Uyini umnyombo wokumaketha kwe-WeChat?Izikhathi ze-WeChat nazo ziwumnyombo wokumaketha kwe-WeChat

Wechat marketingIngqikithi yalokhu inqubo yokusebenzisa ithuluzi leselula le-"WeChat" ukuze usize abanye futhi uxhumane nezithameli zakho.

Lokhu kuzothinta umbono nokuqonda kwakhe ngawe, futhi kancane kancane ube nentshisekelo emikhiqizweni yakho.

Uyini umnyombo wokumaketha kwe-WeChat?

Ingqikithi yokumaketha kwe-WeChat kusazogxila ekwenzeni abangani.

I-WeChat engenabangane ayisho lutho, ingasaphathwa eyokumaketha kwe-WeChat.

Sivame ukuzikhumbuza ngokuthi "Ungakhohlwa inhloso yakho yasekuqaleni, kuzomele uhlale uqinisile".

Ngakho-ke, singayihumusha kanje:

Ukumaketha kwe-WeChat kungahlukaniswa ku-WeChat nokumaketha.

I-WeChat iyithuluzi kanye nenkundla yezokuxhumana endaweni ye-inthanethi yeselula.

Ukuthengisa kuyindlela, futhi indawo yokuqala yokuthengisa ukusiza abanye.

Ingqikithi ye-WeChat Moments Marketing

Isisekelo sokumaketha kwe-WeChat yindilinga yabangane, futhi abangane babaluleke kakhulu.

Indlela yokuthengisa ye-WeChat ayibalulekile.

Okubalulekile ukuthi singakwazi yini ukuqonda ingqikithi yokumaketha kwe-WeChat futhi silwele ukukwenza kahle.

Yenza ubungane nabanye ukuze abantu bakwazi wena nemikhiqizo yakho.

Muva nje, abangani ezimbonini eziningi bakhuluma "ngokumaketha kwe-WeChat." I-WeChat, ithuluzi elihle kakhulu lokuxhumana le-SNS, lingadlala indima enkulu ngempela ekulawuleni ubudlelwano bamakhasimende (CRM marketing).

Kepha amathuba amaningi okusebenzisa ukumaketha kwe-WeChatI-Wechat,EzentengiselwanoAbasebenzi banokuningi ukudideka mayelana nendlela yokwenza ukumaketha kwe-WeChat. Ukusebenza kwabo okuvelele ukuthi abazi ukuthi benze kanjaniI-Internet MarketingLesi siqalo, kodwa ingqikithi ukuntula ukuqonda kwemvelo nemigomo ye-WeChat marketing.

Uphenyo lwesimiso

Ekuthengisweni kwamakhasimende okuvamile, ukuhola kwamakhasimende kutholakala ngemibukiso, ukubhaliswa kwabasebenzisi, ukuthengwa kwemininingwane yekhasimende, njll., bese ama-oda amakhasimende ekhuthazwa ngocingo, i-imeyili, nokuvakasha kwendlu ngendlu.Ukumaketha kwendabuko kulele ekunakekeleni nasekunakekeleni la makhasimende asevele esetshenzisiwe, kanye nokukhuthaza "ukusetshenziswa kwawo okwesibili".

Ngendlela yendabuko yokuthengisa amakhasimende, kuzoba nesimo "sokuxhumana ngezwi lomlomo".

Isibonelo, ikhasimende lizizwa kahle futhi lincoma elinye ikhasimende ukuthi lithenge futhi lenze i-oda.

Kodwa-ke, izinga lentengiselwano elethwa ukukhulumisana ngezwi lihluke ngokuphelele ezimweni ezihlukene.

Isibonelo, i-hotpot yokuqala ye-Haidilao yayiyinani elikhulu, kuyilapho iqembu elithenga iwebhusayithi ethi "thumela umngane, unikeze isaphulelo samayuan angu-10" lihehe amalungu amasha ambalwa.

Isizukulwane esisha se-SNS APP yeselula emelwe i-WeChat inenzuzo yemvelo "yokuxhumana ngezwi lomlomo".

Zitholele umkhiqizo omuhle ku-WeChat (nomaimidiya entshaIsihloko esihle sombhali), abasebenzisi be-WeChat bazosidlulisela kubangani abadinga usizo.

Imvelo yokusabalala okunjalo izophinde ibe "umphumela wegciwane", njenge-nuclear fission, okuzoletha amakhasimende kubathengisi.Futhi lolu wushintsho oluyimpumelelo lwe-WeChat njengendlela yokumaketha yekhasimende uma kuqhathaniswa nendlela yokuthengisa yamakhasimende evamile.

Ngakho-ke, ukuxhumana okusheshayo kwezwi lomlomo kuwumgomo obaluleke kakhulu wokuphakama kokumaketha kwe-WeChat.

Ngokusekelwe ezicini ezibalulekile ezinjalo, kuyadingeka ukushintsha idatha egciniwe yekhasimende engemuva lomthengisi.Umehluko oyisisekelo kakhulu ukuthi yimaphi amakhasimende "asetshenziswa okwesibili", amakhasimende angamakhasimende amasha, nokuthi yimaphi amakhasimende aphakathi kwamakhasimende amasha. Kunconyiwe .

Ukuhlaziya okunjalo kuzokwazi ukwenza amasu ahlukene okunakekela amakhasimende kanye nesaphulelo.Futhi ukuhluka okuhlukile kungabonakala emisebenzini yokumaketha efana nokuthengisa, bese uqala umjikelezo omuhle kuze kube sekupheleni komjikelezo wokuphila womkhiqizo (noma isevisi).

Ukuhlanganiswa Kwamathuluzi Wokuthengisa we-WeChat

Ukumaketha kwamakhasimende endabuko, nge-SMS, i-EDM, ukutshalwa kwezimali okuqondile nezinye izindlela.Izinhlelo zebhizinisi zokuhlanganiswa kolwazi kanye nokuxhumana kobuchwepheshe kulezi zindlela zokulethwa ziyadingeka, futhi kubiza isikhathi esithile.Ukukhuthazwa KwewebhuIzindleko, njengezimali ze-SMS, izimali zokulungisa iseva ye-imeyili, njll.

Ingqikithi yokumaketha kwe-WeChat: ukuxhumana kwamagama omlomo okusheshayo

I-WeChat inenzuzo yokuhlanganisa amathuluzi okucindezela, futhi ulwazi lomkhiqizo lungaphushwa ngokushesha kuklayenti lekhasimende le-WeChat. Isici esikhulu kakhulu salolu lwazi oluphushayo luwukuba lula kanye nezindleko eziphansi, okwenza ezinye izindlela zokucindezela zibe zincane.

Njengamanje, kunezigaba eziningi zezitolo ze-inthanethi zomkhiqizo ezingathola izinga lokuguqulwa elimangalisayo elingaphezu kuka-10% wama-oda kuphela ngokucindezela izithombe zomkhiqizo nemibhalo nge-WeChat.

Sekuvele kunezinhlelo eziningi zokuphatha ukusebenza kwabathengisi ezixhunywe kusixhumi esibonakalayo esivulekile se-WeChat ukuze kuzuzwe ukuphusha okungenazihibe.Isibonelo, i-China Southern Airlines ithuthele isevisi yayo yokungena kwabagibeli ku-WeChat.Ukwenziwa ngcono kwaleyo ndlela yesevisi elula kungabuye kukhuthaze ukuthuthukiswa kokwaneliseka kwamakhasimende.Lezi zonke izinhlelo zokusebenza eziyimpumelelo zokumaketha kwe-WeChat.

Ukuqondisa kabusha

Njengoba empeleni, i-WeChat inezinzuzo eziningi.Ungakukhuthaza kanjani ukufika kwezindlela ze-WeChat ekukhangiseni?Ngokubona kwami, lezi zimo ezilandelayo ziyizimfuneko ezidingekayo.

Okokuqala, ukuqwashisa ngokuzisiza.

Ezinkampanini ezinokuvuthwa okuphansi kokusebenza kanye namamodeli wemali engenayo engavuthiwe, kuhle kakhulu ukungazibandakanyi ekulawuleni ubudlelwano bamakhasimende obunzima.
Kuyindlela efanele yokuba nokuqwashisa okwanele ngebhizinisi lakho, ukwazi ngokucacile ukuthi yini ongayinikeza amakhasimende, bese uthola umthombo ongcono wamakhasimende ngokumaketha kwe-WeChat.Ukumaketha kwe-WeChat kumane nje kuyindlela emisha, futhi ubungcweti bubaluleke kakhulu kunobudlelwano.

Okwesibili, sebenzisa kangcono idatha.

Uma umkhiqizo (noma isevisi) muhle, ukumaketha kwe-WeChat kungaletha inani elikhulu lamakhasimende.Kodwa indlela yokusebenzisa le datha yekhasimende kuzoba yinkinga enkulu kakhulu.Ngaphezu kwalokhu okukhulunywe ngakho ngenhla, "ukusetshenziswa kwesibili" kwamakhasimende amadala kuhlukile esu lesaphulelo lamakhasimende amasha avela emithonjeni ehlukene.Ngokwezimpawu zemikhiqizo yayo (noma izinsizakalo), amasu okumaketha abekwe kumakhasimende ahlukene nawo anezindlela ezihluke ngokuphelele zokuhlaziya ezisuka ekukhangiseni okujwayelekile.Ukumaketha kwe-WeChat kufanele kujule kudatha yekhasimende kunokumaketha okuvamile.

Okwesithathu, qhubeka nenkonzo.

Noma yini entsha inkemba esika nhlangothi zombili.Lokhu okubizwa ngokuthi ukukhuluma ngomlomo kuzodala nokusabalala kwegama elithi "idumela".Kungase kube khona into enjaloI-TaobaoOkuthile okunyanyisa njengokuthi "umbuyekezi omubi" kuvela.Kodwa kuphela ngokuba uqotho futhi ungesabi izithunzi ezitshekile futhi uhambisane nesevisi nokunakekelwa kwamakhasimende lapho izinzuzo zokumaketha kwe-WeChat zingasetshenziswa ngokugcwele.

Eqinisweni, kunzima ezinkampanini eziningi zokumaketha ze-inthanethi ezigxile kumakhasimende ukwenza ukumaketha kwendabuko kahle.Ngokombono wamanje, ukuqaliswa kwengqikithi yokumaketha kwe-WeChat kusadinga imizamo nemizamo eminingi.