okanye iWeibo yokuthengisa/Intengiso ye-WechatKulungile,Ukunyuswa kweakhawunti yoluntuEweROIube ngowona uphezulu,Xa singenaxhala lokusinda, siya kuthathela ingqalelo ukutyala imali kwamanye amajelo osasazo ukonyusa ulwazi lophawu kunye nodumo.Ukuba lo myalelo ujikiwe, kunokukhokelela kwingozi.

Uyabona, zininzi iindlela zokuqalisa ishishini elincinci ngokucinga nje ngalo, kwaye oku akubandakanyi ukuphuculwa kwekhonkco lokubonelela, ulawulo lwe-asethi yohlobo, ulawulo lwenkonzo yabathengi njalo njalo.Kwaye uya kufumanisa ukuba kuthetha ukuthini ukuba likhonkco.umzekelouKhuthazo lweWebhu, indawo yakho yokuthengisa intengiso ayinamandla, uvuselela ukuqhayisa ngokugqithiseleyo, kwaye uphakamisa ukulindela kwabathengi kakhulu, kwaye izikhalazo ezininzi ziya kwinkonzo yabathengi.

Ithiyori okanye ingqiqo yencwadi ayilunganga njengexilongo lencwadi.Akuthembekanga ukuqala ishishini ngokufunda wedwa.Kufuneka ujongane kwaye ulungelelanise imiba emininzi ngexesha elinye.

Logama nje ungumnini weshishini elincinci kwisiqingatha sokuqala sonyaka, uya kufumana olu tshintsho lulandelayo kwindlela yakho yokucinga:

• Isangqa esikujikelezile sasikade singabasebenzi, sijika kancinci sibe ngabaphathi, nokuba ngabaphathi abancinci.Uqala ukufumana ulwazi olongezelelekileyo loshishino.

• Xa uncokola nomntu, elinye iqela liphosa imbono yeshishini, nokuba yintengiso yendlala okanye ukukhula kobuqhetseba, unokwazi ngokukhawuleza nangokuchanekileyo ukuba loluphi udidi lwemveliso, ukunyuswa, amaxabiso, kunye nejelo lelo, kwaye liyakuchaphazela njani iindleko kunye intengiso kunye nenzuzo.

• Xa usiya kuthenga, indlela yakho yokucinga iyatshintsha ukusuka kumthengi ukuya kumvelisi.Xa ubona ivenkile yeti yobisi, ubuhlala ucinga kuphela ngexabiso kunye nencasa yayo, kodwa ngoku uya kucinga ngerenti yayo, iindleko zemathiriyeli ekrwada, imbuyekezo yenyanga kunye neendlela zokunyusa.

• Ubukade uthanda abathengisi, kwaye ngoku ufunda iincwadi zemfundo.Imbono yeshishini ebikade ikuchulumancisa ngoku ibonakala igcwele ikroba.Uqala ukuhlafuna ama-tomes afana ne "Marketing Management" kunye ne "Principles of Economics".

• Uye waphola.Uqala ukufunda ngaphaya kokuthanda kwakho ngokweemvakalelo kunye nangakuthandiyo.Uzakufunda iincwadi zababhali ongabathandiyo, ukuze uzikhuthaze.Umbhali owakhe wamthanda okanye wade wamthanda, nawe uya kubamba ikroba kwithiyori yakhe.

• Awusayithumela into ethethwe nguJack Ma, awusaxoxi ukuba uWang Jianlin ucinga ntoni, undikhathalele ngantoni?Ishishini lam lingenza ngcono njani?

• Uye waba krwada.Ukhe wamthethisa umphathi wakho ngokuba krwada ngaphambili, kwaye awuzukufika ndawo xa ungumphathi.Akukho nesenti yemali ekungafanelanga ukuba ihlawulwe.

• Unexesha elide lokucinga ngokuzimeleyo.Qala ishishini elincinci kwaye uya kuva neengcebiso ezivakalayo.Abanye abantu bafuna uthobe amaxabiso, abanye bafuna unyuse amaxabiso.Ufumanisa ukuba ungumnini wazo zonke iingxaki, umthwali wazo zonke iingozi, kunye nomxhamli wazo zonke izibonelelo.Umntu owenza isiphakamiso unokuhamba ngokukhawuleza xa esitsho, kodwa hayi wena.Uya kuziva ulilolo.Uqala ukubuza izimvo zabantu kancinci kancinci, kwaye uqala ukucinga wedwa ixesha elide, ngokuzolileyo.Ingxaki enye yodwa inokucingelwa iiyure ezingama-2-3.

Ngoko ke eli licebiso lam - endaweni yokuchitha amakhulu ambalwa e-yuan ngonyaka ukuthenga iincwadi, ukubona ukuba ukuthenga iincwadi kufana nentaba, ukufunda kufana nomsonto, enyanisweni, iincwadi ozifundayo azivuzi kakhulu,Kungcono ukulahlekelwa ngamakhulu ambalwa e-yuan kunye namawaka ambalwa e-yuan ukuqala ishishini, ukuseka imbono ecacileyo kunye neyokuqala yemeko yeshishini lilonke, kwaye uqaphele amandla kunye nobuthathaka bezakhono zeshishini lakho., oku kunokwenzeka ukuba kukwenza kubuhlungu kwaye kungenakuziqhelanisa, kodwa kwakhona kufuneka ibe lolona fundo luneendleko ezisebenzayo ebomini bakho.

Cinga ngako, utshintsho olu-8 endisandula ukulukhankanya, ukufunda kuphela, ungenzi ishishini, kuya kwenzeka kuwe?

Mhlawumbi umntu unokwenza i-1 yezigidi ngokuthengisa kwisitokhwe esifanisiweyo, kodwa ngaba kukho amathuba aphezulu?Kuthekani ukuba uyayifumana, ngaba iyavakala?

Zonke iitalente ezibalulekileyo emhlabeni zinexabiso, kukuba sifuna ukuvuma okanye akunjalo.