Ungawenza kanjani ukukhangisa kwebhizinisi nge-Douyin?Uyisebenzisa kanjani ngobuqili i-Douyin ukukhuthaza imikhiqizo yebhizinisi

Abaphathi abaningi abancane banomuzwa wokuthi i-Alibaba China 1688 iya ngokuya ibiza kakhulu, kepha umphumela awumuhle njengakuqala, ngakho-ke ngincoma ukuthi bayizame.UDouyinNyusa ibhizinisi.

Hhayi ukukuvumela ukuthi udayisele izimpahla, kodwa ukukhuthaza inkampani, thatha ama-oda ezinkampani, mahhalaamanziUbuningi, umphumela awumubi.

Lokhu kunqunywa i-algorithm ka-Douyin, futhi ngokuvamile iphushelwa kontanga yakho.

Ungawenza kanjani ukukhangisa kwebhizinisi nge-Douyin?

Ama-akhawunti amaningana e-Douyin akalwa ngabangane: ukudla, izingubo zokusakaza bukhoma, asethole amakhasimende amaningi nabahlinzeki.

Kunezimo ezimbalwa:

1. "Abantu Ongase Ubazi"

• Labo abanabangane abafanayo, ikakhulukazi labo abasebhukwini lamakheli lekhasimende noma abahlinzeki, kulula ukuswayiphela kuwe.
• Laba bantu bangamakhasimende okuqondiwe kuwo.
• Isibonelo: umnikazi wefekthri uvame ukubhulashi imishini yokuthunga, izimboni zomshini wezinaliti ezimbili, izimboni zokulungisa umshini, njll.
• Bagqamisa izici ezintsha kuvidiyo, futhi umnikazi wefekthri uzolingeka lapho eyibona.

2. Abantu abenza umkhiqizo ofanayo, laba bantu abekho encwadini yamakheli omngane wakho.

• Kodwa ngenxa yokuthi i-algorithm iyazi ukuthi ukumuphi ulayini, izokufanisa nontanga abahambisanayo noma amakhasimende. Uma uthumela izinto ezithakazelisayo efekthri, bazokuthumela umlayezo oyimfihlo.
• Ngaphezu kokuncintisana, ontanga bangaphelelisana.
• Ikakhulukazi emkhakheni wohwebo lwangaphandle, ngikholwa ukuthi wonke umuntu ubonile amakhasimende angaba khona noma abahlinzeki, akunjalo?

3. Abantu abathanda umkhiqizo wakho

• Ngokwesibonelo, i-akhawunti kaDouyin umngane wakhe ayisakaza bukhoma ngaphambili, ayizange yenze okuningiUkukhuthazwa Kwewebhu,
• Empeleni ihehe abantu abaningi ababefuna ukuthenga izimpahla ezithe xaxa futhi yengeza i-WeChat eminingi.
• Ngokuthembela kulawa ma-WeChat, kulula kakhulu ukusiza abathengisi abathile ukuthi babhekane nezimpahla ezibambile.

4. Amathuba ahlukahlukene angalindelekile

• Isibonelo: i-akhawunti yokudla ye-Douyin eyenziwe umngane.
• Muva nje, ngize ngathola uchwepheshe wokudla. Wayevilapha ukushutha amavidiyo. Wathola ukuthi izithombe zabangane bakhe zazilungile, ngakho wazinika abangani ukuba bazishuthe.
• Umbono wakhe wokukhipha umsebenzi muhle kakhulu, ngeke uholele ekubeni nesisindo esiphansi, futhi unamandla okwenza ezinye izinto.

Ungayisebenzisa kanjani ngokuyimfihlo i-Douyin ukukhuthaza imikhiqizo yebhizinisi?

I-Shanxi Hotel nayo inamaqhinga amasha lapho ihlangana nesitolo sakudala sika-Douyin

Ngo-2019, iShanxi Hotel eneminyaka engu-106 ubudala nayo yabona "amathuba" okuhlanganisa uDouyin naye.

Leli hhotela eliseDolobheni laseTaiyuan, elinendawo yonke ecishe ibe ngamamitha-skwele angu-5, liyihhotela elihlanganisa yonke indawo yokudlela, amagumbi ezivakashi, inkomfa nombukiso, ukwamukela ibhizinisi, ukuzilibazisa nokuzijabulisa.Inomlando omude, eyandulelayo kwakuyi-"Introspection Hall" eyaxhaswa futhi yakhiwa u-Yan Xishan ngo-1919. Osaziwayo abaningi baseShayina nabakwamanye amazwe nabo bamise lapha.

Njengoba imakethe yabathengi iya ibancane futhi ibancane, u-Zhang Baozhu, umphathi we-Shanxi Hotel, wabona ukuthi ihhotela lidinga ukwandisa ibhizinisi eligxile emakethe.Ngaleso sikhathi, uDouyin wayengenye yezinkundla zokuzijabulisa ezibaluleke kakhulu kubantu abasha.

NgoZibandlela wezi-2019, u-Ren Qiangqiang, umqondisi wezokumaketha we-Shanxi Hotel, "wayalelwa ukuba abe sengozini" futhi wasebenzisa umakhalekhukhwini wakhe ukuthatha ividiyo yokuqala ye-Douyin ye-Shanxi Hotel - Shaking Shoulder Dance, okwakuyindlela ethandwa kakhulu yokudlala. inkundla yeDouyin ngaleso sikhathi. . "Ngaleso sikhathi, ngangingaqondi lutho, futhi ngangidubula noma yini eyayidumile. Imishini yokudubula yayiwumakhalekhukhwini wami siqu."

Ngemuva kokuzama ama-meme ambalwa adumile, u-Ren Qiangqiang neqembu babone ukuthi akukuhle.Ngemva kwezinyanga zokuphuthaza, ekugcineni bathola umsebenzi wabo eDouyinUkubeka.Manje, lapho kuvulwa ikhasi le-Douyin le-Shanxi Hotel, abantu bazobona indoda ebhekene nenkinga yempilo yaphakathi nendawo, umphathi oshayela imoto ehlonishwayo nge-inthanethi ngemuva kokuqothuka kwenkampani...

“Sifuna ukwenza izindaba ezithinta imizwa, ezithinta inhliziyo nezithinta inhliziyo, futhi sishuthe abanye abaneminyaka engu-30-50 ubudala.Impilo, umsebenzi, umndeni. " kusho uRen Qiangqiang, inhloko yakwaShanxi Hotel Marketing.

Isizathu sokwenza lesi sinqumo sihlobene nokumiswa kwamahhotela eShanxi Iningi labathengi bamahhotela eShanxi ngosomabhizinisi besilisa abaneminyaka engu-30 kuya kwengama-50, abazokhetha le ndawo njengendawo yokuxoxisana ngebhizinisi.

U-Ren Qiangqiang uthe bebelokhu behlola, futhi ithimba lezentengiso manje selinabantu abangu-1 kumuntu oyedwa ekuqaleni.Usukile futhi ekubeni umuntu ovamile othwebula ngomakhalekhukhwini waya kochwepheshe.Isibonelo, useqalile ukusebenzisa imishini yobuchwepheshe ukuhlela, futhi akhethe abaqondisi, abalingisi nabahleli abazoshutha izindaba nemisebenzi ayifunayo.

Ithimba lagcina linqume ukuxoxa izindaba mayelana nendlela amadoda aneminyaka ephakathi nendawo alinganisela ngayo umndeni nendawo yokusebenza.Enye yamavidiyo aziwa kakhulu eShanxi Hotel imayelana nomsebenzi onzima wamadoda aneminyaka ephakathi nendawo - ukuphelezela amakhasimende ayodakwa ehhotela ebusuku kakhulu, kodwa umkakhe oqondayo usalindile buthule ekhaya.

Lezi zindaba zithinta izinhlungu eziningi zabantu.Noma nini lapho i-Shanxi Hotel ikhipha ividiyo entsha, kuba nokuphawula okuningi, futhi igama elithi "ithuthiwe" livela kaningi.Kancane kancane, iShanxi Hotel isizuze abalandeli abangu-54 kanye nokuthandwa okucishe kube yizigidi ezingu-860 eDouyin, futhi ivolumu yebhizinisi leShanxi Hotel nayo isiqalile ukusimama.Phakathi nalolu bhubhane, ukusebenza kwamahhotela kwehle kakhulu, kwathi ekupheleni kukaMeyi, inani lebhizinisi lase libuyele ku-5% wesikhathi esifanayo ngonyaka odlule.

Lokhu kungukubonakaliswa kwezinombolo kuphela, futhi okubaluleke nakakhulu, amahhotela e-Shanxi aseqalile "ukuphula umbuthano".

U-Ren Qiangqiang uthe nakuba ihhotela i-Shanxi lingazange “lidume ngokuphazima kweso”, indlela entsha kaDouyin isalenza “laba lincane” leli hhotela elineminyaka engu-106 ubudala.Manje i-Shanxi Hotel isiphenduke indawo entsha yokungena kosaziwayo be-inthanethi e-Taiyuan.Njalo ebusuku, izibani zasehhotela ziyakhanya, futhi intsha eningi ithwebula izithombe ozishuthe yona futhi isakaza bukhoma egcekeni.

"Umlingiswa wesilisa" we-Shanxi Hotel u-Lao Zhang, umphathi wendawo yokudlela yabasebenzi, usephenduke i-IP yesithixo sokuqala sehhotela.Lapho ikhasimende elivela esifundazweni esingumakhelwane lifika endaweni yokudlela yaseShanxi lizodla isidlo sakusihlwa, lacela ukubona uLao Zhang ngegama lacela ukuthatha isithombe nalo.

"Sifuna ngempela ukwenza umsebenzi omuhle weDouyin, futhi sithemba nokuguqula abantu abakhangwa ukungena kwamahhotela babe amaqembu abathengi." U-Ren Qiangqiang uthe iDouyin iyindawo ebaluleke kakhulu yokungena emakethe njengamanje. ukwethulwa kwamahhotela e-Shanxi, ukubhukwa kwamahhotela, ukubhukha i-Banquet, njll. kungabonakala ku-Douyin, futhi ukusakazwa bukhoma namavidiyo kuzoqhubeka kwenziwa.