Ungasivula kanjani isitolo seTaobao sokuphromotha ukumaketha kwe-WeChat?Uhlelo lokumaketha lwesitolo se-WeChat

Ngaphambilini, umngane ongumdayisi wangitshela ku-WeChat ukuthi uthola ama-oda amaningi avela kubalandeli be-WeChat nsuku zonke.Ngaba nokungabaza futhi ngaba nengxoxo futhi ngaphakamisa ukuthi abhaleUkukhuthazwa Kwewebhuisipiliyoni futhi wabelane nawe.

Yilokhu awabelana ngakhoI-TaobaoSisebenza kanjani isitolo?Wechat marketingUhlelo lokuhlela iphromoshini, umoya wokwabelana nge-inthanethi muhle!

Uhlelo lokumaketha lwesitolo se-inthanethi se-Taobao WeChat

Okulandelayo okuqukethwe okukhiqizwe kabusha:

Ngemva kokwethulwa kwenkundla yomphakathi ye-WeChat ngo-Agasti 2012, 8, ngaqala ukunaka le nto entsha.Inembile kusukela eminyakeni yami engu-17 yokuhlangenwe nakho kwe-inthanethi kungaba kuhle kakhuluI-Internet Marketingamathuluzi kanye nezinkundla interactive. Ekupheleni kuka-Agasti, i-akhawunti yomphakathi ye-WeChat eqanjwe ngegama lomkhiqizo yavulwa.

Qala i-WeChatUkukhushulwa kwe-akhawunti yomphakathi, sibeka inombolo ye-QQ, ikhodi ye-QR kanye ne-akhawunti ye-WeChat ehlotshaniswa ne-akhawunti esemthethweni ye-WeChat kuwebhusayithi esemthethweni, isitolo saseTaobao, kanye ne-Weibo esemthethweni, futhi ngemva kwesonto, izonwetshwa kumamanyuwali wemikhiqizo, amaphosta, amapheshana, ukupakishwa kwemikhiqizo, futhi saphrinta Senza iqoqo lezitikha ezincane, futhi safaka ikhodi ye-QR ye-WeChat nenombolo ye-QQ ebhokisini ngalinye elithunyelwa kumthengi.Ngezikhathi eziphakeme kakhulu, sinama-oda angaphezu kuka-500 ngosuku, futhi ngezikhathi eziphansi siba nama-oda amaningi ngosuku, futhi cishe abantu abayishumi bayanaka nsuku zonke.

Umphathi waba nomuzwa wokuthi ukukhula kwabalandeli kwakuhamba kancane kakhulu, ngakho ngahlela kabili ngokulandelana, nginaka imisebenzi enemiklomelo, futhi nginikeza amaphakethe esivivinyo ngemva kokunaka, ngoba senza izimonyo, ezingakwazi ukwandisa isipiliyoni abasebenzisi kuphela, thepha abangaba abathengi, kodwa futhi uqoqe abasebenzisi Idatha, idatha ehlukanisiwe ihlanganisa uhlobo lwesikhumba, ubudala, ubulili, inombolo yocingo lweselula, njll. Siyihlanganisa ngokohlobo lwesikhumba ukuze siqhubekisele phambili amasevisi aqondiwe nokumaketha.Imisebenzi emibili yokunikeza imiklomelo ibize ngaphezu kwama-yuan angu-XNUMX, okuhlanganisa nezindleko zokuthumela amaphakethe esivivinyo, futhi yaheha abalandeli abangaphezu kuka-XNUMX.

Ekuqaleni, sasithumela ulwazi oluhlobene nokunakekelwa kwesikhumba kanye ngosuku, kodwa ngokushesha sathola ukuthi imvamisa yayiphezulu kakhulu, futhi kwakulula ukulahlekelwa impushana. Kamuva, salungisa ukuyithumela njalo ngemva kwezinsuku ezimbili noma ezintathu, futhi sathumela amaphromoshini ku- isitolo esingezansi siyizithombe eziningi nemibhalo.Umthombo ongezansi kokuqukethwe kombhalo wolwazi lokuphromotha wengezwe nesixhumanisi esihambisana nengane yaseTaobao.

Ngazi kahle ukuthi umnyombo wokumaketha kwe-WeChat wukusebenzelana nomsebenzi wabalandeli, hhayi inani labalandeli.

Ungawandisa kanjani umsebenzi nokusebenzisana kwabalandeli be-akhawunti esemthethweni ye-WeChat?

Senza izinhlobo ezintathu zemisebenzi:

1. Qoqa impendulo evela kubalandeli, uhlu lwezinketho, vumela abasebenzisi bakhethe, futhi benze umsebenzi omuhle wokuhlukanisa, futhi uthumele okuqukethwe okuhlukile ngokwamaqembu ahlukene.

2. Ngezikhathi ezithile, yenza imisebenzi yokuhlola ethokozisayo, zama ukuhlobanisa imilaza nokunakekelwa kwesikhumba, ngoba amantombazane ashiseka ngokwemvelo ngamaqoqo ezinkanyezi, ngemva kokuba umsebenzisi ehambise inketho, ukuphela komlayezo wokuphendula okuzenzakalelayo kuzohambisana nolwazi lokukhushulwa. esitolo, esisebenza ngezinhloso eziningi.

3. Ukuzibandakanya kumbuzo onemiklomelo ukusebenzisa impendulo efanele njengegama elingukhiye lombuzo olandelayo. Uma abasebenzisi bedinga ukuphendula umbuzo, badinga ukuya kuwebhusayithi esemthethweni ukuze bafunde ngolwazi lwethu, ukuze bajule. ukuqonda kwabalandeli ngomkhiqizo wethu.Ngaso leso sikhathi, kuyakhuthazwa futhi ukuthumela ama-oda ku-Weibo ngemva kokuwina umklomelo, futhi siyasiza ekuqhubekeleni phambili. Phela, i-Weibo inamashumi ezinkulungwane zabalandeli, futhi abasebenzisi bajabule kakhulu.

4. Lokhu kuzokwenziwa maduze. Iwumhlahlandlela wokuthenga we-WeChat, ovumela abasebenzisi ukuthi bathumele izincomo zomkhiqizo ezihambisanayo noma ukuhlukaniswa kwesibili kwalawa magama angukhiye ngokuya ngezinhlobo ezahlukene zesikhumba kanye nezidingo zokusebenza, njengokususwa kwezinduna, ukuncishiswa kwezimbotshana, njll. njengokuhlukanisa ngokwezinhlobo zesikhumba ukuze unikeze izincomo zomkhiqizo ezifaneleka kakhulu.Ngenxa yokuthi kunabalandeli be-WeChat abangaphezu kuka-5 kuphela okwamanje, asikho isidingo esikhulu sokwenza lokhu okwamanje, futhi isevisi yamakhasimende okwamanje ebhekene nokunakekela ingakusingatha.

Ukuze kutholwe umphumela wokuthenga ku-WeChat, siphinde sahlela umkhankaso wokuthumela imiyalezo eminingi ku-WeChat ukuze sazise abasebenzisi ukuthi bangathola izindebe zamahhala ezengeziwe ngemva kokuthenga umkhiqizo, futhi zingathengwa ngaphambilini. Thumela ikhodi eyimfihlo ethi WeChat. , futhi kuyonikezwa mahhala.Isikhathi sasingathi maphakathi no-November, futhi kwafika inani lama-oda angaphezu kuka-11. Ngaleso sikhathi, inani labalandeli lalisekuqaleni kwawo-100.

Hlela abantu abazinikele ukuthi baphendule imibuzo yabalandeli ngesikhathi, bahlele imisebenzi yokukhangisa abalandeli abakhuthele kabili ngenyanga, futhi njalo bathumele ulwazi olumayelana nobuhle nokunakekelwa kwesikhumba abasebenzisi abakuthandayo, kanye nolwazi lokukhangisa. Ngale ndlela, ama-oda avela ku- I-WeChat ifinyelele ngaphezu kuka-10%.

Imodeli yokuthengisa ye-WeChat yesitolo se-inthanethi saseTaobao

Okuqukethwe kuyinkosi, kucatshangelwa itheminali.Njalo uma uhlela okuqukethwe, kuthumele kusistimu kuqalaI-Androidkanye nozakwethu be-ios, ku-WeChat软件Umphumela wokubuka kuqala, umthelela kumakhalekhukhwini unquma kakhulu izinga lokufunda nezinga lokuchofoza isixhumanisi lwalolu lwazi.Isistimu ye-Saipan empeleni ayidingi ukuba nendaba nayo. Bambalwa kakhulu abasebenzisi bohlelo lwe-Saipan abazosebenzisa umakhalekhukhwini ukuze bathenge imikhiqizo e-Taobao. Noma kunjalo, angikaze ngihlangane nayo.

Mayelana nezixhumanisi zezingane.Kukhona isixhumanisi sokwengeza umthombo ku-WeChat. Qiniseka ukuthi ufake isixhumanisi sengane ye-Taobao. Ngemva kokufinyelela umsebenzisi, umsebenzisi achofoza ukuze agxumele ngqo ekhasini leselula le-Taobao, futhi angadlulisela isixhumanisi esihlobene.AlipayInkokhelo yeselula.Uma ubeka isixhumanisi sakho esizimele se-B2C, i-WeChat izokutshela ukuthi kukhona ubungozi, obuzohlunga inani elikhulu labasebenzisi, okusho ukuthi akukho okumele kushiwo.Kuzwakala sengathi abasebenzisi abaningi ngokwengeziwe basebenzisa i-Taobao futhi bathenga ngomakhalekhukhwini babo.

Mayelana nesondlo sabasebenzi, ngokuyinhloko ukuhlela isevisi yamakhasimende nokuhlela ukungena kunkundla yomphakathi ye-WeChat ngesikhathi esifanayo.Inkundla yomphakathi ye-WeChat ingasekela ukungena ngemvume okuningi ngesikhathi esisodwa.Ukuhlela kudinga ukuqhubeka nokucabanga mayelana nokuhlelwa komcimbi okusekelwe phansi ngokuzwa impendulo yomsebenzisi.

Amalungiselelo ayisisekelo kufanele enziwe.Abathengisi abangakayivuli i-akhawunti esemthethweni ye-WeChat bayelulekwa ukuthi bathole i-akhawunti ye-QQ ekhumbulekayo ngangokunokwenzeka kubasebenzisi ukuze babhalise i-akhawunti esemthethweni.Okokuqala ukucinga igama le-akhawunti elisemthethweni (ngemuva kokuqinisekisa), i-akhawunti ye-QQ ne-akhawunti ye-WeChat.Izinombolo ze-Wechat nezinombolo ze-QQ zihlukile, kodwa izinombolo ze-wechat ngokuvamile zinzima kakhulu kubasebenzisi ukuzikhumbula.Futhi izinombolo ze-QQ zizofana ngandlela thize esikhathini esizayo电话 号码, inombolo enhle kulula kubasebenzisi ukuyikhumbula.Ukuskena ngekhodi ye-QR kungaphansi kwesivinini sokusabela kwesistimu se-inthanethi nomakhalekhukhwini, futhi ngezinye izikhathi kuhamba kancane. Akulula futhi kulula ukukhumbula njengezinombolo ze-QQ.

Inkonzo kufanele ibe yinhle futhi isimo sengqondo sibe nomusa.Akudingeki ukusho, uma ungumuntu waseTaobao, isevisi inhle ngokwemvelo, kodwa kufanele igcizelelwe futhi lapha.Ukuxhumana kwe-WeChat kuyimfihlo. Ngokungafani ne-Weibo, ukusebenzisana nabasebenzisi kuzojula kakhulu, futhi kuzoba nabantu bemibala ehlukahlukene abazohlukumeza.Esikhathini esidlule, abanye abasebenzi benkonzo yamakhasimende babecasulwe kangangokuthi bathi enye ingxenye inenkinga yomuntu siqu, futhi amarekhodi ezingxoxo athathwa izithombe-skrini afakwa ku-Weibo, okube nomthelela omubi.

Yenza umsebenzi omuhle wokunakekela komuntu ngamunye ngokusekelwe ekuhlukaniseni komsebenzisi.Ngokuvamile, sizogcizelela ekukhumbuzeni abasebenzisi ukuthi banake imihlahlandlela yokunakekelwa kwesikhumba lapho izinkathi zonyaka zishintsha ngokuya nezici zesifunda kanye nohlobo lwesikhumba.Isibonelo, iziphi izinyathelo zokuhlanza ubuso nokunakekela isikhumba okufanele abasebenzisi abanesikhumba esinamafutha nesizwelayo ebusika baseNyakatho-mpumalanga ye-China bazisebenzise, ​​abasebenzisi bazokuthanda kakhulu, futhi banomuzwa wokuthi lokhu kwenzelwe bona, okwandisa umusa wabo kuwe ngokwemvelo. .

Mayelana nemvamisa yolwazi nesikhathi sokuphushwa, njengoba kushiwo ngenhla, kufanelekile ukuthi kube kanye njalo ezinsukwini ezimbili noma ezintathu. Phela, abasebenzisi banesikhathi esilinganiselwe sokuhlukana. Ukuvama kakhulu kuzobangela abasebenzisi ukuthi bazizwe benengekile futhi bakushiye, futhi kuzophinda futhi. wandise umthwalo wokulungisa, ngoba kufanele Wenze konke okusemandleni akho ukuze uhlele futhi uhlele okuqukethwe ukuze uqiniseke ukuthi abasebenzisi bayakuthanda.Isikhathi esiqondile sokuphusha ngakunye sinconywa ukuthi sikhethwe ngemva kuka-8pm ngoMsombuluko nangoLwesine. Ngemva kuka-8pm, isimo sengqondo sabantu sizoba ngcono kakhulu, futhi ngokuya ngezibalo zami (amathuluzi ezibalo angasebenzisa i-Pippi, i-Pippi ingakwazi ukubala ngokunembile ukuthi bangaki abasebenzisi abafundayo. Ngemuva kokwabelana ngokuqukethwe kwakho, bangaki abantu ababelana ngakho embuthanweni wabangani, ngisho nokuthi bangaki abantu abeza endaweni yakho yomphakathi futhi babe abalandeli bakho ngemuva kokwabelana ngakho embuthanweni wabangani).

Izinga lokufunda kanye nezinga lokufika kwesitolo lolwazi olukhishwe ebusuku lizoba phezulu kakhulu. UMsombuluko isikhathi esisobala sesifo sangempelasonto, futhi abasebenzisi bamatasa kakhulu ekuthengeni nasekufundeni, kuyilapho uLwesine kuwubumnyama ngaphambi kokuntwela kokusa, futhi abasebenzisi baqala ukucabanga. mayelana nempelasonto. Yamukela ulwazi oluwusizo ngemilayezo yokuphromotha.Sengikushilo lokho, ngithanda ukusho ukuqonda kwami ​​siqu, ikusasaE-commerceImbangi yayo enkulu akukhona ukudayisa kwendabuko, kodwa imvelo yomuntu ejulile futhi eyinkimbinkimbi.

Ngesibindi tshala ku-WeChat marketing

Angilokothi ngisho ukuthi utshalomali lwethu ku-WeChat lukhulu kakhulu, kodwa nginesibindi sokuphetha ngokuthi utshalomali lwethu kufanele lube lukhulu phakathi kwabathengisi bezinga elifanayo.I-WeChat ifanele ukutshala imali eningi. Isizathu sokutshala imali ngesibindi ukuthi iyithuluzi elihle kakhulu elifaneleka kakhulu ukuguqulwa komsebenzisi, ukuxhumana okujulile nokumaketha, ukuthuthukisa ukunamathela komsebenzisi, ukugqugquzela amakhasimende ukuthi athenge izikhathi eziningi, nokugcina ubudlelwano nabasebenzisi.

Mayelana nokuthi yimiphi imikhiqizo elungele ukumakethwa, ngicabanga ukuthi yonke imikhiqizo e-Taobao ifanelekile.Kubandakanya ukuthengisa imikhiqizo yesikhathi esisodwa, njengezinto zikagesi zasendlini, omakhalekhukhwini, njll., lokhu kungahambisana ngokuphelele nomjikelezo wokuphila komkhiqizo, kuphushe ulwazi lwesondlo njalo, amathiphu okusebenzisa, amakhono ongawasebenzisa neminye imikhiqizo, izincomo zemikhiqizo ehlobene njengokuthi amashaja, njll., ngisho nokuhlinzeka ngamasevisi angeziwe akhokhelwayo angenzeka ngokuphelele.Lokhu kuzoba kude, kodwa ngicabanga ukuthi ukunyuka kwe-WeChat kusilethele lokhu okungenzeka.

I-Taobao Ghost Feet Seven (Umphathi wokusesha waseTaobao)Izibuyekezo

Ngemva kokufunda lokhu, nginomuzwa wokuthi imibono yami yangaphambili yayingalungile.I-athikili iqala ekubeni umlandeli we-WeChat, ukuya ekuzibandakanyeni emisebenzini yokuheha abalandeli, bese kuba nendlela yokunakekela abalandeli, kanye nendlela yokukhangisa ukuze uqondise abalandeli ukuthi bathenge.Kukhona idatha ethile kanye namakhono asebenzayo, afundisa kakhulu.