Abathengisi abancane nabaphakathi badlala kanjani ukumaketha kwe-WeChat?Imodeli yokuthengisa ye-WeChat yesitolo se-Taobao

manje,Wechat marketingNgokukhula ekudumeni, izinkampani eziningi kanye nabantu ngabanye bazama amanzi.

Ngakho-ke ukwenza kanjani ukumaketha kwe-WeChat, yiziphi izinyathelo?

Okulandelayo, ngizoqondisa abahleli kunqubo yokuvula isitolo se-inthanethi ngezinyathelo ezi-4 futhi ngikunike isingeniso esinemininingwane!

1. Isinyathelo sokuqala: lungisa isimo sengqondo

Silokhu sithi, yenzaI-Internet Marketing, kufanele abe nesimo sengqondo somholi.

Uma ukumaketha kwe-WeChat, vumela ibhizinisi lonke libe nalo mqondo.

Kunjalo, kunzima ukuthi inkampani ejwayele izindlela zokumaketha zendabuko iguqule wonke umqondo ngesikhathi esisodwa.

Kodwa into eyodwa engenziwa ukuthi wonke umuntu enkampanini kufanele azi ukuthi ipulatifomu yabo yomphakathi ye-WeChat ingaletha ini enkampanini nokuthi yiziphi izinsizakalo ezinganikezwa eqenjini eliqondiwe.

Okokuqala, inkundla yomphakathi ye-WeChat iyinkundla ebanzi. Amabhizinisi angaqeda yonke imisebenzi kusukela ocwaningweni lwemakethe, ukubonisana ngesevisi yamakhasimende kuya ekuthengisweni ku-WeChat, futhi angathola usizo ku-WeChat kuzo zonke izici. Ngalo mqondo nokuqonda lokhu, amabhizinisi. can WeChat marketing iyatholakala.

Inkundla yomphakathi ye-WeChat yebhizinisi inika iqembu eliqondiwe ukwethemba nokuncika. Ngakho-ke, lapho amabhizinisi enza ukumaketha kwe-WeChat, adinga kuphela ukucabangela indlela yokwenza amakhasimende awo amasha namadala athembele kuwo, ukuze lonke ibhizinisi livuselwe ngase-WeChat.Ukukhushulwa kwe-akhawunti yomphakathiUkuze ubone ngempela amandla we-WeChat marketing!

2. Isinyathelo sesi-XNUMX: Thola okugxilwe kukho

Iphuzu eliyinhloko lokuzimisela lapha libhekisela ekunqumeni ukuthi yimiphi imisebenzi okufanele ibe ku-akhawunti yomphakathi ye-WeChat yebhizinisi, yikuphi okuqukethwe okufanele kuboniswe, futhi yini okufanele iboniswe?

Isibonelo, i-akhawunti esemthethweni ye-WeChat yezinye izinkampani iphusha isibikezelo sezulu kanye namazwana ezindaba akamuva asakazwa abesifazane abahle kuwo wonke amakhasimende amasha namadala nsuku zonke. Isibonelo, i-akhawunti esemthethweni ye-WeChat yezinye izikole zokuqeqesha inomsebenzi wokuhumusha. Isibonelo. , i-akhawunti esemthethweni ye-WeChat yezinkampani ezithile ezikhiqizayo inezitokwe. Umsebenzi wemibuzo, isibonelo, amanye ama-akhawunti esaluni yobuhle anezinkanyezi ezihambelana nosuku lomuntu kanye nemisebenzi yemibuzo yenkomba yesikhumba.

Okungenhla konke kuyimisebenzi emincane, futhi i-China Merchants Bank ingabheka ibhalansi, i-Starbucks ingavuka ngokwemvelo, njll., okwenzelwe umuntu kakhudlwana. Lena yonke imisebenzi eqondene nawe.

Yonke le imisebenzi eshiwo ngenhla, kodwa okuqukethwe kungcono nakakhulu. Abalandeli bafuna ukubona ukuthi yikuphi okuqukethwe abakufunayo, futhi bafake ukuthi yimuphi umyalo wokubanika okuqukethwe okuhambisanayo.Isibonelo, abalandeli bangafaka u-"sawubona" ​​ukuze babone isingeniso senkampani, bafake "imininingwane yokuxhumana" ukuze babuke imininingwane yokuxhumana yenkampani nekheli, bafake eminye iminyango yenkampani ukuze babuke ukwethulwa kweminyango efanele, nemiyalo efana nemiklomelo, iziqu. , njll. namakhasi okuqukethwe ahambisanayo, njll.

Iphuzu lalezi zici nokuqukethwe liwukuthi, yini abantu esibahlosile abayidingayo futhi singabenza kanjani bancike ebhizinisini?

• Ukumaketha kwe-WeChat kudinga ukuqanjwa kabusha, futhi umzamo owengeziwe uyadingeka ukuthola isidingo nokuxhumana.

3. Isinyathelo sesi-XNUMX: Engeza amakhasimende amadala kuqala

Enye yezinzuzo ezinkulu zenkundla yomphakathi ye-WeChat ukuphatha amakhasimende, noma abalandeli.Izinkampani eziningi zithi ukusebenzisa ikhasimende elidala kubaluleke kakhulu kunokuthola amakhasimende amasha. Ngaphambilini, izindleko zokunakekela ukunakekela amakhasimende amadala beziphezulu kakhulu, futhi bekuyinkimbinkimbi kakhulu futhi kukhathaza. Nge-WeChat, yehlukile, ngoba imisebenzi nokuqukethwe kuhlukile. zisekelwe kuzo.Zisethwe ngokuya ngokuthanda kwazo, futhi ngesikhathi esifanayo, ziphoqeleka ukuthi ziphushwe imiyalezo yeqembu yansuku zonke, ngakho i-WeChat iyithuluzi elingcono kakhulu lokuphatha amakhasimende amadala.

Kungakho kuhlongozwa umbono womholi. Wonke amakhasimende amasha namadala ahlangabezana nemisebenzi kanye nokuqukethwe okunikezwa inkampani, futhi ukucindezela kolwazi lwansuku zonke kukhulisa ukuxhumana phakathi kwamakhasimende amasha namadala kanye nenkampani. Ukusebenzisa i-WeChat ekusebenzeni kwamakhasimende amadala kubalulekile ekukhangiseni kwe-WeChat. futhi ukunconywa kwama-akhawunti omphakathi ezinkampani ngamakhasimende amadala kunezinga eliphezulu kakhulu lokuguqulwa, futhi amakhasimende amasha angalethwa nawo angabantu abanembe kakhulu.

4. Isinyathelo sesine: ukukhushulwa okuphelele

Ukunyuswa komphakathi kwe-WeChat kufanele kupheleleUkukhuthazwa Kwewebhu, i-WeChat ingaqedela wonke umsebenzi wamabhizinisi kusukela ocwaningweni lwemakethe kuya ekuthengisweni kwenkonzo yamakhasimende. Wonke amabhizinisi kufanele akhuthaze ngokugcwele ama-akhawunti awo e-WeChat, abonise ikhodi ye-QR lapho angabonisa khona ikhodi ye-QR, futhi ancome lapho angancoma khona. Uma kuqondakala kakhulu kuba ngcono. .

Abathengisi abancane nabaphakathi badlala kanjani ukumaketha kwe-WeChat?

• 微信只是个平台，I-Taobao网店微信营销模式的关键是看我们如何去做网络营销。