Ungakuthuthukisa kanjani ukukhangisa kwe-PPC kubathengisi be-Amazon?Ukulungisa indlela yokubhida yezikhangiso ze-PPC

Ngenkathi i-Amazon izibophezele ekudaleni umuzwa omuhle womthengi, futhi ifuna abantu besithathu abasebenza endaweni yayoEzentengiselwanoAbathengisi bangaqiniseka.

Ungayilungisa kanjani indlela yokubhida yokukhangisa kwe-Amazon PPC?

I-Amazon yethule isici se-Dynamic Quotes ngale njongo, ivumela izingcaphuno ukuthi zilungiswe ngokuzenzakalelayo ngesikhathi sangempela.

Ihlanganiswe nesigaba sokudonsela phansi, imikhankaso efanayo yezinhlobo zezikhangiso ezihlukene njengemikhiqizo exhasiwe kanye nemikhiqizo exhasiwe ingahlanganiswa.

Khetha Uhlobo Lwesikhangiso Soxhaso (Okuzenzakalelayo noma NgokuzenzelaUkubeka), uhla lwamasu okukhangisa kufanele lusekelwe kulezi zinketho ezilandelayo:

• Ibhidi Enamandla - Ezansi Kuphela: Ukukhetha i-Dynamic Bid inketho ephansi kuphela kusho ukuthi uma ibhidi iba phezulu kakhulu, ukubekwa kuzowinwa.Kepha uma i-Amazon icabanga ukuthi umthengisi mancane amathuba okuthi ahehe abangaba abathengi, izokwehlisa ukunikezwa.
• Izipesheli Ezinamandla - Phezulu naphansi: Ukwazi ukuthi kusho ukuthini ukwehlisa okunikezwayo kuphela, lapho abathengisi bekhetha i-Dynamic Offer Up and Down, i-Amazon izokwenyusa umnikelo ngo-100% wokubekwa.

Lokhu kwenzeka kuphela uma umbuzo uphezulu kakhulu ekhasini lokuqala.Kunoma yiziphi ezinye izikhundla, ukwenyuka kufinyelele ku-50%.

Ungakuthuthukisa kanjani ukukhangisa kwe-PPC kubathengisi be-Amazon?

Khulisa i-CTR, okuvelayo, nokuthengisa ngokwandisa amabhidi lapho amathuba okuthengisa aphezulu ekhona.

Futhi kunciphisa ukusetshenziswa kwezikhangiso emikhiqizweni enenzuzo kakhulu kubathengisi uma imali ichithwa kulokho kuchofoza okungenzeka kuholele ekuthengisweni.

Ngale ndlela, zonke izinhlobo zomkhankaso zizothuthukiswa ngokwengeziwe, futhi amabhidi angashintshi angeke anikeze ukulawula okwengeziwe kokuthi izikhangiso zivela kuphi nokuthi zivela kanjani, okuvumela abathengisi ukuthi bathuthukise kangcono amasu abo okukhangisa.

Uma usuziqonda izinzuzo zale ndlela, isinyathelo esilandelayo ukwazi ukuthi ungaqala nini umkhankaso.

• Okokuqala, khulisa ukuthengisa ngokukhomba amagama angukhiye (imvamisa ngemva kokuba uhlu lomkhiqizo seluba bukhoma).
• Okwesibili, uma umdayisi ene-inventory eyengeziwe, umdayisi ufuna ukuyiqeda ngokushesha ngangokunokwenzeka.
• Ngokufanayo, lapho umkhankaso wesikhangiso othile uqala ukusebenza kahle, ngethemba ukuthi uzothuthukisa ukusebenza ngokuqhubekayo.
• Ekugcineni, lapho inhloso kuwukuthengisa futhi kungenandaba nokukhuphuka kwesikhashana kwezindleko zokukhangisa zokuthengisa (ACoS).
• Kwezinye izimo, ukubhida okuguquguqukayo phezulu naphansi kuhle, kodwa lokhu kuyindaba eyinhloko.

Futhi, khumbula ukuthi i-Amazon izokwandisa ngokuzenzakalelayo okunikezwayo ngaphandle kwemvume yomthengisi, ngakho-ke uzodinga ukuhlela isabelomali sakho ngokufanele.