Yintoni isicwangciso sokubeka uphawu kwimarike?Ukuhlalutya amanyathelo emeko ekujoliswe kuyo kwishishini

imarike brandUkubekwa endaweniLithini iqhinga?

Hlalutya amanyathelo etyala ekujoliswe kuwo kwishishini

Yintoni ukumaketha kwentengiso ye-brand?

  • Ingcamango yentengiso yokuma kwemarike yacetywa ngabathengisi baseMelika u-Al Reese noJack Trout ngeminyaka yoo-70.
  • Ngamafutshane, ukuma kwentengiso yophawu kukuhlala kwingqondo yomsebenzisi▼

Yintoni isicwangciso sokubeka uphawu kwimarike?Ukuhlalutya amanyathelo emeko ekujoliswe kuyo kwishishini

Kutheni ukubekwa kwemarike?

  • Kuba ukuhlala emarikeni kuthetha ukuthatha iingqondo zabantu.
  • Izinto ezintsha mazinxulumane nezinto ezikhoyo, kungenjalo aziyi kuba nandawo engqondweni yabantu.

Kungakhathaliseki ukuba yeyiphi imveliso okanye inkonzo oyithengisayo, unokuzibuza umbuzo omdala ukuze wazi ukuba uzibeka kwindawo engalunganga?

Umbuzo ngulo - yintoni na?

  • Zibuze "Yintoni?" kwaye uya kukwazi ukuba uyibeka ngokungalunganga.
  • Ukuba umsebenzisi akayiqondi ukuba yintoni na, kufuneka uyinxulumanise nento ingqondo yomsebenzisi esele iyazi.

Imeko yokubekwa kwemarike

XNUM UnyakaUbuncwaneInani legama elingundoqo lokukhangela intengiso yocofa kancinane ligqithe eBaidu. Ngelo xesha, bekukhoIntengiso ye-IntanethiWathi akubona ithuba wathatha abahlobo bakhe, emva kweenyanga ezintathu zokuyakha, wenza izigidi ngaloo nyaka.

Umfanekiso wokuma kwemarike 2

Ityala lokubeka inkonzo

(Ezi meko zilandelayo zenkonzo yeposi neyefoni zisuka kumxholo wencwadi ethi "Positioning")

Imifanekiso kunye nesicatshulwa

  • Uthini umahluko phakathi kokumiswa kwemveliso kunye nokumiswa kwenkonzo? Umahluko awumkhulu, ngakumbi kwimbono yesicwangciso. Uninzi lweeyantlukwano zezobugcisa.
  • Kwintengiso yemveliso, eyona nto iphambili idla ngokuba ngumfanekiso, oko kukuthi, umfanekiso. Kwintengiso yenkonzo, eyona nto iphambili idla ngokuba ngamagama.
  • Kungakhathaliseki ukuba yimalini etyalwe kwimveliso okanye kwinkonzo yakho, ukuba ufuna ukuba ibambelele ezingqondweni zabo baza kuba ngabathengi, kufuneka uyidibanise nento esele ikhona kwaye awukwazi ukuyihoya ngokupheleleyo.

itelegraph yeposi

  • Yintoni umahluko phakathi kwale telegraph intsha kunye netelegraph endala? Umahluko omkhulu lixabiso.
  • Zombini iitelegram zazikwifomathi efanayo kwaye zombini zazifuna ukuthunyelwa kwangoko. Itelegraph yefashoni yakudala emthubi ixabisa ngokuphindwe kathathu kunetelegraph entsha yeposi eluhlaza namhlophe.
  • Umxholo wePost kunye neTelegraph ulula kakhulu: "Iposi kunye neTelegraph: Ungathumela iitelegrams ngemali encinci. (M.ailgram: Impembelelo ye yocingo ngeqhekeza lexabiso)”

ileta ecacileyo

  • Enyanisweni, igama ngokwalo yindlela yesibini yokumisa.
  • Sinokudibanisa i-telegraph yeposi kwi-USPS.
  • Ukubeka le nkonzo intsha ngokubhekisele kwiinkonzo zeposi eziqhelekileyo bekuya kuba ngcono kakhulu.
  • Oku kwakhokelela ekuqalisweni komxholo wesibini "Iposi kunye neTelegraph: Inkonzo entsha ekhawulezayo yokuhambisa imiyalezo ebalulekileyo."
  • Yeyiphi indlela engcono? Nangona imiba yayo emibi, ithiyori yokubeka iphakamisa ukuba "i-telegraphy ephantsi kwexabiso eliphantsi" inekamva elingcono kune "imeyile ekhawulezayo."

Ixabiso eliphantsi kunye nesantya esiphezulu

  • Ngexesha lokuvavanywa kwe-telegraph yeposi, i-Western Union iphinde yalinganisa i-telegraph traffic yakudala kwizixeko zovavanyo ngaphambi, ngexesha, nasemva kwephulo lentengiso.
  • Bafumanise ukuba idatha ibonise ukuba umthamo weshishini uzinzile.
  • Ngoku, inkampani ivakalelwa kukuba ukuthengisa i-telegraph yeposi njenge-telegraph ephantsi kwexabiso eliphantsi akuzange kuchaphazele nje umthamo weshishini we-telegraph endala, kodwa ngokwenene iye yanda.

Amanyathelo okubeka iakhawunti kawonke-wonke kwi-WeChat

ibonwa rhoqoiindaba ezintshaabantu (Ikholeji ye-Interceptabafundi afunda nabo) babuze imibuzo efana nale:

  • Uyibeka njani iakhawunti yeWeChat yoluntu?
  • Andikwazi ukuyifumana, kufuneka ndenze ntoni?
  • Unokwenza njani umxholo we-akhawunti ye-WeChat yoluntu?

Nokuba ngumntu okanye ishishini ukusebenzisa WeChatUkunyuswa kweakhawunti yoluntuUkuba ufuna ukubeka iakhawunti yakho yoluntu kakuhle, kufuneka uzibuze le mibuzo ilandelayo:

1. Nceda uzibuze kuqala, yintoni injongo yokukhuthaza le akhawunti yoluntu?

  • (Kuphela xa uqala ukwazi ngokucacileyo ukuba yintoni injongo, unokudlala ixabiso elikhulu)

3. Phambi kokubeka, nceda uzibuze le mibuzo mi-XNUMX:

  • 1) Ngoobani abasebenzisi ekujoliswe kubo kwiakhawunti yam esemthethweni?
  • 2) Ziziphi iintlungu zabo ze-3 ezinkulu?
  • 3) Ziziphi izisombululo endinokuzinika?

XNUMX. Ngaba ufuna ukutsala umdla wabasebenzisi?Ukunika abasebenzisi isizathu sokukulandela:

  • Yila imifanekiso ekhokela ingqalelo kwiintlungu zabasebenzisi.
  • Ukuba wenza umsebenzi olungileyo wokukhokela ingqalelo yomfanekiso, izinga lokuqwalaselwa komsebenzisi liya kuphuculwa ^_ ^

Ngaphandle kokulinda, nantsi i-"WeChat Official Account Positioning Plan" (nceda uyifundisise ngononophelo). Wamkelekile ukuyiqokelela kwaye uyigqithisele ▼
Isicwangciso sokubeka i-akhawunti ye-WeChat yesi-3

ngenxa yeChen WeiliangEmva kokwabelana ngezihloko ezi-4 ezingentla, eli nqaku liqhubeka nesihloko se-5.
Kutshanje,Chen WeiliangIsicwangciso sigxile ekwabelaneni ngezihloko ezili-10, amabali kunye ne-stunts.

I-Tip No. 5: Isicwangciso sokumisa imarike

  1. yenzauKhuthazo lweWebhuUkubhala amanqaku sesinye sezona zicwangciso zisebenzayo zokuthatha ubuchopho babasebenzisi;
  2. Ukudideka lutshaba lokubeka, ukulula ngumsindisi wokubeka;
  3. Ukusombulula ingxaki yokubeka, kufuneka siyifumane kwingqondo yomsebenzisi, kungekhona kwimveliso;
  4. Ukuma kufuneka kuqhagamshele izinto ezikhoyo phambi kokuba kungene ingqondo yomsebenzisi;
  5. Ukubekwa kwendawo kukhuthaza indawo esebenza kuyo;

Indlela yokubeka iprojekthi kwimarike?

  • Kukho intetho engundoqo ethi “apho kukho intlungu, kukho imarike.” Esi sivakalisi sixabiseke kakhulu.
  • Abantu abaqhelekileyo bemeko ye-reflex xa bebona intlungu kukuphepha.
  • Into ekufuneka uyenzile kukuyijonga ngenye indlela — hayi ukuyibaleka, kodwa ukubona ithuba.

Apho kukho intlungu, kukho imarike ▼

Yintoni isicwangciso sokubeka uphawu kwimarike? Umfanekiso woku-4 wamanyathelo okuhlalutya iimeko ekujoliswe kuzo kwiqumrhu

  • Xa ishishini linzima kakhulu kwaye linenkathazo, eli lithuba elihle kakhulu.
  • Ukuba ucinga ngendlela yokusombulula le ngxaki kunye nentlungu ngeli xesha, ngoko unokufumana amathuba amahle kakhulu emarike kwaye wenze imali ngokulula.
  • Oku kukutshintsha indlela yokucinga:Abantu abaninzi bayibona intlungu njengendlela yokusaba;Kwaye abantu abanamandla babona intlungu kwaye babone amathuba kuphela ^_ ^

Ndiyathemba Chen Weiliang Blog ( https://www.chenweiliang.com/ ) kwabelwana "Yintoni isicwangciso sokubeka uphawu lwentengiso?" "Amanyathelo okuHlalutya i-Enterprise Target Positioning Cases" iya kuba luncedo kuwe.

Wamkelekile ukwabelana ngekhonkco leli nqaku:https://www.chenweiliang.com/cwl-592.html

Wamkelekile kwisitishi seTelegram sebhlog kaChen Weiliang ukufumana uhlaziyo lwamva nje!

🔔 Yiba ngowokuqala ukufumana iSikhokelo sokuSetyenziswa kweSixhobo se-"ChatGPT yeNtengiso ye-AI" kuluhlu oluphezulu lwetshaneli! 🌟
📚 Esi sikhokelo sinexabiso elikhulu, 🌟Eli lithuba elinqabileyo, ungaliphoswa! ⏰⌛💨
Yabelana kwaye uthanda ukuba uyathanda!
Ukwabelana kwakho kunye nezinto ozithandayo ziyinkuthazo yethu eqhubekayo!

 

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