Uhla lwemibhalo ye-athikili
Uma sithengisa umkhiqizo, singaqale sihlaziye ukuthi iyiphi inkundla lo mkhiqizo ofaneleka kakhulu kuyo?
Ungasho ukuthi iyiphi inkundla engcono ukuyenza, inkundla ngayinye inemikhiqizo yayo okulula ukuyenza.
Isibonelo sokuhlaziya uhlelo lwesiteshi sokuthengisa izipho ezidaliweyo
Kukhona umdayisi omkhulu othi imikhiqizo yaboI-TaobaoIzigidi ezingu-1.2 ziyisipho sokudala. Simtshele ukuthi izipho zokudala ziyiUDouyinInani lingase lingabi lincane, ngakho-ke kunconywa ukuthi aphinde akhe iqembu le-Douyin, futhi zombili izinkundla zizogxila emizamweni yazo.
Eqinisweni, ngithole ukuthi labo abenza imali ezinkundleni ezintsha imvamisa yibona abangenzanga kahle ezinkundleni ezindala, noma baze baziqede.
Igagasi lokuqala labantu e-Pinduoduo kwaba ukuthi i-Taobao ayikwazanga ukukwenza, noma ayisakwazi ukukwenza. Benza ibhodwe labo lokuqala legolide ngesi-Pinduoduo. I-Doudian yanamuhla ne-Blue V ziyefana.
Ngenxa yokuthi banesisekelo, amakhosi abakakangeni emkhakheni, badinga kuphela amandla angaphezu kwabantu abavamile.
Futhi abathengisi abahle abasesiteji esidala ngokwabo bayavilapha ukuphonsa.
Osaziwayo nabo Manje izihlabani eziningi eziphelelwe yisikhathi ziletha izimpahla futhi zenza imali eningi kunaleyo ezaziyenza ngesikhathi zilingisa.
Uzihlaziya kanjani iziteshi zokuthengiswa kwemikhiqizo?
Isu lokuthengisa kufanele licabangele ukuthi iyiphi inqubo abathengi abamanqikanqika ngayo esigabeni sesinqumo sokuthenga, ukuze sikwazi ukwenza okuqondisiweUkukhuthazwa Kwewebhu; Uma abathengi bengakaqapheli ukuthi abanelisekile ngezici ezithile, kungokwesigaba sokuhlonza inkinga, futhi ukugxila kokuphromotha ngalesi sikhathi yindlela yokwenza abathengi bazi izidingo zabo.
Abathengi bayazazi izidingo zabo, kodwa abazi noma bafune ulwazi nge-Baidu noma imikhiqizo kuma-hypermarkets Lesi yisigaba sokuqoqwa kolwazi.Isigaba sokuqoqwa kolwazi sisebenza kahle kakhulu ekuvuseni imizwa yesehlakalo emakethe yabathengi.
Abathengi bazazi izinkinga zabo futhi banolwazi olufanele mayelana nomkhiqizo.Ukungabaza ukuthi iyiphi okufanele uthenge umkhiqizo kuyisiteji sokuhlola uhlelo. Lesi sikhathi yisona esifaneleka kakhulu sokuphromotha okuhlaselayo.
Ukuhlaziywa kwesiteshi sokuthengisa emakethe
NgokushoI-Internet MarketingIsiphetho sokuhlaziya, singakwazi ukuhlaziya imakethe ngenhloso.
Uma imikhiqizo yethu ithonywa ulwazi lwangaphambilini lwabathengi, zincane izinto ibhizinisi lethu elingakwazi ukuzilawula ngalesi sikhathi.Okungenziwa yibhizinisi ukuguqula isigaba somkhiqizo futhi ihlukanise umkhiqizo ngokwesigaba esingathinteki kakhulu ekuhlangenwe nakho kwesikhathi esidlule.Noma klama imvamisa ephezulu yomkhiqizoamanziumkhiqizo, ngokusebenzisaamanziimikhiqizo ukushayela ukuthengiswa komkhiqizo.
Uma imikhiqizo yethu ithintwa inkulumo-ze yenkampani, lesi simo yisona simo esihle kakhulu, inkampani yethu ingenza izinto eziningi, singathengisa ngemakethe, ukuhlukaniswa kwemikhiqizo.Ukubeka, umsebenzi womkhiqizo, izindleko zomkhiqizo zokunquma ukukhangisa komkhiqizo, iziteshi zokulethwa nokunye.
Uma imikhiqizo yethu ithintwa imidiya yezinkampani zangaphandle, kulokhu, kufanele sicabangele kakhulu amandla ethu okuthengisa ukuthi singabambisana kanjani nemidiya yezinkampani zangaphandle ukuze kube nesimo sokuwina.
Ngaphezu kwalokho, sidinga ukwenza ukuhlaziya okuphelele okusekelwe esimweni sokuncintisana kanye nesimo sonke semboni ukuze sifinyelele iziphetho eziphumelelayo.
Ukukhetha isiteshi sokuthengiswa komkhiqizo
Ngemva kokuhlaziya okungenhla, singakhetha isiteshi sokuthengisa umkhiqizo.
Ngokuvamile imikhiqizo enenzuzo ingahambaEzentengiselwanoIzinkundla zingathuthukisa ukuncintisana nokuthengiswa kweziteshi, kodwa udinga ukucabangela indlela yokulawula izindleko zokusebenza futhi wenze umsebenzi omuhle ekwabelaneni ngenzuzo kwesiteshi nokuphatha; uma umkhiqizo uyinkimbinkimbi futhi udinga ulwazi oluphakeme lochwepheshe, ufanelekele ukuthengiswa kweziteshi, futhi okuphambene nalokho. Yebo, uma iqembu leminyaka yekhasimende eliqondiwe liphansi, kukhethwa isiteshi se-e-commerce se-Douyin, futhi ukuthengiswa kweziteshi kukhethwa noma kunjalo.
Ngemva kokuba iziteshi zokuthengisa zinqunywa kulesi sigaba, uma kunesidingo, ukwakhiwa kwamashaneli kungaqalwa, ukuze imikhiqizo yethulwe kahle emakethe ngemva kokukhiqizwa ngobuningi.
I-Hope Chen Weiliang Blog ( https://www.chenweiliang.com/ ) kwabelwana "Indlela yokuhlaziya iziteshi zokuthengisa umkhiqizo?Isibonelo Sokuhlaziywa Kohlelo Lwesiteshi Sokuthengisa Izipho" sizokusiza.
Siyakwamukela ukwabelana ngesixhumanisi salesi sihloko:https://www.chenweiliang.com/cwl-1879.html