Kusho ukuthini ukukhangisa komkhiqizo?Kuyini ukuhlelwa kokukhangisa kwesithombe somkhiqizo?

Ungakubeka kanjani ukukhangisa komkhiqizo ukuthi kuphumelele?Bhala okungenani izihloko ezingu-2 ukuze uhlole amazinga okuguqulwa kwezikhangiso!

Kuyini ukumaketha, ukumaketha, ukukhangisa?Kubonakala kulula ukuliqonda, kodwa uyini umongo walo oyinhloko?

U-Chen WeiliangIzokwabelana kulesi sihloko:Ingqikithi yokufaka uphawu, ukumaketha, ukukhangisa, ikuvumela ukuthi ufunde ukwenza kanjaniisayensikhangisa.

Yini ibhrendi?

UmkhiqizoUkubeka2 imisebenzi emikhulu:

1. Ukwahlukanisa
2. ukwethemba

aumphumela we:

• Yehlisa izindleko zokukhetha umthengi.
• Yehlisa izindleko zokugadwa komphakathi.
• Yehlisa izindleko zokuthengisa zomkhiqizi.

Ukuqwashisa ngomkhiqizo akwanele:

• Ngaphandle kokukhangisa, kuzokwenza abantu bazizwe sengathi umkhiqizo awunazwi.
• Izinhlobo zasekhaya azikho nje.
• Ngoba kwezinye izindawo zasemakhaya nezingemuva, abantu abaningi basemaphandleni abazi nokuthi i-Alibaba yenzani.

Ithini ithiyori yesithombe somkhiqizo?

I-Brand Image Theory iwumqondo wokuqamba ohlongozwe ngu-David Ogilvy maphakathi nawo-20.

• Ithiyori yesithombe somkhiqizo iwuhlobo olubalulekile kuthiyori yesu lokudala lokukhangisa.
• Ngaphansi kwethonya lalo mbono wamasu, kuvele inani elikhulu lezikhangiso ezinhle kakhulu neziyimpumelelo.
• Ukholelwa ukuthi isithombe somkhiqizo asiyona imvelo yomkhiqizo, kodwa ikhwalithi, intengo, umlando, njll.

Lo mqondo uphethe ukuthi sonke isikhangiso kufanele sibe utshalomali lwesikhathi eside kulokho okwakha isithombe somkhiqizo.

• Ngakho-ke, wonke umkhiqizo, wonke umkhiqizo kufanele uthuthukise futhi ukhiqize isithombe.
• Abathengi abathengi kuphela imikhiqizo, kodwa futhi nezinto ezithenjisiwe kanye nezinzuzo ezingokwengqondo.
• Izinto ezihlobene nomkhiqizo okhangiswayo ngokuvamile zibaluleke kakhulu kunesinqumo sokuthenga, hhayi izici ezibonakalayo zomkhiqizo.

Kuyini Marketing?

Kusho ukuthini ukumaketha?

• Ukumaketha kumayelana nokwanelisa izidingo zamakhasimende ngendlela enenzuzo.

Iyini ingqikithi yokumaketha?

• Ingqikithi yokumaketha ukuhlinzeka ngenani nokudala inzuzo ngokwezidingo zamakhasimende.
• Umgomo omkhulu wokumaketha uwukwenza abantu bathenge.

I-Internet MarketingKwenzenjani?

• Ngokwemibandela ye-layman, ukumaketha kwenethiwekhi kungokwesayensiUkukhuthazwa Kwewebhukanye nokukhangisa ukuze kuthuthukiswe ukuthengiswa kwemikhiqizo noma amasevisi.

Siyini isikhangiso?

• Thola lapho abasebenzisi bahlangana khona futhi uthumele umlayezo ukuze wazise abasebenzisi mayelana nomkhiqizo noma isevisi yakho.
• Isibonelo: izikhangiso ezijwayelekile ze-TV,Wechat marketingkhangisa,Ukukhushulwa kwe-akhawunti yomphakathiukukhangisa.
• ezithileEzentengiselwanoUkukhangisa KomphakathiImithetho: Ngaphambi kokukhangisa, kufanelewechat imvilophu ebomvu, kungenjalo uzoxoshwa eqenjini.

Kungani uthengisa izikhangiso ukuze wenze imali?

• Ngoba uma ungakwenzi ukukhangisa ngemikhiqizo, kuzokwenza abantu bazizwe sengathi uphawu alunazwi.
• Alukho uhlobo lwegama lasekhaya, futhi izinhlobo eziningi zinesidingo sokukhangisa, ukuze zenze imali ngokuthengisa izikhangiso.
• Isibonelo, injini yokusesha yakwa-Google yenza imali kalula ngokuthengisa izikhangiso.

lapho sifundaIwebhusayithi ye-WordPress, iwebhusayithi inokuhleSEOUma kunethrafikhi, kodwa imodeli yenzuzo ingatholakali futhi kungekho mali eyenziwayo, ukuthengisa izikhangiso ku-Goggle Adsesnse imodeli yebhizinisi elula nelula kakhulu.

Kuphela uma iwebhusayithi yenza inzuzo ngempumelelo lapho iwebhusayithi inganikeza abasebenzisi okuqukethwe okubaluleke kakhulu ngokuhamba kwesikhathi.

Nali icala nendlela yokuzuza ngempumelelo isigidi esingu-100 samadola aseMelika nge-Goggle Adsesnse, ungafunda ku-▼

🔗Ungayenza kanjani isigidi esingu-100 ku-Google? Ungawenza kanjani ngempumelelo u-$100 million

Izinga ukukhangisa kukalwa ngalo

• Ukukhangisa kukalwa ngokuthiAmazinga okuguqulwa, umbandela wokugcina uthiUkuthengisa,
• Umgomo osebenzayo wokukhangisa ukubona ukuthi isikhangiso singaba nomthelela kubathengi?

Ukukhangisa kwenziwa iziteshi zokukhangisa:

• Isikhangiso se-athikili ye-akhawunti yomphakathi: thandaI-TaobaoIsingeniso sengane, tshela abasebenzisi ukuthi kungani?
• Ukukhangisa okuphansi kwe-Guangdiantong: abantu bayazi ukuthi kuyini ekuqaleni?

I-Advertising Psychology

Imikhankaso yokumaketha yomkhiqizo ephumelelayo kufanele isebenzise izimiso zengqondo ngokuqaphela noma ngokungazi.

Njengomsebenzi wokukhangisa nge-inthanethi, qonda imithetho yezengqondo yokukhangisa:

• Ingasisiza sifunde futhi sihlaziye okuhlangenwe nakho kwabasindulelayo futhi siklame izikhangiso zethu ngempumelelo.
• Thatha ithuba lazo zonke izici esizilawulayo ukuze wenze ukukhangisa kwethu kuhambisane kakhulu nalokho esikulindele.

bona umphumela owengeziwe

• Uma ubona umuntu nokunye, uzizwa ungcono.
• Konke ukuziphatha komuntu kususelwa emvelweni yomuntu, okungukuthi, izakhi zofuzo ezingenakuvinjelwa ezitholakala kumadlozi.
• Ngaphandle, izikhangiso zokumaketha zomkhiqizo ziwukukholisa nokuqondisa, kodwa ngemuva kwezigcawuisayensi,

EyaseMelika edumileIfilosofiUSolwazi Dewey wathi:

Umfutho ojulile emvelweni yomuntu, lokho 'ukubalulekauhlamvuisifiso'.

Ikakhulukazi abangani abenza i-network marketing, badinga ukufunda imvelo yomuntu.

iqembu lesikhangiso

Izigaba zokukhangisa zihlukaniswe ngamaqembu ama-2 amakhulu:

1. Isayensi
2. isikole sobuciko

Isayensi

Ogilvy on Advertising by David Ogilvy.

Ukukhangisa Kwesayensi, nguHopkins.

• Ukufaka amakhuphoni ezikhangisweni zamaphephandaba kungakhuphula ukugcinwa nokusetshenziswa komsebenzisi.

isikole sobuciko

• UGeorge Lewis.
• Ubuciko Bokukhangisa nguGeorge Lewis.
• Yenza isikhangiso sakho sibe yisigidi esingu-100 sichithe njengesigidi esingu-1000.

U-Chen WeiliangIzikhangiso ezengeziwe ze-Scientology:

• Ngoba ukukhangisa kwesikole sesayensi kulula ukukufunda nokulawula kunesikole sobuciko.
• Ngaphezu kwalokho, akuwona wonke umuntu "onobuciko beseli".
• Kodwa singathola amaphuzu ayisihluthulelo okuphumelela nokwehluleka ngokusebenzisa ukuhlaziywa kwedatha yesayensi kanye nesifinyezo?
• Lokhu kugwema ukwehluleka futhi kukhulisa amaphuzu abalulekile empumelelo.

Ungakwenza kanjani ukukhangisa komkhiqizo kusebenze kakhulu?

• OkungenaniBhala izihloko ezi-2, thumela amakhophi ayi-1000 lapha namakhophi ayi-1000 lapho;
• Iyiphi enezinga eliphezulu lokuguqulwa okumele iqashwe?
• Khetha enezinga eliphezulu lokuguqulwa bese uyithumela kubathengi abangu-10.

Kuyini ukuhlelwa kokukhangisa kwesithombe somkhiqizo?

Ukuhlelwa kokukhangisa kwesithombe somkhiqizo kuyisu, lilonke, isixazululo sesikhathi eside nesiqondisayo emisebenzini yokukhangisa.

• Lokhu kokubili isayensi nobuciko.
• Kudinga inhlanganisela yezomnotho, ukuxhumana, ubuhle, izincwadi kanye nokusebenza kwengqondo.
• Funda ngezihloko ezihlanganisa imikhakha eminingi njengokumaketha, izibalo nokubhajethi.

Abahleli bemikhiqizo abahle kakhulu kanye nabahleli bokukhangisa kufanele babe nekhwalithi "ye-generalist":

• ulwazi oluningi;
• ukucabanga okuhle;
• iso elibukhali;
• Ukuqwashisa ngenkonzo yamakhasimende;
• Amakhono okuxhumana nokuxhumanisa.

Iseluleko sokukhangisa ibhizinisi lakho

Ungalindeli "ukwenza imali enkulu ngemali encane":

• Uthola lokho okukhokhelayo, ukuthi utshala malini yilokho okufanelekile.

Qaphela izindleko futhi uphishekele i-ROI

• I-White dry = 100 million izikhangiso zithengise izimpahla eziyizigidi ezi-300, zazuza i-50, kanti ezinye zibiza izigidi ezingu-150;
• Ukulahlekelwa = izikhangiso ezingu-100 zithengise izimpahla ezingu-300, zazuza i-50, kanti ezinye zibiza izigidi ezingu-250.

Isilingo nokuqwashisa ngamaphutha

Ukuqwashisa ngesilingo namaphutha kukuvumela ukuthi uthole ulwazi, futhi ukuzizwisa kufana nokudlala igeyimu.

Isibonelo, ukuze uqalise isikhangiso sezindaba eziyisihloko sanamuhla:

• Hlola lesi sihloko namuhla, izinga elivulekile lingu-2;
• Hlola leso sihloko kusasa, isilinganiso esivulekile singu-20;
• Ngemva kwalokho ungavotela izinga eliphezulu elivuliwe.

Ungasibhala kanjani isihloko se-athikili esidonsa amehlo?Ukuze uthole imininingwane, sicela uchofoze isihloko esilandelayo ukuze ubuke ▼

🔗Iluphi uhlobo lwesihloko se-athikili oludonsa amehlo kakhulu? Iqoqo lezihloko ze-WeChat ezingu-107 ezikhanga kakhulu