Isho ukuthini ingxenye yemakethe ye-niche?Umehluko phakathi kwesixuku esikhulu kanye nemakethe ehlukene kakhulu

Izimakethe ze-Niche zivame ukubonakala ekukhangiseni okuhlangene, empeleni, izimakethe ze-niche zibizwa nangokuthi izimakethe ze-niche.

Iyini imakethe ye-niche?

Yiqiniso, elithi "niche" igama langaphandle (exotic), ukuhumusha kwe "niche", futhi incazelo yalo yasekuqaleni ithi "crack, gap".

Isibonelo, kwakukhona umuthi wokuxubha amazinyo ngaphambili, kodwa manje usulungele amaqembu ahlukene abantu futhi unemiphumela ehlukene, njengezinsana, izingane, abantu abadala, ukumhlophe, ukulwa nokungezwani komzimba, njll, okuhlukaniswa ngokuqhubekayo ngaphansi kwe-allergies. isigaba esikhulu.

ingaqondwa futhi ngokuthiEzentengiselwanoIzigaba zomkhiqizo ezijwayelekile zincane kanti imikhiqizo engajwayelekile iyambiwa, kanti imikhiqizo ejwayelekile isungulwa ezigabeni zemikhiqizo engajwayelekile.

Ngokuvamile, ihlukile kwabanyeI-Internet MarketingIsu:

Imikhiqizo emikhulu ithathwa ochwepheshe, futhi ingxenye ye-niche kanye nemakethe yolwandle oluluhlaza okwesibhakabhaka enomsila omude ayithandwa ochwepheshe, ngakho-ke singaba nengcebo eyengeziwe nezitolo eziningi ukuze sibambe lezi.SEOukugeleza.

Bese, nwebela ekukhangiseni, ikakhulukazi ubhekise ethubeni elicebile lemakethe, kodwa imakethe encane yemikhiqizo noma amasevisi.

Ukuhlukaniswa kwemakethe kusho inqubo yokuhlukaniswa kwemakethe, lapho abakhangisi behlukanisa imakethe yomkhiqizo othile kubathengi abambalwa ngokuya ngesidingo semakethe ngomehluko wezidingo nezifiso zabathengi, ukuziphatha kokuthenga kanye nemikhuba yokuthenga.

Iqembu ngalinye labathengi liyingxenye yemakethe, futhi ingxenye yemakethe ngayinye iyiqembu labathengi abanamathrendi afunwayo afanayo.

Umehluko phakathi kwezithameli eziningi namasegimenti emakethe

Izigaba ezimbili zihlukile:

Imakethe yenqwaba ihlukaniswe ikakhulukazi izigaba ezimbalwa ngokuhlukaniswa okuqondile.Izimakethe ezifana nochungechunge lwe-shampoo lwe-Procter & Gamble lujula kakhulu kubathengi abanezidingo ezihlukene ngomehluko ekusebenzeni kahle.

Imakethe ye-niche ikakhulukazi ngokuhlukaniswa okuvundlile, okungukuthi, amakha, imithwalo, amatshe ayigugu nokunye ukuhlukaniswa kwemboni ehlukahlukene.

Ngasikhathi sinye, imakethe ye-niche nayo ingahlukaniswa ngokwezidingo ezithile ezingokwengqondo zabathengi:

Okusho ukuthi, abathengi ngokwabo banengxenye yemakethe ethize kakhulu, njengokunakekelwa kwezinzipho.

kafushane,U-Chen WeiliangKukholakala ukuthi izinkampani kufanele zicacise izici kanye nomehluko phakathi kwemakethe enkulu kanye nemakethe ye-niche esekelwe ekuhlukaniseni kancane kancane kanye nezidingo zomuntu ngamunye zabathengi, kanye nezitayela zesikhathi esizayo "enkathini yokusetshenziswa komuntu ngamunye".

Lungiselela ukunquma umkhiqizo wakho noma umkhiqizo ngokuya ngesimo sangempela semaketheUkubeka, usebenzisa isu lomkhiqizo womsindoUkukhuthazwa Kwewebhukanye nokukhushulwa.

Funda kabanzi ukuze uthole amakhono engxenye yemakethe ye-niche

1. Abantu abaningi badinga kuphela ukwenza izinto ezimbalwa ngendlela efanele ekuphileni kwabo.Bekezela ngaphambi kokuba lifike ithuba, funda okwengeziwe ukuqongelela ikhono, futhi unqume futhi wenze ngokushesha lapho ithuba lifika.

2. Ukulinda ukuthola amathuba kuyindaba ebalulekile, A. embonini enhle; B. enkampanini enhle; inkampani enhle kufanele ibe sembonini enhle, uma ukwazi ukwakha inkampani ngokwakho, kufanele ibe sezingeni eliphezulu. embonini;

3. Ungesabi ukuba kancane kuthatha isikhathi eside ukufunda ukuqonda kwezimboni eziningi, udinga nje ukuthatha izinqumo nezenzo ezimbalwa empilweni.Unganyakazi ngendlela efanele.

4. Isikhundla sakho embonini noma enkampanini sinquma ukuthi yini oyiqondayo ukuthi ihlukile.Lokho abathatha izinqumo benkampani enhle embonini bakubona kuhlukile kulokho okubonwa abasebenzi abajwayelekile bezinkampani ezijwayelekile embonini.Ngikholelwa ukuthi isinqa sinquma ikhanda .

5. Qonda ukuthi imboni nenkampani izobukeka kanjani eminyakeni emi-5, icala elihle kakhulu libi kakhulu.