Ungayisebenzisa kanjani isimiso sobuhlanya sokuthengisa?Sebenzisa izimiso eziyisi-6 zobuhlanya ukukhuthaza imikhiqizo efana negciwane

Kungani amafoni e-Xiaomi ephumelela kangaka?

Kungani ezinye izixhumanisi zichofozwa njengokuhlanya futhi ziqhume i-Weibo ne-WeChat Moments?

Kungani imikhiqizo ethile, imicabango kanye nokuziphatha kuhlasela ngokungaqondile ubuchopho bethu njengamagciwane?

Incwadi kaJona Berger ethi “Crazy - Let Your Products, Thoughts, and Behaviors Invade Like A Virus” yembula izimfihlo ezibangela ukusabalala kobuhlanya.

Namuhla, emisha kwezobuchwepheshe Internet kanyeimidiya entshaiyavela, ishintsha ngokupheleleUkukhuthazwa Kwewebhuukusabalala futhiUkumaketha ngegciwaneIndlela.

Ukusatshalaliswa kolwazi akuseyona indlela eyodwa ukusuka phezulu ukuya phansi, kodwa isakhiwo senethiwekhi esinamaphoyinti amaningi kuya kumaphuzu amaningi.

Kuzo zonke izinkampani, ukukhuthazwa kokumaketha akusewona umsebenzi ongenziwa kuphela ngokukhangisa okujwayelekile, kodwa udinga ukusetshenziswa okwengeziwe kwenkundla yezokuxhumana ukuze kunyuswe i-inthanethi.

Kule nkathi yokuqhuma kolwazi, inani elikhulu lolwazi lingena nsuku zonke.

Abantu bahlunga ulwazi olungasho lutho kubo futhi bagxile olwazini oluthile.

Ngakho yini eyenza ulwazi ludume?

• Ukuxhumana ngobuningi kwabezindaba ngokungangabazeki kungesinye sezici, kodwa ukuxhumana ngobuningi kukodwa akukwazi ukuqhumisa umkhuba wemfashini.
• Enkathini lapho wonke umuntu eyimithombo yezindaba, uSolwazi Berg unaka kakhulu amandla anamandla okuxhumana nokukhuluma ngomlomo nokumaketha ngegciwane.
• Waphawula ukuthi abantu bavame ukuhlunga ukwaziswa ngomlomo nangokusebenzisa izixhumanisi ababelana ngazo abangane.

Ingabe ukumaketha okuqukethwe kusebenzisa kanjani izimiso ze-STEPPS ukuze kuzuzwe ubungako begciwane?

Ncoma incwadi: "Crazy Biography",Kukhona ama-cores angu-6 kuwo:

1. XNUMX. Imali Yezenhlalakahle
2. XNUMX. Ukucupha
3. XNUMX. Umzwelo
4. XNUMX. Esidlangalaleni (ukulingisa)
5. XNUMX. Inani Elingokoqobo
6. XNUMX. Indaba

XNUMX. Imali Yezenhlalakahle

Eminyakeni emibili edlule, i-Weibo ethile yaba negciwane futhi yathunyelwa izikhathi ezingu-1.6. Okuqukethwe bekulokhu okulandelayo:

kweyethuEzentengiselwanoEmbonini, kunomthetho wensimbi ongaziwa uma kuziwa ekutholeni intombi.I-TaobaoSesha izingubo ezinenani elingaphansi kuka-128.Ngoba uma intengo iphansi kunalokhu, bazophawulwa uhlelo lweTaobao njengeqembu lamanani aphansi.Laba bantu bagxile kakhulu ezindabeni zezingxoxo zokuxoxisana kanye nangemva kokuthengisa, futhi kunzima kakhulu ukubanikeza.

Le Weibo ilethe amashumi ezinkulungwane zabalandeli ku-V enkulu, futhi yaphuthuma kweyesine ohlwini lokusesha olushisayo lwe-Weibo ngalolo suku.

Umqondo osekelwe kuyo imali yomphakathi. Abasebenzisi be-inthanethi abazithumele bathatha izithombe-skrini zemiphumela yentengo yokusesha kwabo izingubo eTaobao ukuze babonise ukuthi bangabantu benani eliphezulu.

Uma wabelana ngokuthile okwenza abanye bazizwe belungile futhi behlukile, okuqukethwe kuzobhalwa kabusha njengokuhlanya.

Ngokwabantu abavamile, sabelana ngezinto ezisenza sibukeke kahle, ukuze labo abasizungezile basamukele futhi baze basazise.

• Njengoba nje abantu bengasebenzisa uhlobo lwemali ukuze bathenge izimpahla nezinsizakalo, ukusebenzisa imali yomphakathi kungaholela ekubuyekezweni okuhle kanye nokuvela okuhle okuvela emndenini, abangani kanye nozakwabo;
• Njengoba nje abantu bevame ukukhetha izimpawu zobunikazi njengesisekelo esiqondile sokwahlulela ubuwena.
• Isibonelo, ukushayela i-Ferrari, ukuthwala isikhwama se-Chanel, nokulalela i-Mozart kuwukubonakaliswa komcebo;
• Esinye isibonelo ukuthi ukhuluma ihlaya elenza wonke umuntu ahleke emcimbini womngane wakho, elingenza abantu babone ubuhlakani bakho namahlaya;
• Ukukhuluma ngezindaba zezezimali ezisanda kwenzeka kukwenza ubonakale unolwazi futhi unenjongo.

Ake sibheke amagama angukhiye emali yomphakathi:Umbono omuhle kakhulu, umuzwa wokuba khona, ukunambitheka okuhle,

Uma imikhiqizo yakho nemibono ingenza abasebenzisi babukeke kangcono futhi banambitheka kakhudlwana, khona-ke imikhiqizo yakho nolwazi ngokwemvelo kuzoba yimali yomphakathi futhi kukhulunywe ngakho ngabantu ukuze kuzuzwe umphumela wokuxhumana ngomlomo.

XNUMX. Ukucupha

Izikhuthazi zizosiza ukwenza kusebenze ukuxhumana okuphindaphindwayo kwezwi lomlomo kumkhiqizo othile nolwazi, futhi ukuvama kwezikhuthazo kuthinta umphumela wokuxhumana ngomlomo ngokwezinga elikhulu.Ngokuphathelene nokufika kwesikhathi kokusabalalisa, kunomehluko phakathi kokushesha nokuqhubeka.Enye inoveli nezinto ezithokozisayo ngokuvamile azikhiqizi ukusakazwa okuqhubekayo.Yithi kuphela esenza into eyodwa ibonakale yonke indawo, futhi ihambisana nempilo yethu yansuku zonke.ImpiloKuhlobene kakhulu nokwenza le nto idume.

Ukwenza isibonelo, womile ubone umshini othengisa i-Coke uma uthenga, ngemva kokuzivocavoca woma ubone umuntu edayisa i-Coke emgwaqeni, uma izulu lishisa, ubone umuntu ephuza i-coke ebandayo, ekugcineni, awukwazi' Ukoma nokushisa, khona-ke lapha, ukoma nokushisa kungathathwa njengezikhuthazo, uma womile noma uzizwa ukushisa ngokuzayo, uzocabanga ukuphuza i-Coke okokuqala, bese uphuza i-Coke kancane kancane. edumile ezigcawini ezifanayo .

Ake sibheke amanye amagama abalulekile afaka:Ngokuvamile kuba nezigcawu okungakhulunywa ngazo, inkomba yokuvuselela engu-1, nokukhiqizwa kwesidingo,

Uma imikhiqizo yakho nemibono ibonakala nganoma isiphi isikhathi, futhi abasebenzisi bebona izinkomba zokukhuthaza kwakho endaweni yesidingo somkhiqizo, bazocabanga ngokwemvelo ukusebenzisa umkhiqizo/umbono wakho ukuze baxazulule izidingo zabo futhi babelane ngazo nabantu abasesigcawini esifanayo. izidingo ezifanayo .

• Uma uzwa ingoma, uvele ucabange ngentombi yakho yokuqala yothando.Le ngoma "iyinkuthazo" yakho yokucabanga ngaye.
• Futhi lapho ubona umalume onamafutha ocula ummese obulala izingulube ku-KTV, uzocabanga ngomphathi, u-Aniu, oqoqe zonke izimali zephrojekthi ekupheleni konyaka.
• Eqinisweni, ividiyo kaMfoweth’ u-Aniu isanda kuthunyelwa futhi impendulo ibiphansi.Eminyakeni emibili kamuva, ngemva kokwengeza "isikhuthazo" somphathi owathola inkokhelo yephrojekthi ekupheleni konyaka, kungazelelwe kwaduma kuyo yonke i-intanethi.Ngakho-ke, uma ufuna ividiyo yakho isabalale kakhulu, ihlobanise nokuthile abantu abakuthandayo.

XNUMX. Umzwelo

Kwakukhona ividiyo enjalo eyaqhuma ngaphambili. Isihloko sasithi "Abanamandla Bahlala Banesizungu". Ividiyo iqale yakhuluma ngobunzima bamadoda amabili amakhulu, u-Zhou Xingchi no-Zhou Runfa, eminyakeni yabo yokuqala, wabe esekhuluma nge-blogger. isipiliyoni sakhe sokusebenza yedwa esemncane. , imifula namachibi umoya nemvula.

Umhlaba uyabanda futhi ufudumele, ukuzazi kuphela.Gcoba izinyembezi zabantu abangenakubalwa, thanda futhi uyidlulisele.

Imizwa ihlezi iwubuthakathaka obukhulu kakhulu babantu.

Ignite High Arousal Emotions:

• Izinto ezithukuthele ezengeziwe noma izinto ezihlekisayo (ubumnandi, injabulo, ukwethuka)Ingakwazi ukwandisa inani labantu ababelanayo;
• Imizwa engemihle ngokwengxenye (impiloukuthukuthela, ukukhathazeka) kungaphinde kugqugquzele ingxoxo nokwabelana, okuyintoLe mizwa ingabizwa ngokuthi imizwelo ephezulu evusa inkanuko;

Gwema imizwa ephansi evusa inkanuko:

• Imizwelo yokwaneliseka nokudabuka ngokuvamile ayikukhuthazi ukuziphatha okwabelwana ngakhoEminye imizwa ephansi evusa inkanuko,

XNUMX. Esidlangalaleni (ukulingisa)

Ngokwabantu abavamile, lapho abantu abaningi bebona ukuziphatha kwabantu abaningi, bahlale befuna ukulingisa, ngoba kungazisindisa isikhathi esiningi sokucabanga, futhi ukulingisa abanye nakho kunganikeza abanye ubufakazi obuhle bomphakathi: Ngifana nawe. . .

Ukwenza isibonelo esilula, eminyakeni embalwa edlule, abanye abantu babekhetha ukuthengisa izinso zabo ukuze bathenge i-iPhone, ngenxa nje yokuthi abantu abaseduze nabo basebenzisa ama-iPhone, okuyiwona aqhuba "i-social proof psychology".

Ake sibheke amagama angukhiye wokukhangisa:Ukubonwa, ukuzithuthukisa.

Into edumile emphakathini elingiswa abantu ivamise ukubonwa. Kuphela uma umkhiqizo/umbono wakho ubonakala ungalingiswa futhi udume. Ukwengeza izici zokuzikhangisa kokuqukethwe okudumile kungaba nomthelela emphakathini.

Selokhu kwazalwa i-inthanethi, kube nenqwaba yezigameko zokulingisa ezihamba ngegciwane.Inselelo yebhakede leqhwa kanye nenselelo ye-A4 waist eminyakeni yokuqala, kanye nenselelo ye-comic waist kulezi zinsuku nayo ihehe izihlabani zethrafikhi eziphezulu njengo-Yang Mi.

Uma uhlela ukulingisa, usuyazi kahle iphasiwedi yethrafikhi ephezulu.

XNUMX. Inani Elingokoqobo

Lolu hlobo lokuqukethwe luvame ukuvakashelwa ezilinganisweni zemidiya yokuzenzela, njengokuthi "Abantu Abacebile Abayishumi Abacabanga Ukuthenga Indlu", "Izinto Ezingu-10 Abesifazane Okufanele Bazazi Ngemva Kwama-30" njalo njalo.

Uma nje ungakwazi ukunikeza inani lomsebenzisi, nakanjani lizodluliselwa phambili.

Ezinye zezihloko eziwusizo kakhulu,U-Chen WeiliangKufingqiwe lapha:

1. indoda eyenza imali
2. owesifazane uba muhle
3. Ukufundiswa kwezingane
4. impilo yabantu abadala

XNUMX. Indaba

Bhala ezakho izindaba ezijwayelekile nezithinta inhliziyo, ezinanelayo futhi ezingadluliselwa ngokuhlanya. Ziningi izibonelo ezisizungezile.

Ngokwesibonelo, abanye omama abayigugu, abayeni babo abangathembekile, bangathembela kubo kuphela ekunakekeleni izingane zabo futhi basebenze kanzima emisebenzini yabo.Lolu hlobo lwendaba yeqiniso luthinta inhliziyo ngokukhethekile.

Indaba iwukuxoxa umcimbi onesimilo ngendlela yokulandisa.Indaba yehhashi iThrojani isinezinkulungwane zeminyaka, futhi abantu abasoze bakhathala ukuyizwa.

Ngenxa yokuthi ukuxoxa indaba kuyindlela yokuqonda isiko lezwe, izindaba zicacile futhi zinengqondo, okungenza kube lula ngathi ukuzikhumbula sabelane nabanye.

Ukuxoxa indaba ngomkhiqizo kwenza kube lula ukukhumbula nokusabalalisa igama.

• Ngokwabantu abavamile, ukulandisa kucace kakhulu ngokwemvelo kunamaqiniso ayisisekelo, futhi abantu abavamile ukuzenqaba izindaba.
• Ukunikeza isibonelo esilula, izinga lokubuka eligcwele lezikhangiso ezisekelwe endabeni liphezulu kakhulu kunelezikhangiso ezihehayo.
• Ake sibheke amagama angukhiye enani elisebenzayo:Okusho ukuthi, kulula ukukhumbula,
• Izindaba zicacile futhi zinengqondo, okwenza kube lula ukuthi abasebenzisi bazikhumbule.

Isiphetho

Uma ufuna ukwazi ukutadisha, ukujwayela nokusebenzisa izimiso eziyisi-6 zobuhlanya, udinga ukufunda incwadi ethi Madness ukuze uthole ukuqonda okujulile.

Isahluko ngasinye sale ncwadi sichaza umgomo ngokuningiliziwe futhi sinikeza izibonelo eziningi zika-Ali.

Nokho, le ncwadi yangeniswa kwamanye amazwe ngenguqulo yangaphandle.

Ezinye izindawo zihlale zinzima ukuziqonda, ngakho sizozifunda izikhathi ezimbalwa njengoba sifunda, bese sifushanisa wonke umuntu ngolimi olufanele, ngethemba lokusiza wonke umuntu.