Ungalidizayina Kanjani Ilogo/Isithonjana Somkhiqizo Wakho? Okokufundisa Kokwenza Ilogo Ku-inthanethi

EzentengiselwanoIgayidi yokuklama ilogo: Ungaliklama kanjani ilogo egcina ama-oda egeleza?

Idizayini yelogo enhle yesitolo esiku-inthanethi izoba nomthelela omuhle empendulweni yemakethe.

Ilogo eklanywe kahle isiza ukwakha umkhiqizoUkubeka?, inikeze uhlobo lomkhiqizo ngobuntu, futhi okubaluleke kakhulu, yakha ubudlelwano obungenakuthathelwa indawo neqembu lekhasimende eliqondiwe.

Uma ukuklanywa kwe-logo kungalungile, ngeke nje kuhluleke ukudlulisa ngokunembile inani eliyinhloko lomkhiqizo, kodwa futhi kubangele umonakalo ekusebenzeni kwesitolo se-intanethi.

Enye yezinkinga ezinkulu okufanele zifundwe yizinkampani ze-e-commerce eziku-inthanethi ukuthi zixhumana kanjani ngempumelelo ngaphandle kokukwazi ukubhekana ubuso nobuso namakhasimende.

I-Internet MarketingOmunye wemisebenzi yokuqala yomgqugquzeli ukuqinisekisa ukuthi wonke amakhasimende angaba khona angaxhumana nabo ezindaweni ezihlukahlukene zokuthintwa.

Lokhu futhi kwenza izinkampani ze-e-commerce zitshale amabhajethi azo ukuze zakhe isithombe esibonakalayo ukuze umkhiqizo uhehe amakhasimende, futhi ukupakishwa kwesithombe esibukwayo kuhlukaniswe okubambekayo nokungaphatheki.

Ukupakishwa okubambekayo kuhlanganisa ibhokisi elingaphandle lomkhiqizo, ukuklanywa kwelogo, njll., kanye nomuzwa kanye nokuvelayo okulethwa ukwakheka kwelogo ukupakishwa okungabonakali okuvame ukunganakwa.

Namuhla, indima ye-Logo ayilona nje uphawu lokuhweba, kodwa futhi uphawu lwesithonjana lwekhwalithi yemikhiqizo namasevisi, njengophawu olunamandla nolunamandla kakhulu lobunikazi bomkhiqizo.

• ☑️ Okunye okubaluleke kakhulu ukusetshenziswa kwelogo ukudlulisa umlayezo ofanele ezithamelini eziqondiwe.
• ☑️ Idizayini yelogo yochwepheshe kuphela enekhono lokuguqula amakhasimende aqondiwe abe amakhasimende athembekile.
• ☑️ Ilogo eklanywe kahle ingaletha izinzuzo eziningi ezinkampanini nasezitolo ze-inthanethi.

9 Imibono Yokuklama Amalogo Amakhulu

1. Thola ukuqonda okucacile kokuma komkhiqizo
2. Ukukhombisa ingqikithi yomkhiqizo
3. kube lula
4. Ukwenza umbono ohlala njalo kuyisihluthulelo
5. Khetha amafonti akho ngokucophelela
6. Khetha uhlobo lwelogo olulungile
7. Ukusetshenziswa kahle kombala
8. Inguqulo emnyama nemhlophe kufanele ibe yinhle njengenguqulo yombala
9. Sondeza futhi uhlehlise isithombe

① Ukuqonda okucacile kokuma komkhiqizo

• Ngaphambi kokuqala ukuklama i-logo, kuyadingeka ukuba nokuqonda okucacile kobuntu kanye nengqikithi yomkhiqizo.
• Cabanga ngokuthi ilogo yakho izofinyelela bani, imakethe yakho ohlosiwe kanye namakhasimende angaba khona.
• Hlola umkhiqizo wakho, umkhiqizo kanye nokuma kwemakethe ngokujulile.
• Ubuntu bomkhiqizo busha, bendabuko, bubucayi noma bukhululekile, njll. Okugcizelelwa kuzwi lomkhiqizo ukuze wazi ukuthi iyiphi ithoni okufanele uyisebenzise ukuze uxhumane nezithameli zakho ozihlosile.
• Thola ukuthi ilogo isetshenziswa kanjani ngezindlela ezahlukahlukene nokuthi ungayehlukanisa kanjani nokuncintisana emakethe?Ulethula kanjani Ilogo phambi kwamakhasimende?
• Qiniseka ukuthi uqoqa lolu lwazi ngaphambi kokuthi uqale ukuklama ilogo yakho, njengoba lolu lwazi luzokunikeza inkomba ecacile yokwakheka kwelogo yakho.
• Ulwazi oluhlobene nomkhiqizo luzosiza ekukhetheni izici zelogo ezifanele.

② Ukubonisa ingqikithi yomkhiqizo

• Ilogo kumele ikwazi ukumela umkhiqizo wakho.
• Imibala yelogo nezithonjana kufanele zibonise imikhiqizo namasevisi esitolo esiku-inthanethi.
• Uma ilogo ihambisana nesithombe somkhiqizo, isisekelo somkhiqizo singagcinwa emakethe encintisana kakhulu.
• Izithameli eziqondiwe zizozwa umlayezo umkhiqizo wakho ofuna ukuwudlulisa futhi zibonise izici zomkhiqizo ezivela ekwakhiweni kwelogo.
• Ngakho-ke, ngaphambi kokuklama ilogo entsha noma ukuklama kabusha ilogo, ukuma komkhiqizo kufanele kucace.

③ Yiba Lula™️

Abaklami bezimpawu abaqeqeshiwe nabadwebi bezithombe bazokutshela lesi simiso.

• Imiklamo ye-logo elula ngokuvamile isebenzisa kuphela umbala owodwa noma emibili, amafonti, nezinye izakhi zomklamo.
• I-logo enjalo izosungula ngokushesha ubudlelwano neqembu lamakhasimende, ibenze bahlangane lapho beqala ukubona.
• Ngokuphambene, uma usebenzisa imibala eminingi edidayo, amafonti, noma izithonjana zelogo eziyinkimbinkimbi, umlayezo okufanele udluliselwe ungadida.
• Imiklamo ye-logo elula ivamise ukuhlaba umxhwele futhi, futhi amabhrendi emhlabeni wonke asebenzise imiklamo elula ukuze afanekisele imikhiqizo yawo.
• Izibonelo zifaka ama-logo we-Nike, i-Pepsi, i-Samsung ne-Apple.
• Akuwona kuphela uphawu okufanele lube lula, kodwa ngayinye yezinto zakho zokuklama imidwebo, njengezincwajana, amaphosta, amapheshana e-DM, njll., kufanele ibe mfushane futhi ibe namandla.
• Amabhrendi amaningi azofaka amagama awo kulogo futhi afanise izithonjana ezithile.
• Noma ngabe isithonjana esimsulwa noma umbhalo onesithonjana, ungaklanywa uhehe kakhulu.
• Yenza idizayini yelogo yakho ibe lula ukuze izethameli zakho ozihlosile zikuqonde.
• Gwema imiklamo yelogo enemibala eminingi kakhulu noma amafonti ayinkimbinkimbi. Ukusetshenziswa ngokweqile kwemigqa kungase futhi kufiphaze ukugxila komklamo.

Ilogo ye-Google iyisibonelo esihle.

• Khumbula ukuthi idizayini elula izohlaba umxhwele kakhulu, ivumele izethameli zakho eziqondisiwe ukuthi ziqonde ukuthi yimuphi umuthi othengiswa egangeni lakho ngaphandle kokuwutolika.
• Ngakho-ke ukuze udale ubunikazi bomkhiqizo obuqinile, ungakhohlwa ukwenza kube lula kumakhasimende ukuthi agcine isithombe somkhiqizo wakho ekujuleni kwenkumbulo yawo ngosizo lomklamo olula welogo.

④ Ukudala umbono ojulile kuwukhiye

• Umbono oshiya ilogo emakethe futhi amakhasimende angaba khona kufanele uhlale njalo futhi ukhumbuleke.
• Abantu bakhangwa ngokushesha lapho beyibona.
• Okunye ukusetshenziswa okukhulu kwelogo ukukhumbuza abangaba amakhasimende ukuthi bathenge umkhiqizo wakho ngokuphindaphindiwe.
• Idizayini yelogo yakho kufanele ibonise umkhiqizo wakho futhi iwuhlukanise kumalogo amaningi emakethe. Ungawalandeli ngobumpumputhe amathrendi edizayini.
• Okusho ukuthi, imiklamo yakho ingcono kunezinye izinhlobo.

⑤ Khetha amafonti ngokucophelela

Abanye abaklami bavame ukunganaki lapho bekhetha amafonti.

Kodwa-ke, amafonti ayizwi lomkhiqizo futhi angakhulumela ubuntu bomkhiqizo.

Isibonelo, uma isitolo sakho se-inthanethi sithengisa amathoyizi, futhi izethameli oziqondise kuyizingane, kufanele ukhethe ifonti ebhalwe ngesandla yelogo yakho.Lokhu kuzonikeza izingane umuzwa wokusondelana lapho zibona.

Ukukhethwa kwefonti kufanele kufane nobuntu bomkhiqizo.

Uma ifonti yelogo ingakhulumeli umkhiqizo wakho, ilogo ngeke idlulisele umlayezo olungile kwabangaba amakhasimende.

• Zama ukungasebenzisi amafonti amahle kakhulu.
• Ungadizayina amafonti asekuqaleni elogo yakho.
• Kukhona futhi amafonti amaningi amahhala atholakala ku-inthanethi.

⑥ Khetha uhlobo olulungile lwe-Logo✴️

• Enye yezinhlobo zelogo ezisebenza kahle kakhulu ukusebenzisa igama lomkhiqizo njengesithonjana esiyinhloko. Lolu hlobo lwelogo ilogo yefonti.
• Amalogo weRay-Ban, IBM kanye neCoca-Cola ayizimo ezijwayelekile.
• Ilogo yefonti ivumela abangaba amakhasimende ukuthi bazi ngokushesha igama lomkhiqizo wakho.
• Ngamanye amazwi, ilogo enjalo ingaphromotha kangcono umkhiqizo, ikugcinele imali encane yokukhangisa, futhi ivumele ilogo ukuthi ikhulume.
• I-Font Logo ayibonakali futhi ingasizaUkukhuthazwa Kwewebhuisabelomali esincaneI-Wechat, dlala indima yokukhangisa nokukhangisa.
• Uma ilogo yakho inezithonjana kuphela futhi ingenawo amafonti, uzodinga ukutshala isabelomali esengeziwe ukuze ukhulise ukuqwashisa ngomkhiqizo.
• Amalogo angahlanganisa izithonjana namagama emikhiqizo ukuze athuthukise ukuqwashisa ngomkhiqizo kuyilapho esebenzisa izithonjana ukuze alolonge ubuntu bomkhiqizo.

⑦ Ukusetshenziswa kahle kombala

• Umbala ubaluleke kakhulu ekudaleni ukuhlonza okubonakalayo komkhiqizo.
• Isibonelo, ukusebenzisa obomvu njengombala oyinhloko welogo yakho kuzotshela wonke umuntu ukuthi umkhiqizo wakho ugcwele ukuzethemba, umdlandla namandla.
• Ngamanye amazwi, amakhasimende ofinyelela kuwo azovame ukuba mancane.
• Futhi okuluhlaza okwesibhakabhaka kuzoletha abantu umuzwa wokuhlakanipha nokubumbana.
• Iningi lezinkundla zokuxhumana (njengeFacebook) sebenzisa okuluhlaza okwesibhakabhaka njengombala oyinhloko.
• Cabangela okuluhlaza okwesibhakabhaka njengombala oyinhloko wekhasi lakho labalandeli benkundla yezokuxhumana.
• Imibala ekhanyayo isiza ukuheha ukunaka.
• Uma ukhetha imibala ekhanyayo, ungakhohlwa ukuthi imibala oyikhethayo kufanele imele ubuntu bomkhiqizo.
• Ukulawulwa okufanele kwe-psychology yombala kuzoba nomthelela omuhle ekukhangiseni.

⑧ Inguqulo emnyama nemhlophe kufanele ibe yinhle njengenguqulo yombala ⬛️⬜️

• Idizayini yelogo enhle, kungakhathaliseki ukuthi inemibala noma emnyama nokumhlophe, kufanele ibukeke ngendlela efanayo.
• Kunezimo eziningi lapho kusetshenziswa inguqulo emnyama nemhlophe yelogo.
• Okufana nemibhalo, amafeksi, izikhangiso zamaphephandaba, izinto zokubhala, njll.
• Amaphephandaba avamile ngokuvamile akhangisa ngombala omnyama nomhlophe.
• Ukuze uqinisekise ukuthi inguqulo emnyama nemhlophe yelogo iyasebenza, ungasebenzisa indlela yokudweba ukudweba umdwebo lapho udweba ilogo, ukuze umphumela ucace lapho uthi nhla.
• Abaqambi abaningi bacabanga ukuthi i-logo izoba ngcono ngemva kokwengeza umbala.
• Eqinisweni, ilogo kufanele ibe namandla futhi ibe namandla ngaphambi kokufakwa umbala.

⑨ Kubukeka kukuhle uma usondeza noma uhlehlisa

• Idizayini yelogo enhle kufanele ibe nomthelela ofanayo noma ngabe isondezwe ngaphakathi noma ngaphandle.
• Ungakhohlwa ukuthi ilogo yakho izovela ezikhangisweni ezahlukene.
• Kungakhathalekile ukuthi iyiphi imidiya yokukhangisa, ilogo kufanele ibe nomthelela ongashintshi.
• Okusho ukuthi, uyibeke ebhodini elikhulu, Ilogo iseyinhle, futhi ingahlanganiswa ibe yingxenye yomklamo webhodi lokukhangisa.
• Ilogo eklanywe kabi ilahlekelwa ubukhulu bayo obuphelele lapho ikhushulwa, futhi izici ezithile zedizayini ezinjengezithonjana zibukeka ziyinqaba ebhodini lokukhangisa.
• Ngokufanayo, lapho ilogo yehliswa futhi iphrintwa endaweni encane (njengepeni), imininingwane yomklamo welogo kufanele ibonakale ngokucacile.
• Inqobo nje uma usuwazi kahle le migomo, ungakwazi ukuklama ilogo esebenza kahle.

Ungaqasha umklami wezithombe ochwepheshe ukuze akusize ukuklama.

Noma sebenzisa i-Logaster, igenerator yelogo yamahhala eku-inthanethi, ukuze udizayine ilogo ebukeka kahle ngemizuzu.

Okulandelayo, fundisa indlela yokusebenzisaamathuluzi aku-inthanethiYenza ilogo yakho.

Logaster Logo Maker Tutorial

Isinyathelo sesi-1:Iya kuwebhusayithi yesijeneretha ▼

Isinyathelo sesi-2:Faka igama lomkhiqizo, khetha isigaba somkhakha, bese ucindezela "Okulandelayo".

Isinyathelo sesi-3:Khetha ilogo yakho oyithandayo

Ngemuva kwalokho iwebhusayithi izokhiqiza imiklamo ehlukahlukene ye-Logo ozoyikhetha, bese uchofoza Ilogo oyithandayo ▼

Isinyathelo sesi-4:Hlela umbala welogo, ifonti, i-typography ngokuya ngokuthanda kwakho.

Ngakwesokudla, kuzovezwa imidwebo ehlukahlukene yedizayini yamakhadi ebhizinisi namaletterhead ▼

Isinyathelo sesi-5:gcina ilogo

Ukubhalisa kuyadingeka ukuze ulande▼

• Amalogo amancane amahhala.

Uma Ilogo yakho ikusiNgisi, ungaya nakuwebhusayithi ye-Logaster English, enamandla kakhulu ▼