Ithini indlela eya kwintengiso ye-WeChat fission?I-150 Principles of Viral Marketing

Uthini umgaqo we-WeChat fission marketing?

encinciEzorhweboImizekelo yeeModeli zokuThengisa kunye nezisombululo

Okokuqala, kufuneka uqonde ukuba yintoni umgaqo osisiseko we-fission?

• I-fission kwindalo kukuqhekeka kweseli, i-fission ye-nucleus, i-1 fission ibe yi-2, i-2 fission ibe yi-4.
• Ngokwemigaqo yoshishino, oku kukwahlulahlula kusikweko, umthengi om-1 uba ngabathengi aba-2, kwaye abathengi aba-2 baba ngabathengi aba-4.

Ukuthengiswa kwe-WeChat fission kunokuthiwa ziintlobo ezimbini:

• 1) Enye kukufumana abahlobo abatsha, ukutyhalana okwabelwana ngako okokugqibela, olu luhlobo lwe-fission.
• 2) Olunye uhlobo lwe-fission kukufumana abathengi abatsha, oko kukuthi, ukwenza isivumelwano ngokuthe ngqo, enyanisweni, kuthetha ukuba usenokuba uhlawule phambi kokuba wongeze.

Chen WeiliangNgaphambiuKhuthazo lweWebhuInqaku labelane ukuba ngaphambi kokuvuna isivumelwano, inkqubo yokulima ukuthembana iyafuneka.

Emva koko le fission iba isivumelwano, nto leyo ethetha ukuba isivumelwano senziwe ngokuthe ngqo xa usongezwa nje, kwaye awukamkhulisi okwangoku.Enyanisweni, asikuko ukuba akukho kulima, kodwa ukuba uboleke iziphumo zokulima zabanye kwaye waziqhekeza ngokuthe ngqo.

Intengiso ye-fission (eyaziwa nangokuthi "intengiso yentsholongwane") ekwabelwana ngayo kweli nqaku luhlobo olufumana abathengi abatsha kwaye lenze ukuthengiselana ngokuthe ngqo!

Ukuxhaphaza abathengi kukufumana abathengi abatsha. Kukho iindidi ezimbini:

• 1) Enye kukufumana abathengi abatsha okanye abahlobo abatsha ngokwakho, okuhlala "imbewu"ukukhupha amanzi”, ngokubhala amanqaku, okanye ngezinye iindlela, ukufumana abahlobo abatsha uwedwa.
• 2) Enye ifunyenwe nge-fission, ekwaluhlobo olukhulu lwe-fission.

Ndaphinda ndathi le yindlela ephambili ekhoyo yexesha elide.

Umthetho we-150

Mandikuxelele umthetho we-150. Kwintlalontle yomntu ngamnye, umyinge wabantu abali-150 banokuchaphazeleka.

Unokucinga ngayo, mhlawumbi kukho abantu kwisangqa sakho sabahlobo abakuthembileyo.Umzekelo, ukuba wabelana ngemveliso, okanye ukuba uthumela inqaku, banokukuthemba.. Eli linani eliphakathi.

Abanye abantu banokuba mbalwa, kwaye abanye abantu banokuba baninzi kakhulu.Umzekelo, abanye abalandeli abakhulu banabalandeli abaninzi, kwaye inani lingaphezulu kakhulu kwe-150, kodwa ngokubanzi aliyi kuba ngaphantsi kwe-150 yabantu. .

当你使用这150人的价值的时候，比如这150人中的10个人帮你宣传了，那这10人的背后也有150人，也就是1500人会受到影响。

• Undoqo we-fission kukuba abathengi abadala bazisa abathengi abatsha.Olu hlobo lwe-fission alunasiphelo.Ayikho into yokubambisa ixesha.Zininzi iintlanzi kwidama lentlanzi.mdaka.
• Kuba ngalo lonke ixesha ufumana umthengi othembekileyo (umsebenzisi ongundoqo), kukho indawo engapheliyo yabantu abayi 150 ngasemva kwayo.Njengoko uthatha inyathelo lokuqala ukwenza le ntshukumo ye-clone fission, ayinasiphelo, ngoko ingasetyenziselwa ixesha elide. ixesha.

Kutheni ukuthengiswa kwe-fission?

XNUMX. Intlungu yokungayenzi i-fission

(1) Ukukhula okucothayo kwabathengi abatsha

Zihlwayele nje imbewuukukhupha amanzi, ukunkcenkceshela kwaye uhlakulele ngokwakho, nto leyo ecothayo, kodwa ayicothi kwaye ingenzi, kodwa kufuneka yenziwe.

(2) Abasebenzi abasetyenziswa ngokupheleleyo

Umntu ngamnye unokuba newaka ukuya kwamawaka amabini abahlobo, kwaye iimpawu zabahlobo ziyahluka.Abanye abantu banokuthenga, kwaye abanye bangaze bathenge izinto zakho, kodwa banokukunceda wenze ezinye izinto.Abanye abahlobo Ilungele ukuthengiselana, kwaye ezinye azikho, kodwa zinokukunceda ukuba uhlukane.

Lo mthengi sele enze isivumelwano unexabiso elikhulu ongakhange ulibhaqe.Akuthethi ukuba uthenga izinto kuwe kuphela, kodwa kunokukunceda ukuba uhlukane ukuze usasazwe.

Ukuba awulwenzi i-fission, ixabiso loqhagamshelo lwakho aliyi kucofa ngokupheleleyo.

(3) Isiseko somthengi silinganiselwe, kwaye ishishini kunzima ukwandisa

I-XNUMX yabahlobo bakho baqokelele ezi zinto unyaka okanye emibini. Ukuba ufuna ukwandisa ngakumbi, uya kwanda ngokucothayo. intengiso..

sinokubekaWechatUkwenza isifaniso, kufana nokuvula ivenkile eluncedo ekuhlaleni.Abahlobo bakho bangabahlali basekuhlaleni.Ukuba ufuna ukwandisa ngakumbi, kubonakala ngathi akukho ndlela yokwandisa.

Ngapha koko, i-clone fission yindlela enjalo yokwandisa isiseko sabathengi, ukuze isiseko sabathengi kwivenkile yakho yasekuhlaleni singapheleli kubahlali basekuhlaleni.

Okwesibini, iinzuzo ze-fission

(1) Ukukhula ngokukhawuleza kwabathengi abatsha

I-advantage kukuba kubuhlungu ukuyijika.Inzuzo yokwenza i-fission nayo ilula kakhulu.Ukukhula kwabathengi abatsha kuyakhawuleza.Esinye isizathu kukuba uneyakho i-trust endorsement, ngoko ke ukuthengiselana kuyakhawuleza, kuba waziswa ngomnye umntu kuwe.

Awudingi ukwakha ukuthembela kwakhona, thinaUbomiUkuba ufuna ukwenza into, cela umntu ukuba ayenze, okanye ufuna ukwazi umntu, kodwa kukho umntu ophakathi okwazisa umntu ofuna ukumazi, ukuze ubuhlobo bokuthembana buqiniswe ngokukhawuleza, faka kwintengiso yenethiwekhi.Kuyafana.

(2) Unokusebenzisa ngokuzeleyo ngakumbi izibonelelo zabasebenzi ezikhoyo

Uya kufumanisa ukuba abanye abantu abanako ukuthenga izinto zakho ezininzi, okanye bangaze bathenge izinto zakho, kodwa banokukunceda ukuzisa abathengi abatsha, kukho abantu abanjalo.

Ungajonga izalamane zakho, izihlobo okanye ofunda nabo, abanye babo banje, kodwa ayithethi ukuba abavumelani nawe njenge-micro-business. azifuni izinto ozithengisayo ukuza kuthi ga ngoku, kodwa zisenokufuneka kwixesha elizayo.” Ewe, olu hlobo lomntu lusenokukuzisela olunye uncedo, njengokuzisa abahlobo abatsha okanye abathengi abatsha.

(3) Misela iqela lakho lokuhambisa

Ngothungelwano lwabafowunelwa, ungasasaza ishishini lakho, kwaye kuya kubakho abantu abaninzi ongazange wazi ukuba ngubani oza kuba ngabasasazi bakho okanye abathengi.

XNUMX. Imeko yokuthengiswa kwe-fission

Nantsi imizekelo embalwa eyaziwayo ye-fission:

1) Imijelo yokuthengisa yee-iPhones

(1) Iwebhusayithi esemthethweni ye-Apple iyazisebenza, kwaye ivenkile ekhethekileyo iyazisebenza

(2) Ukusasazwa kwamaqonga amakhulu e-e-commerce

• Kungekudala emva kokusungulwa kwefowuni ephathwayo, amaqonga e-e-commerce nawo aqala ukuthengisa

(3) Ukuhanjiswa kwevenkile engasebenziyo

• Ukongeza kumanqaku abo akhethekileyo, iivenkile zeefowuni eziphathwayo kunye nabaqhubi be-telecom nabo benza iinyanda ukuthengisa iiselfowuni.

(4) ukuthengwa kwe-scalper, ukuthengiselana okwesibini

• La majelo asenokubonakala enganxulumananga neli gosa, kodwa oku kukwadlala indima ekwandiseni ukuhlaliswa kwebrendi.
• Umzekelo, ukuba ufuna ukusebenzisa i-iPhone, kodwa awunamali ininzi, ungathenga i-second-hand phone, ngokusebenzisa i-phone-hand-hand uyayithanda i-iPhone, kwaye unokuthenga nefowuni entsha. kwixesha elizayo, ngaloo ndlela ube ngumsebenzisi wophawu.
• Uphawu olukhulu olufana ne-Apple aluxhomekekanga kwishishini lalo kuphela, kodwa kusafuneka luphuhlise amajelo osasazo ahlukeneyo, kubandakanya urhwebo lwe-intanethi kunye ne-intanethi.

2) Ipetroli

• Ezinye izitishi zerhasi zisebenza ngokuthe ngqo ziimpawu zeoyile.Inzuzo yokusebenza ngokuthe ngqo kukuba iinkonzo ezisemgangathweni kunye nolawulo lwamaxabiso zilunge ngakumbi, kwaye ezinye ziqhutywa ngabathengi.
• Inzuzo yokwamkela ifranchise inkulu ngakumbi.Okokuqala, kusebenzisa imali kunye nabasebenzi bomntu onelungelo lokuthengisa, nto leyo elula kulawulo kwaye iphantsi kwiindleko zokusebenza.

3) Iqela leGC leSizwe

• Kuyo yonke indawo kukho isebe leParty Z, hayi kurhulumente ophakathi kuphela, kodwa nasezikolweni.
• La masebe onke anokuphuhlisa amalungu amatsha eqela, kwaye amalungu eqela amadala anokwazisa amalungu amatsha eqela.
• Ukuba kuphela i-Party Central Committee inokwazisa amalungu amatsha eqela, ke inani lamalungu eqela likazwelonke liya kuba lincinci kakhulu. Ukuba ufuna ukujoyina iqela, kufuneka uye eBeijing, engathandeki kakhulu, kwaye kunzima ukwandisa. .
• Nabani na ofunda imbali uyazi ukuba iCentral GC Party ngokwenene yi-fission.

Usetyenziso lwentengiso lufuna i-cloning kunye ne-fission, kwaye kukho imizekelo emininzi efana nale ingentla...

Imodeli yeshishini lokuthengisa i-fission

Phantse onke amashishini anamakhonkco e-fission.Njengeebhanti eziqhunyiweyo kufutshane nekhaya lakho, kukwakho abathengi abadala abazisa abathengi abatsha.

Umthetho-siseko wokuqhekeka licandelo lomntu ngamnye okanye iziko, kwaye inani labantu elinoku-inshorwa lilinganiselwe kakhulu.

Nokuba uneefowuni ezininzi eziphathwayo kunye namanani amaninzi, unokuba nabahlobo abangama-10, kwaye isikali singaphantsi kakhulu kwesikali emva kokuba wenze i-fission.

Singenza ubalo olulula:

• Umzekelo, ukuba unabahlobo abali-1000 100, kukho abantu abali-XNUMX abakuthembayo ngakumbi kwaba bahlobo.
• Phakathi kwabantu abayi-100 abanokuthengiswa, ukuba ngamnye kubo unika umthengi omtsha we-1, ngoko ngokukhawuleza uya kuba nabathengi abayi-100.
• Kubahlobo bakho abali-1000 bebonke, ukongeza kwaba bantu bali-100 abanokuphathwa ngokuthe ngqo, kusenokubakho abantu abali-100 abangakuzisela isivumelwano, kodwa banokukuzisela abathengi abatsha abali-100.
• Ngokutsho kwelizwi lokuqala ukuba unokujongana nabantu abayi-1000 kubantu abayi-100, kwaye umlinganiselo ngu-10%, ukuba ufuna ukujongana nabathengi abangama-200, kufuneka udibanise ubuncinane abahlobo be-2000.
• Emva koko uthi kulula ukuvumela abahlobo ukuba bahlukane, okanye ungongeza malunga ne-2000 yezihlobo ngokwakho, kwaye uqhube inkqubo yokunkcenkceshela kunye nokulima, emva koko uvune kwaye uhwebe.Ucinga ukuba yeyiphi elula?

Ngaphezu koko, ayinguye wonke umthengi onokuthi afumane umthengi omnye kuphela kuwe, kwaye abanye banokukunceda ukuba udibanise amaxesha amaninzi!

Ukuthengisa eyakho + intengiso ye-fission

Ukuthengisa ngokwakho + intengiso ye-fission, zombini iindlela zezona zilungileyo

Kodwa ndiye ndafumanisa ukuba abanye abantu baneenkani ukuzenzela ngokwaboIntengiso ye-IntanethiUkuthengisa, oku zizithintelo ezibekwe nguwe.

Uyenza njani intengiso ye-fission?

Yabelana ngendlela yokwenza i-fission ngezantsi?

1)Ukuba ufuna ukufezekisa i-clone fission, kukho igama elinye kuphela kumbindi-amanqaku:

• (1) Ukuhlelwa
• (2) Ukusasazwa

(1) Ukuhlelwa

Kunokuthiwa igama, udumo, kunye nesihloko zisoloko ziligama, kwaye kuliwonga ukwazisa ngakumbi.

• Umntu kukufuna udumo kunye nobutyebi, kwaye igama leli gama.
• Thatha ukuqhekeka kwamalungu eqela, ukuba ndililungu leqela, kutheni ndingakwazisa ukuba ube lilungu elitsha leqela?
• Kuba xa ndibazisa abantu abaninzi, ndiziva ndiwonga, liwonga.

Umzekelo: Uyinkosi entabeni, uxelele abaphantsi kwakho i-100 imimoya emincinci yobhola, uthi nabani na ondiqeshela enye i-5 drill winds jikelele, ndiya kuphucula nabani na ongumoya jikelele we-drill, oku kukwaluhlobo lwegama.

(2) Ukusasazwa

• Ukwahlula inzuzo kulula kakhulu kunokubiza amagama.Ngenxa yokuba uninzi lwethu lungenazo izibonelelo, asikwazi kukhankanya abanye, ngoko sinokunceda abanye kuphela.
• Kuluntu, abanye abantu basukela inzuzo ngakumbi; abanye abantu abakhathali kangako kwingeniso, kwaye bazimisele ngakumbi ukulandela udumo.

Usasazo luxhaphake kakhulu kushishino:

Abathengi bakho abali-100 bakuzisele abathengi abatsha abali-100. Nokuba ungahlulahlula iingeniso zaba bathengi bali-100 batsha ube sisiqingatha, isiqingatha esiseleyo kulula kuwe ukuba usichole.

• Xa umntu esazisa i-client kuwe kufuneka amnike imali.wechat imvulophu ebomvu,
• Abanye abantu bonwabe kakhulu, kwaye baya kukulungela ngakumbi ukukunceda ukwazisa;
• Abanye abantu basenokungakulungeli ukuzamkela, ngoko ufanele ubancome ngakumbi.

Undoqo wokuthengiswa kwe-fission kukunyusa

1) Ukwahlula udumo kunye nenzuzo, kufuneka ulahle amaphuzu

• Ukuqwalasela abantu abakhetha udumo okanye ubutyebi, ngoko kufuneka uhlukanise.

2) Ukuboleka impumelelo kunye noqinisekiso lwentembeko olukhuliswa kukuthenjwa kwabanye

• Uboleke izixhobo zenethiwekhi zabanye abantu, kwaye umhlobo uncedise ekukhuthazeni imveliso yakho. I-1-2 yelinye iqela labahlobo, kwaye abanye babo khange bongeze izihlobo, baye bathumela ngokuthe ngqo ukuyithenga.Ngenxa yokuba abantu sele beqhelene kakhulu naloo mntu, siboleka nje iziqhamo zomsebenzi olinywa ngabanye.
• Ukuboleka akulolize, kufuneka unike elinye iqela imbuyekezo, kungenjalo ngokuqinisekileyo ayizukuhlala ixesha elide, kwaye usenokungavunyelwa ukuba uyiboleke kwixesha elizayo.

Imodeli yeNtengiso yeFission

1. Injongo

• Okokuqala, kufuneka ucace gca malunga nenjongo yakho emva kokuqhekeka, kwaye leliphi ixabiso onokuthi ulizise emva kokuqhekeka, ukuze ukwazi ukuba yimbuyekezo engakanani omele uyinike umntu okuncedileyo ukuqhekeka.

2) Ngubani oza kuboleka?

• I-CEO yokuqesha i-CEO:I-CEO igaya amalungu kwaye ibonelele ngeenkonzo zolawulo, kwaye i-CEO inokuphinda ifune ii-CEOs ukwandisa amandla eetalente.
  Kwi-CEO nganye eqeshiweyo, unokufumana i-1% -10% yenzuzo yomrhumo wonyaka.Olu lusasazo lwenzuzo, kwaye kukho nokuhanjiswa okunokwenzeka, okukwaliwonga.
• I-CEO iqesha amalungu:Ilungu lilungu le-micro-shishini okanye i-website ye-e-commerce, kwaye ikwaluhlobo lwe-fission.Injongo kukwandisa amandla okuthengisa i-terminal kunye nokunyusa umthamo wokuthengisa.

3) Imithetho yokubuyisela

• Buyela kwi-CEO:Fumana ilungu eli-1 elinomrhumo wonyaka wama-800, ungenise i-100 njengentlawulo yenkonzo yolawulo, kwaye i-700 eseleyo iya kuya kwi-CEO, kwaye i-CEO iya kufumana umehluko xa ilungu lihlawula.Ngenxa yolu khuthazo, i-CEO izimisele ngakumbi ukubonisa amalungu amaninzi.
• ILungu lokuGaya iLungu:Kwi-CEO, kukunyusa inani lamalungu eqela kunye nokwandisa umthamo wokuthengisa.Ngokwenqanaba lenkampu yoqeqesho ekhethekileyo, umvuzo ophezulu kwilungu ngalinye eliqeshwe li-1 yuan, kwaye amalungu aqeshwayo anokuhlaziya imirhumo yawo kwaye afumane umrhumo wonyaka.

Kutshanje, isiqingatha sabasanda kungena kwiqela lamashishini amancinci basukaIntengiso ye-WechatI-Fission, ngenxa yokuba imivuzo yanele, i-fission ilula.

Isicwangciso sentengiso ye-Fission

Kuyoyikeka kakhulu ukubona abatyali-zimali abangaphaya kwama-80 nasemva kokuba befumene inkxaso-mali yeprojekthi yorhwebo engalunganga.Xa ukuxhaswa ngemali kwakusele kukho abatyali-mali abangaphezu kwe-10 ababengekabonwa.

Nceda ubone oku ngeenkcukacha:

• Imfihlelo yokwahlulahlula kwisivakalisi esinyeI-China Mobile ivumela njani abathengi ukuba bathunyelwe ngokuzenzekelayo?Imfihlo yeFission 80 abatyali".