Isalathiso senqaku
imarike brandUkubekwa endaweniLithini iqhinga?
Hlalutya amanyathelo etyala ekujoliswe kuwo kwishishini
Yintoni ukumaketha kwentengiso ye-brand?
- Ingcamango yentengiso yokuma kwemarike yacetywa ngabathengisi baseMelika u-Al Reese noJack Trout ngeminyaka yoo-70.
- Ngamafutshane, ukuma kwentengiso yophawu kukuhlala kwingqondo yomsebenzisi▼
Kutheni ukubekwa kwemarike?
- Kuba ukuhlala emarikeni kuthetha ukuthatha iingqondo zabantu.
- Izinto ezintsha mazinxulumane nezinto ezikhoyo, kungenjalo aziyi kuba nandawo engqondweni yabantu.
Kungakhathaliseki ukuba yeyiphi imveliso okanye inkonzo oyithengisayo, unokuzibuza umbuzo omdala ukuze wazi ukuba uzibeka kwindawo engalunganga?
Umbuzo ngulo - yintoni na?
- Zibuze "Yintoni?" kwaye uya kukwazi ukuba uyibeka ngokungalunganga.
- Ukuba umsebenzisi akayiqondi ukuba yintoni na, kufuneka uyinxulumanise nento ingqondo yomsebenzisi esele iyazi.
Imeko yokubekwa kwemarike
XNUM UnyakaUbuncwaneInani legama elingundoqo lokukhangela intengiso yocofa kancinane ligqithe eBaidu. Ngelo xesha, bekukhoIntengiso ye-IntanethiWathi akubona ithuba wathatha abahlobo bakhe, emva kweenyanga ezintathu zokuyakha, wenza izigidi ngaloo nyaka.
Ityala lokubeka inkonzo
(Ezi meko zilandelayo zenkonzo yeposi neyefoni zisuka kumxholo wencwadi ethi "Positioning")
Imifanekiso kunye nesicatshulwa
- Uthini umahluko phakathi kokumiswa kwemveliso kunye nokumiswa kwenkonzo? Umahluko awumkhulu, ngakumbi kwimbono yesicwangciso. Uninzi lweeyantlukwano zezobugcisa.
- Kwintengiso yemveliso, eyona nto iphambili idla ngokuba ngumfanekiso, oko kukuthi, umfanekiso. Kwintengiso yenkonzo, eyona nto iphambili idla ngokuba ngamagama.
- Kungakhathaliseki ukuba yimalini etyalwe kwimveliso okanye kwinkonzo yakho, ukuba ufuna ukuba ibambelele ezingqondweni zabo baza kuba ngabathengi, kufuneka uyidibanise nento esele ikhona kwaye awukwazi ukuyihoya ngokupheleleyo.
itelegraph yeposi
- Yintoni umahluko phakathi kwale telegraph intsha kunye netelegraph endala? Umahluko omkhulu lixabiso.
- Zombini iitelegram zazikwifomathi efanayo kwaye zombini zazifuna ukuthunyelwa kwangoko. Itelegraph yefashoni yakudala emthubi ixabisa ngokuphindwe kathathu kunetelegraph entsha yeposi eluhlaza namhlophe.
- Umxholo wePost kunye neTelegraph ulula kakhulu: "Iposi kunye neTelegraph: Ungathumela iitelegrams ngemali encinci. (M.ailgram: Impembelelo ye yocingo ngeqhekeza lexabiso)”
ileta ecacileyo
- Enyanisweni, igama ngokwalo yindlela yesibini yokumisa.
- Sinokudibanisa i-telegraph yeposi kwi-USPS.
- Ukubeka le nkonzo intsha ngokubhekisele kwiinkonzo zeposi eziqhelekileyo bekuya kuba ngcono kakhulu.
- Oku kwakhokelela ekuqalisweni komxholo wesibini "Iposi kunye neTelegraph: Inkonzo entsha ekhawulezayo yokuhambisa imiyalezo ebalulekileyo."
- Yeyiphi indlela engcono? Nangona imiba yayo emibi, ithiyori yokubeka iphakamisa ukuba "i-telegraphy ephantsi kwexabiso eliphantsi" inekamva elingcono kune "imeyile ekhawulezayo."
Ixabiso eliphantsi kunye nesantya esiphezulu
- Ngexesha lokuvavanywa kwe-telegraph yeposi, i-Western Union iphinde yalinganisa i-telegraph traffic yakudala kwizixeko zovavanyo ngaphambi, ngexesha, nasemva kwephulo lentengiso.
- Bafumanise ukuba idatha ibonise ukuba umthamo weshishini uzinzile.
- Ngoku, inkampani ivakalelwa kukuba ukuthengisa i-telegraph yeposi njenge-telegraph ephantsi kwexabiso eliphantsi akuzange kuchaphazele nje umthamo weshishini we-telegraph endala, kodwa ngokwenene iye yanda.
Amanyathelo okubeka iakhawunti kawonke-wonke kwi-WeChat
ibonwa rhoqoiindaba ezintshaabantu (Ikholeji ye-Interceptabafundi afunda nabo) babuze imibuzo efana nale:
- Uyibeka njani iakhawunti yeWeChat yoluntu?
- Andikwazi ukuyifumana, kufuneka ndenze ntoni?
- Unokwenza njani umxholo we-akhawunti ye-WeChat yoluntu?
Nokuba ngumntu okanye ishishini ukusebenzisa WeChatUkunyuswa kweakhawunti yoluntuUkuba ufuna ukubeka iakhawunti yakho yoluntu kakuhle, kufuneka uzibuze le mibuzo ilandelayo:
- (Kuphela xa uqala ukwazi ngokucacileyo ukuba yintoni injongo, unokudlala ixabiso elikhulu)
3. Phambi kokubeka, nceda uzibuze le mibuzo mi-XNUMX:
- 1) Ngoobani abasebenzisi ekujoliswe kubo kwiakhawunti yam esemthethweni?
- 2) Ziziphi iintlungu zabo ze-3 ezinkulu?
- 3) Ziziphi izisombululo endinokuzinika?
XNUMX. Ngaba ufuna ukutsala umdla wabasebenzisi?Ukunika abasebenzisi isizathu sokukulandela:
- Yila imifanekiso ekhokela ingqalelo kwiintlungu zabasebenzisi.
- Ukuba wenza umsebenzi olungileyo wokukhokela ingqalelo yomfanekiso, izinga lokuqwalaselwa komsebenzisi liya kuphuculwa ^_ ^
Ngaphandle kokulinda, nantsi i-"WeChat Official Account Positioning Plan" (nceda uyifundisise ngononophelo). Wamkelekile ukuyiqokelela kwaye uyigqithisele ▼
ngenxa yeChen WeiliangEmva kokwabelana ngezihloko ezi-4 ezingentla, eli nqaku liqhubeka nesihloko se-5.
Kutshanje,Chen WeiliangIsicwangciso sigxile ekwabelaneni ngezihloko ezili-10, amabali kunye ne-stunts.
I-Tip No. 5: Isicwangciso sokumisa imarike
- yenzauKhuthazo lweWebhuUkubhala amanqaku sesinye sezona zicwangciso zisebenzayo zokuthatha ubuchopho babasebenzisi;
- Ukudideka lutshaba lokubeka, ukulula ngumsindisi wokubeka;
- Ukusombulula ingxaki yokubeka, kufuneka siyifumane kwingqondo yomsebenzisi, kungekhona kwimveliso;
- Ukuma kufuneka kuqhagamshele izinto ezikhoyo phambi kokuba kungene ingqondo yomsebenzisi;
- Ukubekwa kwendawo kukhuthaza indawo esebenza kuyo;
Indlela yokubeka iprojekthi kwimarike?
- Kukho intetho engundoqo ethi “apho kukho intlungu, kukho imarike.” Esi sivakalisi sixabiseke kakhulu.
- Abantu abaqhelekileyo bemeko ye-reflex xa bebona intlungu kukuphepha.
- Into ekufuneka uyenzile kukuyijonga ngenye indlela — hayi ukuyibaleka, kodwa ukubona ithuba.
Apho kukho intlungu, kukho imarike ▼
- Xa ishishini linzima kakhulu kwaye linenkathazo, eli lithuba elihle kakhulu.
- Ukuba ucinga ngendlela yokusombulula le ngxaki kunye nentlungu ngeli xesha, ngoko unokufumana amathuba amahle kakhulu emarike kwaye wenze imali ngokulula.
- Oku kukutshintsha indlela yokucinga:Abantu abaninzi bayibona intlungu njengendlela yokusaba;Kwaye abantu abanamandla babona intlungu kwaye babone amathuba kuphela ^_ ^
Ndiyathemba Chen Weiliang Blog ( https://www.chenweiliang.com/ ) kwabelwana "Yintoni isicwangciso sokubeka uphawu lwentengiso?" "Amanyathelo okuHlalutya i-Enterprise Target Positioning Cases" iya kuba luncedo kuwe.
Wamkelekile ukwabelana ngekhonkco leli nqaku:https://www.chenweiliang.com/cwl-592.html
Wamkelekile kwisitishi seTelegram sebhlog kaChen Weiliang ukufumana uhlaziyo lwamva nje!
📚 Esi sikhokelo sinexabiso elikhulu, 🌟Eli lithuba elinqabileyo, ungaliphoswa! ⏰⌛💨
Yabelana kwaye uthanda ukuba uyathanda!
Ukwabelana kwakho kunye nezinto ozithandayo ziyinkuthazo yethu eqhubekayo!