Ukuhlaziywa Kwemodeli Yesu Lethiyori Yesimo: Indaba Ejwayelekile Yokuhlelwa Kokumaketha Kwesibambi Sendawo

Imali engenayo yenkampani yasemaphandleni yokupenda izindonga idlula izigidi eziyikhulu!Kwenziwa kanjani?

I-Harvard Business School yabamema ukuthi babelane ngolwazi lwabo lokumaketha umkhiqizo:

1. Ukubeka
2. 占位
3. Ukuqhumisa imidiya ukuze isabalale ngokuzenzakalelayo
4. Busa imakethe
5. akha icala

Inkampani yaseShayina enkulu kunazo zonke yokupenda izindonga zasemakhaya - iwebhusayithi yeCuncunle yasungulwa ekupheleni kuka-2009.

• I-Cuncunle ivumela kuphela ukufinyelela kusuka kuma-IP ase-Chinese, mhlawumbe ukuthuthukisa ukuhambisana kokuqukethwe kwewebhusayithi nokunemba komsebenzisi.
• Abasebenzisi baphesheya bafuna ukuvakashela i-Village Music, sicela uvuleisayensiIya ku-inthanethi软件, shintshela ekhelini le-IP elisezweni laseChina.

Umsunguli u-Hu Wei usebenzisaSEOIsu lokukhiqiza iwebhusayithi esekwe emphakathini endaweni ngayinye:

• Kunamadolobhana angaphezu kuka-60 e-China, futhi kunamagama angukhiye angaphezu kuka-60.
• Njengoba igama ledolobhana i-SEO linomncintiswano ocishe ungabi nalutho, idinga kuphela ukuthuthukiswa okulula, futhi konke kusezikhundleni ezimbalwa eziphezulu e-Baidu.
• Eminyakeni embalwa eyalandela, u-Hu Wei wahlela kuphela uchwepheshe kanye neciko ukuthi bayinakekele, futhi akazange ayiphathe iwebhusayithi.
• Kuze kube ngu-2014, isizindalwazi esibonakala siphukile besiqongelele abasebenzisi abaningi basemaphandleni.
• Amadolobhana angu-20 afake izicelo zomengameli besizindalwazi, okuyizikhulu zamadolobhana eziku-inthanethi.

Isinyathelo 1: Ukuma

Ekuqaleni, uCuncunle wabekwa njengomphakathi omkhulu wenkundla yasemaphandleni e-China:

• Ayikwazi ukuheha ukunaka kwabezindaba, kunzima ukwenza ukuhweba...

Ukuhlaziya okutholwa yimakethe:

• Izinkampani ze-inthanethi zingena emaphandleni, ukukhetha kokuqalaIphromoshini yokukhipha amanziIndlela "yokupenda udonga".
• Izikhangiso zokudweba odongeni emaphandleni aseShayina sezikhona amashumi eminyaka, kodwa akekho onombono wokuthi iyiphi inkampani enkulu kunazo zonke.
• Ngakho-ke, uCuncunle ubekwe "njengenkampani enkulu yaseShayina yokudweba odongeni lwasemakhaya".

Isinyathelo sesi-2: Isimeli

• Ukuma, kukunikeza isiqondiso esisodwa kuphela;
• Ukuhlala esihlalweni kungakwenza ube umphathi!

Ungasithatha kanjani isihlalo?

Isinyathelo 1: Hlanganisa Izikhangiso

• Okokuqala bhala i-fuse indatshana ethambile, eqhumisa umqondo "wenkampani yaseShayina enkulu yokudweba odongeni lwasemakhaya".

Uyini umbhalo othambile we-fuse?

Kufana nokuphonsa isihloko esithakazelisayo nge-athikili:Kunenzuzo enkulu ukugebenga iwebhusayithi odongeni, futhi inikeza izinto eziningi ezithakazelisayo.

Isinyathelo sesi-2: Sebenzisa Osaziwayo Nabezindaba

Tshala imali engaphezu kwesigidi esingu-100:Ababhali bengosi abanethonya nosaziwayo abavela ku-inthanethi nemibuthano yezezimali bayamenywa ukuba bahlaziye futhi baphawule ngalesi sihloko esithakazelisayo.

1. Isihloko esikhulu sika-V sikasaziwayo singase sidume usuku olulodwa noma ezimbili;
2. Kodwa izingosi ezifanayo eziyi-100 zivele kumasayithi angamakhulu afanayo izinsuku eziyi-100 zilandelana.
3. Ukuphakama kwamandla okungaba namandla kuye kwabangela ukunaka kwabezindaba emculweni wesigodi.

Ngaphezu kwalokho, lezi zihloko zihlelwe ngokucophelela futhi zisetshenziswe ngemibono ehlukene:

• Kwenza abantu babukeke njengezikhangiso futhi kuyakhuthaza kangangokuthi abantu abaningi bazozithumela kabusha ngokuzenzakalelayo.

Izenzo ezilula, ukubulawa okuphindaphindiwe, ukwakheka kwamandla okungenzeka kungaphezu kokucabanga.

Ngakho-ke, umphumela wokutshalwa kwezimali udlula kude umphumela wokutshala amashumi ezigidi zezikhangiso eziqinile.

Isinyathelo sesi-3: Khipha imidiya ngokuzenzakalelayo

Uma isihloko sesakhiwe, sizodonsa ngokuzenzakalelayo ukunaka kwemidiya yendabuko ehlukahlukene, futhi sizohlinzeka ngezingxoxo zamahhala nemibiko yamahhala.

• Isibonelo, intatheli yosomabhizinisi waseShayina ibhale kabusha i-athikili kanye nenye iwebhusayithi, okuholele emvuthwandaba.

Eminyakeni embalwa edlule, abezindaba baye basiza uCuncunle ngokuzenzekelayo njalo ngenyangaUkukhuthazwa Kwewebhuukubhebhetheka.

• Muva nje kunomunye ongakaze axoxisane nabezindaba wabhala udaba ngomculo wakule ndawo.Ukukhushulwa kwe-akhawunti yomphakathiKuzuzwe kalula ngaphezu kokubukwa kwekhasi okungu-10+.
• Ngokusatshalaliswa kwemithombo yezindaba njalo, i-China Village Music isibe yinkampani enkulu yokudweba odongeni e-China.

Isinyathelo sesi-4: Thatha Imakethe

• Ngemuva kokukhuphuka okusheshayo kokuthandwa, i-Intanethi enkuluEzentengiselwanoIzinkampani, zonke ziza ukuze zithole uCuncunle ukuze enze ibhizinisi lokupenda odongeni.
• Ngakho-ke, idolobhana linamakhulu ezinkulungwane zezikhulu zedolobhana zesikhashana zasemakhaya ezidlala indima ephumelelayo, futhi ukusebenza kahle kokubulawa kuphakeme kakhulu kunezinye izinkampani zokudweba odongeni.
• Esikhathini esingaphansi konyaka, iCunchunle yaba inkampani enkulu yokudweba odongeni lwasemaphandleni e-China, ngemali engenayo yebhizinisi engaphezu kwezigidi ezingu-1 zamayuan ngalowo nyaka.

Ukuqasha ozakwethu besifunda ngasinye:

• Ngesikhathi esifanayo, ngaphezu kwamalungu edolobhana lenethiwekhi, i-Cun Cun Le iphinde yaqasha abalingani bayo (abalingani) esifundeni ngasinye.
• Futhi yasungula iziteshi zokuthengisa ezinkulu zaseChina nasemalokishini.

Isinyathelo sesi-5: Ukwakha Icala

Ngoba umculo wesigodi uhlukileUkukhangisa KomphakathiIdlalwa kanjani:

• I-Harvard Business School imeme uSihlalo u-Cun Cun Le ukuthi abelane ngesipiliyoni sokukhula sale phrojekthi futhi abe ngowakudalaUkumaketha ngegciwaneIzindaba Zempumelelo ▼

Okokugcina, imibono emibili ebaluleke kakhulu kuwe:

1. Ngoba ku-inthanethi yaseShayina, wonke umuntu ukhumbula umphathi wesigaba ngasinye, ngakho-ke umphathi kuphela onethuba ("Ngingathanda ukuba yinhloko yenkukhu kunomsila we-phoenix" kusho lokhu).
2. Sicela ubheke inkampani yakho, ingabe unalo ithuba lokuthatha ngokushesha ithuba lokuqala kulo mkhakha?

Sicela ulandele lezi zimiso ezi-2:

1. Uma usungula imboni, ungumholi wemboni kusukela ekuqaleni.
2. Uma imboni yakho ingenaye umholi ocacile, shesha uhlale esihlalweni!

Isifinyezo sokumaketha kwesimeli somkhiqizo:

1. Isimeli akusho ukuthi ungumphathi nsuku zonke.
2. Kodwa ngosizo lukasaziwayo omkhulu u-V kanye nabezindaba ukufeza.

ngokusebenzisa okungenhlaI-Internet MarketingNyusa amasu, ngokushesha wenze umphakathi ucabange ukuthi ungumphathi, futhi uvumele zonke iziteshi, amakhasimende, nezisetshenziswa zikuthole ngokuzenzakalelayo.

Inqobo nje uma ukubulawa kwakho kungeyona inkinga, kuthatha isikhathi esingaphansi konyaka kuphela, ulifanele igama - umholi wemboni esigabeni.