Liyini ilungu elikhanyayo e-Alipay?Uyini umehluko phakathi kwe-WeChat ne-WeChat?

Uma kuziwa emakhadini obuqotho, abantu abaningi banenkumbulo eyodwa noma ezimbalwa ezingemnandi.

Uma futhi ucabangela ikhadi lobulungu lenani eligciniwe, kungashiwo ukuthi ngemva kokuqeda ukushajwa kabusha kwekhadi, awukaze ubone ukuvalwa kwesitolo nomphathi abaleke.Ungasho kuphela lokho oye wabhekana nakho.Impiloakwanele.

Ukubukeka kwangaphambi kwesikhathi kwamakhadi okwethembeka namakhuphoni akuqinisekisiwe, kodwa into eyodwa eqinisekile ukuthi le ndlela yokumaketha yaqala ungaxhunyiwe ku-inthanethi, ngaphambi komkhakha we-inthanethi.

Buyini ubulungu obulula?

AlipayU-Zhong Yao, umphathi jikelele womnyango webhizinisi ledivayisi ehlakaniphile, uthe amalungu alula angasebenzisa i-Sesame Credit noma i-Huabei ukumisa iziqinisekiso ukuze axazulule ngempumelelo izinkinga zokwethembana.

Ngaphansi kwemodeli yobulungu obukhanyayo, abathengi akudingeki bakhethe kusengaphambili noma inani lesitolo ukuze bajabulele izinzuzo zobulungu.

• Uma isaphulelo seqe inkokhelo yobulungu, yimali yobulungu kuphela ezodonswa;
• Uma isaphulelo singanele enkokhelweni yobulungu, imali yobulungu izoba ngu-0, futhi isaphulelo sizodonswa.
• UZhong Yao uthe uhlelo lobulungu olulula lungaqeda ukukhathazeka kwabasebenzisi abafuna ukufaka isicelo samakhadi obulungu.
• Abathengisi bangakwazi ukuthola amalungu akhokhayo ngokuphumelelayo, bakhuphule izinga lokuthenga kabusha labathengi, futhi bathuthukise ikhwalithi yesevisi, ukuze bathole ukusebenzisana okuhle phakathi kwalokhu kokubili.

Imithetho yobulungu obulula be-Alipay

Imithetho imi kanje:

Isibonelo, inqubomgomo yobulungu bomthengisi iwukushintshanisa imali yobulungu yama-yuan angu-10 ngamakhuphoni angu-5 wama-yuan angu-8, onenani eliphelele lama-yuan angu-40.

Ngaphansi kwemodeli yobulungu elula, abathengi bangajabulela izaphulelo zobulungu ngaphandle kokukhokha imali yobulungu ngamaphoyinti eSesame noma ukumisa umkhawulo wokusebenzisa ongu-10 yuan.

Sebenzisa i-Alipay ukuze ube "ilungu elikhanyayo" kumthengisi

• Ngemuva kokuphelelwa yisikhathi kobulungu, uma zonke izaphulelo ezi-5 zisetshenzisiwe, ama-yuan ayi-10 azokhokhwa.
• Abathengi bazojabulela isaphulelo sama-yuan angama-40, okulingana "nokuzuza" ama-yuan angama-30.
• Uma uyisebenzisa kanye kuphela, umsebenzisi uzothola isaphulelo esingu-1 yuan.
• Uma iphansi kunemali yobulungu, kuphela isaphulelo esijatshulelwe esibanjwayo, esingu-8 yuan.
• Uma ingasetshenziswa ngesikhathi esisodwa, umsebenzisi akadingi ukukhokha noma iyiphi imali yobulungu ukuze aqinisekise ukuthi umsebenzisi akalahlekelwa yimali.

Abathengisi abaklame ubulungu kanye nesistimu yekhuphoni bayizihlakaniphi ngokungangabazeki.

Kodwa-ke, akulula ngaso sonke isikhathi ukuthutha ithuluzi lebhizinisi elisebenzayo ku-inthanethi.

Ngokuhamba kweminyaka, inqubekelaphambili yemikhiqizo yamakhadi neyekhuphoni ezinkundleni zokuxhumana ezimbili ezinkulu zokukhokha ngeselula, ezimelwe i-Alipay kanye ne-WeChat, ngokusobala ayisheleli njengenkokhelo yeselula ngokwayo.

Ilungu le-Alipay Light

NgoSepthemba 9, u-Alipay wakhulula "ilungu elilula" futhi wazama ukuphihliza amathambo aqinile wekhuphoni lekhadi.

Ubulungu obukhanyayo buhlanganisa imisebenzi emibili ye-Sesame Credit ne-Huabei, exazululwa ngemva kokusetshenziswa.Ngemva kokuphelelwa yisikhathi kobulungu, uma inani lesaphulelo lingaphansi kwenkokhelo yobulungu, kuzotholwa kuphela inani langempela lesaphulelo.

Okokuqala, amathuluzi okuthengisa awusizo kubathengisi.Noma yimuphi umkhankaso wokumaketha oqondiswe kubathengi ungahlukaniswa kalula ube yizinyathelo ezilandelayo: ukuheha amakhasimende amasha, ukuguqula kanye nokuthenga kabusha.

ikhadi njengeI-Internet MarketingIthuluzi elisebenza njenge-lubricant noma elehlisa izithiyo kunqubo yomsebenzi kubathengi abaqondisiwe ngokunikeza izinzuzo noma izaphulelo.

Ngakho-ke, ukusebenza kwaleli thuluzi lokumaketha ngokwemvelo kuyisilinganiso sezindleko-inzuzo yokulethwa kwalo, lokho okubizwa ngokuthi i-input-output ratio noma i-ROI.

Kufanele kuphawulwe ukuthi izindleko zekhadi kanye nomkhiqizo wekhuphoni akuyona nje ingxenye ezuzisa abathengi, kodwa futhi lokho okubizwa ngokuthi yi-subsidy yenzuzo, kodwa futhi nokuphathwa kwezindleko zalo lonke ikhadi kanye nomkhiqizo wekhuphoni kusukela ekuklanyeni kuya ekusatshalalisweni, kusukela ukuvala i-accounting.

Ikhadi lobulungu elivamile kanye nemikhiqizo yekhuphoni enenkampani yenethiwekhi kanye nenkokhelo inokusebenza okuphansi, inqubo eyinkimbinkimbi, izinga lamaphutha aphezulu kanye nezindleko eziphezulu.

Isixazululo sokuqala sekhuphoni yeselula

Isuka ekuthengeni kweqembu ngemuva kuka-2010, abasebenzisi bathenga amaphuzu ku-inthanethi bese bephuma bengaxhunyiwe ku-inthanethi.

Ifilimu yokuthenga iqembu eyethulwe ngokuhlanganyela yi-Nuomi.com kanye no-Jackie Chan Yaolai Cinema iqale ukukhishwa emakethe yokuthenga ngamaqembu.

Kamuva, amakhuphoni amakhadi e-elekthronikhi asetshenziswa kakhulu e-Alipay ukuze asetshenziswe ku-inthanethi nokungaxhunyiwe ku-inthanethi. Ngo-2013, i-WeChat yasekela uhlelo lwekhuphoni lekhadi ngo-2014.

Umehluko wukuthi amakhadi we-Alipay namakhuphoni ekuqaleni kwakuyimisebenzi ezimele, futhiI-TaobaoIhlanganiswe ngokujulile nemojula yokukhokha, futhi kamuva yahlanganiswa nekhodi yokukhokha kanye nezwi-ngomlomo.

Iphakethe lekhadi le-WeChat

Iphakethe lekhadi le-WeChat linamathiselwe ku-akhawunti esemthethweni ye-WeChat.

Ikhuphoni linengxenye ngemva komsebenzi wokusabalalisa nokuqinisekisa, futhi lisadinga ukusekelwa kwesistimu ye-IT yomthengisi.

Njengethuluzi lokumaketha, kubalulekile ukuthuthukisa imingcele, ukusetshenziswa kwezindleko kanye nemisebenzi yokulinganisa ye-ROI.

Ukuhlukaniswa kwephakethe lekhadi le-WeChat nohlelo lokukhokha ngokusobala akuhambisani nokusetshenziswa kwamakhadi namakhuphoni.Wechat marketinginzuzo yethuluzi.

futhi,WeChat PayNgaphandle kwesilinganiso sesikweletu somsebenzisi nekhono lokubolekwa kokusetshenziswa, ikhadi nemikhiqizo yekhuphoni ayikwazi ukuphatha abasebenzisi ngokohlelo futhi ilinganise abasebenzisi, okukhawulela kakhulu izimo zokusetshenziswa.