Amacebo ama-2 amakhulu okusebenza kwevidiyo, etsala ngaphezulu kwe-6 yeebhiliyoni zemibono kwiinyanga ezi-15

Chen Weiliang: Iindlela ezi-2 ezinkulu zevidiyo ezimfutshane, iinyanga ezi-6ukukhupha amanziNgaphezulu kwe-15 yebhiliyoni yemibono

Chen WeiliangIsihloko esiphambili seblogi namhlanje yiprojekthi yoshishino olufutshane lwevidiyo "Umzuzu omnye othetha ngeMpilo".

"Umzuzu omnye uthetha ngeMpilo" (ividiyo yesikrini)

Kwisiqingatha sesibini sonyaka ophelileyo (2016), ividiyo emfutshaneiindaba ezintsha, kuseshushu noko, kwaye kukho amaqela evidiyo amafutshane kwimimandla eyahlukahlukeneyo ayenzayo.

Nangona kunjalo, ukususela ngo-2016, ixesha lebhonasi yokusebenza ye-akhawunti esemthethweni ye-WeChat iphelile, kwaye ngenxa yoshishino olufutshane lwevidiyo, lubiza kakhulu, ngokuqinisekileyo, ezinye iinkampani ziye zaphakamisa imali ukuze zisebenze.

Ngelo xesha, ngenxa yengxaki yemodeli yokusebenza, ukunyuka kwabalandeli kwakusekuncinci, okukhokelela ekungaphumeleli kwemisebenzi emininzi yeprojekthi.

Ngokubhekiselele kwamanye amaqela angakanyusi imali, kuba le vidiyo isebenzisa ukuveliswa kwevidiyo ukunyusa abalandeli, ukusebenza kweendleko kuphantsi kakhulu, kwaye akukwazanga ukwenza inzuzo ixesha elide, okwenza ukuba ingazinzi.

XNUMX. Imowudi ye-self-star

Loluphi uhlobo lwemodeli entsha kraca "Umzuzu omnye wokuthetha ngeMpilo" onokufumana malunga ne-15 yeebhiliyoni zeembono zeQuwanwang kwisiqingatha sonyaka?

Ndiza kukuxelela ngoku ukuba imodeli yokusebenza ethile lutshintsho olukhulu xa kuthelekiswa nezinye iinkampani zevidiyo ezimfutshane.

Ngapha koko, le modeli yokusebenza iyithiyori efihlakeleyo, enokuthiwa yithiyori yenguqulelo yeshishini.Masithethe ngeengcinga zokusebenza zale projekthi.

Kungenxa yokuba le nto i-self-star kwiindawo ezahlukeneyo ezithe nkqo ikwayinto esiyikhuthazayo, kwaye sinethemba lokuba abantu abakwimimandla eyahlukeneyo baya kuba ziinkwenkwezi kwintsimi yakho.

Ngoko thetha malunga neqela lezempilo ngomzuzu omnye, olu hlobo lwengcamango yokusebenza lunokusetyenziswa kuyo nayiphi na indawo yokwahlulahlula (ethe nkqo) yeenkwenkwezi.

Abantu abaninzi banikela ingqalelo kwi-akhawunti esemthethweni ye-WeChat ethetha ngempilo ngomzuzu omnye, kwaye utsho oku, ubonakala ufunda oku, oko kukuthi, amashumi amawaka abantu imihla ngemihla, iimbono ze-15 billion zivela phi?

Enyanisweni, akakaqondi, le yimodeli yokusebenza ephezulu.

Imodeli yokusebenza yeqela ayithathwa njengeyayoUkunyuswa kweakhawunti yoluntuInjongo kukwandisa abalandeli, kodwa ukwandisa impembelelo yekholamu yevidiyo kwilizwe.

Ngenxa yokuba ugxininiso lwangoku kwimpilo ikakhulu ngabantu abaphakathi kunye nabantu abadala, ngoko umzuzu omnye uthetha malunga nekholamu yosasazo lwempilo yemihla ngemihla, kwaye kumaqela aneminyaka ephakathi kunye nabadala, isenempembelelo enkulu kakhulu.

XNUMX. Enkuluukukhupha amanziIndlela

uKhuthazo lweWebhuUkukhutshwa kwamanzi amaninzi, njani ukufezekisa?Kufuneka kusebenzisana neeakhawunti zoluntu esele zinenani elikhulu labasebenzisi.

Ngenxa yokuba uninzi lweeakhawunti zempilo yoluntu lwangoku, kubandakanyaUbomiI-akhawunti yoluntu yeklasi, sele inenani elikhulu labalandeli.

Emva koko sisebenzisana kakhulu nolu hlobo lwe-akhawunti yoluntu ye-WeChat, elingana nemveliso yomxholo.

• Kuba uninzi lweeakhawunti eziphumeleleyo ezikhoyo ngoku ziphumelele, singatsho ukuba izakhono zakhe zokusebenza zibalasele ngakumbi (oko kukuthi ngokuqinisekileyo kuvelele ngakumbi).
• Okubaluleke ngakumbi, sele bengenile ixesha lebhonasi yokusebenza kwi-akhawunti esemthethweni ye-WeChat.
• Kuba bayenze kwangethuba, kuthiwa baqokelele intaphane yabalandeli.Enyanisweni, ishishini ngalinye linexesha lebhonasi.

Ilungelo lokushicilela litshintshile ekwabelwana ngalo

Xa sithetha ngokuthelekisa, umxholo okumgangatho ophezulu unqongophele kwi-tuba engeyiyo yoqobo.

Ke, utshintsho lwenziwe kumbono wokusasazwa kweevidiyo ezimfutshane kunye nombono we-copyright, ukusuka kweyokuqala ikhethekileyo ukuya kwindlela ekwabelwana ngayo.

Kuba, ngaphambili nangoku, uninzi lwamaqela okudala iividiyo ezimfutshane, umbono wabo wokusebenzisa iiakhawunti zoluntu, kukuthi:

• "Ividiyo yam iphumile, kwaye ndingayisebenzisa ngokwam kuphela. Andiyi kukuvumela ukuba usebenzise ezinye iiakhawunti zakho zoluntu. Ukuba nabani na uyayisebenzisa, ndiza kumangala umntu ngokwaphula umthetho."
• Le yinto eyenziwa ngamaqela amaninzi evidiyo.

Emva koko singenza okuchaseneyo.Kukho nabasebenzi abambalwa abathetha ngezempilo ngomzuzu omnye.Beza ngokukhethekileyo ukusebenzisa ezi akhawunti zikawonkewonke zeWeChat njengendlela yokucebisa iiakhawunti zoluntu ngomzuzu omnye ukuthetha ngezempilo kwaye ubavumele bayisebenzise simahla. .

Ukuba siqhubela phambili, sinokwenza uhlobo olulodwa lwevidiyo nganye sisenzela yena.

• Ungandixeleli ukuba ndithumele ntoni ngoku, yekaMaimai Health...
• Masithi nje, Maimai Health, kunye noMzuzu omnye Thetha ngeMpilo, ziveliswe ngokudibeneyo

Isiphelo sevidiyo:

1. Maimai Health
2. impilo ngomzuzu
3. Imveliso edibeneyo

Ekupheleni kwevidiyo, kuya kubakho "imveliso edibeneyo" kunye neeakhawunti zoluntu ezinxulumene nempilo.

Ngale ndlela bakulungele ngokukhethekileyo ukusebenzisana nathi.

• Ngenxa yokuba banokufumana ividiyo enjalo ngaphandle kokuchitha i-penny, yenza abalandeli babonakale ngathi batyale imali eninzi yabantu, izinto eziphathekayo kunye nezezimali ukwenza ividiyo (ngoko bazimisele kakhulu ukusebenzisana nathi).
• Zininzi iiakhawunti zoluntu ezilolu hlobo.Emva kokuba inkqubo iphuma yonke imihla, baya kuyithumela ngosuku olulandelayo.Yile ndlela iimbono ze-6 billion ze "One Minute Talking About Health" kwiinyanga ezi-15 zeza.
• Oko kukuthi, kulo lonke elaseTshayina, kukho amawaka eeakhawunti zoluntu ze-WeChat, kwaye iividiyo ezinjalo zisetyenziswa yonke imihla.

(umboniso wevidiyo yeqabane)

Xa siseka le mveliso yomxholo njengemodeli yokusebenza, uphuhliso lwalukhawuleza kakhulu.

Kuba uninzi lwala manani oluntu, usisangqa somxholo, kwaye senzeka nje ukuba sikwazi ukubonelela ngomxholo okumgangatho ophezulu.

Ngoko ke, ngoncedo lwamaqonga e-akhawunti yabanye abantu, impembelelo yekholomu yethu, ngokukodwa impembelelo yamaqela aphakathi kunye namaqela asebekhulile, ikhuthazwa ngokukhawuleza.

Ngelo xesha, kwinqaku le-100 elithi "Umzuzu omnye wokuThetha ngeMpilo" (umcimbi omnye ngosuku), umthamo wokudlala umdlalo we-100 wawuyizigidi ezingama-3 kuphela. Ngexesha le-200, inani lokudlala elipheleleyo lingabalwa. , yaye iye yafikelela kwi-XNUMX yebhiliyoni.

Imodeli yenzuzo yokwabelana ngelungelo

Ikholamu, ividiyo, i-akhawunti kawonkewonke ye-WeChat, ukuba nje inengqwalasela eninzi kunye nokuvezwa, ngoko kufuneka ibe nexabiso lezorhwebo.

Ke, kweli nqanaba, kukho ngokwenene ixabiso elinamandla lentengiso.

Umzekelo, malunga nezigidi ezingama-2 zokujonga ngenyanga, emva koko sithengise amalungelo athiywa ekholamu yevidiyo, kunye nezinye iibhodi zezaziso kwidesika yomhlohli, ezinye iintengiso kudonga olungasemva, kunye namagama ebhrendi.

Enyanisweni, inokuphunyezwa ngendlela yeentlawulo zentengiso.

Ngenxa yale vidiyo imfutshaneEzorhweboNgapha koko, umbono wokuthengisa iintengiso uyafana ncam naleyo yezikhululo zeTV zemveli.

Logama nje unexabiso elikhulu lokudlala kwakhona, baninzi abanini bebhrendi abazimisele ukukuqamba amagama.

Isihloko ingcaciso

1. Inkxaso yesihloko yindlela yokukhuthaza inkampani.Sebenzisa imisebenzi ekwiprofayili ephezulu ukukhulisa ukuthandwa kwakho kunye nokukhuthaza iimveliso okanye iinkonzo zenkampani yakho, indlela yobudlelwane noluntu efana nentengiso.
2. Inkxaso yetayitile yeTV yenye yeendlela ezikhethekileyo zentengiso yeTV, enokuthi yahlulwe ngokweendidi ezimbini: isihloko sekholomu kunye nesihloko sethiyetha.Ukongezelela, iifom zentengiso ezikhethekileyo zibandakanya isihloko sekholomu, isikhumbuzo sekholomu ukubukela, ukusasazwa okukhethekileyo, isihloko sekholomu, isikhokelo seprogram, i-trailer entsha ye-movie, ibhana yokuphela kweekhredithi, iphaneli yangemuva yekhompyutheni, njl.
3. Isiganeko esithi "Mengniu Super Girl" sisiganeko esibizwa ngokuba yiMengniu Dairy.

Ngaphezu koko, kwivolumu nganye yosasazo, sinokunika lo mxhasi okanye uphawu olubhengezayo.

Umfanekiso weskrini weqabane likawonke-wonke uthe unokwazi ngokucacileyo:

• Ziboniswa phi iintengiso?
• Zeziphi iiakhawunti zoluntu ezifakwe kuzo?
• Iboniswe kangaphi?
• (Sonke singamnika idatha eneenkcukacha)

Inkuthazo entsha yokuthengisa

Xa kuziwa kule nto, abahlobo abaninzi banokuphefumlelwa, oko kukuthi, yonke intsimi ethe nkqo inokusebenzisa olu hloboIntengiso ye-IntanethiImowudi yokudala ikholamu yevidiyo emfutshane ehambelanayo.

Ngenxa yendawo entsha yemidiya yangoku, yonke indawo ethe nkqo iqokelele inani elikhulu leeakhawunti zoluntu, izihloko zeendaba, kunye nolwazi oluncinci.

emva koko wenzeIntengiso ye-Wechat, kwaye kungekhona kwindlela yokuthengisa ividiyo, kodwa ngendlela yokuthengisa umxholo wenqaku.

• Umzekelo, kukho ukubhalaUFOSifundoukukhuphelaUmntu olungileyo kakhulu, yiza uze undixelele ukuba usinika inqaku elikumgangatho ophezulu yonke imihlaUmphambukeliUFOInqaku lophando.
• Emva koko, akayishiyi ikhowudi yakhe ye-QR kuyo, shiya nje igama lombhali, ngoko ke samkelekile.
• Ngenxa yokuba uninzi lwabantu alugatyi umxholo okumgangatho ophezulu, kwaye ekugqibeleni baya kwandisa abalandeli, okanye abalandeli kwiakhawunti yakhe yoluntu, wamkelekile ngokuqinisekileyo.

Ifomathi yeReferensi:

umbhali | igama lombhali
Umthombo|Igama leAkhawunti Esemthethweni (ID: XXX)
Intshayelelo yombhali / isicatshulwa esisemthethweni seakhawunti yentshayelelo [ifonti engwevu]

ukurhwebeshana ukwenza i-net ebomvu

Abahlobo abaninzi bathi wayefuna ukuba yinkanyezi, kodwa wayengenabuchule bokwenza ukubonakala esidlangalaleni eyedwa, okanye wayengakwazi ukubhala amanqaku eyedwa, ukuze asebenze kwifomu yeshishini.

Umhlohli: Chen Maohao (umfanekiso weskrini wevidiyo)

• Oko kukuthi, ungalishiya ilizwe ngaphandle kokuya kwidesika yangaphambili ngokwakho.
• Emva koko unokupakisha umntu odumileyo kwi-Intanethi, ingcali kwicandelo elithile, kwaye umvumele abe sisithethi sakho.
• Umzekelo, abantu abakwikholamu ethi "Umzuzu omnye wokuthetha ngeMpilo" nabo abakho ngaphandle kwelizwe.
• Kukupakisha ugqirha owaziwayo wamayeza aseTshayina, makeze kwinkampani yethu, kwaye ulandelele ukuthengisa, kwanele ukuba ube luqinisekiso.

Chen Weiliang总结

Ukukhutshwa kwevidiyo emfutshane kufuneka kudityaniswe "ithiyori entsha yokuqukuqela"ukusebenza:

1. Khetha iqonga
2. iqonga lophando
3. Yenza umsebenzi

（由Chen Weiliang 100% isishwankathelo sokuqala "iModeli yeTheory yeTrafikhi eNtsha")

Ukugxila kwividiyo ye-Tencent kunye ne-WeChat ye-akhawunti esemthethweni yamaqonga, iqonga lophando lokuziphatha komsebenzisi:

• Okwangoku, uninzi lwamaqela evidiyo amafutshane anokuzisebenzisa kuphela emva kokwenza iividiyo (ayiphazamisi intsebenziswano).
• Siya kwenza okuchaseneyo, senze umxholo okumgangatho ophezulu, kwaye siphele nge "xxx xxx co-produced", okanye "ushiye kuphela igama lombhali kunye ne-ID ye-akhawunti esemthethweni (akukho khowudi ye-QR)" ukukhuthaza, ukuzeKulula ukufumana amathuba amaninzi okuvezwa kwentsebenziswano.
• Iiakhawunti ezingezizo ezoqobo azinamxholo womgangatho ophezulu. Nje ukuba intsebenziswano igqityiwe, kufuneka siqhube imisebenzi njengoko kucwangcisiwe, kwaye impumelelo iya kuba kufutshane nekona!

Ukwabelana luhlobo lovuyo, ndonwabe kakhulu, haha ​​​​O(∩_∩)O~

Ukubhala apha, eli nqaku liphela apha!

Ukuba uziva ngathi uzuzile into, wamkelekile ukuyigqithisela, kwaye unike ingqwalasela kwiakhawunti yoluntu yebhlog kaChen Weiliang: cwlboke