Ungakwenza kanjani ukumaketha ngemuva kokuthi abalandeli beze ku-WeChat? Abalandeli be-WeChat bakhuphuka njalo ngenyanga ngamadijithi ayi-6

U-Chen Weiliang博客Umhleli wamangala ukubona umlayezo:

“Inani eliphakeme labalandeli abangezwe ngosuku olulodwa lalingama-57805, kanti inani eliphakeme lokusebenzisana ngosuku olulodwa laliyi-173734.I-TaobaoIsitolo sisebenzisa i-WeChat ukuze sifinyelele inombolo enamadijithi angu-6 yabalandeli ngenyanga eyodwa.”

LokhuI-Internet MarketingUmbuthano uwumbhalo omuhle.

Ngemuva kwenani elikhulu ledatha, isikhathi sesidlulile kakhulu ukuthi singacubungula yonke into ngokugcwele, ukuze nje uthole indlela eya phambili ebhizinisini elizinzile mayelana nezinhloso zebhizinisi ezicacile.

Nasi isifinyezo sethu README, sifingqa eminye imicabango kanyeUkukhuthazwa KwewebhuOkuhlangenwe nakho, hhayi ukuthi kulungile, okokubhekisela kuphela.

XNUMX. Iyini inhloso yebhizinisi yezitolo zaseTaobao?

“Sifuna ukwenzaWechat marketing! "

"Kungani ufuna ukukwenza?"

"Manje wonke umuntu uyayeka ukudlala i-Weibo futhi uya ku-WeChat!"

"Yini ibhizinisi lakho elikudinga kakhulu?"

"Hhayi-ke, izwi nodumo."

"O, i-WeChat iyimfihlo kakhulu futhi ayinakusakazwa. Awukwazi ukwenza ngomlomo. Kufanele uye ku-Weibo."

Ngivame ukuhlangana namakhasimende amaningi kakhulu anentshisekelo ku-WeChat, ngakho-ke angikwazi ukulinda ukuthi ngingene bese ngibanga umsindo.Kodwa okubalulekile ukuthi izinkampani kufanele zithole ukuthi yiziphi izinjongo zebhizinisi zazo.Yini ozama ukuyixazulula?

Uma inhloso yebhizinisi lakho ibalulekile, yinto ukumaketha kwe-WeChat engakwazi ukuyixazulula, noma ngabe uzama kangakanani.

Ngokombono wethu, ukusebenzisa i-WeChat yesevisi yamakhasimende kanye nokuthengisa kwesibili kuyisiqondiso esifanele kakhulu.

Okwesibili, isigaba samanje sokumaketha kwe-WeChat

Abasebenzisi bombuthano, niyazi ukuthi ningakwenza kanjani ukumaketha kwe-WeChat?

Ngikholwa ukuthi u-99.99% wezimpendulo azikho.Kwesinye isikhathi asiqiniseki ngokuphelele ukuthi yini ezosebenza kangcono, kodwa into eyodwa eqinisekile: Kungakhathaliseki ukuthi wenzani, kuyinkulumo eyize ngaphandle kwabasebenzisi.

Abalandeli abambalwa abahlakazekile, kodwa futhi bagxile ekukwenzeniEzentengiselwanoKukholakala ukuthi azikho izinkampani eziningi ezizimisele ukwenza izinto ekusebenzeni nasekuthuthukisweni kobuchwepheshe.

Ngesikhathi esifanayo, i-WeChat nakanjani izofana ne-Weibo. Uma kuba nzima nakakhulu ukuba umsebenzisi esikhathini esizayo, ngemva kwakho konke, kunomkhawulo ophezulu enanini labasebenzisi abalandela i-Weibo/WeChat yenkampani.

Ngokusho kwedatha kaSina, umsebenzisi ojwayelekile uzolandela ama-microblog ezinkampani ayi-8, futhi inombolo ye-WeChat iphansi impela, futhi iphansi kakhulu.

往后I-WechatImpela kuba nzima nakakhulu ukuhlanganisa abasebenzisi, futhi abanikazi bamabhizinisi abakwazi ukuzungeza abasebenzisi esigabeni samanje sebengabanqobi.

Izindlela ezintathu, ezimbili zokuzungeza abasebenzisi

Kubasebenzisi bayo kanye nabasebenzisi be-Weibo, indawo yokuqala ye-WeChat iphakeme kakhulu kune-Weibo. Okunye kokubonakaliswa kwayo ukuthi ubunzima bokuthola abasebenzisi bunzima kakhulu kunobe-Weibo. Amabhizinisi amaningi amancane anzima ukuxazulula izinkinga yabasebenzisi..Njengamanje, kunezindlela ezimbili eziyinhloko zokuthola abasebenzisi:

1. Guqula abasebenzisi bazo: Ezinye izinkampani ezinethonya lomkhiqizo kanye nesisekelo samakhasimende zinezinzuzo ezingokwemvelo. Kuzo, inqobo nje uma zisebenzisa izitolo zazo, ama-oda e-POP, e-DM nezinye izinsiza ngokunengqondo, zingaguqulela abasebenzisi abakhona ku-WeChat.Isibonelo, i-Liaoji Bangbangji isebenzise izitolo zayo ezicishe zibe ngu-200, futhi isitolo sethule indlela "yokwengeza i-WeChat nokuthumela ama-yuan angu-3" ukuze aguqule abasebenzisi.

2. Ukuguqula abasebenzisi abasuka ku-Weibo: Izinga lokuziqondanela labasebenzisi be-Weibo nabasebenzisi be-WeChat liphezulu kakhulu, futhi izici zemidiya ze-Weibo zidale ikhono eliqinile lokusabalalisa ulwazi, elihambisana nokunqwabelana okusheshayo nokuqhuma kwabasebenzisi.Isibonelo, i-Guose Tianxiang Paradise isetshenziswa kakhulu njengomsebenzisi nge-Weibo.Empeleni kunezinhlobo ezimbili zabasebenzisi nge-Weibo: abasebenzisi abaziphethe (abalandeli ku-Weibo yabo esemthethweni); abasebenzisi abangabazi (abasebenzisi be-Weibo abavamile).

Izinkampani eziningi zizokhathazeka, ziphakeme kangakanani izindleko zokuthola abasebenzisi abangabazi?

Ngokusho kokuhlangenwe nakho kwethu kwamanje, izindleko eziphansi zingu-10 yuan/ucezu, olungekho phezulu kakhulu.Lokhu kungenzeka kuphela uma izinkampani eziqwashisa ngomkhiqizo zinhle kakhulu ekuhleleni/ekwenzeni, futhi kuzokwanda ngokuzayo.phezulu.Ngeke kumangaze uma inkampani ingitshela ukuthi ibiza inqwaba yamadola ukuthola abasebenzisi engingabajwayele.

XNUMX. I-Trilogy yokusebenza kwe-WeChat

Abasebenzisi, ukunamathela, imiphumela.Ukusebenza kwe-Wechat, isidingo sokuqala sokuthola abasebenzisi, okwesibili udinga ukufeza ukunamathela komsebenzisi, futhi ekugcineni ufeze izinjongo zebhizinisi.Ngeke ngingene emininingwaneni ekutholeni abasebenzisi. Ngemuva kokuthi amaphuzu amabili okuqala enziwe, umphumela uyinqubo yemvelo, ikakhulukazi ukukhuluma "ngokunamathela".Uma abalandeli befinyelela izinga elithile, into ebaluleke kakhulu ukunamathela (ungaqonda futhi ukujula kobudlelwano nabalandeli).I-WeChat ne-Weibo zombili izinkundla zokuxhumana. Kuphela uma i-WeChat esemthethweni nabasebenzisi sebesungule ubudlelwano obuhle futhi bakhe ukunamathela okuqinile, inhloso yokuhweba ingafinyelelwa ngezinga elikhulu.Ukwenza ibhizinisi ube wenza abangani yikho okuhlukanisa izinkundla zokuxhumana nemithombo yezokuxhumana yendabuko noma izinkundla.

Okwesihlanu, i-WeChat ifinyelela umnyombo wokunamathela

1. Okuqukethwe: Umgomo oyisisekelo wokuqukethwe uyafana ne-Weibo: ukubaluleka + ukuhambisana komkhiqizo.Uma okuqukethwe okucindezelayo kungadali inani elithile (noma ukuzijabulisa/noma inzuzo/noma ulwazi) kubasebenzisi, linda ukwehla kwansuku zonke kwabalandeli kunyuke kakhulu.Uma okuqukethwe okuphushayo kungahlangene nomkhiqizo isikhathi eside, ngeke nje ngingabaze ukuthi uchitha isikhathi sakho, abalandeli bakho bazophinde bazibuze ukuthi ingabe ungeze i-akhawunti engalungile ye-WeChat.

2. Isevisi yamakhasimende: Enqubweni yokubambisana namakhasimende, sigcizelela ngokuphindaphindiwe ukubaluleka kwenkonzo yamakhasimende.Umsebenzi obonakala ulula udlala indima ebaluleke kakhulu ekunamatheleni komsebenzisi, kodwa uzothinta ngqo impumelelo noma ukwehluleka kwe-WeChat.Leli phuzu lizocaciswa ngokwehlukana ngezansi.

XNUMX. Ubunzima bokusebenza: Isevisi yamakhasimende

1. Kungani isevisi yamakhasimende ibaluleke kangaka?

Qaphela ukuthi ngisebenzisa igama elithi "isevisi yekhasimende" lapha, hhayi "ukusebenzelana", nakuba umsebenzi obalulekile ufana, kodwa igama elithi "isevisi yekhasimende" linikeza ukukhanya okwengeziwe ngokubaluleka kwayo.

Ukuze siqonde ukubaluleka kwayo, kufanele siqale siqonde umehluko obalulekile phakathi kwe-WeChat ne-Weibo: I-Weibo iyisikhulumi, futhi i-WeChat iyithuluzi lokuxhumana.I-Weibo iyimithombo yezindaba, futhi iyimodeli "yodwa kuya kwabaningi", ngakho-ke ngemva kokuthumela umlayezo, umsebenzisi angase abeke amazwana angahleliwe ngezansi ukuze abambe iqhaza, ngisho noma i-Weibo esemthethweni imshaya indiva, ngeke acabange lapho. noma iyiphi inkinga.

I-WeChat iyithuluzi lokuxhumana kanye nemodi "yomuntu-kuya-munye". Uma ekuthumelela umlayezo, kufanele kube ngombuzo noma ukuzimisela ukuxhumana, futhi uzolindela impendulo yakho. Uma ungamnaki, nakanjani uzomshaya indiva. kubangela izinkinga. Ukunganeliseki kwelinye iqembu (umlayezo we-WeChat ulingana nomlayezo oyimfihlo ku-Weibo).

Ngamanye amazwi, kunomehluko phakathi kwamazwana nemilayezo eyimfihlo ku-Weibo. Awukwazi ukuphendula amazwana kodwa ungakwazi ukuphendula imilayezo eyimfihlo; kuyilapho i-WeChat inomsebenzi wemilayezo eyimfihlo kuphela, kufanele uphendule yonke.

Uma ungaphenduli komunye umuntu ngesikhathi, kungase kubangele inkinga ebudlelwaneni bakho.

2. Kungani kunzima?

Isizathu esiyinhloko sisenanini lolwazi. Umehluko endleleni yokusebenza phakathi kwe-WeChat ne-Weibo uphumela ekutheni ivolumu yesevisi yekhasimende ye-WeChat ngokwemvelo inkulu kunaleyo ye-Weibo, ayikhudlwana kancane kodwa i-oda lobukhulu.

Okujwayelekile ukuthi uma uhlela umcimbi we-Weibo, abanye abasebenzisi abangaqondi bazobuyela emuva babheke amazwana ngaphansi komcimbi we-Weibo ukuze bafune izimpendulo futhi baze babonisane phakathi kwabasebenzisi; kodwa uma uhlela umcimbi we-WeChat, nini abasebenzisi Lapho ngingaqondi, ngizocela iseluleko kuwe kuphela.

Ikakhulukazi lapho wenza imisebenzi, ubukhulu bolwazi buzokwenza abasebenzi benkonzo yamakhasimende bangakwazi ngokuphelele ukucubungula.Ngokwesibonelo, ngo-May 5, inani lokwaziswa okusebenzisanayo e-Guose Tianxiang Paradise ladlula ku-7, futhi idatha enkulu engemuva yayiqhume ngokuphelele.

Ngenxa yezinkinga ezithile zobuchwepheshe ngalolo suku, kwaba khona isiqephu esincane. Emizuzwini engu-20, abalandeli abangu-500 bathola impendulo yesistimu engalungile. Kulokhu kuphuthuma, kwahlelwa abantu abayisithupha noma abayisikhombisa ukuba baphendule ngokushesha, kwase kuba abantu ababili basebenza ndawonye ukuthumela imiyalezo laba bantu abangu-500 (WeChat). Uhlelo lungakwazi ukwamukela izingcezu zolwazi ezingaba ngu-4 kakhulu, futhi inani eliphelele lolwazi ngalolo suku liyi-17. Uma ukucutshungulwa kwephuzile, ulwazi lwalaba bantu abangu-500 ngeke lutholakale), futhi imininingwane yokubonisana yabasebenzisi bakhe inganakwa kuphela.

3. Indlela yokuyixazulula?

Abasebenzi abazinikele kanye nezinqubo zenqubo zibalulekile, kanye nokuthuthukiswa kobuchwepheshe obuhlangene.