Amatyala eNtengiso yeHotspot: Bazilandela njani abantu beMedia eNtsha? Iindlela ezi-4 zokwenza ukuba uphambene

Iimeko ezishushu zentengiso:iindaba ezintshaAbantu bazilandela njani iindawo ezishushu? Iindlela ezi-4 zokwenza ukuba uphambene

Kunokuthiwa ukuleqa iindawo ezishushu kubuchule obuyimfuneko kuye wonke umntu omtsha wemidiya.

Phantse zonke iimeko zokukhula ngokukhawuleza kwabalandeli ngenxa yenqaku baleqa iindawo ezishushu zexesha elifutshane, kubandakanya "Mimon"yenza kwakhonaUkunyuswa kweakhawunti yoluntuka.

Yintoni indawo eshushu?

Indawo eshushu yinto okanye indawo ethi itsale umdla ngexesha elithile.

Ukuba uleqe iindawo ezishushu kufuneka wazi ukuba iindawo ezishushu kufuneka zileqwa ngokukhawuleza.Kufuneka uhlale kude kube sebusuku kakhulu ukuze uzileqe, uxinzelelo luphezulu kakhulu, kwaye umzimba wakho uya kuwa ixesha elide, ucinga ukuba kunjalo. kunzima kakhulu ukuleqa iindawo ezishushu ngolu hlobo?

Ndiyabona ukuba abantu abaninzi baleqa iindawo ezishushu, ukuba iindawo ezishushu azihlangani nezaboUkubekwa endaweni, akukho lula kakhulu ukulandela.

kwayeChen WeiliangXa unombono, hlela iindawo ezishushu, ngoko unokukhetha okukufanelayouKhuthazo lweWebhuindlela yokulandela iindawo ezishushu.

Iindidi ezintathu ze-hotspot

• 1) Iindawo ezishushu ezinde (eziqikelelweyo)
• 2) I-hotspot emfutshane A (inokuxelwa kwangaphambili)
• 3) I-hotspot emfutshane B (ayicingeleki)

XNUMX. Iindawo ezishushu ezinde (eziqikelelweyo)

Iimpawu zeendawo ezishushu ezide kukuba zinexesha elide kwaye zifuneka nje.

ngakumbi ngeUbomiIklasi yombuzo, indlela yejenereyitha yokuhambaukukhupha amanziUbuninzi bulula.

izixhobo zobomi:

• Umbuzo wemozulu
• Uphando lokuphulwa kwemoto
• Bonisa umbuzo ngenombolo yokulandelela

Umakhi:

• QR code generator
• Tibetan umbongo generator
• WeChat Avatar Generator

Ngokwethu ukuma kwethu, sinokuphonononga iintlungu kunye neemfuno zabasebenzisi, kwaye sinikeze izixhobo ezisebenzayo ezinokuhlangabezana neemfuno zabasebenzisi.

XNUMX. I-hotspot emfutshane A (inokuxelwa kwangaphambili)

Iimpawu ze-hotspot emfutshane ye-hotspot A (eqikelelweyo) kukuba inokuqikelelwa kwaye ilungiswe, kwaye ixesha lifutshane, ngakumbi kwimithendeleko.

Iindawo ezithandwayo zoMnyhadala, ngokungafaniyo neendaba ezishushu, "zinokuxelwa kwangaphambili kunye neendawo eziqhelekileyo".

Udidi loMbhiyozo:

• Usuku lwezithandani
• Krisimesi
• iPasika

Kutheni uleqa iindawo zeholide?

1. Abaphulaphuli abaninzi
2. Inokulungiswa ngokupheleleyo kwangaphambili ukunciphisa uxinzelelo lweedrafti ezikhawulezayo
3. Uninzi lwemithendeleko ineeholide, ngoko ndinexesha lokufunda i-akhawunti esemthethweni

XNUMX. Indawo emfutshane B (ayicingeleki)

Iimpawu ze-hotspot emfutshane B (engalindelekanga) kukuba yenzeke ngequbuliso kwaye ayiqikeleleki, kwaye igxile kakhulu kwiindaba ezithandwayo abantu abaziqwalaselayo:

• umcimbi wentlalo
• intlebendwane yoosaziwayo
• isihloko esishushu

Iindawo zeendaba ezingalindelekanga, ngakumbi, kufuneka zihlalutywe ngoncedo lwezi zixhobo zilandelayo:

• "UThina-media abantu babamba njani iziganeko ezishushu? Izixhobo ezi-5 eziyimfuneko zokuhlikihla iindawo ezishushu"U

Ukuleqa amabali empumelelo kwiindawo ezishushu

Apha siza kuthatha uluhlu lwamanqaku afundwe kwizigidi okanye amashumi ezigidi kwi-2017, kwaye sifunde indlela abalandela ngayo iindawo ezishushu?

1) "Iibhayisikile ekwabelwana ngazo ngokwenene isipili esihle sesipili sesizwe"

NgoFebruwari 2017, 2, i-akhawunti kawonkewonke enabalandeli abangama-15 kuphela "ukukhuphelaAmanqaku e-Crazy" apapashe inqaku elithi "Ukwabelana ngebhayisikili, sisibuko esihle ngokwenene sesizwe." Kamva yacinywa ngokusemthethweni yi-WeChat ngenxa yokuphulwa. Ngaphambi kokususwa, kwakukho ukutyelela okungaphezulu kwe-330 yezigidi kunye nokwanda kwabalandeli be-15000 yezigidi.

• UChen Quanwei, umbhali weli nqaku, uthe:Iqhinga lokubamba iindawo ezishushu lilele ekuboneni zonke iintlobo zeendaba zenkxaso-mali malunga neebhayisekile ekwabelwana ngazo ngelo xesha, ngoko ke kugwetywa ukuba oku kuya kuba sisihloko esilungileyo kunye nexesha.

2)"Ma YunIvenkile enkulu engenamntu iyavula namhlanje"

一篇题为《马云的无人超市今天开业》的文章中，该作者者于2017年7月8日和9日分别在自己的两个微信公众号上进行了发布，累计阅读量超过3000万，增长36万个粉丝。

ngayo "imihla ngemihlaEzorhwebo爆料』的账号，2017年7月8日23时37分推送文章，似乎被之前自己的记录打破，不到3天的时间就突破1366万。

『互联网热点』的微信公众号在2017年7月9日3点55分，再次修改文章标题后发布该文，不到3天，突破1650万的浏览数。

• Umbhali uWang Jinghua wathi:Uzibandakanya kwi-self-media iminyaka emi-4, uye wenzaEzorhweboUmxholo ohambelanayo, uyaziUbuncwaneKukho ivenkile enkulu engenabantu abangenazo iimali kuMthendeleko weNdalo, ngoko kugwetywa ukuba le iya kuba yindawo eshushu.
• Emva kwesithuba sokuqala, ndafumanisa ukuba inani lokufundwa laliphezulu kwi-XNUMX ngentsimbi phakathi kobusuku, ngoko ndatshintsha ngokukhawuleza isihloko kunye nokuphelisa kwaye ndiyityhalele kwenye i-akhawunti yoluntu.
• Inqaku eli-1 elidumileyo, lifumene uqhushumbo lwabalandeli bamanani ama-2!

3) "Kutheni u-Xi Mengyao engafanelanga uvelwano"

NgoNovemba 2017, i-11, abasebenzisi be-21 kuphela balandela i-akhawunti yoluntu "i-Yuan Ten Jun", kuba u-Xi Mengyao wenza i-"Real Wrestling Show" kwindawo enkulu ye-Victoria's Secret esasazwayo e-Shanghai, eyaba yindawo eshushu ngelo xesha.

Ubhale inqaku elithi "Kutheni u-Xi Mengyao engafanelanga uvelwano", elifundwe ngabantu abangaphezu kwezigidi ezi-48 kwiiyure ezingama-620, kunye nokuthandwa okungaphezulu kwe-10 kunye nabalandeli abangaphezu kwe-9!

4) "Umbulelo, uDurex uxhaphaze iibrendi ezili-13 ngexesha elinye"

NgoNovemba 2017, i-11, i-akhawunti kawonkewonke ye-WeChat "I-Shock Copywriting" yathatha ithuba le-Thanksgiving hotspot kwaye yabhala inqaku elithi "Ukubonga, uDurex uxhaphaze iimpawu ze-24 ngexesha elinye", elihlalutya i-Durex esemthethweni yeepowusta ze-Weibo hotspot, iiyure ze-13 Funda ngaphezu I-24 yezigidi, ngoko ke yakhuthazwa ukubaIntengiso ye-IntanethiInqaku elidumileyo kwihlabathi.

Okwangoku, umthamo wokufunda kweli nqaku udlulile kwi-1000 yezigidi +, abantu abangaphezu kwe-6.8 bayithandile, kwaye inani labalandeli liye landa nge-18.

I-5) "Ingoma kaJoong Ki & Ingoma ye-Hye Kyo: Ngaba ndimele ndixolise ngothando ekuqaleni kokubona, okanye nditshate?" 》

Ngomhla we-2017 kaJulayi, i-7, inqaku lokuqala le-akhawunti kaMi Meng alivaliwe kwaye libuyiselwe:Ingoma kaJoong Ki kunye neNgoma yeHye Kyo: Ngaba ndifanele ndixolise ngothando ekuqaleni, okanye nditshate? ” kukubamba imisitho eshushu kushishino lolonwabo ngaloo mini.

此文阅读量3分钟突破10万+，10小时突破10万+点赞，累计阅读突破1000万。

Umfanekiso ongezantsi yidatha yeqonga le-akhawunti esemthethweni kwiiyure ze-12 emva kwe-tweet ▼

UMi Meng yiakhawunti yoluntu eneemvakalelo, ke ngalo lonke ixesha kukho indawo eshushu kushishino lokuzonwabisa, uMi Meng uhlala elandelwa.

La manqaku mabini alandelayo ayile nto uMi Meng ebeyileqa mva nje, amanqaku ashushu kushishino lokuzonwabisa ▼

• "ULi Xiaolu kunye nePGone: Yintoni eyenziwa ngamadoda nabasetyhini ukuze bathathwe njengokukopa? 》
• "ULi Xiaolu kunye nePGone: kwindlela yokulala ngokukhuselekileyo kunye nodadewabo"

Iindlela ezine zokusukela iindawo ezishushu

Ke, uMi Meng wawalandela njani amanqaku ashushu kwishishini lezolonwabo?

Emva kokuhlalutya iimeko ezahlukeneyo eziyimpumelelo zokusukela iindawo ezishushu, abanye abantu beendaba abatsha bashwankathela le migaqo mine:

• 1) Ukubeka iliso
• 2) Ukuchongwa
• 3) Isantya
• 4) Ukusungula izinto ezintsha

1) Ukubeka iliso:

• Nokuba ngokujongwa kwe-hotspot yenkqubo,
• Okanye jonga ngesandla uluhlu lwe-hotspot yexesha lokwenyani,
• Kuya kufuneka ufumane i-hotspot ngeyona ndlela ikhawulezayo.

2) Ukuchongwa:

• Emva kokuba ufumene indawo eshushu, kufuneka kwakhona uchonge ukuba ingaba amandla alungileyo okanye amandla angalunganga?
• Lide kangakanani ixesha elimiselweyo?Ngaba ikulungele ukusetyenziswa?Ifanelekile kangakanani?kunye nokunye okuninzi……
• Sisenokuba sibonile imizekelo emininzi yokusilela ukufikelela kwiindawo ezishushu.Kuloo ngxaki ibangela iintloni, kungcono ukungaleqi!

3) Isantya:

• Yenza ngokukhawuleza umxholo othandwayo, ukhuphiswano lukhawuleza.
• Phambi kwee-hotspots, ayifanelekanga kakhulu kuhlaziyo olucokisekileyo noluphindaphindiweyo.
• Ngaphandle koko, kulula ukwenza iindawo ezishushu ziphele ixesha elide emva kokuba umxholo wakho uphumile, kwaye i-traffic enkulu yendawo eshushu ilungiselelwe ngabanye.

4) Utshintsho:

• Yenza umxholo oshushu uhluke ngokusemandleni.
• Kuba sileqa iindawo ezishushu, umxholo onokuthi usasazwe ngokubanzi awuqhelekanga kwaye awungomxholo ofanayo kakhulu.
• Kungcono ukusebenzisa imbono eyodwa kunye nengaqhelekanga njengendawo yokungena yokusukela iindawo ezishushu.
• 1, 2, 3 dwelisa ezona engile zixhaphakileyo, tsiba uphume kwiingcinga eziqhelekileyo, kwaye ungqubanise iimbono ezintsha

Zingasoloko zikhona njani iiengile ezintsha?

• Kukho indlela elula, ucinga ngezona engile ziqhelekileyo kuqala, dwelisa 1, 2, 3, emva koko uzigqithise kwaye ucinge ngezintsha.

(Xa indawo eshushu igqabhuka, ukuba awuyileqi indawo eshushu, abanye baya kuyenza.)

La manqaku alandelayo asisishwankathelo seMimon kwaye acetyiswa ngakumbi:

• "UIndlela yokubhala inqaku le-WeChat elidumileyo kunye nomthamo wokufunda we-100 yezigidi +?"U

Kutheni iMimon ishushu kangaka??

ngenxa ye,Chen WeiliangIbhlog ishwankathele kwaye yabelane ngezizathu zempumelelo kaMimon:

• "UIphumelele njani ingxelo esemthethweni yakwaMi Meng?Kutheni kushushu kangaka?Kukho isizathu emva kwayo!"U
• "UIndlela yokwenza amanqaku eblogi kaSina anconywe kwikhasi lasekhaya lebhlog yeSina?"U
• "UNgaba amashumi ezigidi zeMimen enkulu athembele kumxholo wokwandisa abalandeli? I-3 cores kunye ne-7 links zenza amabali amangalisayo"U

NgaphezuluChen WeiliangInqaku lesishwankathelo, ukuba uyaliphosa, ungalahlekelwa kakhulu ^_^

Ukwandiswa kokufunda:

• "UThina-media abantu babamba njani iziganeko ezishushu? Izixhobo ezi-5 eziyimfuneko zokuhlikihla iindawo ezishushu"U
• "ULoluphi uhlobo lwesihloko esitsala amehlo akho kakhulu? 107 Ezona Izihloko Ezinomtsalane WeChat"U