Zingakanani izindleko zokunyuswa kwe-inthanethi?Isitolo se-inthanethi se-e-commerce ukwenza yonke iphromoshini yenethiwekhi

sengizokwenzaI-Internet MarketingIzinkampani zokukhangisa zizoba nemibuzo elandelayo:

• Ukukhuthazwa KwewebhuIzindleko ezifanele zingakanani?
• Isitolo se-inthanethi sibiza malini abasebenzi besevisi yamakhasimende?

Eqinisweni, alikho izinga elicacile lalokhu. Into esemqoka incike emalini yenzuzo yakho yonke. Ngibone okuhlukileEzentengiselwanoAmabhizinisi, enza ukukhuthazwa kwenethiwekhi, izindleko zokusebenzisa imali nazo ziyimodeli ehlukile.

Zingakanani izindleko zokunyuswa kwe-inthanethi?

Ake sikhulume ngemodeli evame kakhulu: u-40% wemali yenzuzo eyisamba, u-10% wabasebenzi, u-10% wokukhushulwa, u-5% wezindleko ezixubile = 15% wemali yenzuzo yonke,

• Lokhu kuhle uma kuqhathaniswa.
• Isamba senzuzo yenzuzo engu-10% -15% iyona enempilo kakhulu.

njengabanye abancane nabaphakathiI-WechatI-Enterprise iyimodeli ene-margin yenzuzo enkulu uma kuqhathaniswa.

• Eminyakeni yokuqala, inani lenzuzo eliphelele lalingu-80%, imali yokukhushulwa kwenethiwekhi yayingu-10%, abasebenzi babengu-10%, futhi imali ehlanganisiwe yayingu-5% = isilinganiso sensalela yenzuzo sasingu-55%.
• Eqinisweni, umkhawulo wenzuzo ephezulu awuyona into enhle neze, okubonisa ukuthi isikali senkampani asikakhululwa nhlobo.
• Eminyakeni yamuva nje, izindleko zokukhangisa ku-inthanethi nezokukhangisa ziye zanyuswa kancane kancane, futhi kwabelwa abasebenzi abaningi benkampani.
• Ngakho-ke ubukhulu benkampani buyanda, futhi umkhawulo wenzuzo uyancipha njalo ngonyaka (kukhona nesizathu sokwanda kokuncintisana).
• Ngethemba ukuzuza ngaphansi kuka-20% eminyakeni emibili ezayo.

Uma ingaphansi kuka-40% wemali yenzuzo iyonke, inzuzo yenzuzo yonke ingaphansi kuka-5%; noma uma ingaphezulu kuka-60% wemali yenzuzo iyonke, inzuzo yenzuzo yonke ingaphansi kuka-10%.

Lokho kungaba okungenampilo, futhi lolu hlobo lwebhizinisi seluvele lufile.

Iyini i-gross profit margin?

Imarijini iyonke imali engenayo - izindleko zemali engenayo eqondile.

Ibalwa kanjani i-gross profit margin?

Isilinganiso senzuzo yonke sisekelwe emalini yenzuzo iyonke kukhishwe izindleko zokuphatha nezintela.

I-Sales Gross Margin kanye ne-Net Profit Margin

Umehluko omkhulu phakathi kwe-gross profit margin kanye ne-net profit margin:

• I-gross profit margin ekuthengisweni ibheka kuphela umehluko phakathi kwemali engenayo yokuthengisa nezindleko, okungukuthi, i-gross profit margin;
• Inzuzo yensalela yemaliji nayo kumele isekelwe emalini yenzuzo iyonke, kukhishwe izindleko kanye nezinzuzo nokulahlekelwa kwezinye izikhathi, bese ihlukaniswa ngemali engenayo.

Ifomula yokubala umkhawulo wenzuzo yonke ekuthengisweni:Isamba sokuthengiswa kwesilinganiso = inzuzo yonke / imali yokuthengisa * 100%.