Yiziphi izici ezithinta izinga lemikhiqizo e-Amazon?Izinto eziyinhloko ezithinta ukukhangisa kanye nezinga lezinto eziphilayo

Ku-Amazon, amazinga athonya kakhulu ithrafikhi nokuguqulwa.

Njengabathengisi be-Amazon, sidinga ukucacisa ukuthi iyini indlela ye-Amazon ukuze sakhe kangconoI-Internet Marketingisu lokusebenza.

Yiziphi izici ezithinta izinga lemikhiqizo e-Amazon?

Kunezindlela ezintathu zokukala izikhangiso ze-Amazon:

1. Izinga Lokuthengisa
2. igama elingukhiye organic simo
3. Izinga lesikhangiso

I-Amazon Product Sales Ranking

• Njengoba igama liphakamisa, kuyindlela yokubala ukuthengiswa kwayo futhi uthole izinga elihambisanayo.
• Isamba semali engenayo ehlanganisa i-organic kanye nezikhundla zezikhangiso.

Igama elingukhiye le-Amazon organic simo

• obeye aziwe njengoSEOIzinga lemvelo.
• Amakhasimende akhangwe ngamagama angukhiye achofoza noma aseshe amagama angukhiye, ahlanganise idatha, futhi enze izinga eliphelele.

I-Amazon Advertising Ranking

Ngokwenombolo yezikhangiso ezibekwe umdayisi, ukusesha kwamagama angukhiye kwenziwa ngokwezinga lokuchofoza ibhidi, futhi idatha yezinga lokuchofoza lesikhangiso esihlanganisiwe ibalwa.

Izinga lemvelo kanye nezinga lezikhangiso empeleni kuhambisana ngaphansi kwekhasi elifanayo futhi banemithetho yabo yokuhlunga.

Izinto Eziphezulu Ezithinta I-Amazon Advertising Ranking kanye ne-Organic Ranking

Izici eziyinhloko ezithinta lawa mazinga amabili yilezi:

• I-CTR yomlando, izinga lokuguqulwa, ukuthengiswa sekukonke, igama lomkhiqizo, incazelo, imigomo yosesho, igama lomthengisi.
• Phakathi kwazo, izinga lokuchofoza nezinga lokuguqulwa kubaluleke kakhulu.
• Amatemu okusesha encazelo yegama lomkhiqizo kanye negama lomdayisi amaphuzu abalulekile athinta amanani amabili angenhla.
• Igama lomkhiqizo negama lomthengisi kuyafana.

1. Okokuqala, amagama angavamile, amagama angavamile, namagama angajwayelekile awakwazi ukuvela kulawa maphuzu amabili.Ukuphishekela i-maverick ngeke kuholele ngokuqondile ekwehleni kwezinga lokusesha, futhi izinga lokuchofoza lizoba liphansi kakhulu, ngoba alikafiki. kuseshwa.
2. Izincazelo zomkhiqizo namagama osesho azothinta ngqo amazinga okuguqulwa.
3. Ngaphansi kwezimo ezijwayelekile, izincazelo zemikhiqizo zinqunyelwe inani lamagama, ngakho-ke sebenzisa ngokugcwele igama ngalinye bese uzama ukusebenzisa igama ngalinye ukuze udlale indima yalo.
4. Indima yezichazi ezinhle kakhulu inganikeza amakhasimende umuzwa onembile, okuvumela amakhasimende ukuthi aqonde noma ahlobanise imikhiqizo ngokushesha okukhulu.
5. Kuyafana nakumatemu okusesha.
6. Amatemu okusesha axakile noma angajwayelekile angavamile ukuchofozwa.
7. Ngakho-ke, amagama okusesha kumele aqale alandele umphakathi, bese engeza izinto ezintsha zawo ngokwesisekelo, ukuze ahehe amakhasimende uma ebuzwa.