Ngaba i-LinkedIn ikhuthaza njani iakhawunti yoluntu ye-WeChat? I-Linkedin isebenza kwi-100 yesigidi samava abalandeli

Emehlweni omntu wonke, ii-akhawunti zobhaliso ze-WeChat zeenkampani ezishishinayo ziyadika kwaye zizele ngabantu abazithengisayo abathengisa iimveliso zabo.ukukhuphela,

Kodwa kufuneka kubekho umntu ongenguye "wonke umntu", lo mntu ngumphathi wakho.

Ukuba uthi uphoswe yi-WeChatUkunyuswa kweakhawunti yoluntuIxesha lebhonasi eliphezulu, alinako ukonyusa ngokukhawuleza inani labalandeli...

• wenze"MimonEli nqaku lithunyelwe kuwe.

Ukuba uthi iiakhawunti zobhaliso lweshishini azinomdla kakhulu...

• Uyakucebisa uDurex Durex, kunye ne-LinkedIn China.

Wena, LI kunye nabo bakwishishini niyazi ukuba oku kungabikho kokuthembana kunxibelelwano kuyenzeka emsebenzini.

Isiphumo sikholisa ukuba unohlahlo lwabiwo-mali oluphantsi, izixhobo ezibuthathaka, kunye nokunqongophalaIntengiso ye-Intanethiitalente, andazi ukuba uqale phi?

Eli nqaku limalunga ne-LinkedIniindaba ezintshaIbali lomsebenzisi (obizwa ngokuba ngu-LI).

Ngenani labasebenzisi be-akhawunti yobhaliso lwe-LinkedIn efikelela kwisigidi sabalandeli, i-LI ibifuna ukwabelana ngendlela i-LinkedIn esebenzisa ngayo imithombo yeendaba entsha ukunxibelelana nabasebenzisi abaninzi ukuze wonke umntu azive inkoliseko yophawu.

I-LinkedIn China ibona ukubaluleka okukhulu ekuqhubeni ishishini ngengqondo yokuqalisa, ngoko ke iqela le-LI lihlala likhuthaza, liphonononga kwaye lishwankathela ngamajelo ahlukeneyo.Intengiso ye-Wechatamava ka.

Ezi zilandelayo zezinye zeengxaki ezihlala zidibana nokusebenza:

Ukuba unokubhideka okufanayo, nceda uqhubeke ufunda;

Ukuba akukho mibuzo ifanayo, nceda ugcine umdla onamandla kunye nokunxanelwa ulwazi, nceda uqhubeke ufunda.

Eminye imigaqo esisiseko yokusebenza:

XNUMX. Thembela

• Imisebenzi yakha yathi:“Akukho ngqiqweni ukuqesha abantu abakrelekrele kwaye ubaxelele ukuba benze ntoni; siqesha abantu abakrelekrele ukuze basixelele into emasiyenze.

Umgaqo phakathi kwakho nomphathi naphakathi kwakho nomthengi kufuneka ibe bubudlelwane bokuthembana.

Kodwa inyaniso kukuba, umsebenzi wakho uhlala ufuna isiqinisekiso esivela kumphathi wakho okanye umthengi, kwaye kukho iinkqubo ezininzi zokuqinisekisa.

Ekubeni abanayo enkulu yakho, kwaye ubacela ukuba bakhokele indlela yokwenza oko, ayithembekanga ukuba wenze njalo.

Njengoko sonke siyazi, ukubamba iindawo ezishushu yeyona ndlela iphambili kwimidiya yoluntu.

Emva kokuqinisekiswa, i-hotspot idla ngokudlula, okanye ezinye ii-akhawunti zoluntu ze-WeChat zibambe i-angle ye-hotspot, ingaba nefuthe lonxibelelwano njani?

Kwelinye icala, iiLI ziisayensiUmhlaba awukholelwa ukuba ukuthembela kunikwa ezulwini, ukuthembela kwakhelwa kwinqanaba ngalinye.

Inqaku lokuqala lika-LI le-10+ "Intengiso yokuqala ye-Moments ilapha, uyazi ukuba ikhangeleka njani phesheya?":

• Ikhutshwe ngeCawa (ngoJanuwari 2015, 1) ngentsimbi ye-25pm, ngokukhawuleza emva kokusungulwa kwentengiso yokuqala ye-Moments.
• Enyanisweni, kweli nqaku, ii-LIs zilungiselelwe iintsuku ezimbini kwaye zatshintsha imibhalo-ngqangi emininzi.
• NgeMigqibelo nangeeCawe, iiLIs zilindele iintengiso kwisangqa sabahlobo, kwaye yinkqubo yemihla ngemihla yeqela ukuba akukho kuphumla ngeempelaveki.Ubomi,

Ayisiyontliziyo nje, kukufumana ukuthembana, okwakhiwe ngenxa yonxibelelwano olukhutheleyo noluchubekileyo.

Kwi-LinkedIn, akukho nkqubo yokuqinisekisa, kuphela isigunyaziso esipheleleyo kunye nokuthembela.

Nokuba yasilela, ayizange ibuzwe.

Ngapha koko, kuphela kwendlela onokuba nesibindi sokuzama izinto ezintsha.

• Xa kuziwa kwizisombululo, iqela le-LI kufuneka liqhubeke lizabalazela ukuthembana nokuxhotyiswa.
• Kwelinye icala, iqela lika-LI bekufuneka liphumeze okuthile (ukwanda okubonakalayo kokufunda, i-10k, njl.njl).
• Amaxesha amaninzi, ngeempumelelo, iimpazamo ziba zilungile, yinyani leyo.

Okwesibini,Ukubekwa endaweni

Nantsi imibuzo emibini ekufuneka uyiqwalasele:

• Inkonzo eyenzelwe?abasebenzisi benkonzo?
• Ukuqhayisa ngemveliso?Umiliselwe ngobuchule?

I-LI yayiyi-akhawunti esemthethweni eyathatha inkampani ekuqaleni kuka-Oktobha wonyaka othile kwaye yayinabalandeli be-10 ngelo xesha.

Ngelo xesha, uvavanyo lwe-LI lwapapasha isihloko esithi "izivakalisi ezi-5, bhala i-LinkedIn enkulu ileta yokuncoma kumhlobo omdala", kwaye umphumo wawuyimibono ye-2000 kuphela (i-fiasco enkulu).

Oku kwenza i-LI izimisele ukuqalisa kwindlela "yokufakelwa okukrelekrele + okunikela abasebenzisi".

Kuba abantu baseTshayina abanawo umkhwa wokubhala iileta zokuncoma konke konke.

(Ubungqina abunakunceda abantu abaninzi emsebenzini, ke kutheni abasebenzisi kufuneka bafunde kwaye bafunde ngayo?)

• Okokuqala, yenza oko abasebenzisi bafuna ukuphucula ukunamathela komsebenzisi,
• Emva koko, fumana indlela yokuthumela ezinye iintengiso ezithambileyo ezifakwe kwinqaku kubasebenzisi, kwaye abasebenzisi bavumelana ngakumbi nalo msebenzi.

Zibuze:

• Yintoni enokwenziwa kubasebenzisi bakho, umxholo oluncedo kubasebenzisi?
• Emva kosuku oluxakekileyo, yintoni ebenza bakhuthazeke ngokwaneleyo ukuba bavule iakhawunti esemthethweni ukuze babone inqaku lakho ngexesha?
• Esi sisicwangciso sakho sokubeka.

XNUMX. Imilinganiselo

Isiseko sokusukela iindawo ezishushu kukuba iimbono ezintathu zichanekile.

Ufuna ukubuza LI yeyiphi imbono echanekileyo?

Ngomhla wesiganeko esidumileyo se-Uniqlo, babexosha i-Pluto hotspot.

Ngomhla we-7 kaJulayi, i-LIs yacinga kwaye yathumela amanqaku malunga ne-Pluto hotspots amaxesha amaninzi:

• Umxholo jikelele wenqaku elithi "Sikholelwa ukuba iCuriosity kunye namaDreas Conquer All Absurdities" yindlela yokubalisa ibali efuna ukuba wonke umntu ahlale enomdla kwaye esoyika izinto ezintle.

Ukunyaniseka, u-LI wayenesimo esibi ngelo xesha, kwaye u-LI wenza ukulungiswa kwengqondo kwi-fiasco ngosuku olulandelayo.

• Ngenxa yoko, eli nqaku ligqibele ukujongwa kuma-37.
• Ngosuku olulandelayo, kwabakho ingeniso ye-1 yabalandeli.

Kwi-akhawunti yoluntu ye-Linkedin, phantsi kweemeko eziqhelekileyo, ukutyelelwa kwe-100 yezigidi kuya kuvelisa abalandeli abangaphezu kwe-1.

Into enye kufuneka yongezwe, njengenani lokuthandwa, inani lokufundwa kunye nokwanda kwabalandeli akuhambelani ngokuthe ngqo.

Uya kufumana oku xa ujonga iiakhawunti ezaneleyo.

XNUMX. Ukwahluka kweQela

Ukwakha iqela:

• "Kungakhathaliseki ukuba umntu umncinci kangakanani, unophawu lwakhe" - esi silogeni sikaZhang Xiaolong, uyise we-WeChat, kwiqonga likawonkewonke ▲
• Injongo yasekuqaleni yayigcwele imvakalelo kwaye yavela kwinto eyiyo ngoku - "Nokuba incinci kangakanani i-brand, ineqela layo"

Kutheni kubaluleke kakhulu ukwakha iqela?

Ngenxa yokhuphiswano oluya lusanda kwiiakhawunti zoluntu ze-WeChat, aba "bantu bancinci" kufuneka benze ngcono ukuze bagqame.

Ukwenza umxholo olungileyo kufuna abantu abachwepheshile, ukuhoywa kunye nexesha elininzi.

Njengoko ubona, uya kuqonda ukuba phantse yonke i-10+ ilawulwa liqela leengcali:

• UDeng Wei, umseki we "Business Fan", i-Xinhua News Agency yeendaba zeendaba zeendaba, ngoku ulawula iqela labantu abangaphezu kwe-10.
• Ngasemva kwe "Rebecca's Whimsical World" nguFang Yimin, owayesakuba yintatheli eyintloko ye-Southern Metropolis Daily.
• Emva "kwentlebendwane enzulu" kukho intatheli yenkcubeko, uLuo Beibei.

Ekugqibeleni, kwinqanaba leqonga likawonkewonke, ukunatyiswa kukaZhang Xiaolong akukafiki.

Ukunyuka kwezo akhawunti zisemthethweni ze-WeChat kukusasazwa nje kwakhona kwempembelelo yemibutho yeendaba zemveli kumaqela amatsha eendaba okanye abantu ngabanye.

Ukuba awunayo imvelaphi yemidiya yobuchwephesha, qesha umntu onemvelaphi yobuchwephesha onayo:Nabafundi abatsha abaphumelele kubuntatheli banako.

Gxininisa ukuba iqela kufuneka lahluke:

• Kukho iiklasi zobuntatheli, kodwa kuyafuneka ukuqonda unxibelelwano olutsha lweendaba.
• Bangonwabela inkcubeko yaseYurophu neMelika.
• Unokwenza izinto ezifana nenkcubeko yaseJapan, yaseKorea kunye nenkcubeko yasekhaya.
• kodwa abanye abantu baya kwenzaseokunye nezinye ezininzi.

Musa ukubuza umthombo weqhawe, kwaye ungagxininisi imvelaphi yesikolo xa ugaya.

Ayisiyiyo loo nto kuphela, kodwa kufuneka igxile kwiklasi yabantu abafunda kumajelo eendaba kunye nobuntatheli:

• Balungile kubo, kodwa uninzi lweembono zabantu ziphezulu kakhulu kwaye zisentshona.
• Abayiqondi into ecingwa ngabantu abaninzi abangenalwazi.
• Ayilotyala labo, kodwa isenokungafaneleki kwimisebenzi yentengiso yenethiwekhi.

XNUMX. Iimbono zemveliso ye-Intanethi njengeeakhawunti zoluntu

Ingqikelelo yoshishino lweakhawunti kawonke-wonke ishushu kakhulu, kwaye izinto ezahlukeneyo zenkxaso-mali azibophelelekanga okwethutyana.

Kodwa inye into enethamsanqa:Iphathwa njengenkonzo okanye imveliso.

I-LI ibisoloko isebenzisa iakhawunti esemthethweni njengemveliso ye-Intanethi.

Umsantsa phakathi kwayo kunye neendaba mkhulu kakhulu kunomsantsa phakathi kweBuzzfeed kunye neNew York Times media.

Kuba iyimveliso ye-Intanethi, kuya kufuneka uyiphathe ngokucinga nge-Intanethi ukufezekisa iziphumo ezilungileyo.

I-Intanethi kunye ne-O2O, i-LI ayiqondi kakuhle, kodwa i-LI iyayazi ingcamango-umgaqo we-MVP (Ubuncinane beMveliso eSebenzayo, ubuncinane bemveliso).

• Qalisa eyona mveliso ilula kuqala,
• Emva koko ngokuthe ngcembe wongeza ezinye iimpawu.

Ayinamsebenzi nokuba awukhange uyithathele ingqalelo indawo, isitayile senqaku, njl.

1. Wakha iqela kuqala kwaye wenze njalo.
2. Yenza konke okusemandleni akho ukuba yenzeke.
3. Emva koko sebenzisa iindidi zamanqaku ahlukeneyo ukuvavanya ukhetho lomsebenzisi.

Emva koko, i-Linkedin ivavanye kancinci incasa yabasebenzisi.

Emva koko unokubona ukukhula kwegophe ngoMeyi.

• 截至12月25日，Linkedin有超过100篇10万+，和5篇100万+。
• Phakathi kwabo, rhoqo kwiiveki ezimbini, ikholamu yeofisi kunye nekholamu yabasetyhini yempelaveki ibe negalelo elikhulu, nganye ine-10+.
• Ngengqondo yokuvavanya, i-LI yafumanisa ukuba abasebenzisi bayayithanda kakhulu.

Into enokuyenza kukunyusa umthamo, kwaye iyeza elilungileyo aliyeki.

XNUMX. Idatha, idatha, idatha

(Izinto ezibalulekileyo zokuthetha kathathu)

Le yenye yeengcamango ze-Intanethi.

I-Linkedin idla ngokuqhuba ukukhushulwa kwi-intanethi, ibeka iikhowudi zokulandelela, kwaye emva koko ihlalutye idatha yokuphucula.Akunjalo indlela inqaku elibhalwa ngayo?

Ukuqinisekisa, njengeakhawunti yoluntu yeemveliso ze-Intanethi, akunjalo?

I-WeChat ayizange ikhuphe yonke idatha, kodwa idatha enikezelwe yi-backend yeqonga loluntu luncedo kakhulu.

Ngoko, kufuneka ubeke ingqalelo kwinani le-retweets kunye neentandokazi, akunjalo?

• Nangona uZhang Xiaolong uthe i-80% yamanqaku kwi-akhawunti esemthethweni ifundwa kwisangqa sabahlobo.
• Nangona kunjalo, ukuba yintsimi ecandiweyo, kuya kufuneka usebenzise i-SEO ukuze uphumelele ngokumangalisayo, kwaye akufuneki uthembele kakhulu kwisangqa sabahlobo.
• Kuba itrafikhi kwisangqa sabahlobo yeyetrafikhi edumileyo + yokuzonwabisa.

Emva kokuba iqonga le-akhawunti ye-WeChat liphuculwe, imithombo yengqwalasela yahlulwa ngakumbi.

Inombolo ye "Scan QR Code" ifakwe kuyo "Yonke iMithombo", ukuze ukwazi ukuqonda umphumo wokunyuswa ngokusebenzisa iziteshi ezahlukeneyo, ezifana ne-SEO, umphumo wokukhuthazana, akunjalo?

• Funda idatha ngasemva, khumbula isifundo, qiniseka ukuba ufunda idatha.

XNUMX. Iiakhawunti ezininzi zikopisha kuphela isihloko se-Linkedin, kungekhona inqaku

"Itheko lesihloko" alithethi ukuba yinto eqhelekileyo.

Okokuqala, isihloko kufuneka sihambelane nomxholo, singabi yinto engenamsebenzi kwaphela.

Okwesibini, musa ukuba nezo zimbiIingcamango: Ukungakhathali, Ukulwa, uMphumeleli woBomi, njl.Ihlabathi asilolizwe elimnyama nelimhlophe.

Kutheni le nto isihloko sibaluleke kangaka kwingxelo esemthethweni?

Ngenxa ye-akhawunti yoluntu eyaziwayo, i-80% yamanqaku afundwa kwisangqa sabahlobo, oko kuthetha ukuba amanqaku asekelwe ekuthunyelweni kweqela labahlobo.

• Kwisangqa sabahlobo, awukwazi ukubona isishwankathelo.
• Kumfanekiso omkhulu, unokubona kuphela umqolo weeheda.

Ngoko ke, ekuqhumeni kolwazi lwamanani oluntu, kubaluleke kakhulu ukusebenzisa izihloko ukutsala abasebenzisi ukuba bafunde.

• Emva kokuba uMyeni kaSheryl Sandberg eswelekile, u-Linkedin waphinda wafaka iBali lakhe: "Kancinci, yayindim ndedwa ibhinqa egumbini"
• Kodwa watshintsha kuphela isihloko sakhe: "Namhlanje siyayisikelela indoda eyaphefumlela abafazi emhlabeni jikelele."
• Ngenxa yoko, ii-LIs zatyelelwa ngama-81, nto leyo eyi-9% yofundo lokuqala lwama-900.

Uzibhala njani izihloko zeendaba ezinomtsalane?

Loluphi uhlobo lwesihloko esitsala amehlo akho kakhulu? 

Jonga umxholo wekholamu yeOfisi enebhongo ye-Linkedin:

• Indlela ekhawulezayo:Uya kufumanisa ukuba izihloko ezi-6 kwezi-5 "nguwe" okanye "yakho", kodwa khumbula ukuba ayisebenzi ukuba uyisebenzisa kakubi.
• Indlela yexesha elide:Yiba namava elona nqaku likunika kakhulu, emva koko uze nesihloko ngokuyilayo.Akukho bullshit, le yeyona ndlela ilungileyo!

XNUMX. Zonke iindlela zikhokelela eRoma

Ukuthengiswa komxholo ococekileyo ngomnye wabo ukuze ube yi-mega enkulu, ungacingi ukuba kuphela kwendlela yokusebenzisa unxibelelwano olubanzi;

• Sebenzisa indlela yemvulophu ebomvu ukwandisa abalandeli;
• Sebenzisa ubuchule obuthile bokwandisa abalandeli (nikela ingqalelo kwimithetho yophando ukuze ugweme ukuvalwa);
• Ukusebenzisa izixhobo zakho ze-SEO ukwandisa abalandeli yindlela onokuthi uzame ngayo.

Ngokwenene zonke iindlela zikhokelela eRoma.

Ukongeza, inkxaso yenkampani kunye nokugunyaziswa kuyadingeka ukwenza nayiphi na imisebenzi emikhulu.

NjengoMbumbano (nguReid Hoffman, umseki kunye nosihlalo wesigqeba se-LinkedIn), kufuneka wenze umfelandawonye nomphathi wakho, nithembane, nifezekise omnye nomnye, kwaye nibone ii-OKR zomnye nomnye njengomnye wemisebenzi yenu, Ke inkxaso yenu iya kuba engazange ibonwe ngaphambili.

I-LI iyayibona "indlela uGoogle asebenza ngayo", kwaye "ukufunda izilwanyana" ngokuthanda ukwazi kunye nobuchule obunamandla bokuzifundela kuya kuphumelela yonke into.

• Ungayeki ukubuza, kwaye ungayeki ukufunda.
• Qhubeka nokusebenza nzima, kuya kubakho abalandeli abasisigidi esi-100 abalindele uhlaziyo lwakho.

Ukwandiswa kokufunda:

Loluphi uhlobo lwesihloko esitsala amehlo akho kakhulu? 107 Ezona Izihloko Ezinomtsalane WeChat

Loluphi uhlobo lwesihloko esitsala amehlo akho kakhulu? I-107 Izihloko ezininzi ezikhangayo zeWeChat Kwikhosi yentengiso ye-Intanethi, kuthiwa ukubaluleka kwezihloko zokukhuphela kubalelwa kwi-80% yamanqaku, ke ukuba ufuna ukwenza intengiso ye-WeChat kakuhle, bhala ezona zihloko zamanqaku atsala amehlo eWeChat, kufuneka. ……