Umthengisi wezimfundamakhwela u-Xiaobai kufanele ayikhethe kanjani imikhiqizo kagesi owela umngcele?Ikuphi ukuhlaziywa kwedatha okudingeka kwenziwe

Okulandelayo, sizokhuluma ngendlela entsha yokuwela umngcele kusukela endleleni yokucabanga.EzentengiselwanoAbathengisi abancane bayikhetha kanjani imikhiqizo?

Abathengisi be-e-commerce abancane abawela umngcele bayikhetha kanjani imikhiqizo?

Ngaphambi kokukhetha umkhiqizo, nquma ukuthi yiziphi izinjongo zakho.

Nsuku zonke ngibona abantu abaningi abavelaUDouyin, i-Weibo noma ezinye iziteshi zithe:

• "Ngifuna ukuba se-Amazon/shopeeIthengiswa ngo-/souq. Anginaso isipiliyoni esigabeni esifanele futhi angazi okuningi mayelana nomkhiqizo Yini okungaba ngcono ukuyithengisa? "
• "Ngaqala ngama-yuan angu-3 kuphela emalini. Ngakhetha imikhiqizo engu-50 engizoyibeka emashalofini, kodwa angizange ngenze i-oda."
• "Anginazo izinsiza ze-supply chain, angimazi umenzi noma engibaziyo"
• ... ....

Lena imibuzo abathengisi abaningi be-novice abadidekile ngayo. Uma ucabanga ukuthi ungumthengisi osanda kuzalwa, sinezindlela ezinhle zokukhetha imikhiqizo yalezi zinkinga.

Uma ungenalo ulwazi ezigabeni ezihlobene, singasebenzisa idatha yesikhulumi se-Amazon/shopee/souq ukuze sihlaziye imikhiqizo yesigaba futhi siqonde kangcono imikhiqizo nezigaba uma imali yakho yokuqala incane, asikho isidingo sokukhetha imikhiqizo enenani eliphezulu; singathola imikhiqizo ku-Yiwu Gou naku-1688. Uma ungenazo izinsiza ze-supply chain, qoqa kancane izinsiza.

Zihlala zikhona izixazululo zezinkinga, kodwa lezi izindlela nje.

Noma ngabe ukukhetha umkhiqizo,I-Internet MarketingUkusebenza noma ezinye izinto, lapho senza lezi zinto, into ebaluleke kakhulu ukuthi siqale sinqume imigomo, sithole ukuthi yiziphi izinsiza esinazo, yiziphi amandla ami kanye nobuthakathaka bami, bese ngidiliza imigomo ngesinyathelo ngesinyathelo futhi siyifinyelele kancane kancane. isinyathelo.

Isibonelo, ngitshale u-2 yuan ekuqaleni, kodwa anginaso isipiliyoni sesigaba futhi anginazo izinsiza zomhlinzeki. Lesi isimo sakho sensiza. Ngokusekelwe kuzinsiza zami ezikhona, ngingakhetha indlela engifanele.

Yikuphi ukuhlaziya idatha abathengisi be-e-commerce abancane abawela umngcele okudingeka bakwenze lapho bekhetha imikhiqizo?

Ekuqaleni, asikwazi ukuba yisidudla ngokuluma kanye. Okokuqala, iyini imigomo yakho? Ngalesi sikhathi, siqala ukusetha uhla oluqondiwe lube luncane kancane Lokhu kulula kakhulu, vele ukhethe umkhiqizo owodwa noma emibili okulula ukuyithengisa.

Kulungile, asiqhubeke, futhi nali iphuzu elibalulekile.

Uma uthola i-cap yokomisa izinwele futhi ufuna ukubona ukuthi ikufanele yini ukwenza, lokho umthengisi ojwayelekile azocabanga ngakho ekuqaleni:

“Imalini le kepisi yokomisa izinwele emsamo?
"Noma ungenza malini?"

Ake ngikutshele, uma ucabanga ngale ndlela cishe ngeke wenze imali!

Ngalesi sikhathi, ukusabela kwakho kokuqala kufanele kube ukubonaLo mkhiqizo usemsamoInani lokuhlinzekwa,Ngamanye amazwi, bheka ukuthi baningi yini abantu abathengisa lo mkhiqizo endaweni yesikhulumi Uma ukunikezwa kukhulu, kusho ukuthi kunokuncintisana okukhulu ekuthengiseni lo mkhiqizo.

Usathatha i-cap yezinwele ezomile njengesibonelo, faka igama elingukhiye H ebhokisini lokusesha le-AmazonairDryingTowels, sesha ama-HairDryingTowels, imiphumela imi kanje:

Bese imiphumela engu-4000ye-"FastDryingHairCap" nali inani elifanayo lamakepisi ezinwele ezomiswa abathengisi abanolwazi olunzulu bangathola ukuthi ayikho inkundla yamanje ezonikeza ukunikezwa komkhiqizo okunembile isilinganiso kunkomba, kodwa ngokuvamile singabona inani lokunikezwa kwalo mkhiqizo endaweni yesikhulumi kanye nezinga lokuncintisana.

Ngaphezu kwalokho, amagama angukhiye ayinhloko ama-caps ezinwele ezomile awawona nje kuphela ama-HairDryingTowels, kodwa futhi ne-FastDryingHairCap ne-BathHairCap, ngakho-ke abangani kudingeka banake ukuthi umkhiqizo abawufunayo unamagama angukhiye amaningi, futhi badinga ukulandelwa.

Bese siqhubeka nokucabanga, iyiphi idatha okudingeka siyazi?

Isinyathelo sesibili,Kufanele ubheke isidingo, ziboniswa kanjani izidingo zamakhasimende?

Ivolumu yokusesha amagama angukhiye, ungabona cishe isidingo ngokucinga amagama angukhiye.

Ngisebenzisa i-genie yomthengisi lokhu软件. Faka igama elingukhiye elithi "HairDryingTowels" ebhokisini lokusesha Isithombe sibonisa ukuthi ivolumu yokusesha yanyanga zonke engosini yase-US ngu-8837.

Uma umkhiqizo wakho ukwanelisa kokubili: ukuhlinzekwa okuncane kanye nesidingo esikhulu, lo mkhiqizo usuvele unezici ezithile zempumelelo.

Ingabe lo mkhiqizo ungafakwa emashalofini?

Impendulo yami ithi: cha.

Inkomba yokuqala ebonisa ukuthi umkhiqizo unawo yini amandla emakethe ukuthengiswa kweplathifomu Kuphela inani langempela lokuthengisa elingabonisa ngempela isidingo semakethe.

Ngalesi sikhathi kufanele sithole indlela yokwaziMingaki imikhiqizo yohlobo olufanayo ethengiswa endaweni yesikhulumi inyanga ngayinye.Uma inani elithengiswa ekhasini lasekhaya lincane kakhulu, ngeke wenze lo mkhiqizo ngaphandle kwenzuzo?

Okulandelayo, sidinga ukulandelela ukuthengiswa kwanyanga zonke kwezinhlu ekhasini eliyisiqalo ngamunye ngamunye ngokucinga igama elingukhiye ""Izinwele Zokumisa"" Lapha ngilandele izitayela ezimbili ezimele, njengoba kuboniswe esithombeni:

Sicela ubone, enye iyikepisi evamile yokomisa izinwele, engathengiswa izikhathi ezingaphezu kuka-2000-3000 ngenyanga ngokudayiswa kokulandelela i-elf yomthengisi, kanti enye iwuhlobo olusha lwekepisi lokumisa izinwele, ngokuthengiswa okungaphezu kuka-90 ngenyanga.

Lapha, bangane, udinga ukucabanga ukuthi yisiphi isitayela okufanele ukhethe? Ingabe yileyo ethengiswa nyanga zonke yamayunithi angu-2000 noma leyo ethengiswa nyanga zonke yamayunithi angu-90? Ukube bekuyimina, bengizokhetha eyodwa enevolumu yokuthengisa yanyanga zonke engu-90%. Kungani?

Nakuba umthamo wokuthengisa wanyanga zonke we-2000 ubonakala ukhangayo kakhulu, kufanele sicabangele ukwabiwa kwemali yethu kanye namandla okusebenza, akunjalo Uma ukhetha eyodwa ngevolumu yokuthengisa yenyanga engu-90, izimali zokuqala zesitoko zingaba zincane kakhulu ingabe ucabanga ukuthi ungaqhudelana no-90 Ingabe kunzima kakhulu ukuncintisana noma ukuncintisana no-2000? Yiqiniso, uma ucabanga ukuthi unamandla ngokwanele ukubulala lo mthengisi ngokuthengisa kwanyanga zonke kwe-90, ungaphinda ukhethe le modeli.

Ngemva kokubheka umthamo wemakethe, isidingo samakhasimende, kanye nomthamo wokuthengisa wansuku zonke, ingabe umkhiqizo ungafakwa emashalofini? Okwamanje, sidinga ukwazi inzuzo Ukuthengisa ama-yuan angu-2000 ngenyanga ngaphandle kwenzuzo kuyize.

Ukuze ubale inzuzo, sidinga ukuqonda inani lokuthenga, intengo yokudayisa, isisindo, imali yohambo lokuqala, kanye nokubanjwa kwe-Amazon kwalo mkhiqizo. Okulandelayo, ake sibale inzuzo yalo mkhiqizo?

一个产品的零售价10.79美金（约73元）。1688上进价10块，产品重量0.12kg。每发200套到FBA，打包好后20-40公斤波段美国红单每公斤的价格在40块左右，平均下来每个运费：（200×0.12×40）÷200=4.8块。

毛利润=73（零售价）-10（成本）-4.8（头程运费）-34（亚马逊扣除费用）=24.2元。

Lena inzuzo eyisamba nje Ngokuzayo, uzothola ukuthi kukhona okunye ukulahlekelwa, okufana nezimali ezikhokhwayo zasekhaya, ukubuyiselwa kwamakhasimende e-Amazon, nezindleko zokugcinwa kwempahla, njll. Uma uhlangabezana nezimbuyiselo zamakhasimende, le datha ayikwazi ukulinganiswa kusenesikhathi. esiteji. Ngokuvamile, inzuzo yomkhiqizo icishe ibe ngama-yuan angama-20, okungekubi.

Yiqiniso, abanye abathengisi bayokuthola nakanjani kuncane kakhulu, kodwa ngikutshela nje indlela mayelana nokuthi yini ongayikhetha, ungakhetha ngokusekelwe kulo mbono.

Abathengisi abancane be-Crossborder e-commerce njengeYini okufanele uyinake lapho ukhetha imikhiqizo?

Lapho ukhetha imikhiqizo, kungcono ukuthi ungabi "ngowokuqala ukudla izinkalankala". Njengomthengisi omusha, awazi okuningi ngomkhiqizo noma isigaba. Uma uphuthuma ukudala umkhiqizo ongazange uqinisekiswe endaweni yesikhulumi, izinga lokuhluleka lizoba phezulu kuphela.

Yimaphi amaphuzu okufanele anakwe ukuze ufingqe:

Okokuqala: imikhiqizo efanayo inevolumu ethile yokuthengisa ekhasini eliyisiqalo, ngamafuphi, kudingeka kube nemakethe, futhi ukuthengiswa komkhiqizo kuhlolwa yi-platform ye-Amazon.

Okwesibili: Umkhiqizo wakho kufanele uhluke kontanga yakho., Kuphela ngokufeza izinguquko nokuhlukaniswa ngokulingisa ungaba nethuba elingcono lokubulala abamelene nawe.

Kungani usho kanjalo? Uma ucabanga ngakho, izimbangi zakho kade zithengisa ngaphambi kwakho, futhi isisindo sabo kufanele sibe phezulu kunesakho, noma ngabe usekhasini eliyisiqalo, akunabungane kubathengi uma umkhiqizo ofanayo uvela ekhasini eliyisiqalo. ngesikhathi esifanayo.

Okungenhla yikho konke okuqukethwe okwabiwe mayelana nendlela abathengisi abaqala ngayo ukukhetha imikhiqizo.