Ungayisebenzisa kanjani i-WeChat yokuthengisa umkhiqizo?I-WeChat Brand Marketing Eyimpumelelo Ukuhlaziywa Kwekesi

U-Chen WeiliangUmhleli webhulogi uthole ukuthi i-WeChat isiwuhlobo lweImpiloNokho, ukuhamba emigwaqweni yamadolobha amakhulu namaphakathi e-China, abantu abaningi basebenzisa i-WeChat.

Umkhiqizo we-inthanethi kaTencent we-WeChat unabasebenzisi abangaphezu kwezigidi ezingu-2, ngaphansi kweminyaka emibili i-WeChat yasungulwa.
Namuhla, i-WeChat inabasebenzisi abangaphezu kwebhiliyoni elingu-10, singabona umfutho wokuthuthukiswa kwe-WeChat, kungani ungasebenzisi ngokunenzuzoWechat marketingIni?

Ngokukhula okukhulu kwenani labasebenzisi, inani lezentengiso le-WeChat liye lavela kancane kancane.

Ngo-Agasti 2012, 8, kwethulwa inkundla yomphakathi ye-WeChat, okuyivumela okokuqala ngqa.imidiya entsha, abanikazi bomkhiqizo nosaziwayo benza ukuqinisekiswa kwe-akhawunti, okunikeza abasebenzisi abagunyaziwe izindlela ezengeziwe zokuphusha ulwazi kubalandeli.

Lezi zindaba zibikezele: I-WeChat izobaE-commerceEnye indawo enkulu yokumaketha.

I-WeChat Brand Marketing Eyimpumelelo Ukuhlaziywa Kwekesi

Ngenxa yalokho, imikhiqizo eminingi yaphuthuma ogwini, ngethemba lokulibamba leli thuba, futhi inkampani ye-ejensi nayo yalengisa ibhodi lokumaketha le-WeChat, izama ukuthola ingxenye yephayi.

• Ngakho-ke, yiziphi izinzuzo kanye nokubi kokumaketha kwe-WeChat?
• kwenze nge-wechatUkukhuthazwa KwewebhuIngabe umbono unethemba?
• Yiziphi ezinye izinhlobo ezingagqama phakathi kwazo?

Ungayisebenzisa kanjani i-WeChat yokuthengisa umkhiqizo?

Sifingqa amamodeli ayisithupha okuthengisa e-WeChat asetshenziswa kakhulu namuhla, futhi sibone ukuthi asebenza kanjani?

Imodi XNUMX: Ibhodlela le-Love Drift lase-China Merchants Bank

Phakathi nomcimbi, abasebenzisi be-WeChat bacoshe ibhodlela le-China Merchants Bank elinomshini webhodlela le-drift. Ngemva kokuphendula, i-China Merchants Bank izonikeza usizo ezinganeni ezine-autism ngokusebenzisa inkundla ethi "Small Points, Micro Charity".

Okuqukethwe kwamabhodlela akhukhulekayo kuyaphindwa. Uma ulwazi oluningi oluhlukahlukene noluguquguqukayo lunganikezwa, inani lamabhodlela akhukhulekayo eliphonswe esikhathini esithile lizokhula kakhulu, futhi imvamisa yokubamba abasebenzisi abajwayelekile nayo izokhuphuka, ukuze umsebenzisi ukubamba iqhaza kuzoba phezulu.

Imodi XNUMX: I-Starbucks "Vuka Ngokwemvelo"

Lapho umsebenzisi engeza okuthi "Starbucks" njengomngane futhi eveza indlela azizwa ngayo ngezithonjana ze-WeChat, i-Starbucks izophendula kumsebenzisi ngomculo ohambisana nesimo se-albhamu "Ukuvuka Kwemvelo" ngokuya ngesimo esithunyelwe umsebenzisi.

Imodi XNUMX: Ingxoxo ye-Durex yengxoxo

Ithimba le-Durex WeChat limise ngokukhethekile iqembu lengxoxo labantu abangu-8 ukuze liqhube izingxoxo zangempela nabasebenzisi.Iqhubeka nesitayela ku-Weibo kaDurex, i-WeChat "isakhuluma ngocansi nothando" nabasebenzisi ngendlela ethakazelisa kakhulu.

Ngokusho kwe-ejensi ye-Durex, ngaphezu kweqembu lengxoxo, iphinde yaphendula imilayezo engaphezu kuka-200, futhi isiqalile ukwenza ukuhlaziywa kwe-semantic yomsebenzisi kanye nocwaningo.

Imodi XNUMX: I-Coastal City ivula ikhadi lobulungu be-WeChat

I-Coastal City, inxanxathela yezitolo enkulu e-Shenzhen, yethule umkhankaso othi "Open WeChat Membership Card". Abasebenzisi be-WeChat bangathola ikhadi lamahhala lobulungu be-Coastal City ngokuskena ikhodi ye-QR ekhethekile ye-Coastal City nge-WeChat, futhi bajabulele amalungelo abathengisi abaningi. eCoastal City.

Amabhizinisi angakwazi ukumisa amakhodi awo e-QR, asebenzise izaphulelo nezaphulelo ukuze ahehe ukunaka kwabasebenzisi, futhi athuthukise amamodeli okuthengisa e-O2O.

Imodi XNUMX: Ubuhle Basho IZwi Lokumaketha Komlomo

Abasebenzisi bangabelana ngokuqukethwe ku-Meilishuo kuya ku-WeChat. Njengoba abasebenzisi be-WeChat benobudlelwane obuseduze kakhulu, uma umkhiqizo ose-Meilishuo wabiwa ngumsebenzisi nabanye abangani, kulingana nokuqedela ukufika okuphumelelayo. izwi-of-mouth ukumaketha.

Lokhu kuncike kumsebenzi omusha owethulwe i-WeChat, ovumela abasebenzisi be-WeChat ukuthi bashayele kalula izinhlelo zokusebenza zezinkampani zangaphandle ezingxoxweni zokukhethwa kokuqukethwe nokwabelana.

Imodi 5: Isitolo se-KXNUMX esenziwe lula iphromoshini yesitolo esisha

Lapho kuvulwa isitolo esisha se-K5, sasebenzisa imisebenzi emibili ye-WeChat "yokubuka abantu abaseduze" kanye "nokubingelela abantu abaseduze" ukuze kuqhutshwe ngempumelelo ukusunduza okusekelwe ku-LBS.

Kuyindlela yokulethwa enembe kakhulu yokuphusha ulwazi oluhambisanayo lwephromoshini kubasebenzisi abaseduze ngokusekelwe endaweni.

I-WeChat Marketing Yakha Kanjani Uphawu Lwebhizinisi

Ukumaketha kwe-WeChat kuyinkemba esika nhlangothi zombili. Nge-LBS ye-WeChat, inkhulumomphendvulwano yezwi, yesikhathi sangempela kanye nochungechunge lwemisebenzi ye-multimedia, imikhiqizo ingahlinzeka abasebenzisi ngamasevisi anothile futhi yenze izinqubomgomo ezicacile.I-Internet MarketingIsu.

Ngesikhathi esifanayo, into enonya ukuthi abasebenzisi bangavala ukusebenzisana nomkhiqizo nganoma yisiphi isikhathi, futhi indlela yokugcina ubuhlobo nabasebenzisi isikhathi eside kuyoba yisihluthulelo sokuthuthukiswa nokukhula.