Yimiphi imithetho yesikhulumi okufanele iqonde ukusebenza kwe-Amazon?Izinzuzo zokwazi imithetho

Imisebenzi ye-Amazon kumele ijwayele futhi ilandele izindinganiso zewebhusayithi, yimiphi imithetho nezinkomba ezihlukahlukene zesikhulumi se-Amazon?Futhi ukuyisebenzise ngokugcwele, kuyazuzisa ukuthuthukisa inkundlaSEOIzinga, ukuthengisa okwandayo, lesi yisisekelo sokwenza umsebenzi omuhle e-Amazon.

Abaningi abasanda kuzalwa bafuna ukuqonda imithetho yesikhulumi se-Amazon. Okulandelayo, sizokwabelana ngezinzuzo zokuqonda imithetho yeplathifomu ye-Amazon cross-border.

Bhalisa isitolo se-Amazon, khetha isayithi

I-Amazon iyizwe eliwela umngcele emhlabeni wonke elinamasayithi amaningiEzentengiselwanoipulatifomu.

• Isiteshi saseNyakatho Melika sinamazwe amathathu angaphansi, i-United States, iCanada, neMexico
• Isiteshi saseYurophu sinamazwe amahlanu, i-United Kingdom, Germany, France, Italy, Spain
• Kukhona neziteshi ezingaphezu kweshumi ezifana ne-Japan Station, Australia Station, Middle East Station, kanye ne-India Station.

UXiaobai uyaziqonda izinzuzo zemithetho yesikhulumi se-Amazon esiwela umngcele

Abaqalayo kufanele bakhethe isayithi kuqala uma bengacacile ngemithetho yesikhulumi futhi bengenawo amakhono okusebenza anekhono.

Imithetho yokukhetha umkhiqizo, imithetho yeshalofu

Ukukhethwa komkhiqizo kuyinto ehamba phambili. I-Amazon iyinkundla egxile emikhiqizweni futhi kancane ezitolo. Kungakhathaliseki ukuthi iyiphi inkundla ye-e-commerce, ukukhetha umkhiqizo olungile kuwuhhafu wempi.

Ngenxa yokuthi kunomehluko omkhulu phakathi kwamasiko asekhaya nawangaphandle eShayina, kufanele sikhethe ngempela umkhiqizo ongakwazi ukuhlangabezana nezidingo zemakethe kuphela, kodwa futhi okwazi ukuncintisana.Kuhlanganiswe nokuhlolwa okuphelele kwedatha enkulu, kuyadingeka ukucabangela ngokucophelela imikhiqizo, okuhlanganisa ukuhlaziywa kwemakethe yemakethe, ukuhlaziywa kwenzuzo, ukuhlaziya intengo, izinga lokuthenga kabusha, izindleko zempahla, isizini, ithrafikhi, umkhiqizo kanye nelungelo lobunikazi, njll.

Kunezindlela ezimbili zokukhetha: ukuzakhela kanye nokulandelela.

1. Ozakhelwe wena: Ukufakwa ohlwini okuzakhelwe wena, okuyilokho esikubiza ngokuthi ukulayisha imikhiqizo emisha usebenzisa i-UPC.
2. Ukuqasha: Kubathengisi abasha, uma kukhona izinga lokusesha noma umkhiqizo onevolumu ephezulu yokuthengisa, umdayisi angakwazi ukuhambisana nokuthengiswa komkhiqizo.Ukulandelela umkhiqizo kungakhuphula ukuchayeka komkhiqizo nokuthengiswa, futhi kungenye yezindlela ezibalulekile ukuze abathengisi abasha bafake ama-oda ngokushesha.Kodwa kufanele unake ukuthi umkhiqizo ubhaliswe ne-brand noma ilungelo lobunikazi, ngaphandle kwalokho kuzoholela ekwephuleni umthetho futhi uvinjelwe.

Imithetho yokuthunyelwa kwempahla nezitolo

Kukhona ama-oda esitolo ukukhetha indlela yokulethwa, ungakhetha ukulethwa kwe-FBA, i-Amazon inendlu yayo yokugcina impahla yaphesheya kwezilwandle i-FBA, futhi kunezikhungo zokugcwalisa ezingaphezu kuka-120 emhlabeni jikelele.

Umsebenzi walezi zikhungo zokugcwalisa ukugcina izimpahla. Abathengisi bethu bangagcina izimpahla zethu endaweni yokugcina izimpahla yase-Amazon kusenesikhathi. Inqobo nje uma ikhasimende lifaka i-oda, indawo yokugcina impahla yase-Amazon izosisiza ngokuzenzakalelayo ukuthi sithumele, futhi ingaqinisekisa nokuhanjiswa nokusabalalisa ngokushesha. amasevisi.

Kuphephe kakhudlwana ukwenza kanjalo, kodwa ngesikhathi esifanayo, kuphinde kube nengcindezi ethile yezezimali.Ungakhetha futhi ezokuthutha ngendiza, ulwandle kanye ne-business Express.Zinezinzuzo ngokuhambisana nesikhathi kanye nentengo.Ukukhetha okunengqondo kufanele kwenziwe ngokuya ngemikhiqizo ehlukene.

Imithetho Yesistimu Yokuqoqwa Kwenkokhelo

Inkundla ye-e-commerce yase-Amazon ikhathazeke kakhulu ngokuphepha kwezimali zabathengisi futhi ithuthukisa umjikelezo wokusebenza kwenkunzi.Namuhla, inkundla ye-Amazon ingafinyelela ukuhamba kwezimali cishe izinsuku eziyi-14, okuqinisekisa kakhulu ukuphepha kwezimali zabathengisi.

Ngemva kokwenza lezi zinkomba ezintathu ezingenhla, udinga ukugxila ezinkomba ezintathu: izinga lokukhubazeka kwe-oda, izinga lokukhansela i-oda, izinga lokulethwa elibambezelekile nezinye izinkomba.

1. Isilinganiso Sokushiyeka Kwe-oda <1%
2. Ukukhanselwa kokugcwalisa kusengaphambili (izinga lokukhansela i-oda) <2.5%
3. Isilinganiso Sokuthunyelwa Sekwephuzile <4%

Okungenhla ngeminye yemithetho yewebhusayithi ye-Amazon, ngithemba ukuthi kungasiza ukusebenzisa isitolo se-Amazon kahle.