Yintoni ukukhula komsebenzisi?Indlela yokwenza ukukhula komsebenzisi?Uhlalutyo lwemodeli yokukhula komsebenzisi we-Mobike

Ngoku ishishini kufuneka lihlangabezane nenye yezi meko zi-2:

• 1) Unokwenza imali kumsebenzisi ngamnye ukuphuhlisa ixabiso eliphezulu (i-LTV ephezulu, njengemali mboleko, imidlalo emikhulu)
• 2) Ixabiso leendleko zokufunyanwa komsebenzisi liphantse libe yi-0 (CAC ephantsi)

Eli nqaku liza kufunda kwimbono yangoku yoshishino, ukufunda kwiqela lokukhula lika-Uber u-Ed Baker no-Andrew Chen kunye namava oshishino ka-Mobike.

Ngaphantsi kwesiseko sokuphepha ukubhengezwa kwazo naziphi na iimfihlo zorhwebo, hlalutya kwaye ushwankathele imodeli yokukhula komsebenzisi ye-Mobike.

Iindlela zokufumana iMobike kunye ne-OFO:

• Ikhowudi ye-QR yomzimba ekungeneni kwendlela engaphantsi, kwisikhululo sebhasi, nasecaleni kwendlela.

Yintoni ukukhula komsebenzisi (Ukukhula)?

Ukukhula komsebenzisi (Ukukhula) kubhekiselele kwingcinga yomdwelisi wenkqubo, ukwenza intengiso yemveliso ye-Intanethi (intengiso).

Ukhuphiswano oluphambili ngexesha le-Intanethi yeselula:

1. Ukuhamba kunye nenkunzi zingundoqo.
2. Itekhnoloji kunye neemveliso zinzima ukwenza imiqobo (efana neAI, VR / AR, blockchain).

Umzekelo, umhlobo usebenzisa utyalo-mali lwengelosi kaXu Xiaoping njengeqonga lokuhlawula izakhono (ukulinganisa iThumbtack):

• Ngelixa yenziwe kakuhle, imisebenzi iqhuba kakuhle.
• Nangona kunjalo, kubiza phantse i-yuan eyi-100 ukufumana abasebenzisi abasebenzayo, ke yavalwa kunyaka ophelileyo.

Imidlalo esekwe kubuchule, eminye ifuna i-120 download activations (CPA), kuxa abantu bebrasha izihloko zanamhlanje:

• Iintengiso endizibonayo phantse zonke "igolide-ifakwe" imidlalo yeselula (Chu Liuxang, Wanwan Lanyue), uqeqesho lwesiNgesi kunye neemoto ezisetyenzisiweyo.
• Ngaphandle kokukhetha, ihlangabezana neemeko endizithethileyo, abasebenzisi bangenza imali eninzi xa beza, ngoko unokuthenga iintengiso ngexabiso eliphezulu.

Imizekelo yeenkampani ngexesha loqhambuko (iMobike)

I-Mobike iskena ikhowudi ye-QR yomzimba webhayisekile kumnyango ongaphantsi kwendlela:

• Ngediphozithi ye-299 yuan kunye neediphozithi ezininzi zemoto enye, i-Mobike inokuyenza - ixabiso ngemoto nganye < idiphozithi * inani labantu ukuba lifake kwimoto nganye.

Inkqubo entsha yoBhaliso loMsebenzisi

zeizixhobo ze-intanethiJonga i-funnel ye-churn yephepha ngalinye.

Emva kokuyibona ngokucacileyo, ndaye ndagqiba ekubeni ndinqumle iphepha lesikhokelo, kwaye ndihlukanise amanyathelo amane angaphambili okuqinisekiswa kwefowuni yeselula, idiphozithi, ikhadi le-ID, kunye nesimemo kumanyathelo amathathu.

• Uyilo lwediphozithi phambi kokuqinisekiswa kwekhadi le-ID luhle kakhulu: kumsebenzisi, yintoni imfihlo emva kokuhlawula idiphozithi engamakhulu aliqela yuan?Ngoko izinga lokuguqulwa liphezulu kakhulu.
• I-traffic yangaphandle ilinganiselwe, ukukhuphela ukuguqulwa kwe-app kuphantsi, kwaye ukuguqulwa kwi-applet ye-WeChat kuya phezulu.

Ukwandisa ukugcinwa kunye nomsebenzi

Kufunyenwe imodeli elungileyo yokufumana abathengi (Ukufunyanwa), usebenzisa iindlela ezahlukeneyo zokuphucula ukusebenza (UkuSebenza).

Sebenzisa i-matrix yemveliso yoGcino, ukuBambisana kunye noThunyelo.

Inkqubo yenkampani eqolileyo

• Emva kokuba zonke iindlela zokukhula zisetyenziswe kakubi, umphumo uya usiba mbi ngakumbi;
• Indlela yokukhula yabasebenzisi bakarhulumente sele iphelelwe lixesha kwaye akukho lula ukuyisebenzisa.

IyasebenzaUkunyuswa kweakhawunti yoluntuIindlela zonke ziphandwa okanye zigcinwe bucala yedwa:

• Amaqela anoxanduva lokukhula komsebenzisi akanakuthembela kwinto enye okanye ezimbiniuKhuthazo lweWebhuiteknoloji.
• Endaweni yoko, kufuneka ibe nendlela enokufumanisa ngokucwangcisiweyo, iqinisekise kwaye ikhuthaze itekhnoloji entsha.

Abasebenzisi be-Mobike bacebisa ukudlala

inxalenye yokukhula

• 1. Ukufumana
• 2. Ukuqaliswa
• 3. Uthethathethwano
• 4. Ukugcinwa
• 5. Ukuthunyelwa

Ukufunyanwa koMthengi

• 1. Umvuzo wokucetyiswa
• 2. Ubhaliso luyavuzwa
• 3. Nciphisa ukuxhathisa
• 4. Ukufundisa nokukhokela abasebenzisi abatsha

Ukugcinwa

• 1. Ukutyhala kabini umvuzo
• 2. Imisebenzi
• 3. Ukuvuselela
• 4. Amava emveliso
• 5. Inkqubo yamanqaku
• 6. Yenza umkhwa kwinqanaba lokuqala
• 7. Inkqubo yokunyaniseka

Uthethathethwano Olusebenzayo

• 1. Yandisa umvuzo wakho
• 2. Ibhodi yabaphambili
• 3. Ukuzibekela usukelo

Uyenza njani ukusuka ku-0 ukuya ku-1? (ukuqala eqala)

• Akukho kukhula sisiqalekiso sokuqalisa;
• Ukuba ayikhuli, isiseko somsebenzisi siya kuncipha, kwaye ngokuthe ngcembe siya kuba mnyama ngakumbi.

Umthetho wamashumi amabini anesibhozo

Ngexesha ngalinye kunye nemveliso, i-XNUMX% ye-traffic ivela kwitshaneli efanayo.

• Iipesenti ezingamashumi asibhozo zetrafikhi yewebhusayithi zivelaseo, i-SEO kukufumana isincomo seqonga leenjini yokukhangela.

Okukhona usebenzisa ngakumbi umthetho

• fumana esebenzayoIntengiso ye-IntanethiImijelo, musa ukuhlala phantsi kwaye uphumle;
• Iintsuku ezilungileyo ziinyanga ezi-3 ukuya kwiminyaka emi-3, kwaye ziya kuphelelwa lixesha;
• Iindlela ezintsha zivela enye emva kwenye, kwaye ezilungileyo ngokuqinisekileyo azisetyenziswa kakubi.

Abaqalisi abanamali, kwaye inyathelo ngalinye kufuneka lahlulwe phakathi:

• 1) Phosa umnatha obanzi, zama zonke iindlela zokufumana abathengi ngexabiso eliphantsi (akukho ngaphezu kwamashumi amawaka eedola) kangangoko kunokwenzeka, kwaye ufumane owona mbhobho wamanzi wegolide osebenzayo okwangoku.
• 2) Vula imibhobho yamanzi yegolide ukuya phezulu, kwaye kwakhona uphuhlise imibhobho yamanzi yesilivere ejikelezileyo.
• 3) Phinda amanyathelo ama-2 angasentla phambi kokuba umbhobho wamanzi wegolide usetyenziswe ngokukhawuleza.

ukushwankathela:

Oku kungasentlaChen WeiliangShwankathela ipateni yendlela ukukhula komsebenzisi okwenziwa ngayo.

Lilonke, kuqaliso, zama ukonga kangangoko ukufumana amanyathelo ama-3 amakhulu emveliso okanye iprojekthi yakho.

Emva koko, ngokuthe ngcembe utshintshela kwinkqubo yenkampani eqolileyo.