Ubongeza njani abalandeli abaninzi kwi-WeChat? Ukudibanisa kwasimahla okuzenzekelayo kwe-5 yabahlobo abachanekileyo

Chen Weiliang: Ungabongeza njani abalandeli abaninzi kwi-WeChat?

Izakhono zokukhuphela ukongeza ngokuzenzekelayo abahlobo abachanekileyo abangama-5 simahla

Ngokufuthi, ukufunda nje ukwenzauKhuthazo lweWebhu,Intengiso ye-WechatUkuba umtsha kwi-WeChat, uya kudibana neengxaki ezininzi, ezinje: ukongeza njani abalandeli abaninzi kwi-WeChat?Zeziphi iziteshi zokongeza abalandeli kwi-WeChat?

Ngapha koko, naliphi na iqonga lezithuthi eziphezulu, ukuba nje unokuyifunda ngononophelo, kukho iindlela zokongeza abalandeli kwi-WeChat.

Iindlela ezi-2 zokongeza abahlobo

1. Yongeza abahlobo ngokukhutheleyo

2. Yongeza nje abahlobo

Ukuba usulungekile nje, ngenani labahlobo be-WeChat, ungaya e-Baidu ukukhangela "iqela le-WeChat" kwaye ungene ngokuthe ngqo kwiqela le-WeChat ukongeza abahlobo.

Nangona kunjalo, andiyi kusebenzisa indlela yokongeza abahlobo ngenkuthalo, kuba ukongeza abalandeli ngale ndlela akusoloko kusemgangathweni ophezulu, kwaye isantya sokongeza abahlobo sicotha kakhulu.

Nangona kunjalo, ukuba uthathe inxaxheba kwezinyeEzorhwebouqeqesho, umz. ukuyaIkholeji ye-InterceptkaEzorhweboIikhosi, faka iqela le-WeChat elihlawulweyo, umgangatho wesihlwele uphezulu, kwaye bazimisele ukuhlawula ixabiso lokufunda, kucetyiswa ukuba ubongeze njengabahlobo.

Kutheni kucotha ukongeza abahlobo ngenkuthalo?

• ngokuba baninziWechatWonke umntu uthanda imiyalezo emininzi kunye neentengiso ezinobundlobongela, ngoko ke amagosa e-WeChat, ukuze aphephe ukuxhatshazwa ngamashishini amancinci, abeke izithintelo ezahlukeneyo kwinani kunye neendlela zokongeza abahlobo yonke imihla.
• Bangaphi abantu abanokongeza iakhawunti enye ye-WeChat?Umda osemthethweni we-WeChat, iakhawunti nganye ye-WeChat inokongeza ukuya kuthi ga kwi-5000 yabahlobo.

Ezi datha zilandelayo ziziphumo zovavanyo lwethu lwezithintelo ze-WeChat:

1. Abantu abakufutshane:
Inani eliphezulu labantu abongeziweyo ngabantu abayi-15 / ngosuku, i-frequency ngamaxesha angama-3 / ngosuku, kwaye ikhefu yimizuzu eyi-100.

2. Shukumisa:
Inani eliphezulu labantu abongeziweyo ngabantu abayi-15 / ngosuku, i-frequency ngamaxesha angama-3 / ngosuku, kwaye ikhefu yimizuzu eyi-100.

3. Ukukhangela Incwadi Yeedilesi:
Inani eliphezulu labantu abongeziweyo ngabantu aba-6 / ixesha elinye, i-frequency ingaphantsi kwamaxesha ama-5 / ngosuku, ixesha lekhefu yimizuzu eyi-100, kwaye inani elipheleleyo labantu elongezelelweyo alidluli i-20.

4. Inombolo yefowuni, QQ ukuthatha ngaphandle:
Ngethuba nje ingangeniswa ngokuqhelekileyo, ukongezwa kuboniswa ngokuqhelekileyo, kwaye abantu abangama-20-50 banokongezwa.Ingongoma kukuba lo msebenzi ulinganiselwe, kwaye ngamanye amaxesha isimemo kuphela siboniswa.

5. Ibhotile yeDrift:
Inani eliphezulu labantu abongeziweyo ngabantu abayi-5 / ngosuku, i-frequency ngamaxesha angama-3 / ngosuku, kwaye ikhefu yimizuzu eyi-100.

6. Yongeza abahlobo ngokukhutheleyo:Akukho ngaphezu kwabantu abangama-30 ngosuku.

7. Yongeza nje abahlobo:Ngabantu abali-180 kuphela abanokongezwa ngosuku.

(Ngophuhliso olukhawulezayo lwabasebenzisi be-WeChat, kuya kubakho izithintelo ngakumbi nangakumbi ekongezeni ngenkuthalo abahlobo be-WeChat kunye nokungena kumaqela e-WeChat malunga nokuphucula amava omsebenzisi)

Ke ngoko, ukongeza nje abahlobo kuya kukhawuleza, kwaye ukongeza nje abahlobo kulula kunokongeza abahlobo ngenkuthalo!

emva koko, yenzaIntengiso ye-Intanethi, ndingabongeza njani abahlobo?

Oku nakoChen Weiliang,ngenxa ye"ithiyori entsha yokuqukuqela", ukwabelana nawe: uninzi lwezakhono zomhlobo ongenzi nto.

"Ithiyori yokuHamba okutsha" (Chen Weiliang I-100% yoqobo, inamalungelo okukopishaChen Weiliangzonke)

Khetha iqonga

• Ukuba ufuna ukongezwa njengabahlobo abaninzi, abatsha banokukhetha imivalo yeposi eyaziwayo kunye noluntu lweforum ukuba luqale.
• Injini yokukhangela liqonga letrafikhi elinobutyebiseoAbantu abanamava bathanda ukugxila kwiinjini zokukhangela kwaye benze i-website optimization, ekwalukhetho oluhle kakhulu.

iqonga lophando

Iqonga lophando, kukho iingongoma ezi-2 eziphambili ekufuneka ziphandwe:

1. Imigaqo yePlatform yoPhando

2. Phanda ngokuziphatha kwabasebenzisi

Imithetho yeQonga loPhando

1. Injongo kukuphepha ukuvalelwa ngenxa yokwaphulwa komthetho.

• iforum yokuthengisaiindaba ezintshaWonke umntu uyazi ukuba imigaqo yeforum nganye yahlukile, isithuba esifanayo siya kususwa kule forum, kodwa kungekhona kwelinye, ngoko kufuneka ufumane imigaqo yeforum.

2. Ukongeza, ukuze kwandiswe ukuvezwa komxholo, kuyimfuneko ukufunda indlela yokucebisa iqonga.

Phanda ngokuziphatha kwabasebenzisi

Iindlela zokuziphatha zabasebenzisi kumaqonga ahlukeneyo azifani ncam.Kufuneka uqwalasele ngononophelo kwaye ufunde indlela yokuziphatha yabasebenzisi ngokwembono yomsebenzisi:

• Yenza konke okusemandleni akho ukuphucula izakhono zakho zokuqwalasela.
• Yintoni iObservation?Ukuqwalasela kukukwazi ukugweba ukufana kunye nomahluko phakathi kwezi zibini.

Ukufunda ukuziphatha komsebenzisi, kufuneka ufunde:

1. Ndingayifumana njani ingqalelo yomsebenzisi?
2. Ndingalinciphisa njani izinga lokutsiba?

1. Ukutsala umdla wabasebenzisi:(1) Amanqaku entlungu yomsebenzisi, (2) Izibonelelo ezikhangayo

• Xa ubhala ikopi, kungcono ukubetha iintlungu zomsebenzisi kunye neemfuno, kwaye unxulumene nomsebenzisi ukutsala ingqalelo yomsebenzisi.
• Buza abasebenzisi imibuzo ukuze bafunde ngakumbi malunga nokuba yeyiphi eyona ngxaki inkulu kule ndawo?
• Ngokwamanqaku entlungu yomsebenzisi kunye neemfuno, ukwabelana ngeenzuzo kunomtsalane.

2. Nciphisa Ukubanakho ukuBounce:Ukuhlangabezana neemfuno zabasebenzisi, amava omsebenzisi alungile.

• Ngethuba nje iintlungu zomsebenzisi zingasonjululwa, iimfuno azihlangabezwanga, kwaye amava omsebenzisi ahluphekile, kulula ukushiya.
• Ke ngoko, kuya kufuneka usombulule iintlungu zomsebenzisi, uhlangabezane neemfuno, uphucule amava omsebenzisi kangangoko kunokwenzeka, kwaye unciphise izinga lokutsalwa komsebenzisi.

Yenza umsebenzi

Ukwenza lo msebenzi, kukho iingongoma ezi-2 eziphambili:

1. Yenza imisebenzi ngokwemigaqo yeqonga

2. Thumela ulwazi olusekelwe kwindlela yokuziphatha komsebenzisi

1. 1. Izithuba eziphiniweyo zineendlela ezininzi (ezinye iiforamu zingathengwa ngentlawulo);
   2. Ukuba awukwazi ukuhlawula ukuthenga, indlela eqhelekileyo kukuphendula kwisithuba esiphezulu kwaye uthintele isithuba ekuzikeni;
   3. Ngokwesantya sokutshona sesithuba, phendula kwisithuba esiphezulu rhoqo imihla ngemihla, umzekelo: setha isikhumbuzi se-alamu, kwaye uyithumele kanye kwiiyure ze-3 (okanye ungasebenzisa isithuba esiphezulu软件）。

Abaphulaphuli abaninzi (uninzi)

Okulandelayo, kwinxalenye yokwenza umsebenzi, u-Chen Weiliang uya kukwabelana nawe, iintsuku ezili-15 zokongezwa okuzenzekelayo okuzenzekelayo kwe-4700 izakhono zomhlobo ezichanekileyo.

Oku kulandelayo libali lentengiso ye-intanethi ekwabelwana ngayo ngumnethi:Vumela abasebenzisi abachanekileyo abangama-15 bongeze kwi-WeChat yam kwiintsuku ezili-4700

Okubaluleke ngakumbi, bonke bandifakele ngokuzenzekelayo, andizange ndongeze mntu

Ndiyazi into ofuna ukuyazi kakhulu ngoku, ndongeze njani abantu abaninzi kangaka ngexesha elifutshane, kwaye bonke aba bantu abangama-4700 ngoomama abancinci, kwaye abasebenzisi bachanekileyo kakhulu, ebaluleke kakhulu!

Isizathu sokuba ndiza kusebenzisa eli qela ikakhulu kungenxa yomfazi wam.

Kuba oko wazala umntwana, udla ngokutyelela iindawo ezithile zoomama nosana, yaye nam ndikhe ndinikele ingqalelo kuko.

Emva koko ndafumanisa ukuba enye yabahlali yayinezithuthi ezininzi, kwaye umsebenzi wabasebenzisi nawo wawuphezulu kakhulu.Kunokuthiwa "i-fish pond" ekumgangatho ophezulu.

Amanqaku entlungu anxulumene nomsebenzisi

Emva kweentsuku ezimbalwa ndilalele, ndafumanisa ukuba oomama abaninzi abaselula baneengxaki ezininzi malunga nendlela yokongeza ukutya komntwana kwiintsana zabo.

Le ngongoma yentlungu yomsebenzisi!

Ke, ndithathe ixesha lokufumana ulwazi lwe-elektroniki malunga nokuveliswa kokutya okuhambelanayo kwi-Intanethi, kwaye ngenene ndibeka ingcinga eninzi kuyo, olu lwazi lusebenza kakhulu, alunakwenzeka nje.

Kuba ndiyazi ukuba zonke iinkcukacha kufuneka zithathelwe ingqalelo, okoko nje umamele, elinye iqela liya kuyiva ngokuqinisekileyo.

Ngoku ekubeni sinedatha, yintoni ekufuneka siyenze ngokulandelayo?

Ngendlela, kukubhala ikopi ekhangayo.

Umgangatho wekopi umisela ngokuthe ngqo izinga lokuguqulwa kwabasebenzisi. Ukuyibeka ngokuthe ngqo, bangaphi abantu abanokukufaka ngokusebenzayo?

Umzekelo, ukuba unolwazi, ungathumela isithuba kwaye uthi ngokuthe ngqo: Ndinenkcazelo yokongeza ukutya komntwana apha, ukuba uyayifuna, yongeze kum WeChat: XXX.Kwaye emva koko...

Ngaba ulufumana olu hlobo lombhalo lunomtsalane?

Ewe, abanye abantu baya kujoyina, kodwa ngokuqinisekileyo abayi-200-300 abantu ngosuku, akunjalo?

Ukuba ubungumama kwaye wabona into enje, ungathanda iprofayile enje? (ukunqongophala komtsalane)

Uhlalutyo lokuBhala

Ngenxa yokuba le yikopi ekhanga abasebenzisi, ayinzima kakhulu, kwaye ndivuselela ngokuthe ngqo umnqweno xa ndifika.

Okokuqala, makhe sijonge kwisivakalisi sokuqala sesicatshulwa.

Kumhlathi wokuqala, ndiya kukuxelela ngokuthe ngqo isiphumo, oko kukuthi, emva kokufunda olu lwazi lokutya olongezelelweyo, nditshintshile ukusuka "kumenzi weentlekele ekhitshini" ukuya "kwindlovukazi yokutya esongezelelweyo"...

Ngaba ukubhala esi sivakalisi kwenza umsebenzisi acinge: ukuba ufumana olu lwazi, ngaba unokuba yinkosi yokutya okuncedisayo, ngoko ke akayi kuzikhathaza malunga nendlela yokwenza ukutya okuncedisana nayo imini yonke?

Isivakalisi sokuqala senza ukuba aba mama balindele izinto ezithile, kwaye iintliziyo zabo zibe nokuvuvukala kancinci, akunjalo?

Kulungile, ngokulandelayo, makhe sijonge inxalenye yefonti ebomvu:

Ngaba uyayibona into eqhelekileyo yale nxalenye yomxholo?

Ngapha koko, le nxalenye yomxholo "ijolise kwiziphumo", kukho igama lobuchwephesha elibizwa ngokuba yi "bullet".

Ngaba uye waqaphela ukuba ndibaxelela kuphela iziphumo ezithile apha, kwaye ezi ziphumo zezona kanye banqwenela ukuzazi.

Khange ndibaxelele, ndithini ukuze ndifumane ezi results?

Ngokuphathelele izixhobo ezithile, imigaqo, kunye nobuchule, andizukunixelela konke konke.

Basabela njani oomama xa bebona umxholo onjalo?

Ngaba unomdla kakhulu, ngaba umnqweno wakho wangaphakathi uye wavutha ngakumbi?

Ngaba ujonge phambili ekufumaneni le ncwadi nangakumbi?

Ke, ngeli xesha, ukuba ubacela ukuba bongeze i-WeChat yakho ukufumana ulwazi, ngaba abanakulinda ukukongeza?

Izihloko ezine-CTR ephezulu

Ukuthumela kuluntu, kwaye inxalenye ebaluleke kakhulu, sisihloko.

Isihloko sisibhengezo kwintengiso, emisela ngokuthe ngqo umyinge ovulekileyo wesithuba sakho.Ukuba umsebenzisi akanamnqweno wokuyivula, ungakhe wongeze iWeChat yakho...

Isihloko sekopi yam ngu-"Usana lutya ukutya okuqinileyo ngolu hlobo: aluguli. Abadli abakhethiweyo.

Ndiza kukhankanya ngokufutshane amanqaku ambalwa ekufuneka athathelwe ingqalelo xa ubhala isihloko:

1. Okokuqala, isihloko sakho kufuneka sinike inzuzo ngokuthe ngqo!

• Ithetha ntoni le nto?Jonga isihloko sam
• Izongezo zokutya komntwana ngolu hlobo:Ayiguli, ayidli ngokukhethayo

Inika yiphi inzuzo?

Emva kokubona isihloko, oomama banokucinga ngoku:

Ukuba ndilandela indlela andinike yona yokwenzela usana lwam ukutya okuncedisana nalo, emva kokuba umntwana ekutyile, aluyi kugula, ludla ngokutya, okanye luya kwaliwa yinto entle leyo!

2. Inqaku lesibini kukuba isihloko sakho kufuneka sikwazi ukuvuselela umdla.

• Ukubuyela kwisihloko sam, iphi indawo enomdla?
• Ligama elithi "nje".
• Xa abasebenzisi bebona esi sihloko, ngaba bacinga ukuba: Usana lukutya njani ukutya okuqinileyo ngolu hlobo?Kufuneka ndicofe ukuze ndiyibone.

Ngale ndlela, ngaba injongo yesihloko iyafezekiswa?

Ngaba oomama banomdla wokuvula isithuba kwaye bafumanise?

Emva kokungena, kuphelile, kwaye ndahendwa ngokuthe ngqo, ngoko wandithobela ngokundifaka kwi-WeChat.

Ndiva kakubi nam, ngaba kuvakala ngathi yonke into icwangcisiwe?

Ukusuka kwisihloko ukuya kumbhalo wokukhuphela, ukongeza i-WeChat, umsebenzisi ukhokelwa nguwe inyathelo ngenyathelo ukuya kubahlobo bakho, nto leyo egudileyo kakhulu.

Ngeli xesha, inkqubo yokutsala abasebenzisi igqityiwe ngokusisiseko.

Ngokusisiseko, i-WeChat yatshintsha emva kokuba ikopi ithunyelwe.

Ngosuku lokuqala, ndongeza abantu abangaphezu kwama-200, yaye kwiintsuku ezimalunga ne-15, kongezelelwa abangaphezu kwama-4700 XNUMX.

Into endifuna ukuyithetha kukuba into endibelana ngayo ngumbono, kwaye wonke umntu kufuneka andise ngokwemeko yakhe yokwenyani kwaye azobe intelekelelo kwimeko enye.

Ukuba ukhuphela nje eyam ngolu hlobo, ngaphandle kokuyila konke konke, ngoko ke uya kuthi ndlela-ntle kwishishini elincinci...

Kufuneka kusetyenziswe ingqondo, musa ukugqwala!

Abaphulaphuli abancinci (abambalwa)

Nangona kunjalo, abasebenzisi ekujoliswe kubo bamatyala okwabelwana ngawo ngasentla bafanelekile kuphela kuluntu jikelele (uninzi lwabantu) olunabaphulaphuli abaninzi.

Kumaqonga e-e-commerce anabaphulaphuli abancinci (abantu abambalwa), ukwabela abasebenzi abachwephesha bokwenza iwebhusayithi ukuba baphumeze kwaye bandise iwebhusayithi yeyona ndlela isebenzayo yokongeza abalandeli kwintengiso ye-WeChat.

Ngaphambili, iblogi kaChen Weiliang ngokwayo yayingenayo intliziyo yokuyiphucula ixesha elithile. Enyanisweni, kwiinyanga zakutshanje, iqalile ukusuka kwi-zero, kodwa ngoku ikwazile ukufumana isixa esithile se-traffic kwiinjini zokukhangela.

Ngapha koko, usebenzisa iwebhusayithi njengeWeChatUkunyuswa kweakhawunti yoluntu, isiphumo ngokucacileyo singcono kakhulu kunokuba kungabikho ukulungiswa, kwaye umphumo ngokuqinisekileyo ungcono kunoIntengiso yoLuntu100 amaxesha ngcono!

Abanye abantu bathi: "Impembelelo yokuthengisa uluntu ngamaxesha angama-10 ukuba akukho ntengiso yoluntu ..."
 
U-Chen Weiliang uthe: "Ukuba wenza i-website optimization ngenjongo, umphumo wokuthengisa kwi-intanethi ngokuqinisekileyo ungcono ngamaxesha angama-100 kunokuthengisa uluntu"!

Iinjongo zeblogi kaChen Weiliang ngo-2017:

• 1. Yenza i-on-site optimization kuqala, kwaye emva koko wenze i-off-site optimization.
• 2. Ukuba i-on-site optimization iphantse yenziwa, unokugxila kusetyenziso olungaphandle kwendawo.

amashishini amaninziEzorhweboEyona ngxaki inkulu iiwebhusayithi ezijongana nazo ngokufanayo kukuba akukho webhusayithi yokulungiswa, kwaye akukho basebenzi bokwenza iwebhusayithi basebenze kakuhle.

Umsebenzi wokuphucula iwebhusayithi kufuneka wenziwe ngabasebenzi abaqeqeshiweyo.Uninzi lwabantu abathathanga nxaxheba kuqeqesho olufanelekileyo lwenkqubo kwaye abanakuyenza kwaphela.

Ke ngoko, kwiqonga le-e-commerce, ukwabela abasebenzi abaqeqeshiweyo bewebhusayithi ukuba baphumeze kwaye benze umsebenzi olungileyo kusetyenziso lwewebhusayithi yeyona ndlela isebenzayo yokukhuthaza intengiso kwi-Intanethi.

Niche isihlwele: ukukhanyisa boss

Inkampani yomfundi ofunda naye oye wajoyina i-academy inabanikazi bokukhanyisa njengeqela ekujoliswe kuyo.Banceda ukuba ngabanini bokukhanyisa, ukukhuthaza iimveliso kunye nokudala iiwebhusayithi.

Banamandla okunceda abanye ukuba bakhe amaqonga kunye neewebhusayithi, kodwa iiwebhusayithi zeqonga le-e-commerce abazenzayo azinaso itrafikhi, kwaye abayazi indlela yokuphucula iwebhusayithi, ukuze bangakwazi ukuhlangabezana neemfuno zabasebenzisi konke konke. Banokunceda njani abantu ukuba bakhuthaze iimveliso?

Enyanisweni, akulunganga kakhulu ukwenza njalo... kukho ithuba elihle kakhulu lokuba kukho into engahambi kakuhle.

Ngenxa yokuba, kufana:Ukusebenzisa inyama yempuku efileyo enetyhefu ukwenza iikebabs, ukuthengisa inyama yeempuku iikebabs ukwenza imali, kunye nokwenza inzuzo efunyenwe ngobubi ngokuchasene nesazela sakho kufana nokusebenzisa ityhefu ukubulala abantu...

Incwadi kaYanyan yathi: "Ukulunga kuvuzwa ngezenzo ezilungileyo, ungathethi nantoni na kwaye ungayibuyiseli, ixesha alikafiki."

• Umbuzo: "Ngaba sikho isisombululo esingcono?"
• Impendulo: "Isisombululo, kunjalo!"

Oku kulandelayo sisicwangciso sokunyusa esilungele amaqela amancinane abantu:

Izisombululo zamaqela amancinci abantu

Ekubeni iwebhusayithi enezona zithuthi zininzi kwihlabathi yi-injini yokukhangela kaGoogle, kwaye iwebhusayithi enezona zithuthi zininzi e-China yi-Baidu, enyanisweni, siya kwezinye iiwebhusayithi zokukhuthaza, kunye nokugcwala kwezinye iiwebhusayithi (kubandakanywa neendaba ezinkulu ezintsha. amaqonga) ikwavela kwi-injini yokukhangela ngokwayo, ke Ukwenza umsebenzi olungileyo kusetyenziso lwewebhusayithi kunye nokufumana i-traffic eyalathiswayo kwiinjini zokukhangela lisikhokelo esilungileyo.

Kwiqonga lewebhusayithi lesihlwele se-niche, kukho iinketho ezi-2:Nokuba ufuna abasebenzi abaqeqeshiweyo be-SEO, okanye ufumane inkampani ye-SEO ukukunceda wenze iwebhusayithi yakho ibe ngcono!

Ukongeza kolu khetho lungasentla lwe-2 ukuya ku-1, kukho kwakhona inketho yesi-3 eneendleko ezingaphezulu, kwaye ndiya kuba nethuba lokwabelana ngayo kamva, ngaphandle kokuba usanikela ingqalelo ^ _ ^

Shwankathela iTheory yeNdlela yeNdlela eNtsha

Okokugqibela, amanyathelo amathathu amakhulu ethiyori yokuqukuqela entsha ashwankathelwa kwakhona:

1. Khetha iqonga

2. Iqonga loPhando

3. Yenza imisebenzi

Eyona nto ibaluleke kakhulu kukufunda iqonga.Njengoko unokufunda ngokucokisekileyo imigaqo yeqonga kunye nokuziphatha komsebenzisi, isalathiso sokwenziwa komsebenzi siya kucaca kakhulu.Kungale ndlela kuphela onokuthi ufezekise isiphumo sokuphindaphinda ngesiqingatha somzamo.

Iithiyori ezintsha ezingakumbi zendlela kunye nemithetho yeqonga, ndiya kuqhubeka ukwabelana xa ndinexesha. Wamkelekile kwi-akhawunti kawonkewonke ye-WeChat yeblogi kaChen Weiliang: cwlboke