Yini okufanele ngiyenze uma inani le-ACOS lemikhiqizo ye-Amazon liphezulu kakhulu?Lungiselela ukuxazulula inkinga yokuthi i-ACOS iphezulu kakhulu

Ngenxa yokuthi i-ACOS iphezulu kakhulu, abathengisi abaningi base-Amazon baqhuba izikhangiso ze-PPC, ngakho-ke behlisa okunikezwayo kwabo, becabanga ukuthi i-ACOS izoba ngaphansi.

Yini okufanele ngiyenze uma inani le-acos lomkhiqizo we-Amazon liphezulu kakhulu?Lungiselela ukuxazulula inkinga yokuthi i-acos iphezulu kakhulu

Ngenxa yokuthi i-ACOS iphezulu kakhulu, abathengisi abaningi base-Amazon bakhangisa i-PPC, ngakho-ke banciphisa amanani, becabanga ukuthi i-ACOS nayo inganciphisa amanani.

Nokho, iqiniso lihlala lingahambisani nokucabanga kwabantu.Nakuba amabhidi ehlobene ngokuqondile ne-ACOS, kunezimo ezine lapho ukwehlisa amabhidi kungawehlisi ngokuqondile i-ACOS, futhi ngezinye izikhathi ngisho nokwandisa i-ACOS:

ukuchayeka kwegama elingukhiye

Uma ucabanga ukuthi izikhangiso zakho ze-Amazon zisebenza isikhathi eside, nakanjani uzobona amagama angukhiye obungawalindele.

Uma ucabanga ukuthi ubale amabhidi akho ngendlela efanele futhi ukusebenza kusekubi, kufanele uqale ngokwehlisa ibhidi yegama lakho elingukhiye futhi wehlise i-ACOS yakho.Kodwa-ke, ekusebenzeni lokhu akufezi inhloso yokunciphisa i-ACOS.

Inkinga enkulu ukuthi amabhidi akho aphansi, futhi amabhidi akho aphansi kakhulu ukuze uthole ukuchayeka.Ukungabonisi izikhangiso kusho ukuthi ngeke kube khona idatha entsha, ayikho idatha ebonisa ukuthi izikhangiso zakho zimile.Ngakho-ke, ngemva kokwehlisa ibhidi, i-ACOS namanje ayikakhuli ngenxa yokuntuleka kokuchofoza okusha kanye nezinga eliphansi lokuguqulwa.

Ngakho-ke, singakhetha kuphela ukukhulisa ibhidi ukuze sithole ithrafikhi, ngakho-ke i-ACOS nayo iphezulu.Noma kufanele udele ithrafikhi ukuze ufinyelele i-ACOS yakho ehlosiwe?

Izinga lesikhangiso

Kwesinye isikhathi ukwehlisa amabhidi nakho kukhulisa i-ACOS, ikakhulukazi ngenxa yesimo sesikhangiso.Indawo yesikhangiso inqunywa Ikhwalithi Yekhwalithi yesikhangiso kanye nebhidi.

I-Amazon inquma ikhwalithi yezikhangiso zakho ngokusekelwe ezintweni ezifana nokufaneleka, izilinganiso, isivinini sokuthengisa, nokuningi.Amabhidi akho enzelwe indawo yesikhangiso.

Uma isikhangiso sakho sinekhwalithi ephezulu yamaphuzu kanye nebhidi ephezulu, indawo yesikhangiso sakho izokhula ngokufanele, okuvumela isikhangiso sakho ukuthi sivele phezulu emiphumeleni yosesho.

Ngakho-ke, uma wehlisa amabhidi wakho wegama elingukhiye, indawo yesikhangiso sakho izokwehla ngokufanele.Izikhangiso ezisezingeni eliphansi zisho ukuthi izikhangiso zakho zisezingeni eliphansi emiphumeleni yosesho, ukwehlisa ukuguqulwa futhi ekugcineni kubangele ukuthi i-ACOS inyuke?

Ukukhangisa

Isikhala sesikhangiso sifana neleveli yesikhala sesikhangiso futhi sibhekisela endaweni yangempela yesikhangiso.

Ungabeka izikhangiso ezindaweni ezintathu:

1. phezulu ekhasini lemiphumela.
2. ikhasi lomkhiqizo.
3. Amakhasi wemiphumela yosesho kwezinye izindawo.

Izinga lokuguqulwa, izinga lokuchofoza, kanye nezindleko zokuchofoza kokuthathu kuhlukile.Kunconywa ukulungisa amabhidi ngokusekelwe ekubekweni.

Uma ukhuphula noma wehlisa amabhidi wakho wegama elingukhiye, awukwazi ukushintsha kuphela lapho kuvela khona isikhangiso sakho, kodwa lapho kuvela khona isikhangiso sakho.

Uma isicelo siphumelele, isikhangiso sakho sizovela kakhulu emakhasini omkhiqizo, ngokuncintisana kwekhasi lomkhiqizo ophansi kanye ne-CPC.

Kodwa izinga lokuguqulwa nalo liphansi.Ngemuva kwalokho, i-ACOS yakho izokhuphuka kakhulu.

Amagama angukhiye ahluke kakhulu?

Isizathu sokugcina sokwehlisa amabhidi akho kodwa wandise i-ACOS yakho ukuhlukahluka kwamagama angukhiye.

Uma usebenzisa izikhangiso ezizenzakalelayo noma okufanayo okubanzi, amagama okusesha amaningi avela esikhangisweni, okwenza amagama okusesha ahluke nakakhulu.

Izizathu ezine ezingenhla ziholela ekwehleni kwentengo yebhidi, okubuye kwenyuse i-ACOS.Ingabe umdayisi useyazi?