Ungazethula kanjani izitimela ezintsha zeTaobao Express?Amakhono anembile okulethwa ngaphakathi nangaphandle kwesiteshi

KWI-TaobaoAbathengisi abavula isitolo eTaobao kufanele bajwayele iTaobao Express, ekhokhelwayo futhiamanziithuluzi.

Umsebenzi wayo useTaobaoEzentengiselwanoUma usesha endaweni, ukubeka imikhiqizo esitolo sakho phezulu ukuze abathengi abaningi bakwazi ukuchofoza ngokushesha futhi baphequlule imikhiqizo yethu kukhulisa amanani okuguqulwa.

Nokho, kuye ngesitolo, umphumela ongazuzwa ngokushayela isitimela uyahlukahluka.

Yingakho abanye abantu bengathengisa kahle nge-drive-thru futhi abanye balahlekelwe imali ngokuphindaphindiwe kuze kube yilapho isitolo sifa!

Ku-Taobao Express, into yokuqala okudingeka uyenze ukufaka isilinganiso senqola yokuthenga cishe u-7%, futhi izinga lokuchofoza lezithombe libe ngu-3.5%.

• Ngakho-ke qala ubone ukuthi ingabe ufinyelele (noma usondele) le datha?
• Ungafaki ngaphambi kokufinyelela le datha, maningi amathuba okuthi ulahlekelwe yimali.
• Umshayeli omuhle uzothuthukisa lezi zinombolo ezimbili kuqala.

Isithombe esinconywe kakhulu sinehaba kunesitimela esidlulayo

Njengamanje, kunamakhulu ezinkulungwane zabathengisi abanezincomo eziphezulu, futhi isincomo esikhulu futhi sekuyithuluzi elinenzuzo enkulu lika-Ali.

Izithombe ezinconywe kakhulu ngokuvamile zinehaba kakhulu kunezo zesitimela esidlulayo. Isitimela esidlulayo siwukuheha ukuchofoza okunembile okuvela kubantu abathanda umkhiqizo, futhi ukuncoma okuphezulu kuzokukhohlisa ukuthi ungene kuqala.

I-Taobao Express ne-Super Recommendations zivela eTaobaoUkukhuthazwa KwewebhuAmathuluzi angaphromothwa kumakhasimende anembile.

Kodwa-ke, ngenxa yezindleko eziphakeme, ngokuvamile kufanelekile kuphela amamodeli aqhumayo okumele aqaliswe.

Izinzuzo azigcini nje ngokuthengisa izimpahla, kodwa futhi nokuthuthukisa imikhiqizoSEOIsisindo, khulisa ithrafikhi yamahhala eTaobao.

Esitolo esivulwe umpetha, ngokuyisisekelo u-95% wethrafikhi ithrafikhi yamahhala.

Lokhu kuyinzuzo yokwenza i-Taobao. Uma nje ukhetha imodeli enhle, ithrafikhi izobiza kakhulu.Kodwa-ke, uma umkhiqizo umpofu, ngeke nje ulahlekelwe yimali, kodwa ithrafikhi ngeke ikwazi ukudonswa.

Ungazi kanjani ukuthi umkhiqizo muhle noma mubi, futhi ekugcineni ubheke idatha?Ingabe uzoqhubeka nokuhluza?

Isipiliyoni singu-30%, ucwaningo kontanga 30%, idatha 30%, inhlanhla 10%

I-Taobao ingelinye lamaphrojekthi ane-ROI ephezulu kakhulu

Nganginomngane owayefunde ukuqeqeshwa kweTaobao unyaka noma emibili ngaphambili, futhi kamuva wenza insimbi yomculo, ehola amashumi ezinkulungwane zamaRandi ngenyanga.

Kamuva, ngaqala amanye amabhizinisi, imboni yezemidlalo, ngaqala ukwenza imali eningi, kodwa ngalahlekelwa imali, ngenxa yalokho, ngaboleka oshaka futhi ngalahlekelwa yimpahla yami.

Kamuva, lapho ephelelwa yimali ezinyangeni ezimbalwa ezedlule, kwadingeka aphinde aqale iTaobao, futhi ekugcineni wathola umkhiqizo omusha embonini yakhe yemidlalo owawufanele ukudayiswa eTaobao.Muva nje, uthe wenze umkhiqizo ophumelelayo.

I-Taobao kufanele ibe ngelinye lamaphrojekthi ane-ROI ephakeme kakhulu kuze kube manje.

Umthengisi uthengisa imikhiqizo ngama-yuan angaphezu kweshumi, buza ukuthi uxubha kanjani?

Uma izindleko zomkhiqizo wakho zingamadola ambalwa kuphela, futhi izindleko zokuxubha zingaphezu kwezindleko zomkhiqizo wakho, uma udinga ngempela ukuxubha, vele uwuthumele ngokuqondile kukhasimende (ingxoxo yangasese!), kanye nezinga lokuguqulwa kufanele ibe phezulu ngokuphelele.

Khona-ke, lapho ivolumu yokuthengisa ifika, vele uyithengise njengenjwayelo, ephansi kunezindleko zokuxubha, futhi umphumela ungcono.

Ngamaqhinga esitimela abathengisi abaningi abangawazi

Kukhona indlela yokudlala ngezitimela, abathengisi abaningi abangayazi, okungukuthi, ukugxila kuzinga lokuchofoza kusigaba sokuqala, futhi ugxile ekuguquleni izinga lokuguqulwa esikhathini esizayo.

• Izithombe namasu wezinga lokuchofoza nezinga lokuguqulwa ahlukile.
• Ngokwesibonelo, izithombe zokuqala zingaba ihaba ukuze zihehe abantu ukuthi bachofoze, futhi izithombe zakamuva kufanele zihehe abantu abanembile ukuze bazichofoze.
• Ngakho-ke, lapho ushayela ngesitimela, kufanele kudlalwe ngezigaba ezimbili.