Isho ukuthini iphrojekthi efakwa esilinganisweni sokukhiqiza?Ungabala kanjani isilinganiso sokukhiqizwa kwe-e-commerce ukuze ufaneleke ngaphandle kokulahlekelwa?

Khipha ifomula yengcebo engu-1:3:EzentengiselwanoIphrojekthiIsilinganiso sokukhiqizaUngabala kanjani ukwenza imali?

Osomabhizinisi be-E-commerce (osomabhizinisi) bakhathazeke ngokuthi ukutshalwa kwezimali kwezimali kungayikhiqiza yini imbuyiselo ehambisanayo?

Kodwa-ke, iningi lama-SME lifuna ukwenzaUkukhuthazwa Kwewebhu, tshala i-USD engu-1 ukuze uthole u-3 USD, u-5 USD noma ngaphezulu.

  • Ngithemba ukuthi ukukhangisa okusabalele esibhakabhakeni kuzoba okuhlosiwe okuqondile.Wechat marketingukukhangisa.
  • Ukuze kuzuzwe umgomo "yonke inhlamvu ingabhubhisa isitha".
  • Kuphela ke wenzeUkukhushulwa kwe-akhawunti yomphakathiIzindleko zokukhangisa "ukubeka imali yakho lapho kunomlomo wakho".

Sisho ukuthini isilinganiso sokukhiqiza iphrojekthi?

Isilinganiso sokukhiqiza sephrojekthi ye-e-commerce siyisibalo sesilinganiso sokufakwayo nokuphumayo.

Isilinganiso sokuphumayo, esaziwa nangokuthi imbuyiselo kutshalomali.

isifinyezo sesilinganiso se-input-output

  • Buyela Esifinyezweni Sotshalomali: ROI.
  • Igama eliphelele lembuyiselo ekutshalweni kwezimali ngesiNgisi: Return On Investment.

Isho ukuthini iphrojekthi efakwa esilinganisweni sokukhiqiza?Ungabala kanjani isilinganiso sokukhiqizwa kwe-e-commerce ukuze ufaneleke ngaphandle kokulahlekelwa?

Kungani kubalwa isilinganiso se-input-output?

  • Uma inani elikhulu lezinhlaka ezithatha izinqumo zokutshala izimali kanye nabenzi bezinqumo zisebenzisa "i-input-output ratio", incazelo yako kufanele iqondwe "njengesilinganiso semali yokufaka iphrojekthi kuzimali eziphumayo".
  • Okusho ukuthi, mangaki amayunithi emali engakhiqizwa ngokutshala iyunithi engu-1 yemali kuphrojekthi.
  • Le nombolo ivamise ukuvezwa ngendlela ethi "1:N", uma likhulu inani lika-N, kuba ngcono umphumela wezomnotho.

Iyini isilinganiso se-input-output, ingabe inzuzo evamile futhi enengqondo ngaphandle kokulahlekelwa?

Nakuba "i-input-output ratio" iyinkomba emile, kukhona ukuxhumana phakathi kwe-input-output ratio kanye nezinga langaphakathi lembuyiselo lapho kunqunywa isikhathi sokwakhiwa kwephrojekthi nempilo yokusebenza.

  • Ngakho-ke, kubhekiselwa kusilinganiso sangaphakathi sebhentshimakhi sembuyiselo, singasetshenziswa ukulinganisa isilinganiso sokufakwayo nokuphumayo sebhentshimakhi.

I-benchmark input-output ratio ingu-1:3

  • "Benchmark" Incazelo: Ngokuvamile ibhekisela ezingeni eliyisisekelo.
  • Amaphrojekthi amancane angase abe ngaphansi kancane;
  • Amaphrojekthi amakhulu angase abe phezulu kancane.

Iningi le-e-commerce kanyeezokuxhumanaWonke umuntu ufuna ukwazi: yini emoshwe "isigamu sesikhangiso"?

Eqinisweni, akekho oye wathola impendulo yalo mbuzo ngemva kweminyaka ecishe ibe yikhulu yokuhlola...

Kodwa othile usebenzisa le "formula yekhompyutha yesilinganiso sokukhiqiza" ukuze acacise lo mbuzo nempendulo.

impendulo ithi:

Ifomula yokubala isilinganiso sokukhiqiza 1:3 

Uma ufunde incwadi ethi, "12 Months of a Millionaire," uVincent, umbhali waleyo ncwadi, ukuphela kwencwadi yakhe.

  • UVincent wayengumfundi kaJaya Braham.
  • Iholo lakhe lonyaka ngaphambi kokuba abe neminyaka engama-30 lidlula iholo elihlangene labaphathi abakhulu abambalwa.
  • Ukuthembela nje epeni, ucezu lwephepha nebhodlela lomuthi kungasiza uVincent oneminyaka engu-28 ukuthi athole u-$2 wezigidi eminyakeni engu-1.

Eqinisweni, indlela kaVincent ilula futhi iyasebenza.

Uma nje ufunda ukucabanga, ungakusebenzisa ngokushesha futhi ube namandla njengoVincentuhlamvu!

Indaba yokwenza imali ngokucabanga kokuguqulwa kwesilinganiso sokukhiqiza

UVincent ukwenza kanjani lokhu?

Umqondo oyinhloko ngamagama amabili - ukuguqulwa.

  • Lena indlela yengcebo ayithole ngokuhlola—— 1: 3

Ukucabanga Ngokuguqulwa

Uhlola kanjani uVincent?

  1. Waqale wathenga izinhlu ezingu-9000 3000 zemikhiqizo efanayo ayeyithengile, futhi wazihlukanisa zaba amaqembu amathathu anezinto ezingu-XNUMX XNUMX ngalinye.
  2. Bala izindleko uhlamvu ngalunye $0.6, 3000 izindleko $1800.
  3. Kufanele kube nama-oda angama-30 ukuze aphule.

Wabe esebhala amaphromoshini amathathu ahlukeneUkubhalaIzincwadi, amakhophi angu-3000 akhishwe:

  • Iqoqo lokuqala lama-oda ayi-10, ulahlekelwe yimali
  • Iqoqo lesibili lama-oda angu-15, lilahlekelwe yimali
  • Iqoqo lesithathu lama-oda angu-30, flat

Bese, beka iqoqo lesi-3ukumaketha nge-imeyiliIkhophi ibuye ithuthukiswe futhi ithunyelwe esikalini, ngesilinganiso sokuphendula esimaphakathi esingu-2%.

Ukuthenga okuphindaphindiwe (inani lokuphila konke) kubaliwe futhi kwatholakala ukuthi ikhasimende ngalinye lithenge isilinganiso samabhodlela angu-4.4 esikhathini esiyizinyanga eziyisithupha.

Ngemva kokudonsa izindleko ngale ndlela, iklayenti ngalinye limkhokhela u-$180 izinyanga eziyisithupha.

Bala isilinganiso sokufakwayo kokuphumayo:

  • Izinhlamvu eziyi-1000 20 x 180 = $3600 - zibiza u-$600
  • Thola izinhlamvu eziyi-1000 futhi uzuze u-$3000.
  • Ngamanye amazwi, umphumela wokubala wesilinganiso sokukhiqiza:Uzozuza u-$3 kuyo yonke incwadi oyithumelayo.
  • Lena indlela yengcebo ekhiqizwa ukuguqulwa: ifomula yenzuzo engu-1:3.

Bala isilinganiso sokukhiqiza, futhi ingcebo izokhuphuka

Le fomula ayinasiqiniseko ngokwezibalo, futhi yilabo kuphela abenze izibalo zesilinganiso sokukhiqiza abangakwazi imfihlakalo:

    • Lokhu kuzoba lula ukukulandela uma isilinganiso sokuthunywa sibaliwe;
    • Ngemuva kokukopisha okuningi, ingcebo yakho izokhuphuka!

    Fingqa indlela yokubala isilinganiso sokukhiqiza samaphrojekthi we-e-commerce

    Isifinyezo sesilinganiso sokufaka-ukuphuma yi-ROI.

    Isilinganiso sokuphumayo:

    • Buyisela Ukutshalwa Kwezimali
    Isamba senani lokwenziwe:
    • Ukukhushulwa
    • isipiliyoni somsebenzisi
    Izindleko eziphelele:
    • SEOukugeleza
    • Ukukhangisa

    Isilinganiso sokukhiqiza = umsebenzi ÷ izindleko

    • Ingqikithi "yokucabanga kokuguqulwa" ukubala "isilinganiso sokukhiqiza (isilinganiso sokufakwayo-kokukhiphayo)"
    • I-Input-output ratio, eyaziwa nangokuthi i-return on investment, isifinyezo sesiNgisi esithi ROI
    • Yimali oyenzayo ngokwenza okuthile, ihlukaniswe ngemali oyifaka.
    • Uma uphezulu isilinganiso se-input-output, wenza imali eyengeziwe.

    Isibonelo, ifomula yengcebo yalokhu kucabanga kokuguqulwa (isilinganiso sokukhiqiza):

    • Isilinganiso sokungenayo = inani lamanje lemali engenayo yephrojekthi yokutshalwa kwezimali ÷ ukutshalwa kwezimali kwephrojekthi × 100%
    • 600 ÷ 200 x 100% = 3

    Ukudala ingcebo kuyinqubo ukusuka ku-0 kuye ku-100:

    • Ukusuka ku-0 kuye ku-1 kunzima kakhulu.
    • Uma usuguqule ifomula yakho yengcebo ibe yi-1:3
    • Ngemuva kwalokho kulula kakhulu ukusuka ku-1 kuye ku-100.
    Ngemva kokufunda okungenhla, ingabe uyaqondaSisho ukuthini isilinganiso sokukhiqiza iphrojekthi?Noma kunjalo?

    Ungabala kanjani isilinganiso sokukhiqiza se-e-commerce ukuze ufaneleke ngaphandle kokulahlekelwa, usuyitholile?

    Ungasithuthukisa kanjani isilinganiso se-input-output?

    Ngakho-ke, ungayithuthukisa kanjani isilinganiso se-input-output (ROI)?

      • Enye yezindlela:Ukuthuthukisa izinga lokuguqulwa kokukopisha kungathuthukisa isilinganiso sokukhiqiza.

      Kuthiwani uma isilinganiso sokukhiqiza siphansi kakhulu?Izindlela ezilandelayo zingakusiza ukuthi ukhuphule izinga lakho lokuguqulwa▼

      Ungalinyusa kanjani izinga lokuguqulwa?Imininingwane yesifanekiso sekhophi yekhasi enezinga lokuguqulwa elingaphezu kuka-85% 🔗Ungalithuthukisa kanjani izinga lokuguqulwa? Imininingwane yesifanekiso sekhasi sokukopisha esinezinga lokuguqulwa elingaphezu kuka-85%
      Izindlela ezi-6 zokukhuthaza ukuthengiselana, zikusiza ngokushesha ukuthi uthuthukise izinga lokwenziwa kwe-e-commerce 🔗Izindlela ezi-6 zokuphromotha okwenziwayo ukukusiza ngokushesha ukuthi ukhuphule izinga lakho lokuthenga nge-e-commerce

      Uma ungazi ukuthi ubalwa kanjani izinga lokuguqulwa lama-oda we-e-commerce, sicela uchofoze isixhumanisi esilandelayo ukuze ubuke ▼

      Lisho ukuthini izinga lokuguqulwa?Ibalwa kanjani ifomula yezinga lokuguqulwa lama-oda we-e-commerce? 🔗Lisho ukuthini izinga lokuguqulwa? Ibalwa kanjani ifomula yezinga lokuguqulwa kwe-oda le-e-commerce?

      I-Hope Chen Weiliang Blog ( https://www.chenweiliang.com/ ) wabelane "Isho ukuthini isilinganiso sokugunyazwa kwephrojekthi?Ungabala kanjani isilinganiso sokukhiqizwa kwe-e-commerce ukuze ufaneleke ngaphandle kokulahlekelwa? , ukukusiza.

      Siyakwamukela ukwabelana ngesixhumanisi salesi sihloko:https://www.chenweiliang.com/cwl-15698.html

      Ukuze uvule amaqhinga afihliwe🔑, wamukelekile ukujoyina isiteshi sethu seTelegram!

      Chofoza lapha ukuze ujoyine isiteshi seTelegram

      Yabelana futhi uthanda uma uthanda! Ukwabelana kwakho nokuthanda kwakho kuyisikhuthazo sethu esiqhubekayo!

      　

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