Ukwenziwa kanjani ukuhlaziya izethameli eziqondiswe kumkhiqizo?Ukuhlaziywa kwedatha yokuziphatha komsebenzisi wewebhusayithi/APP

yenzaI-Internet MarketingNgokuphromotha, ngokucabanga kuphela ngeqembu labasebenzisi ngokucacile ngingakwazi ukwazi ukuthi hlobo luni lwendawo yokuthengisa enginayo ukuze ngihehe leli qembu labasebenzisi.

Ungabuzwa, vele uthi "Ngiyikhwalithi enhle"

?????Ungaliqonda kanjani iqembu labasebenzisi okuqondiwe kulo lomkhiqizo?

Ungaliqonda kanjani iqembu labasebenzisi lokudla kwekati nokudla kwezinja?Ingahlaziywa kanje:

• Ingabe ukudla kwekati nokudla kwenja kuthengiswa kubasebenzisi abakuthenga okokuqala, noma kubasebenzisi abakushintshile?
• noma iyiphi imboniEzentengiselwanoUkuphromotha kungahlukaniswa ngokwehlukana ngokwalo mqondo.
• Amanye amabhrendi enza amakhulu ezigidi zokuthengisa ngonyaka, futhi le nkinga ayizange icatshangwe ngokujulile.

Ithimba lokumaketha ku-inthanethi lomkhiqizo othile liveze imiphumela yokuhlaziywa komsebenzisi:

• Ngokuqwashisa ngomkhiqizo okulinganiselwe namanani aphezulu, kunzima ngemikhiqizo ethengisa ngokuqondile ukuthengisela amakhasimende ezilwane ezifuywayo okokuqala ngqa.
• Uma usuhlaziye futhi waqonda isisekelo somsebenzisi wakho, ungadayisi kumakhasimende okuqala.

?Uyihlaziya kanjani idatha yomsebenzisi?

Abasebenzisi bayingxenye ebaluleke kakhulu yezimpahla zedijithali zebhizinisi;

Izibalo zedatha yomsebenzisi ziqondisa izinqumo zokusebenza zokusebenza futhi zingadlala indima ebalulekile ekukhuleni okuncane.

Idatha yomsebenzisi ihlukaniswe izingxenye ezimbalwa:

1️⃣Idatha yomsebenzisi eyisisekelo

Izinkampani ngokuqinisekile zifuna idatha enemininingwane eminingi, kodwa inketho embi kakhulu.Lokho kuwukuthola idatha eyisisekelo, ngoba imikhondo yokuthengisa yomsebenzisi ingase ithengiswe;

• Idatha eyisisekelo yomsebenzisi, ehlanganisa: igama, ifoni, i-imeyili, usuku lokuzalwa, njll...
• Le datha eyisisekelo izungeza kuzici eziyisisekelo zento eyinhloko yomuntu.
• Idatha eyisisekelo eyengeziwe kufanele inwetshwe kumarekhodi okuziphatha komsebenzisi.
• Ukuhlaziywa komsebenzisi, okuhlanganisa: irekhodi lokusetshenziswa kokuqukethwe kanye nemvamisa, idatha yomsebenzi wokusebenzisana ungaxhunyiwe ku-inthanethi, idatha yokubamba iqhaza kokusakaza kwesikhathi sangempela ku-inthanethi, njll.

2️⃣Idatha yesibaluli sebhizinisi lomsebenzisi

• Izibaluli zenkampani ziletha inani kubantu, njengenkampani, isihloko somsebenzi, ne-imeyili yebhizinisi.
• Uma idatha yomsebenzisi eyisisekelo iyinto edingekayo, idatha yebhizinisi iyinani ledatha.

3️⃣ Idatha yesibaluli somphakathi

kuhlanganise WeChat, Weibo,I-LinkedIn, ukushaya kwenhliziyo nenye idatha.

• Le ngxenye yale datha iyidatha ye-value-added, ewusizo kakhulu ekushiseni izithombe zabasebenzisi.
• Lapho benza ukuhlaziya idatha yomsebenzisi, abasebenzisi bangama-oda obukhulu.
• Ngeke senze ukuhlaziya okujulile kwabasebenzisi, kodwa sizohlaziya iqembu labasebenzisi abahlukaniswe iziqephu.

?Ukuhlaziywa kokuziphatha komsebenzisi wewebhusayithi/APP

Hlaziya iwebhusayithi kanye nokuziphatha komsebenzisi we-APP kusuka eziqondisweni ezilandelayo:

Okokuqala, bheka izinguquko zedatha ezicushwe ukuziphatha komsebenzisi, okuhlanganisa ukubhampa, ukuphuma, imisebenzi, imisebenzi yansuku zonke.

• Le datha izoba nomthelela wokuqapha ekusebenzeni, izitayela zikhombisa ukukhula noma ukubola, okudidayo kusabela ezinkingeni;
• Le datha yewebhusayithi ingahlaziywa emhlabeni jikelele kusetshenziswa i-Google Analytics;

Okwesibili, abasebenzisi bahlelwa ngokwezimfanelo zomsebenzisi, ukuhlukaniswa kokuziphatha kwe-touchpoint kanye nemiphumela yokuhlaziya ebikezelayo etholwe kusetshenziswa i-automation yokuthengisa online.

• Isibonelo: Qagela isincomo esihlobene osithandayo;
• Isibonelo: amakhasimende avame ukuthenga imikhiqizo kamama nengane cishe adinga imikhiqizo yemfundo yangaphambi kwesikhathi.