Iyini i-WeChat Ecosystem?Ihlanganisani i-WeChat marketing system business ecosystem?

Esikhathini se-QQ, ithrafikhi enkulu ye-Tencent yathathwa yi-QQamanziNgenxa yalokho, amabhizinisi amaningi kaTencent angakhuphuka ngokushesha.

U-Tencent unezinhlelo zokwenza i-"Amazon Forest":

  • Maphakathi nehlathi kukhona okuqukethwe ku-inthanethi kukaTencent.
  • Isebenzisa i-WeChat ne-QQ yeselula, izinkundla ezimbili ezinkulu zokuxhumana, ukuze ingene endaweni yokutshala imali futhi ekugcineni ibone ukuxhumana kwazo zonke "izihlahla".

I-WeChat ecosystem ibhekisa kuphi?

Umbuthano omuhle ngaphakathi kwe-WeChat ecosystem:

Okokuqala nje, i-WeChat isiphenduke ingqalasizinda ye-inthanethi yeselula, okusho ukuthi abanye abahlinzeki bathembele ku-WeChat ukuze bathole abasebenzisi, okungahle kushibhe kunokuzitholela ithrafikhi yangaphandle bebodwa.

Okwesibili, i-WeChat ayisebenzi noma iyasebenza.

  • Ngaphezu kokuba nesibopho sokusatshalaliswa kwethrafikhi, iphinde ithuthukise eminye imisebenzi engaphezulu kokuxhumana nabantu.
  • Isibonelo: ulwazi (i-akhawunti esemthethweni ye-WeChat), ezezimali (WeChat Paykanye nokuphathwa kwengcebo), ukusesha, kanye nemidlalo (imidlalo emincane)),E-commerce(izinhlelo ezincane), njll., ngaleyo ndlela kuqinisa ukunamathela kwe-WeChat kubasebenzisi.

Ukuqonda i-WeChat Ecology

I-WeChat Wechat, njengegama layo lesiNgisi, njengoba igama liphakamisa, i-WeChat ingeyokuqalaUkubeka- Xoxa, yavela kanjani yaba i-ecosystem enkulu?

I-WeChat social ecology inamandla, i-Alipay yokukhokha kwezezimali ye-ecology iyaphikisana

Inqubo yokuthuthukiswa kwe-ecosystem yebhizinisi ye-WeChat

Okulandelayo umugqa wesikhathi wokuthuthukisa we-WeChat ibhizinisi ecosystem:

Agasti 2011:

  • I-WeChat ikhiphe inguqulo ye-beta engu-1.0 Ngaleso sikhathi, kwakunemisebenzi elula kuphela efana nemiyalezo esheshayo nokwabelana ngezithombe. Ngaleso sikhathi, i-WeChat yayiyithuluzi lemiyalezo esheshayo yeselula.
  • Ngawo lowo nyaka, ezinguqulweni ezibuyekeziwe ezalandela, i-superposition yemisebenzi emisha efana ne-intercom yezwi, ukubuka abantu abaseduze, ibhodlela elikhukhulekayo nokuthuthumela, kwashintsha i-WeChat yaba uhlelo lokusebenza lokuxhumana nabantu.

Agasti 2012:

  • Abasebenzisi be-WeChat badlule izigidi eziyi-1.

Ephreli 2012:

  • Kunguqulo engu-4.0 yesibuyekezo se-WeChat, umsebenzi wombuthano wabangani wethulwa ukuqinisa ukunamathela komsebenzisi.
  • I-WeChat kancane kancane yakha umbuthano wokuxhumana nabantu ngokusekelwe kubajwayele.

Agasti 2012:

  • Inkundla yomphakathi ye-WeChat yaqala ukwethulwa, eyake yaqanjwa ngokuthi "inkundla ye-akhawunti esemthethweni" kanye "nenkundla yemidiya" ukuze kwakheke ulwazi olungcono lomsebenzisi nokwenza umjikelezo ohlukile wemvelo.
  • I-WeChat ikhiphe inguqulo engu-5.0, yethula imisebenzi yezentengiso njengesikhungo segeyimu kanye nenkokhelo ye-WeChat.
  • Eminyakeni embalwa edlule, ngokwethulwa kwezinsizakalo ezimbalwa ezinkulu yi-WeChat, kancane kancane sekuyizinsuku zonkeImpiloingxenye ebalulekile.
  • I-WeChat iphinde yakhula kusukela ethuluzini lokuxhumana nabantu elingasindi kuya endaweni ebaluleke kakhulu yokuxhumana yeselula e-China.

Kusukela ngo-2017, i-WeChat isisebenze kakhulu

Agasti 2017:I-WeChat yethule i-akhawunti yohlelo lokusebenza nohlelo oluncane.

  • UZhang Xiaolong wethule Izinhlelo Ezincane ezinjengalezi, "Uhlelo Oluncane luwuhlelo lokusebenza olungasetshenziswa ngaphandle kokulanda nokulufaka, futhi lufeza iphupho "lokusebenza".

Agasti 2017:

  • I-WeChat ikhiphe i-"2017 WeChat Spring Festival Data Report", umbiko ukhombisa ukuthi kusukela ngoNcibijane kuya osukwini lwesihlanu lonyaka omusha.wechat imvilophu ebomvuUmthamo wokuthumela nokwamukela uyizigidigidi ezingama-460.

Agasti 2017:

  • Inkomba ye-WeChat iqalisiwe. Ngokwesitatimende esisemthethweni, inkomba ye-WeChat iyinkomba yokuphela kweselula enikezwa izikhulu ze-WeChat ngokusekelwe ekuhlaziyweni kwedatha enkulu ye-WeChat.
  • Bamba amagama ashisayo futhi uqonde izitayela
  • Qaphela izitayela zemibono yomphakathi bese wenza imiphumela yocwaningo
  • Ukuqonda okuthakaselwayo komsebenzisi ukusiza ukunemba ukumaketha

Agasti 2017:

  • I-applet ye-WeChat ivula umsebenzi wokucindezela isikhathi eside ikhodi ye-QR yokuhlonza ukuze ufake i-applet, futhi kusukela manje kuqhubeke, i-applet ixhunywe kumbuthano wabangani nama-athikili e-akhawunti yomphakathi ye-WeChat.
  • Ngo-April 4, i-applet iphinde yavula imisebenzi nokuxhumana kwedatha yamapulatifomu ezinkampani zangaphandle, kanye nosayizi wephakheji yekhodi.

WeChat futhiAlipayNjengohlelo lukazwelonke, wonke umuntu ujwayelene nalo, futhi nabantu abaningi asebekhulile bajwayele lezi zicelo ezimbili, ezibonisa ukuthi zinamandla kangakanani.

Kodwa-ke, empilweni yansuku zonke, abantu bazoqhathanisa nakanjani lezi zinhlelo zokusebenza ezimbili, i-Alipay ne-WeChat nazo ziqhudelana ngasese ▼

Engqondweni yawo wonke umuntu, kusenomehluko ocacile phakathi kwe-WeChat ne-Alipay:

  1. Uma kukhulunywa nge-WeChat, abantu abaningi bacabanga ngengxoxo yezenhlalo kuqala.
  2. Ku-Alipay, abantu abaningi bangacabanga ngenkokhelo yeselula.

Izinkokhelo zamaselula ziye zadlondlobala ekudumeni eminyakeni yamuva, futhi ukuskena amakhodi e-QR ukuze ukhokhe kukhulule izikhwama zemali zabantu.

Namuhla, i-Alipay ne-WeChat basebenzise izinkokhelo zokuskena ubuso ukuze bakhulule izandla zabantu.

I-WeChat social ecology inamandla, i-Alipay yokukhokha kwezezimali ye-ecology iyaphikisana

Kodwa-ke, kufanelekile ukuqaphela ukuthi i-Alipay iyinkokhelo yeselula ekhokhelwayo软件, futhi inkokhelo yobuso futhi iyithuluzi lokuqala ukwethulwa.

I-Alipay APP iletha ndawonye izinhlobonhlobo zezinsizakalo zezezimali, hhayi kuphela izinsizakalo zezezimali ezifana nekhredithi, ukusetshenziswa kwemali, ukuboleka, kanye nezimali ezibekiwe, okwenza abantu bakwazi ukuceba nyanga zonke, noma ukubhekana nezidingo eziphuthumayo lapho kudingeka, kanye nokuphatha ukuphathwa kwezimali okuvamile.

Ezinye izici zezezimali, njengezimali, i-Yu’e Bao, njll., zingasiza abantu bonge imali.

I-WeChat social ecology inamandla, i-Alipay yokukhokha kwezezimali ye-ecology iphikisana nesi-7

Wonke umuntu uzwile nge-Yu'e Bao, futhi abasebenzisi abaningi baphinde bakhethe ukubeka izimali zabo ku-Yu'e Bao, futhi nakuba imali yabo engenayo ingafaniswa nezitoko, iseyinhle kakhulu uma iqhathaniswa nemikhiqizo yediphozithi yasebhange.

Okuhle kunakho konke, angasetshenziswa noma nini, noma kuphi, futhi imali efakwa ebhange ngokuvamile iyidiphozithi engaguquki, ngakho ingaba inkinga enkulu uma isetshenziswa ngokushesha.

Ukwengeza, u-Alipay usanda kwethula umsebenzi wentsha yase-Baobei, esebenzisa imisebenzi ye-Huabei ne-Yu'ebao ukwenza imali ngenkathi usebenzisa imali, esiza abasebenzisi ukuthi basuse isigqoko somndeni wenyanga nokufeza isimo sokuwina-win.

Ngaphezu kwalezi zinsizakalo zezezimali, inkundla ye-Alipay nayo ihlanganisa ndawonyeI-TaobaoAmathikithi endiza, i-Fliggy nezinye izinsiza zihlinzeka abasebenzisi ngamasevisi ezinkampani zangaphandle ukuze benze isevisi yesitobhi esisodwa ukuze abasebenzisi badle, baphuze futhi badlale.

Futhi muva nje kwethulwe isevisi yobulungu, abasebenzisi bangathola ikhadi lobulungu ngohlelo oluncane abangalichitha ezitolo.

Ngokuphambene, i-WeChat ingaphansi kancane

Ukunotha kwemisebenzi yezezimali neyohlelo oluncane nakho kungasetshenziswa, kodwa i-WeChat iyisiqalo senethiwekhi yokuxhumana nabantu. Abantu bavame ukusebenzisa i-WeChat ukuze bahlanganyele futhi baswayiphe izindatshana ku-akhawunti esemthethweni.

Ukufika kwe-WeChat Pay kulethe lula kubantu, phela, ngezinye izikhathi izimvilophu ezincane ezibomvu nazo zithunyelwa phakathi kwabangane nabangane.

Ngenxa yokuthi umsebenzi nawo udinga ukudluliselwa, inkokhelo ye-WeChat nayo idlale izindima eziningi.

Ukuthi nje i-WeChat ayivuthwanga njenge-Alipay ngokwemibandela yokukhokha, futhi ayilona uchwepheshe ezicini eziningi. Kunemibiko yezindaba yokuthi abasebenzisi abakwazi ukuthola isevisi yamakhasimende uma isikhwama sabo se-WeChat sebiwa futhi siswayipha, futhi inkinga ayikwazi kuxazululiwe.

Ukube bekunguwe, ubungazizwa wesaba lapho isikhwama sakho se-WeChat sintshontshwa futhi singaxazululeki?

Lokhu kwenza abantu bazizwe bengayethembi i-WeChat, kodwa i-Alipay inesithembiso sokuthi "ungalokotha ukhokhe, ngiyalokotha ukukhokha", futhi isingatha izinkinga ngesikhathi esifanele, ngakho u-Alipay uthembeke kakhulu ekukhokheni.

I-Hope Chen Weiliang Blog ( https://www.chenweiliang.com/ ) wabelane ngokuthi "Iyini i-WeChat Ecosystem?Ihlanganisani I-WeChat Marketing System Business Ecosystem?", izokusiza.

Siyakwamukela ukwabelana ngesixhumanisi salesi sihloko:https://www.chenweiliang.com/cwl-16058.html

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