Indlela yokuhlukanisa nokubeka imikhiqizo?Ukwakheka kokuma kokuhlukaniswa komkhiqizo wemakethe

Abathengisi abaningi be-novice abazi ukuthi bangahlukanisa kanjani futhiUkubeka?

Uma bekhangisa umkhiqizo wezobuchwepheshe, bayazibuza ukuthi kumele bawenze yiniUkubhalaKuthiwani ngemephu nokulinganisa?

Noma vele ulandele imali nezithombe zabathengisi abakhulu?

Ngoba imephu nokulinganisa nakho kudinga imali eningi, futhi imiphumela ingase ingakalwa, kodwa angazi.Indlela yokuveza ikhwalithi yomkhiqizo omuhle, Ngokungalindelekile, ayikho idatha okufanele uyibambe.

Angazi ukuthi ihlolwe yini?Namanje akukaliwe?

Indlela yokuqalisa ukuhlukanisa umkhiqizo kanye nokubeka?

A: Uma abathengisi abakhulu benze umsebenzi omuhle, ngokuvamile, uma uya emikhiqizweni nasezithombeni ezifanayo, kunzima kuwe ukwenza inzuzo.

Ngenxa yokuthi i-gross profit margin yomthengisi omkhulu ayiphezulu kakhulu (ungahlulela), futhi wenze inzuzo manje.

Uma ungawutholi umehluko, akufanele nje ufunde ukudlala naye.

Ukuma okuhlukile kokuhlela umkhiqizo

Ungawenza kanjani umsebenzi omuhle wokuhlukanisa umkhiqizo kanye nokubeka endaweni emakethe?

Ukuma kwemikhiqizo eyodwa kakhulu, okuhlanganisa: ukukhethwa komkhiqizo, uhlobo lomkhiqizo, igama lomkhiqizo, umehluko, amanani, inani▼

Indlela yokuhlukanisa nokubeka imikhiqizo?Ukwakheka kokuma kokuhlukaniswa komkhiqizo wemakethe

Ekhuluma ngomphathi wemboni yemikhiqizo yensimbiEzentengiselwanoUdidekile;

Imboni yabo yanikeza impahla yensimbi ye-aerospace nezinye izinto ezinkulu kusenesikhathi, futhi imakethe yayincane uma kuqhathaniswa;

Le nsimbi ilula uma iqhathaniswa kodwa iqinile ngemva kokuhlanganiswa Basebenzisa le nto yensimbi ukuze benze izinto ezisetshenziswa umphakathi, osekungeyokuqala manje.

Iningi labathengisi limthola ukuthi akhiqize imikhiqizo, nemikhiqizo yabo nayo inhle, futhi intengo yeyunithi ayiphezulu (ngokuqhathaniswa);

Wasebenzisa le nto yensimbi ukukhiqiza aImpiloEzimpahla, izindleko zokukhiqiza zibiza ngokuphindwe kathathu kunezinye, cishe ama-yuan angama-300, futhi intengo yokuthengisa ibiza ngokuphindwe kathathu kunezinye, i-yuan eyi-3 lilinye.

  • Ukuthengisa ku-Tmall neziteshi zezipho, kutholiweUkukhuthazwa KwewebhuUkusebenza kwenkampani egameni lenkampani, futhi kwakhangiswa ngokusemthethweni ku-CCTV (hhayi ukusakazwa ku-CCTV);
  • Manje njengoba umsebenzi ungahlangabezani nezimfuneko, ngilahlekelwe ukuthembela enkampanini esebenzayo ye-ejensi yokukhuthaza inethiwekhi, futhi nginomuzwa wokuthi isebenzela inkampani.SEOubuchwepheshe obumpofu;
  • Kodwa-ke, abanye abantu kulesi sigaba bathola inani leyunithi engaphezu kwama-yuan angama-400 ngonyaka, futhi bakhiqiza cishe u-10 ngonyaka, beklelisa abathathu abaphezulu esigabeni.

Isu lokuma elihlukile lemikhiqizo yebhizinisi

1. Le nto yensimbi ayifanele izigaba azinweba kamuva, ngoba inokubukeka okufanayo nezinto ezishibhile, futhi ukusetshenziswa akuhlukile kakhulu. Akuxazululi amaphuzu obuhlungu omsebenzisi, futhi izindleko ziphindwe izikhathi ezingu-3. kuyabiza.

2. Uma ukusebenza kwe-ejensi kungenziwanga kahle, akungenxa yokuthi ubuchwepheshe bokusebenza kwe-ejensi buhle, kodwa ngenxa yokuthi kunezinkinga ngomkhiqizo kanye nokuma kwephrojekthi, futhi izinkinga zokubeka kanye nemikhiqizo yephrojekthi kufanele ibe. kuxazululwe kuqala;

3. Awukwazi ukwenza imikhiqizo yale nto ngoba nje ukhiqiza le nto, ngaphandle kokubheka ukuthi isigaba siyifanele yini le nto, njengoba nje uma ukhiqiza izinkuni, kufanele usebenzise ukhuni njengesigxobo, futhi akumele udayise abantu. abasebenzisa uqalo njengesigxobo, hhayi ukhuni ngenxa yezinkuni.Esikhundleni sokusebenzisa izinkuni ukukhiqiza izigaba ezifanele izinkuni, kuyoba lula ukuphumelela.

4. Ngakho-ke, kunconywa ukusebenzisa izici zalolu lwazi ukuthuthukisa izigaba ezintsha, ukwenza uhlobo olusha lwemikhiqizo, ukudala isigaba esisha, futhi ungenzi ukulungisa kulesi sigaba.

5. Ubuchwepheshe be-E-commerce buhlale buxazulula kuphela imikhiqizo, amanani, iziteshi, nokulandelayoI-Internet Marketingisiteshi.

  • Izinkampani ezithuthukisiwe ze-e-commerce empeleni zingompetha bokuhlinzeka isu lonke lenkampani yonke, futhi yonke into iyinto eyodwa.
  • Ngakho-ke, inkampani enhle ye-e-commerce empeleni iyingcweti enkulu yokuhlela ukumaketha kwenethiwekhi kanye nokuhlukaniswa kwezindawo zamasu, kunokuqonda ubuchwepheshe bokuxazulula izinkinga.
  • Ukuqamba okusha bekulokhu "ukuhlulwa okuyisishiyagalolunye kanye nokunqoba okukodwa", futhi amathuba okuphumelela kwemikhiqizo emisha ethuthukisiwe abelokhu ephansi kakhulu.
  • Umphathi ucabanga ukuthi umkhiqizo omuhle awusho ukugunyazwa kwemakethe noma ukugunyazwa kwabathengi.
  • Umphathi kufanele agxume ekucabangeni kokuthi "Ngicabanga, ngiyacabanga", futhi anake kakhulu imakethe nabathengi.

Ukufunda okunwetshiwe:

I-Hope Chen Weiliang Blog ( https://www.chenweiliang.com/ ) okwabiwe "Indlela yokuhlukanisa nokubeka imikhiqizo?I-Market Product Differentiation Positioning", ewusizo kuwe.

Siyakwamukela ukwabelana ngesixhumanisi salesi sihloko:https://www.chenweiliang.com/cwl-1851.html

Uyemukelwa esiteshini seTelegram sebhulogi ka-Chen Weiliang ukuze uthole izibuyekezo zakamuva!

🔔 Iba ngowokuqala ukuthola "I-ChatGPT Content Marketing AI Tool Usage Guide" ohlwini lwemibhalo ephezulu yesiteshi! 🌟
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