Unganciphisa kanjani ukukhangisa kwe-Amazon ACOS?I-Amazon inciphisa imikhuba yokukhangisa ye-ACOS

Ngaphansi kwemodeli yokusebenza yamanje ye-Amazon, ukukhangisa kusayithi sekucishe kube ukucushwa okujwayelekile kokusebenza, kodwa "kulula ukubeka izikhangiso, kodwa kunzima ukwenza imali."
Ukuqinisekisa kanjani ukusebenza kahle nokusebenza kahle kokukhangisa kudinga ukuthi sikuthathele phezulu.

Unganciphisa kanjani ukukhangisa kwe-Amazon ACOS?I-Amazon inciphisa imikhuba yokukhangisa ye-ACOS

Ukuze unciphise kancane kancane i-ACOS ibe ingxenye enengqondo yokutshalwa kwezimali kokukhangisa futhi kuzuzwe inhloso yokwenza imali ngokukhangisa, abathengisi kudingeka bacabange futhi benze ngalezi zici ezilandelayo:

Amagama angukhiye angalungile kufanele asetshenziswe ngokunembile

Phakathi nenqubo yokukhangisa, kuyadingeka ukulanda nokuhlaziya umbiko wedatha yokukhangisa njalo (njalo ngeviki nangenyanga), futhi wenze okungekuhle okuhlosiwe okusekelwe ekusebenzeni kwamagama angukhiye embikweni.Inhloso yawo ukungenisa ithrafikhi kuma-oda, futhi ithrafikhi engalungile inganciphisa udoti futhi yehlise i-ACOS yokukhangisa.

Ukusebenzisa amagama angalungile esikhangisweni sakho kufeza izinjongo ezimbili:

  1. Yehlisa ithrafikhi engavumelekile, yehlisa ukumosheka kokukhangisa, futhi yehlise i-ACOS, ngaleyo ndlela ithuthukise ukusebenza kahle nokuphumelela kokukhangisa;
  2. Lungiselela imikhiqizoUkubekakanye nokukhomba kwegama elingukhiye ukuze kuthuthukiswe amazinga okuguqulwa kanye nesisindo sohlu sisonke.

Uhlu olulungiselelwe

Abathengisi futhi kudingeka bacabangele ukuthi ukukhetha kwabo ohlwini nemininingwane kuchemile yini.

Ngokuhlaziya nokuqhathanisa, kutholakala ukuthi sisekhona isikhala sokwenza kahle nokuthuthukiswa Kokufakwa Kuhlu, futhi kuyadingeka ukuthuthukisa Ukufakwa ohlwini.

Kodwa uma ufuna ukuthuthukisa uhlu lwakho, kufanele futhi unake inqubo yansuku zonke yokwenza kahle.Ukuthuthukisa izinhlu akudingi nje kuphela ukubamba isikhathi sokwenza ngokugcwele, kodwa futhi nesigqi sokwenza ngokugcwele.

Amabhidi kufanele abe ngomaphakathi

amazon amaningiEzentengiselwanoUmphumela wokukhangisa ongaphakathi kwesayithi womthengisi awumuhle, futhi i-ACOS iphezulu kakhulu.

Esinye isizathu ukuthi amabhidi ezikhangiso aphezulu kakhulu.

Nakuba amabhidi ezikhangiso ephakeme futhi amathuba okubonisa isikhangiso sesitika ephakeme, ngokuvamile kufanele abhekane ne-ACOS yesikhangiso ephakeme kakhulu.

Ngakho-ke, ukuze wehlise i-ACOS, kufanele uhlaziye ngokunenhloso amabhidi akho okukhangisa.Uma ngabe ibhidi iphezulu kakhulu, kufanele ucabange ukwehlisa ibhidi yesikhangiso ngokufanelekile ukuze wehlise i-ACOS.

Isimo sekhotheshini yesikhangiso ngokuvamile singasethwa sibe phezulu kuqala, bese kuthi njengoba i-oda likhula, izinga le-BSR Lohlu lizokhuphuka, futhi ngemva kokuba lizinzile, ikhotheshini yesikhangiso izoncishiswa kancane kancane.Sekukonke, ungenzi budlabha.

Ukuze ubambe ingxenye yama-oda okufaka

Nakuba ukukhangisa kungasilethela ama-oda, ngeke kuncike ngokuphelele ekukhangiseni.

Ekusebenzeni, kuyadingeka futhi ukubamba ingxenye yama-oda okukhangisa ngama-oda aphelele.

Nciphisa iziphazamiso zezikhangiso

Noma ngabe isikhangiso siyaphazamiseka ngenxa yokuphuma kwesitoko noma umdayisi umisa okwesikhashana isikhangiso, lokho kuzodala ukuthi umphumela wokukhangisa ube uwohloka, ngakho-ke zama ukugwema ukuphazamiseka kwesikhangiso.

Ukufakwa kuhlu kuthole ukubuyekezwa okungekuhle futhi Izwi Lomthengi lithole izikhalazo.

Ngakho-ke, abathengisi kufanele babambe ikhwalithi yomkhiqizo, isevisi yangemuva kokuthengisa, njll., futhi bazame ukunciphisa ukubuyekezwa okude "okude" okungalungile nezikhalazo ezivela kubathengi.

Uma uhlangabezana nesibuyekezo esibi, kufanele uxazulule okuqukethwe yisibuyekezo esibi. Uma ungakwazi ukuxhumana nekhasimende, xhumana nokuxolisa, uthole intethelelo yekhasimende, bese ubuyekeza isibuyekezo esibi.

Uma uhlangabezana nesibuyekezo "eside" esibi, kufanele futhi usebenzise isibuyekezo esibi ukuze uthuthukise ikhwalithi yomkhiqizo.

Lungiselela imiyalelo yokusetshenziswa komkhiqizo, lungiselela amakhadi esevisi yangemuva kokuthengisa kusengaphambili, futhi uwabeke kanye nokupakishwa ukuze unciphise amathuba okuthola ukubuyekezwa okubi emisebenzini elandelayo.

Phakela ngokuzenzakalelayo izikhangiso futhi ulungise ukufana kwezindawo zokubhida ezihlukene ngendlela eqondisiwe

Ezikhangisweni ezizenzakalelayo, ungasetha amabhidi ahlukene ngokusekelwe ezindaweni ezine ezifanayo (ukufanisa okuseduze, okufanayo okubanzi, imikhiqizo efanayo, nemikhiqizo ehlobene).

Ezikhundleni ezinokusebenza okuhle okufanayo nokuguqulwa, ungakwazi ukukhulisa ibhidi yakho ukuze uthole ukuchayeka okwengeziwe nokuchofoza (Yebo, uma ibhidi ihlangabezana nokulindelwe, ungagcina ibhidi yamanje ingashintshiwe);

Ukuqondisa izikhundla ezifanayo ezingasebenzi kahle kunganciphisa amabhidi okukhangisa, kunciphise ukuchayeka nokuchofoza, futhi kuqinisekise ukuthi ukutshalwa kwezimali kokukhangisa kufeza umgomo "wokubhida okuphezulu, ukuthunyelwa okubi".

Lokhu kulungiswa kungase futhi kufeze injongo yokunciphisa izikhangiso ze-ACOS ngezinga elithile.

Amagama angukhiye wokuthuthukisa izikhangiso

Ukukhangisa mathupha, lungisa futhi ulungiselele amagama angukhiye nezindlela zokumatanisa amagama angukhiye.

Enye iwukukhetha amagama angukhiye anembile/amagama angukhiye abalulekile, kanti enye iwukulungisa ngendlela efanele indlela yokufanisa yezikhangiso.

I-Hope Chen Weiliang Blog ( https://www.chenweiliang.com/ ) okwabiwe "Unganciphisa kanjani ukukhangisa kwe-Amazon ACOS?Imikhuba Esebenzayo Ye-Amazon Yokunciphisa Izikhangiso Ze-ACOS", ukukusiza.

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