Kuthetha ukuthini ukuthengisa?Hlalutya iikhonsepthi ezibalulekileyo kunye neenjongo zokuthengisa

Nje,Chen WeiliangUmxholo wamanqaku abiwe yiblogi kukukunceda ngconoUbomi, ukufumana inkululeko yezemali, inkululeko yexesha, oku ikwaliphupha lomntu wonke.

Ngoku, masixoxe, yintoni eyona nto ingundoqo yokuthengisa?

• Undoqo wokuthengisa kukubonelela ngexabiso kunye nokudala inzuzo ngokweemfuno zabathengi.
• Eyona njongo yokuthengisa kukwenza abantu bathenge.

Yintoni eqhuba ukuziphatha kokuthenga?

Yonke indlela yokuziphatha komntu ivela kwindalo yomntu, oko kukuthi, imizila yemfuza engenakuthintelwa ezuzwe kwizinyanya.

Phezulu, ukuthengisa kukukholisa kunye nesikhokelo, kodwa emva kweemifanekisoisayensi,

Lonke ulwazi olunzulu lwabantu lungaphakathi kubo, akukho bani unokulukhomba, kwaye alunakuze lubhaqwe.

eMelika edumileyoIfilosofiUNjingalwazi uDewey wathi:

• Eyona mpembelelo inzulu kwindalo yomntu, oko 'kukubalulekauphawuumnqweno'.

ngakumbi ukuzibandakanyaIntengiso ye-Wechatbahlobo, kufuneka bafunde ubume bomntu.

Nazi iinjongo ezili-14 ezifihlakeleyo zendalo yomntu:

14 Iinjongo Ezifihlakeleyo Zobuntu

• 1) Ukuqonda amalungelo omntu, ukulawula abanye
• 2) Ukwaneliseka, ukuziva uxabisekile
• 3) Ubutyebi, imali kunye nezinto ezinokuthengwa yimali
• 4) Ukuvuma umzamo kunye nokuqinisekisa ixabiso
• 5) Ukuqatshelwa kwezentlalo okanye kweqela, ukuqatshelwa kodidi olufanayo lwabantu
• 6) Umnqweno wokuphumelela, ukuba ngowokuqala, ukulwela okulungileyo
• 7) Uluvo lokuba ngumntu, ingqiqo yengcambu
• 8) Amathuba okuSebenza ngokuYilayo
• 9) Imvakalelo yokuphumelela ekuphumezeni into ekufanele yenziwe
• 10) Amava amatsha
• I-11) Inkululeko kunye nokuzimela, ubumfihlo abuphulwa
• 12) Ukuzithemba, isidima
• 13) Zonke iintlobo zothando
• 14) Ukhuseleko lweemvakalelo

Umgangatho ophezulu wokuthengisa yinzululwazi

ngobaEzorhweboNokuba yeyiphi imveliso oyithengisayo, ekugqibeleni ithengiselwa abantu.

• Intengiso ye-Intanethi, njengokuloba, awuyazi into etyiwa yintlanzi, ngaba uyakwazi ukubambisa iintlanzi?

Ke, umaleko ophezulu wokuthengisa yisayensi.

• Nceda abanye bathengise into abangenakuyithengisa, benze ixabiso kubathengi, kwaye wenze inkampani izuze.
• Umda wentengiso ubanzi kakhulu, kangangokuba unokwenza ilizwe liphumelele kwaye lomelele, njengeXJP's Belt and Road Initiative.Ukusuka kumncinci ukuya kumantombazana aleqayo, ukuthengisa kuyo yonke indawo.

Ukuthengisa sisakhono esibalulekileyo ukuze umntu aphile:

• Elona nqanaba liphezulu lokuthengisa kufuneka libe kukuthengisa ngaphandle kokuthengisa, kwaye uthando lukwafuna ukuthengisa, kunye nokuthengisa kuyo yonke indawo ebomini.
• Intengiso ekuqaleni yayiyindlela yokuthengisa iimpahla, kodwa ngenxa yoko, abantu basemzini beza negama lokuthengisa, kwaye bangaphi abantu abaqhathwayo?

Inkcazo yeMarike

Ngo-1960, iKomiti yeeNgcaciso zoMbutho weNtengiso yaseMelika yeza nezi nkcazo zilandelayo zokuthengisa:

• Imarike ibhekisa kwimfuno epheleleyo yabathengi abanokubakho bempahla okanye iinkonzo.

UPhilip Kotler uchaza imarike ngolu hlobo:

• Imarike kukudityaniswa kwabo bonke abathengi bokwenyani nabanokubakho bempahla okanye inkonzo.

Imarike inokwahlulwa ibe ziindidi ezahlukeneyo kwiimbono ezahlukeneyo:

• Phakathi kwazo, iimpawu ezisisiseko zeemveliso zinokwahlulwa zibe ziimarike zorhwebo jikelele kunye neemarike zorhwebo ezikhethekileyo.

1. Imarike yempahla yorhwebo ngokubanzi ibhekisa kwimarike yempahla yorhwebo ngengqiqo emxinwa, oko kukuthi, imarike yempahla yorhwebo, kuquka imarike yempahla yabathengi kunye nemarike yemveliso yeshishini.
2. Imarike yempahla yorhwebo ekhethekileyo ibhekisa kwimarike eyenzelwe ukuhlangabezana neemfuno zemali kunye neemfuno zenkonzo yabathengi, kubandakanywa imarike eyinkunzi, imarike yezemisebenzi kunye nemarike yolwazi lobugcisa.

(Xa uhlalutya ezi marike zimbini zingasentla, imarike yabathengi, imarike yeshishini kunye nemarike karhulumente zihlala zifundwa)

Inkcazo yeNtengiso

Yintoni intengiso?Undoqo ongundoqo wokuthengisa usekelwe kwizinto ezinomdla kunye neemfuno.

Inkcazo evela kuMbutho weNtengiso waseMelika:

• Ukuthengisa yinkqubo yombutho eyenza, inxibelelane, kwaye inxibelelane ngexabiso kubathengi kwaye ilawule ubudlelwane babathengi ukuze kuzuze umbutho kunye nabachaphazelekayo.

Inkcazo kaPhilip Kotler:

• Gxininisa ixabiso lokuqhelaniswa nentengiso.
• Ukuthengisa yinkqubo yentlalo kunye nolawulo lwabantu kunye namaqela afumana oko bakufunayo ngokudala iimveliso kunye nexabiso, kunye nokunxibelelana nabanye.

Nantsi inkcazo enikwe nguGronrose:

• Gxininisa injongo yokuthengisa.
• Yakha, ugcine kwaye udibanise ubudlelwane nabathengi kunye nabanye abadlali ngokutshintshiselana kunye nokuzibophelela ekufezekiseni iinjongo zawo onke amaqela.

Yintoni ukuthengisa kwi-intanethi?Ngokwemigaqo ye-layman, ukuthengiswa kwenethiwekhi yinzululwaziuKhuthazo lweWebhukunye nokwazisa uluntu ukukhuthaza ukuthengiswa kweemveliso okanye iinkonzo.

ukushwankathela:Undoqo ongundoqo wentengiso kukwanelisa iimfuno zabathengi.