Yintoni uLawulo ngokweNjongo?Unokwenza njani useto lolawulo lweenjongo zeshishini le-MBO?

Ishishiniiindaba ezintshaumsebenzi uyaqhubekaUkunyuswa kweakhawunti yoluntuNgaphambili, iinjongo bekufuneka zibekwe ukuze zicazululwe ukuze imisebenzi yenziwe rhoqo kwaye ekugqibeleni iphunyezwe.

Yintoni ulawulo ngokwethiyori yeenjongo?

Ulawulo ngeeNjongo (MBO) luvela kwisazinzulu solawulo saseMelika uPeter Drucker.

Kwincwadi yakhe ye-1954 ethi "Ukuziqhelanisa noLawulo," waqala ukwenza "ingcamango yokulawula ngeenjongo kunye nokuzibamba":

• "Iinjongo zenkampani kunye nemisebenzi kufuneka iguqulwe ibe yinjongo. Ukuba inkampani ayinayo injongo yonke kunye neenjongo ezihambelanayo nenjongo epheleleyo yokukhokela imveliso yabasebenzi kunye nemisebenzi yokulawula, ngoko inkulu inkampani, inani elikhulu leenkampani. abantu, kunye nokuba nokwenzeka kokusetyenziswa kwangaphakathi kunye nenkunkuma. Ubukhulu besondo."
• "Ngamafutshane, ulawulo ngeenjongo lukwayinkqubo yokulawula evumela abaphathi kunye nabasebenzi benkampani ukuba bathathe inxaxheba ngokwabo ekubekeni iinjongo zomsebenzi, ukuphumeza" ukuzithiba "kumsebenzi wabo, kwaye bazame ukufezekisa iinjongo zabo zomsebenzi.

Kutheni ulawulo lweenjongo zoshishino?

• nyusaEzorhweboUkufezekiswa kweenjongo zeqhinga lenkampani kunye neenjongo zoshishino zonyaka;
• phumelelaWechatIshishiniuKhuthazo lweWebhuKwinkqubo yokusebenza, ixabiso elongeziweyo leekhonkco eziphambili kunye neendawo;
• yenkampaniIntengiso ye-IntanethiIinjongo ezicwangcisiweyo zichithwa ngokwamaleko kwaye ziguqulelwe kubasebenzi.Ubomiyonke imihla, ukwenzaIntengiso ye-Wechat;

Ukwenziwa njani ulawulo lweshishini ngeenjongo?

Oku kulandelayo sisishwankathelo solawulo lweshishini ngokwendlela yeenjongo:

Inyathelo 1:Zibuze ukuba yintoni injongo yenkampani kwiminyaka emi-5 ezayo?

• Umzekelo: iwebhusayithi yenkampani kwiminyaka emi-5seoPhuma BR 7 nangaphezulu
• Umzekelo: abalandeli abangaphezu kwe-5 beakhawunti esemthethweni yenkampani kwiminyaka emi-10
• Umzekelo: inkampani inenzuzo yonyaka ngaphezu kwe-5 kwiminyaka emi-10

Isiqendu 2:Bhala phantsi ukuba wenza ntoni ngoku?

• Yenza imisebenzi ye-SEO
• Hlaziya rhoqo amanqaku kwaye uthumele amakhonkco angaphandle
• Iindlela zokukhuthaza inethiwekhi yophando

Isiqendu 3:Lungiselela into oyenzayo

• Shiya izinto ezihambelana nenjongo yokuqala.
• Cima izinto ezingahambelani nenjongo yokuqala

Isiqendu 4:yenza imephu yengqondo

• Sebenzisa imephu yengqondo ukwenza imephu yobuchule kunye neqhinga loko kuseleyo kunye neenjongo kwiminyaka emi-5.

Nantsi ngakumbi malunga nophawu lwenkampani, iinjongo zobuchule kunyeUkubekwa endaweniinqaku▼

Yintoni ukuma kwesicwangciso sophawu?Ukuma kweQhinga leTrout Ukubaluleka kweeyantlukwano ezi-4

Yintoni ukuma kwesicwangciso sophawu?Ukubaluleka kweentlobo ze-4 zokwahlula kwi-Trout's strategic positioning uJack Trout, ingcali yokuthengisa eyaziwayo yaseMelika, yachaza kwincwadi yakhe ethi "Yiba Uhluke: Ukusinda Kwixesha Lokukhuphisana Okugqithisileyo" - Ukujongana noKhuphiswano, iinkampani kufuneka zifumane...

Yintoni uLawulo ngokweNjongo?Unokwenza njani useto lolawulo lweenjongo zeshishini le-MBO?

Ngaphambi kokwenza ukunyuswa kwe-akhawunti kawonkewonke, ushishino olutsha lwemithombo yeendaba kufuneka luqale ukubeka iinjongo, ukwenzela ukuba iinjongo zikwazi ukuchithwa, ukwenzela ukuba imisebenzi yenziwe rhoqo, kwaye ekugqibeleni iinjongo zifezekiswe.Yintoni ulawulo ngokwethiyori yeenjongo?Ulawulo ngokweNjongo (isifinyezo:  …

Indlela yokuqulunqa isicwangciso sobuchule soshishino? Amanyathelo ama-3 okwenza ngokukhawuleza iinjongo zeqhinga loshishino

Ukuze ukwazi ukumelana nophuhliso olukhawulezayo lwe-Intanethi, okoko nje ufuna ukwenza intengiso yothungelwano, kufuneka uqale wenze isicwangciso seqhinga loshishino kunye nokubeka indawo.Yintoni isicwangciso seqhinga loshishino?Oko kubizwa ngokuba kukubekwa kwesicwangciso seqhinga loshishino kukuseka iinjongo zexesha elide zombutho kwaye uzisebenzise.le yenye……

Yintoni isicwangciso sokubeka uphawu kwimarike?Ukuhlalutya amanyathelo emeko ekujoliswe kuyo kwishishini

Yintoni isicwangciso sokubeka uphawu kwimarike?Uhlalutyo lwamanyathelo amatyala ekujoliswe kuwo kwishishini Yintoni ukuma kwentengiso yophawu?Ingqikelelo yentengiso yokuma kwemarike yabekwa phambili ngabathengisi baseMelika uAl Rees noJack Trout ngeminyaka yoo-70.Ngamafutshane, intengiso yeebrendi...