Ingabe ufuna ukuba inkampani ezimele ye-e-commerce kodwa ungayitholi indawo?Isakhiwo se-cross-border e-commerce brand positioning

Kubathengisi bewebhusayithi abazimele, kubaluleke kakhulu ukuthi sibamba kanjani iwebhusayithiUkubeka.Ukuma kwewebhusayithi kufanele kuhlanganiswe nezithombe zomsebenzisi;

Ngemva kokuthola ukuma okunembile, kuhlangene nezidingo zomsebenzisi izindlela zokumaketha ziyaqhubekaSEOUkuthuthukisa, kanye namavidiyo amafushane nezinye izindlela zokwandisa ukuma kwewebhusayithi.

Ukuwela umngceleEzentengiselwanoIsakhiwo sokuma komkhiqizo wesiteshi esizimele

Ukuma kwewebhusayithi kwasekuqaleni kufanele kucwaningwe, okuhlanganisa: imakethe, izethameli, izimbangi kanye nemikhiqizo.Kunama-engeli amaningana namathuluzi okufanele uqale ngawo lapho wenza lolu phenyo:

Uma ithuba lamanje lemakethe litholwa ekutshalweni kwezimali, ukuhlaziywa kwethrendi enkulu kusuka ku-PEST;

Okokuqala, kufanele siqale ngezimbangi zethu esiziqondise ukuze senze iwebhusayithi noma uhlelo lwebhizinisi;

Ngokwamathuluzi, ungasebenzisa idatha yokuthengisa evela ezinkundleni zokuxhumana ze-e-commerce, amagama angukhiye enkundla yezokuxhumana afana newebhu, namathuluzi amile we-google.

Uma usunedatha yangaphambilini, ungaqala ukucabanga ngokuma komkhiqizo wakho.

ukukhuluma jikelele:

• 我是谁?
• Uphuma kuphi
• Uyaphi?

Ekugcineni kwakheka ukuma okuphelele kwewebhusayithi.

Lezi zikhundla ziphinda ziphindwe ngokusekelwe ezinguqukweni zemakethe kanye nempendulo yedatha.

Ukuma kwewebhusayithi okuzimele: ungathola kanjani ngokunembile izithombe zabasebenzisi?

Kunzima ukuthola isisekelo samakhasimende esicacile semodeli yomkhiqizo edumile eneziteshi ezihamba phambili kanye nethrafikhi ehamba phambili.
Ngokuvamile, abathengisi abazimele abanandaba nokuthi ubani othenge umkhiqizo wami, inqobo nje uma umsebenzisi ethenga.

Ngakho-ke, okokuqala, ngokombono wentuthuko esimeme, kufanele siguqule okwangempelaI-Internet Marketingumqondo, uqondise abasebenzisi.

Izinyathelo ezithile zimi kanje:

• 1. Cacisa eyakho indlela nephimbo;
• 2. Sebenzisa amathuluzi ahlukahlukene ukwenza ukuhlaziya nokubeka izithameli kusenesikhathi, futhi uthole isithombe sokuqala somsebenzisi;
• 3. Nweba imithombo yethrafikhi eku-inthanethi, fanisa idatha yokunwetshwa kwesiteshi esingaxhunyiwe ku-inthanethi, futhi uqoqe idatha yomsebenzisi yokuma ngobude enezinhlangothi ezintathu ebukhulu obuhlukahlukene.
• 4. UkuhlaziyaUkukhuthazwa KwewebhuIdatha, hlukanisa abasebenzisi ngokuningiliziwe, bese wenza izinhlobo ezihlukene zokuhlolwa kwe-AB emaqenjini ahlukene abantu.Ngesikhathi esifanayo, ingaphinda ixhumane futhi iphendule nabasebenzisi bethu abathengayo ukuze yakhe iluphu evaliwe yokuqonda komsebenzisi.

Ingabe ufuna ukuba inkampani ezimele ye-e-commerce kodwa ungayitholi indawo?

Abantu abaningi bafuna ukuba yiwebhusayithi ezimele, kodwa ngemva kosuku noma ezimbili, abakakaqedi iwebhusayithi ezimele ewela umngcele.yakha iwebhusayithiisikhundla.

Ekugcineni, kusenzima ukucacisa ukuma kwe-e-commerce ewela umngcele.

Eqinisweni, nazi izizathu eziyinhloko:

• Angizibekanga endaweni engifuna ukuyenza...
• Angiyitholanga indawo, angazi ukuthi ngingaqhubeka kanjani?
• Ngakho ngisibeka kanjani isiteshi esizimele engifuna ukusenza?

Kalula nje, sidinga ukwazi ukuthi siluhlobo luni lomdayisi, bese singahlaziya uhlobo lweqembu lomthengi futhi sinqume inani lomkhiqizo.Lokhu futhi kusiza ukusebenza kweziteshi ezizimele esikhathini esizayo futhiamanziukunquma izethameli.

Ngokuqonda kwami, abathengisi be-e-commerce abathile abawela umngcele bangahlukaniswa:

• Uhlobo lwefekthri: inefekthri yayo nemikhiqizo yayo, futhi intengo yomkhiqizo inezimo ezinenzuzo
• Uhlobo lwezimpahla ezithengiswayo: Thola izimpahla ezinkundleni zezinkampani zangaphandle noma ezimbonini, futhi ube muhle ekuhlanganiseni izinsiza.
• Uhlobo lomkhiqizo: Okufana noShein, Anker, njll.

Ingabe bakhona abathengisi lapha abazocabangela ukuthi isayithi elizimele le-e-commerce lokuhlukaniswa okuqondile?Noma isiteshi esizimele se-e-commerce esiphelele?

Okokuqala, ake sibheke ukuthi siyini isiteshi esime mpo futhi siyini isiteshi esihlanganisiwe?

Ngemikhiqizo yezilwane ezifuywayo, incane, igxile emikhiqizweni yekati, noma incane, ithengisa amathoyizi ekati endaweni eyodwa.

Yenza iwebhusayithi eqondile:Ngokuvamile igama lesizinda sakho, sonke isitayela sakho sokuhlobisa iwebhusayithi, njll. kudingeka sime sime, ingasaphathwa yemikhiqizo yakho, inkundla yakho yezokuxhumana, njll.Isibonelo, uma wakha isitolo se-niche esihlobene nesilwane esifuywayo, kuzoba lula ukuthola ithrafikhi enembile futhi ukhuphule izinga lokuthenga kabusha ngokuphusha esikhathini esizayo, futhi sifaneleka kakhulu ekwakheni umphumela womkhiqizo.

Isitolo esijwayelekile:Njengoba igama liphakamisa, kunezinhlobo eziningi ezahlukene zemikhiqizo kulesi sitendi, njengezilwane ezifuywayo, ngaphandle, izingubo zabesifazane, njll.

Nakuba isitolo esivamile singafaneleki ukwakha umkhiqizo njengesiteshi esima mpo, kulula ukuqala njengesitolo esivamile, esinokuvumelana nezimo okuphezulu nokukhetha okwengeziwe.

Zombili iziteshi ezimile nezihlanganisiwe zinezinzuzo zazo kanye nokubi.Ngokukhethekile, ungakhetha evumelana nawe, kodwa ngokuya ngedatha yemakethe, kuyaqondakala ukuthi abathengisi abaningi bayathengisa (abathola kumafekthri noma amapulatifomu ezinkampani zangaphandle) futhi abanalo uchungechunge lwabo lokunikezela.Kunconywa ukusebenzisa imodeli yokuthengisa ye-B2C yokubeka iwebhusayithi.Kalula nje, isiteshi esizimele akusona isiteshi samanani, kodwa imodeli yokudayisa enemisebenzi ecwengisisiwe.Kodwa-ke, kunamaphuzu amabili okufanele uwanake ekusebenzeni okucolisisiwe kwewebhusayithi:

isitayela sewebhusayithi: Isigaba somkhiqizo owodwa/iwebhusayithi eqondile, inqubo yokuthenga ebushelelezi, zama ukuthunyelwa kwamahhala noma imodi yokuhambisa ephansi.

Ukubuka komkhiqizo:Imininingwane yomkhiqizo iphelele, izithombe zinhle, futhi inzuzo yomkhiqizo ayikho ngaphansi kwama-75%.

Uma unqume ukuma kohlobo lwakho lokuthengisa, futhi ukuma komkhiqizo kucishe kufane, ungasungula ngokucacile futhi usebenzise isiteshi sakho esizimele.